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Myosin.xyz is the ultimate decentralized marketing network, accelerating the onchain revolution to create a more equitable internet. Subscribe to listen to our shows Chain Reactions & Netcetera.

Chain Reactions is a weekly livestream where we talk about the latest in blockchain, break down interesting marketing campaigns, and have fun w/ourselves, members, and friends of Myosin.

Netcetera is a series where we talk to leaders at the forefront of innovation, whether at traditional brands, web3 or AI companies, to demystify the innovations sharing the new internet.
75 Episodes
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In Episode 39 of Chain Reactions, we’re joined by Fabrizio, co-founder of Legion, to explore one of the most misunderstood truths in crypto: capital formation is the killer application for blockchain.We go deep on the broken incentives in today’s launchpad meta, how Legion is flipping the script with reputation-based fundraising, and why public token sales can, and should, outperform traditional IPOs. Fab also shares his personal story, from growing up on food stamps to working with Rolls Royce to becoming one of the most respected operators in web3 fundraising.We also dig into:How Legion is building a two-sided marketplace for reputation and allocationWhat founders get wrong when preparing for a TGEWhy attention markets, not airdrops, are the real unlockWhat it means to grow beyond CT and take on IPO-scale distributionAnd what’s coming next in Legion 2.0 (hint: it’s big)This one’s packed with insight for founders, investors, builders, and anyone who thinks crypto should aim higher.Timestamps00:00 – Intro and Fabrizio’s background: from geoscience to crypto06:00 – Falling in love with DeFi Summer08:00 – The broken incentives in launchpads and token listings11:30 – Why Legion was founded and what it solves in capital formation15:00 – What is Legion and how the reputation score works20:00 – Regulatory tailwinds and the bet on MiCA and Project Crypto24:00 – Vetting process for Legion deals and what curation looks like28:00 – Business model and why Legion only wins if the project wins30:30 – Cookie3, attention markets, and fronting capital as commitment34:00 – Deep dive into Legion Score and future roadmap40:00 – Projects launched: Pulse, Almanac, and beyond42:30 – Legion’s vision to take on IPO-level scale45:00 – Community, storytelling, and the future of tokenized fundraising48:00 – Moving beyond CT through partnership marketing49:00 – Rapid fire: underrated and overrated tactics, top projects, and lessons52:00 – Fab’s biggest founder learning and advice to others building in Web357:00 – Founders reflect: Blake and Polina’s takeaways58:30 – What’s next for Legion and key dates to watch
For EP9 of Chain Reactions, we had Adelia join us again on the livestream to talk about and recap the insanity of Token2049 and Breakpoint in Singapore. Together, we talked about the crazy parties, our key takeaways and favorite events, some major alpha, and also played a fun game of conference bingo, all facetiously sponsored by Bintang Beer. Please enjoy, and tune in live on our Twitter at https://x.com/Myosin_xyz every Wed, at 11am EST!
In Episode 41 of Chain Reactions, we’re joined by Reka, Director of Marketing at Boundless, to unpack how she helped turn one of the most complex concepts in crypto, zero knowledge proofs, into a cultural movement powered by memes, design, and deeply intentional storytelling.We dive into her unconventional path to crypto (via meditation retreats and digital products), the early days of building Boundless from scratch, and how the team pulled off a record-breaking TGE by combining community campaigns, team-led marketing, and a clear narrative around verifiable compute, aka “berrifiable compute.”We also dig into:• Why Boundless skipped the “hype then disappear” model in favor of building lasting trust• The multi-phase campaign journey from Proof of Berry to Signal• How to win over technical teams who don’t believe in marketing (yet)• Why conviction and positioning are the only two levers that matter• And how a “Berry” meme became the most recognizable brand in zero knowledgeThis one’s a masterclass in crypto storytelling, community design, and how to make highly technical infrastructure feel both delightful and inevitable.Mint the episode at pods.media/myosinxyz
For EP10, we spoke with Abi Dharshan, Product Lead at Zerion, a leading web3 wallet, dApp, and onchain ecosystem. Abi is a Zerion OG and investor at Social Graph Ventures, and we had a great time jamming on Zerion's fast growing ecosystem and waxing poetic, on all things onchain. And if you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.
For EP9, we spoke with Alex Poon, Co-Founder of Charmverse, the leading platform for online communities to manage grants, documentation, and so much more. Alex is a stellar entrepreneur with multiple previous exits, and we had an amazing conversation touching on the importance of UX, decentralized identity, and so much more. If you enjoy this episode, please be sure to subscribe, give us a like, and a five star review.
For EP8, we spoke with Zack Guzman, Founder of Coinage, the leading and first community-owned media outlet covering crypto, blockchain, and beyond.Zack is a media vet, as ex-anchor from Yahoo Finance and CNBC reporter, and we had a great conversation about the evolution of business models, alpha on Coinage's upcoming growth, all of the problems with traditional media's business model. and so much more.
For EP7, we spoke with Raf Katigbak, Co-Founder of Refraction, an artist-owned community leading the next wave of digital art, music and culture. Raf has a long background and history in the world of culture, and we had an awesome conversation talking about how music, IRL events, and blockchain can all come together to give creators greater control and opportunities within their industry.
For Episode 6, we spoke with Maggie Love, Founder at SheFi. Maggie is a lifelong technologist, with a deep passion & track record for helping and empowering women and non-binary people onboard and seize on opportunities in the world of DeFi, blockchain, and all things technology. We had a lively conversation learning about Maggie's incredible and long journey to building SheFi, chatting about the many opportunities that emerging tech holds for the masses, and so much more.
For this episode we spoke with Cynthia Huang, Co-Founder & CEO of Dtravel, a leading web3-powered travel ecosystem. Cynthia is an ETH OG, and a real innovator in the world of hospitality, as she helps onboard travellers and short term rental hosts into the world of consumer crypto. This was a really fun conversation you won't want to miss, with plenty of alpha for what's coming up in the world of hospitality. 
Today, we’ll be speaking with Paul Pesek, Co-Founder of WAGMI Ventures, a global syndicate of leading investors in web3.  Paul has a fascinating background and origin story for his journey into the world of blockchain, and we had a lovely conversation around WAGMI, what makes it a unique kind of syndicate, and general investment theses for the future of the web3 industry. So without further ado, let’s get into it. Here is episode #4 with Paul Pesek!
We spoke with Jess & Josh, Partners at Seed Club, one of the leading accelerators, network states, and overall vibe curators in the world of web3. Jess & Josh are absolute legends in the blockchain community, and we had an incredible conversation tackling the concept of consumer crypto, and just what it will take to get us closer to mainstream adoption. If you're interested in understanding Seed Club and where this whole blockchain thing is all headed, this is a great listen.
For EP2 of Netcetera, we spoke with Paul Chodirker, Director of Enterprise & BD at Ava Labs, the company helping grow the Avalanche blockchain, a leading EVM-compatible Layer 1 in the world of web3. Paul comes from a fascinating background in entertainment and law at Live Nation, as well as some time leading the Entertainment BD team at Polygon, prior to coming to Ava Labs. If you're interested in learning about how and why Enterprise brands should be thinking about blockchain adoption, this is a great listen.
Tune in for the first episode of our second season of the official Myosin.xyz podcast, Netcetera, fka W3G! We spoke with Alex Webbs, Innovation Co-Lead at Myosin.xyz, and a member of the Digital Strategy team at PUMA, a leading brand in the world of culture and sports. Alex is a deeply experienced marketer in the world of web3, tech, and culture, having consulted for clients such as Shiseido, Water & Music, NFT.NYC, Ready Player Me, and many more. If you're interested in learning about how brands think about web3 and innovation, this is a great listen. So without further ado, let’s get into it. Here is Episode #1 with Alex Webbs!
For Ep. 11 of W3G, we chatted with Ludovic Simon, Head of Growth at Ledger, the leading hardware wallet and ecosystem to secure your crypto and digital assets. We talked to Ludovic about the evolution of Ledger as a company, the highest ROI growth channels, how they go to market with crypto natives vs the mainstream, and a discussion of where Ledger is headed in the years to come. #web3 #marketing #gaming We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam!
Hello world - we're back with Season 2! For Ep 10 of W3G, we chatted with Quinn Campbell, VP of Growth at Sky Mavis, the studio behind Axie Infinity & the Ronin blockchain. Axie Infinity was one of the OG Play To Earn games w/meaningful traction, so if you're passionate about web3 gaming this one's a good listen. 4mins - What is Axie Infinity vs. Sky Mavis vs. Ronin Blockchain and how they all fit together 12min - The evolution of the Guilds ecosystem within gaming and how community building has rose to become a vital aspect of the space 16mins - Why Myosin has been building both a service DAO and a product studio (some alpha here!) 30mins - How growth marketing is evolving with web3 technologies and new user behaviors 45min - Rapid fire questions #web3 #marketing #gaming We hope you learned something from watching this episode! If you enjoyed this video, please be sure to tap/click that follow button, and don’t forget to share with your friends and fam!  Watch some of our other episodes here: Building the Future of Digital Identity with Evin McMullen Web3 Growth & Attribution with Justin Vogel Marketing in the Metaverse with Tangpoko & Matt Bond YOUTUBE: http://bit.ly/3PUFHme SHOW NOTES: https://twitter.com/Smooch_Axie / https://www.linkedin.com/in/qcampbell3/ https://twitter.com/SkyMavisHQ https://twitter.com/axieinfinity / https://axieinfinity.com/
For EP2 of Chain Reactions, we shared our hack experiences, covered the massive launch of Solana Blinks, broke down and speculated on the latest updates from Pudgy Penguins & Igloo Inc., waxed poetic on influencer marketing in crypto, and had a fun convo around NFC chips and loyalty programs. And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 11am EST!
For EP1 of Chain Reactions, we covered the zkSync airdrop and the aftermath, $DJT token, T-Mobile mining Bitcoin, tokenized wine, an update on Iggy Azalea, Claynosaurz vs Pudgys, and so much more. And tune in live at https://www.unlonely.app/channels/myosin every Wed, at 12pm EST!
Hi, and welcome to Chain Reactions, a weekly livestream from Myosin.xyz, the leading global marketing network, and hosted by yours truly, Blake, and my cohost Polina. Tune in each week as we jam on the latest happenings in the wild and wonderful world of web3. This week we dive into topics such as Berachain, Fuse and is Iggy Azalea actually this involved in memcoins?
We chatted with Derek Davies, President & Co-Founder at Medallion.fm, a leading platform for musicians like Santigold, Greta Van Fleet, Tycho, and many more, to build and own direct relationships with their most passionate fans. This ones for our music lovers out there! We talked to Derek about the current broken state of the music industry, how we can use web3 to empower musicians their fans to collaborate and co-create, and how aspiring musicians can start to explore and enter the space.  . WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme . EPISODE HIGHLIGHTS: 8min - How web3 tech is solving for the biggest and most common issues in the music industry (i.e. data ownership, better fan engagement). 11min - The dying art form of music videos due to social algorithms. 15min - Medallion's approach to providing the utmost value and onboarding ease to artists in order to drive mass adoption into web3 18min - How to market music in web3 and empower artists to understand the true value of utilizing this tech. . SHOW NOTES: https://www.medallion.fm/ https://medium.com/medallion-fm/medallion-year-zero-ddbd1e2368fd https://neon.gold/ https://www.passionpit.com/ https://royalcouncil.palayeroyale.com/login https://online.flippingbook.com/link/165573/ https://www.instagram.com/p/CoqO0LRvqLT/ Tycho's Open Source Jungle's JFC Sigur Ros' Heimr Santigold's FANCLUB Palaye Royale's Royal Council Illenium's Phoenix Family Greta Van Fleet's Electric Tomb My Morning Jacket's One Big Family https://www.waterandmusic.com/ https://twitter.com/musicben_eth https://twitter.com/Cooopahtroopa https://nfts.wtf/in-conversation-with-black-dave/ https://doodles.app/ https://poolsuite.net/ https://www.polygon.technology/
We’re thrilled to share Ep. 8, where we chatted with Amanda Tyler, Director of Brand at Polygon, a leading sidechain and L2 in the Ethereum ecosystem. This one is for all our brand marketing lovers!   We talked to Amanda about some of the winningest brands in web3, what builders and marketers can do to enter and succeed in the space, and some immediate use cases for traditional brands to adopt web3 tech.    . WATCH OUR PODCAST ON YOUTUBE: http://bit.ly/3PUFHme  . SHOW NOTES: https://twitter.com/amandatylerj https://twitter.com/0xpolygon / https://polygon.technology/  https://www.lens.xyz/ https://stories.starbucks.com/press/2022/starbucks-brewing-revolutionary-web3-experience-for-its-starbucks-rewards-members/
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