NAMPRadio

In this episode, we visit Texas, talking with Robert Stein at the Dallas Museum of Art, about their DMA Friends program. This innovative points-based loyalty program rewards patrons for visiting and interacting with the museum's exhibitions. Robert describes the launch of the program, how it works, and reports on the success of the program to date. As of this podcast, the program has welcomed more than 100,000 members, with an average of 500-800 people signing up every weekly. Panelists Robert Stein serves as the Deputy Director of the Dallas Museum of Art where he leads the staff and the DMA’s active programs of Education, Conservation, Marketing, Technology, and Research. In 2013, Stein managed the DMA’s transition from paid to free general admission and the simultaneous launch of an innovative free membership program called DMA Friends. DMA Friends strives to increase participation with the Museum through a novel loyalty scheme and generates meaningful data about museum participation that DMA staff can use to refine educational programming and public experience.  Ron Evans is the host of NAMPRadio, and is an arts marketing and technology consultant from Group of Minds in San Jose, CA.

In this episode, Ron talks with Ceci Dadisman, the director of marketing and PR for the Palm Beach Opera, about the concept of the "curated arts experience," and ways that the audience can be engaged with the art. Ceci and colleagues have created a new website for case studies at http://curatedartsexperience.com.

Ron talks with Rebecca Wallace, the author of "Smiling At Strangers,". To help market her book and engage people with the story line, Rebecca used Twitter, sending tweets as her story's protagonist. More info on Rebecca's book can be found on her website, http://ballyhoopress.com, and you can follow her main character, Catherine, at http://twitter.com/reporter1999.

In this episode, Ron talks with Jeff Hawthorne, the Director of Community Affairs for Regional Arts & Culture Council (RACC.org). RACC is the host of the 2013 National Arts Marketing Program Conference being held in Portland, Oregon. Jeff provides great information on the arts scene in Portland and takes time to talk about the recent  "arts tax" now in place and marketing techquies like the stampede of naked museum-goers drawing people's attention to musuem offerings. Learn about Portland and some of the events that will be happening there during this year's NAMP Conference, which is November 8-11, 2013.

Ron talks with Laura Kakolewski, after taking on the new role as manager of the National Arts Marketing Project and the NAMP Conference. Laura share her background in the arts, and hints at exciting new aspects of this year's 2013 conference in Portland, OR., including new conference panel tracks, new technology-based networking opportunities, and a few other tasty tidbits that are in the works.

In this episode, Ron talks with Kathy Keele, the CEO of the Australia Council for the Arts about her journey as an American marketing expert working up to running the top arts organization in Australia. We also pick her brain on interesting marketing tactics she has seen recently in Australia.

Ron talks with Lisa Mallette, Executive Artistic Director of City Lights Theater Company about their committement “to create an 'aha!' aspect for each production" and the use of innovative techniques such as using specialized cards that went along with popular play “In The Next Room (The Vibrator Play).”  View the current season at the City Lights Theater Company on their website: http://cltc.org.

In this episode, we launch the new show format. Based on your feedback, we’ve gone to a shorter episodes (15 minutes) with a one host, one panelist format. Ron continues to host, with Matt and Maris taking on new roles as “reporters from the field” and occassionally will return as guest panelists. In this episode, Ron talks with Susannah Greenwood of Team SanJose about the Silicon Valley Small Theater Awards. This low tech, low cost, high-impact idea has been giving recognition to needy theatre companies for the past seven years. Guest panelists: Susannah Greenwood is a theater director, blogger, and local stage celebrity. Her blogs on Silicon Valley theater and the Silicon Valley Small Theater Awards at her blog: http://artsalot.wordpress.com.

In this episode, the panelists, Ron Evans and Maris Smith talk with Josh Russell about the rebranding of Artsopolis.com to LiveSV.com. Josh will share how an arts organization can navigate the path to community wide acceptance of a new brand. Guest panelists: Josh Russell has worked in marketing and communications in Silicon Valley for more than 10 years and is the Director of Communications and Emerging Initiatives at 1st Act Silicon Valley, and is in charge of the new LiveSV.com brand. NAMPRadio Recommends: Maris recommends: Social Media company Involver.com as well as new changes to the Hulu advertising platform. Ron recommends: The National Arts Index, which allows you to compare spending on the arts and other statistics of your community with other communities. Josh recommends: The blog of a Silicon Valley marketing company called Pure Matter, with insights on social media measurement   Outro music: “El Viento" by Justin Gordon. Find out more about this artist at his website (music used with permission from the Podsafe music network)

In this episode, the panelists Ron Evans and Matt Campbell talk with composer Rob Kapilow about ways to prepare audiences for musical performances. Giving audiences background information in advance helps build their anticipation while training their ears to understand the musical art form. Guest panelists: Rob Kapilow is a composer, conductor, and commentator on music. What characterizes all of Kapilow's work is his ability to create an "aha" moment for his audiences and collaborators, and his dedication to bringing music into people’s lives. Opening new ears to musical experiences, Kapilow is helping people to understand how music can enrich, reflect, and enhance their daily lives – whether it's through his "What Makes It Great?" presentations (including a "Live From Lincoln Center" PBS broadcast), his "Family Musik" shows, his "Citypieces," and his books, (All You Have To Do Is Listen and What Makes It Great?) NAMPRadio Recommends: ○ Ron recommends: http://qrcode.kaywa.com as an easy way to generate QR codes ○ Matt recommends: 7 best practices for running a retargeting campaign from imediaconnection.com○ Rob recommends: "Spend 75% of your time with outsiders -- all the best ideas come from people outside the world you're in." Outro music: Rob Kapilow tickles the ivories for us!

NAMP Radio panelists Ron Evans, Maris Smith, and Matt Campbell talk with photographer and branding guru Ben Collier, about the power of images to move audiences by invoking shared emotions. Ben will share his top tips for the do's and don'ts to achived memorable photographs. Add to your knowledge of photography as a tool for marketing while getting inspired to take memorable pictures at your next event or performance. Guest panelists: Ben Collier graduated magna cum laude from Brown University in art-semiotics, a dual concentration combining modern culture & media with visual art. His honors thesis documentary about vintage baseball runs on Rhode Island PBS, ran at the National Baseball Hall of Fame & Museum, and was a Best Documentary Nominee at the 2003 Ivy Film Festival. Post graduation Ben's career has focused on three areas: development, marketing, and branding.www.benjamincollier.com NAMPRadio Recommends: Maris recommends: Social Media contest company http://offerpop.com Ron recommends: http://twapperkeeper.com for capturing a full timeline of tweets from a conference or events Ben recommends: Behance, a cool site that links artists and people looking for artists, together. http://behance.com Matt recommends cool sites about creative QR code creation: http://contentdeveloper.com and http://www.beqrious.com   Outro music: “Anyway" by the band ANEMO. Find out more about this band via their page on the Podsafe Music Network.

Ron Evans and Maris Smith talk with Hannah Rudman about her work to help empower organizations to become resilient by delivering their core value propositions to customers through digital business models and channels. Guest panelists: Hannah Rudman is Managing Director of Rudman Consulting Ltd., and blogs at consultrudman.com She is also Founding Director of Envirodigital Ltd.: envirodigital.com NAMPRadio Recommends: Maris recommends: Guidelines for Facebook postings: www.buddymedia.com/resources/white-papers Ron recommends: Thomas Cott's "You've Cott Mail" daily free arts stories service: http://mysite.verizon.net/vze1k115/id2.html Hannah recommends: http://getambition.com a digital development reseource she runs in the U.K. with lots of resources.       Outro music: “My Radio" by Andrew Diamond. Find out more about this artist at his page on the Podsafe Music Network.  

Ron Evans, Maris Smith, and Matt Campbell take time out in this podcast without a guest panelist to focus on their favorite go to technology treasures that they each use in different ways. Some highlights will include discussion of recent changes to Facebook, the vast offerings of Google, and QR code technologies. NAMPRadio Recommends: Maris recommends: http://blog.hunch.com/?p=34824, an interesting study on what e-mail account says about the user; http://gasbuddy.com, website to find the cheapest gas in your area; and Google's DemoSlam. Ron recommends: Voilà, a cool screencapture software (for Mac) Matt recommends: http://goo.gl, Google's URL shortener—which also generates QR codes! Just put your shortened URL in your browser's URL bar, add ".qr" after it, hit "return," and voilà, your QR code appears onscreen, ready for downloading. QR reader for iPhone: QuickMark QR Code Reader 4, which is 99 cents at the Apple App Store, and recommended by Google and CNET. Outro music: “Mary Faye Tucker" by the band 100 Year Picnic. Find out more about this artist at: http://www.100yearpicnic.com or their page on the Podsafe Music Network.  

In this episode, the panelists Ron Evans and Maris Smith chat with special guest panelists Joe Winter, Lyre Calliope, and Jessyca Holland from C4 Atlanta, a new arts service organization. Listen in on their talk about next-generation work style techniques that they are employing in their new venture. C4 Atlanta is a nonprofit arts service organization with a mission to build a foundation of research, technology, and education for a sustainable, creative economy in the Atlanta region. C4 Atlanta's platform will empower artists and arts organizations with the knowledge and resources to realize their visions and uplift cultural dialogue. Our guests today are Jessyca Holland, Joe Winter, and Lyre Calliope -- that's right folks, three guest panelists! (Matt is out on secret assignment.) NAMP Radio Recommends:  Maris recommends: http://www.allfacebook.com/facebook-marketing-facts-2011-01 and The Negotiating Game by Chester L. Karrass Ron recommends:His Sony Bloggie flip-like camera with USB charging. Works well. The C4 folks recommend: The Nonprofit Board Answer Book by Boardsource Outro music: “Good Ol' A cappella” by Danny Fong. Find out more about this artist at: http://is.gd/2Lby9z

Ron Evans, Matt Campbell, and Maris Smith talk with Dmitri Matheny, http://dmitrimatheny.com), awesome jazz artist and super self-promoter. Dmitri talks about the day-to-day grind for individual artists having to promote themselves, highlighting some of his best practices and how he's created relationships over the years that have built into a powerful following. NAMPRadio Recommends: Matt recommends: Mountain Dew introduces new banner advertising using the Facebook API -- when you click on the "like" button, it ads you to the Mountain Dew business page, without taking you away from the site you're watching the ad on. Good stuff.  Maris recommends:Google Moderator -- you open up the topic, and then other people can vote the content up or down by popularity, date, etc. Ron recommends: SonicBids.com -- electronic press kit service and Dmitri recommends reverbnation.com Dmitri recommends: Sivers.org -- cool blog by Derek Sivers, all about music and business Outro music: “Country” by Dmitri himself, with his partner in crime, Darrell Grant! Find out more about the CD and the guys.

In this episode, the panelists, Ron Evans, Matt Campbell, and Maris Smith talk with Sean Kelly, marketing director of TheatreWorks. Sean discusses the challenges of marketing new and emerging plays such as the folk rock musical Fly By Night to potential ticket buyers. NAMPRadio Recommends: Matt recommends: This article: Speed Vs. Google SEO Ranking: A Dynamic Web Site's Conundrum Ron recommends: The Emerging Leaders Network of Americans for the Arts (and a local chapter near you) Sean recommends this New York Times article on what really makes people happy. Maris recommends: "Hunter ___ a bear" interactive advertisement for tippex to look like a youtube video. Also,the Culture Vultures blog, mentioned at the top of the podcast and composer Will Connolly's MySpace page with music samples from "Fly By Night." Outro music: “Too Close to Crying” by Garry and the Moodswingers. Find out more about this artist via his page on the Podsafe Music Network.

Chip Conley, hotel guru and a speaker at this year's 2010 NAMP Conference in San Jose, CA, talks with our panelists Ron Evans and Matt Campbell. Chip focuses on the importance of good customer service, but not just to customers, also to your board, staff, funders, and patrons. Chip shares wisdom from his book PEAK: How Great Companies Get Their Mojo from Maslow and outlines how these concepts can be applied to arts and cultural organizatons. This is a great chance to get a preview of his NAMP Conference presentation. FYI, Maris was on assignment for this episode, and we look forward to her joining us in the next one. Also, Ron was using a bluetooth headset that made him sound like a far-off robot, and he has since started to use said bluetooth as a doorstop, because that's about all it is good for. He sends his apologies! NAMPRadio Recommends: Matt recommends: Chip's "Matchmaker" page which allows you to be asked a set of questions, and will then recommend a hotel for you. He also recommends 2AMTheatre.com as a cool blog, and specifically this post. Ron recommends: Fractured Atlas (Remember Justin from episode 5? This is the company he works for.) Chip recommends: PBS.org/independentlens/offthemap and Seth Godin's blog Outro music: “Fly Fly Fly'” featuring singer/songwriter Adrina Thorpe. Find out more about this artist via her homepage: www.adrinathorpe.com or her page on the Podsafe Music Network: http://bit.ly/aDbyJK

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk with Tim Roberts from ARTS Australia about the benefits of using Customer Relations Management (CRM) database to help build relationships with your customers and patrons and how to catpure data and extract it from the CRM to improve your marketing efforts. NAMPRadio Recommends: Matt recommends: Made to Stick : Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath. The 6 basic principles of what makes an idea (read: marketing campaign) "sticky," plus tips on how to put the principles into practice. Co-written by a Stanford Graduate School of Business professor (who isn't giving me kickbacks for plugging his book....). You might also want to visit the Heaths' own site . Ron recommends: His video editing program, Sony Vegas Movie Studio Platinum as an inexpensive but full-featured video editor for Windows platforms. Tim recommends: SpamDrain , a hosted Spam solution to solve the problem of the volume of Spam and virus laden messages when collecting email on an iPhone. Maris recommends: Screengrab for Firefox as a tool to capture screengrabs of your sites (just for the Firefox internet browser though) Outro music: “Greenwood Woman'” featuring singer/songwriter Arthur Hinds. Find out more about this artist via his homepage: http://arthurhinds.com or his page on the Podsafe Music Network: http://is.gd/cShQ8

In this episode, the panelists (Ron Evans, Matt Campbell, Maris Smith and special guest panelist Alan Brown talk about the benefits of surveying your audience, survey distribution methods, best practices in survey creation, and a few stories from the trenches. NAMPRadio Recommends Matt recommends: A pair of documentaries by Gary Hustwit: Helvetica (2007) and Objectified (2009). Not strictly marketing films, but should be of compelling interest to anyone who's interested in the psychology of marketing/branding, the times we live in, etc. Both available on DVD. www.helveticafilm.com & www.objectifiedfilm.com For the eventual posting on the NAMP site, each of these films has its own website: http://www.helveticafilm.com/, http://www.objectifiedfilm.com Ron recommends: The URL shortner bit.ly at http://bit.ly for its superior link-tracking ability giving you metrics on the short URLs you create. Alan recommends: Peter Linett’s recent article “Thinking about Audience Research” and the Arts Research Digest out of the U.K. Maris recommends: The “What not to do on Facebook” after the Nestle fiasco Outro music: “I'm Leavin'” featuring singer/songwriter Andre Bisson. Find out more about this artist via his homepage or his page on the Podsafe Music Network.

In this episode, the panelists Ron Evans, Matt Campbell, and Maris Smith talk to Journalist Bobbi Booker about the changes in the media industry over the last few years and the effects those changes are taking on our interactions with media contacts. Bobbi offers some great do's and don'ts to help you get the attention of your desired media contacts. NAMPRadio Recommends Matt recommends: A study showing that a "Mad Libs"-style sign-up form increased registration on a website over the typical "Name: _______; Address: __________" format... http://www.lukew.com/ff/entry.asp?1007 Ron recommends: Tweetdeck for iPhone (check the Apple app store) -- fantastic 3rd-party Twitter application that lets you track multiple conversations, upload photos and videos, auto-shorten urls, and so much more. Bobbi recommends: 10000words.net -- a great site of help guides that help you navigate through contemporary journalism and storytelling. Maris recommends: sendspace.com -- free service to send large files to people Outro music: “Charlie Chaplin” featuring singer/songwriter Katie Herzig. Find out more about this artist via her homepage: www.katieherzig.com or her page on the Podsafe Music Network.