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NOT FRAGILE PODCAST
NOT FRAGILE PODCAST
Author: Sabrina Jones
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The Not Fragile Podcast with Sabrina Jones is the go-to show for powerhouse women in the home service industry who are ready to level up in business and in life. From multi-million-dollar founders to women just starting their journey, this podcast delivers real talk on scaling, leadership, mindset, culture, and the wins and struggles that come with building a business in a male-dominated space.
Hosted by Sabrina Jones, a successful entrepreneur who built multi-million-dollar moving, storage, and cleaning companies, Not Fragile is about more than strategies and systems, it’s about resilience, confidence, and creating businesses that make an impact.
Whether you need inspiration, tactical tips, or just to hear from other women who get it, this podcast will help you move boundaries, move mindsets, and move industries. Because here, we don’t just play the game, we are the game.
Hosted by Sabrina Jones, a successful entrepreneur who built multi-million-dollar moving, storage, and cleaning companies, Not Fragile is about more than strategies and systems, it’s about resilience, confidence, and creating businesses that make an impact.
Whether you need inspiration, tactical tips, or just to hear from other women who get it, this podcast will help you move boundaries, move mindsets, and move industries. Because here, we don’t just play the game, we are the game.
35 Episodes
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Episode SummaryJennifer Baker, founder of Right Sized Living in Central Massachusetts, shares how she built a full service senior move management company that helps older adults transition from long time homes into smaller living with every detail handled, from decluttering to unpacking and setting up the new space.Jennifer explains how she fell into the industry after being a stay at home mom, why she launched her business at age 50, and what it really took to grow from a three person team to more than 20 people while reaching seven figures largely through relationships and word of mouth.This conversation digs into leadership, delegation, hiring with compassion, navigating hard days, and why Jennifer believes the biggest differentiator in her business is simple: heart over skill.
Episode SummaryIn this episode, the conversation centers on confidence, belief, and what it really takes to keep going when the outcome is uncertain.Through a personal story about Emily’s journey from rejection to opportunity, we explore what it looks like to believe in a dream long before it becomes visible to others. After being denied a coveted NBC page position, Emily continued building her life, her network, and her career without letting that initial rejection define her future. A year later, the opportunity she had once been denied came back around unexpectedly, forcing her to choose between comfort and growth.This episode unpacks the emotional tension that comes with ambition, especially when pursuing something that disrupts stability, relationships, and routines. It highlights how confidence is not something you feel once everything is working, but something you practice when nothing is guaranteed.At its core, this episode is about protecting your dreams, surrounding yourself with people who reflect your potential instead of your limits, and giving yourself permission to believe before the proof shows up.
Episode SummaryAmanda, owner of Maven Roofing (North Jersey), shares the real story behind launching her company after a brutal season of life: shutting down a previous business during COVID, losing her dad, having a baby, and being buried under financial pressure.Instead of quitting, she went into roofing sales, learned the industry fast, then launched Maven with a strong brand and a clear plan. She breaks down what it takes to earn credibility as a woman in a male-dominated trade, why hiring has been her hardest battle, and what she would do differently next time.This is an honest conversation about leadership, process, people, and staying in the game when things get hard.
Episode SummaryIn this episode of The Not Fragile Podcast, Sabrina explores the difference between failure and self-sabotage, and why so many women in male-dominated industries feel pressured to explain, soften, or justify their setbacks.Through a personal story about her son Evan and his unexpected career pivots, Sabrina reframes failure as information, not identity. She challenges the idea that success is linear and explains how avoiding ownership of failure often blocks the lessons that lead to real growth.This episode is a reminder that you do not owe anyone perfection. Failure does not make you fragile. It means you are in progress.
Episode SummaryToday’s episode is a wild, honest, hilarious, and deeply inspiring conversation with Megan Throckmorton — better known online as “The Septic Queen.”She’s a single mom of three little boys, a former agriculture teacher, a homesteader, and now a powerhouse business owner operating one of the fastest-growing septic companies in her region. Her story is pure grit:→ leaving a difficult marriage→ building a business from scratch→ financing a truck she was told she’d “never” get→ blowing the engine… and rebuilding even stronger→ becoming a respected voice in a male-dominated industry→ and now being invited to speak at the 2026 WWETT Show, the world’s largest wastewater trade event.This episode is real life. Kids interrupt. Dogs bark. She’s dripping sweat coming straight off a septic truck. And that’s exactly why her story hits so hard — because millions of women are building businesses in the middle of real life, not perfect conditions.Megan shares how she created her company, how she scaled it, how she stays mentally strong through chaos, and why educating homeowners and inspiring young women has become her mission.If you’ve ever wondered whether you can build something big while juggling kids, bills, exhaustion, and every obstacle imaginable… this episode is your proof.
Episode SummaryIn this episode, Sabrina breaks down one of the biggest mindset shifts separating powerhouse women in home services from those who stay stuck: seeing profit as purpose, not greed.After interviewing 11 women who run $5M+ home service companies, a clear theme emerged, almost all of them started with a scarcity mindset around money or launched their businesses out of necessity.Sabrina shares her own early story of launching a moving company while still working a full-time job, and the criticism she faced from people who believed she’d never succeed. She reveals how understanding her numbers, shifting her money mindset, and connecting profit to purpose transformed everything.This episode introduces The Money Map, Sabrina’s framework for linking your values to your financial decisions so you can lead with clarity, confidence, and impact, not anxiety.Resources MentionedThe 5 Million Founders Formula (free):Get the insights from Sabrina’s interviews with 11 powerhouse women at:notfragilepodcast.comThe Money Map & Confidence Assessment:Download the Money Map and take the confidence identity survey to see where you currently stand on the confidence spectrum:notfragilepodcast.com
Episode SummaryIn this solo episode, Sabrina opens up about what happens after you start your business and it actually begins to work. The doubts do not always disappear. In fact, sometimes they get louder.She shares stories from her own life, from being a record-holding high school basketball player to getting cut from a college team, to eventually becoming a basketball official, and later starting her moving company when people questioned whether she could really lead moving crews and run a company.This episode is all about what to do with criticism, doubt, and negativity as you grow. Instead of seeing critics as enemies, Sabrina reframes them as “unintentional trainers” who help build your resilience, clarity, and confidence. If you’re building something bold in your home service business and feeling the weight of other people’s opinions, this episode will speak directly to you.
Episode SummaryIn this episode, Sabrina sits down with Jennifer Bagley, founder and CEO of CI Web Group and one of the most influential women leading the charge in AI, digital strategy and marketing transformation for home service companies.Jennifer shares how she accidentally built CI Web Group, why AI has completely reshaped her business, and how the last 18 months inside her company have been the most intense and revolutionary since she started nearly 20 years ago. She breaks down what actually works in AI, what is hype, how small companies can use AI without getting burned, and what it takes to build systems that reduce stress, create freedom and help contractors win faster.This conversation is full of truth, tactical insight and real talk about entrepreneurship, scaling, leadership, and surviving massive industry disruption. If you want a crash course in where digital marketing is headed and how to prepare your business, this episode is a must.
Episode SummaryIn this episode, Sabrina sits down with Corrie, founder of Inspired By You and Inspired By University, to share one of the most powerful transformation stories in the home services world. Corrie built a thriving cabinet refinishing and home renovation business after hitting one of the lowest seasons of her life. She opens up about the personal challenges she faced, how she rebuilt her sense of purpose, and how she turned a single kitchen painting job into a multi-service company with a passionate team and a loyal customer base.Corrie explains how she expanded her services, how she trains and leads her crews, and what it takes to scale without losing quality. She also reveals how she created a national learning platform for refinishers, why women thrive in this space, and the mindset required to eliminate excuses and build a life you are proud of.This conversation is full of wisdom, heart, resilience, and real business strategy for women in home services.
EPISODE SUMMARYIn this episode, Sabrina talks about one of the most powerful breakthroughs in a woman’s business journey: the moment when your intuition about your financial progress finally matches the numbers. If you are running a home service business in cleaning, moving, HVAC, plumbing, electrical, landscaping, window cleaning, pressure washing, or any other home service industry, you have likely felt this moment. You sense the shift before you see the spreadsheets. You know you are improving long before the numbers arrive.This episode helps you understand why that feeling matters, why your intuition is a real form of data, and why confirmation through numbers is not about perfection but about awareness. Sabrina walks you through recognizing the small signs that you are leading well, improving your systems, and gaining financial confidence day by day. She also invites you to use the Mission Money Map and Weekly Money Check-In to build that confidence even further.You are not fragile. You are steady, capable, and learning to trust yourself with money in a powerful new way.
EPISODE SUMMARYIn this powerhouse conversation, Sabrina sits down with Lynn Wise, founder of Contractor in Charge and co founder of One Path AI. Lynn brings more than three decades of experience in the trades, corporate leadership, financial management, scaling operations, and building teams that stay loyal for years.From her early days dispatching at 18 years old, to becoming a general manager and part owner of a trades company, to reinventing herself at IBM, to returning to her “high school sweetheart” industry and launching a business that now supports contractors nationwide, Lynn shares deeply insightful lessons that every home service owner needs to hear.Together, Sabrina and Lynn dig into leadership, team retention, the realities of running a profitable business, the importance of standardization, the difference between valuable versus simply operational businesses, and why honesty and integrity win every single time.Lynn also shares her perspective on AI, the future of small business, and how technology will reshape customer experience and operational efficiency in the trades. This episode is packed with wisdom, strategy, hard truths, and practical direction that will elevate how you think about your business.If you enjoyed this episode, share it with a powerhouse woman in the home service space who needs this message. And please leave a review on Apple Podcasts. It means more than you know.For tools, strategy, and resources, visit NotFragilePodcast.com.
EPISODE SUMMARY:In this episode of The Not Fragile Podcast, Sabrina gets real about something every woman in home services struggles with: staying focused when everything (and everyone) is pulling at you.Using powerful real-life stories from outrunning a dust storm with her kids to preserving her mom’s handwritten stuffing recipe, Sabrina breaks down the Three S’s every powerhouse home service owner needs to scale without burning out:Strategy, Systems, and a Self-Managing Team.If you’re tired of feeling like a hamster on a wheel, this episode will help you regroup, realign, and rebuild the focus needed to grow with confidence.RESOURCESFree 5 Million Founder’s Formula + Confidence Identity Assessment: NotFragilePodcast.comIf this episode gave you clarity or encouragement, share it with another powerhouse woman—and leave a quick review on iTunes. Your reviews help other women in home services discover the show and step into their power.
EPISODE SUMMARYIn this episode of the Not Fragile Podcast, Sabrina sits down with Karen, co-owner of Main Street Movers, a New Jersey–based company that grew from the basement of her home into a $5 million moving powerhouse.Karen shares how she and her husband left corporate life and built something of their own — fueled by hard work, smart scaling, and a refusal to blend in. With humor, honesty, and plenty of New York grit, she breaks down what it really takes to survive in a male-dominated industry, from scaling to multiple revenue streams to managing cash flow and keeping a team motivated.Whether you’re just starting out or running a multi-million-dollar business, this episode will inspire you to work until your idols become your rivals — and to keep moving forward, no matter how tough it gets.If Karen’s story inspired you to build your dream business — even when it feels impossible — share this episode with another powerhouse woman in your circle.Leave a review on Apple Podcasts or Spotify — it helps Not Fragile reach even more women who are ready to take control of their business and their future.And don’t forget to grab your 5 Million Founders Formula at NotFragilePodcast.comfor free, it’s the game plan every entrepreneur needs to scale with confidence.
EPISODE SUMMARY:In this inspiring and practical episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down how to plan for your financial future — even if you feel like you’re starting late — with her five-step COAST method: Crash Course, Open an Account, Act, Set It and Forget It, and Trust Yourself.Through personal stories — from her kids’ 4-H lessons to a last-minute Lady Gaga concert and even her days as a basketball ref — Sabrina reminds us that preparation, structure, and self-trust matter just as much in business as they do in life.Whether you’re running a multi-million-dollar home service company or just trying to figure out where to start with retirement savings, this episode gives you permission to start small, stay consistent, and believe in your ability to secure the future you deserve.If you’ve been putting off planning for your future — start today.Leave a 5-star review on Apple PodcastsShare this episode with another powerhouse woman who needs itGrab your 5 Million Founders Formula free at NotFragilePodcast.comRemember: it’s not about perfection, it’s about progress, planning, and power.You’re not fragile. You’re a baller. 💪
EPISODE SUMMARYIn this powerful episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Cindy Williams, a true trailblazer who started her first business in a 7x10 room as a single mom with two small kids and went on to build and sell multiple successful companies.Cindy shares her raw, unfiltered journey of turning poverty into purpose, overcoming sexism, and building a cleaning empire based on one simple promise: “We deliver what we promise.”With over 30 years in business and 13 companies under her belt, Cindy reveals how quality, customer service, and hands-on employee training set her apart — and how she’s now gearing up to franchise her medical cleaning company, ApexMed nationwide.This is an episode about resilience, real-world leadership, and refusing to quit no matter the odds.If Cindy’s story inspired you, take a moment today to remember you control your destiny.Leave a 5-star review on Apple PodcastsShare this episode with another powerhouse woman who needs a pushDownload your free 5 Million Founders Formula at NotFragilePodcast.com
EPISODE SUMMARYIn this episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down the three T’s — a simple but powerful leadership framework to help you communicate clearly, increase team productivity, and lead with confidence without ruffling any feathers.Through a mix of heartfelt personal stories from reading “Go Dog Go” to her son every night to helping her daughter say goodbye to her beloved binky Sabrina illustrates how structure, clear goals, and consistency are key to building trust and driving growth in your team.If you’ve ever struggled with getting your point across or implementing change in your business, this episode will give you a clear roadmap to do it with grace, empathy, and results.If this episode helped you see leadership in a new way —Leave a 5-star review on Apple PodcastsShare this episode with another powerhouse leader who needs itGrab your 5 Million Founders Formula and Confidence Identity Assessment free at NotFragilePodcast.com
EPISODE SUMMARYIn this powerhouse episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Katy Higgin's, a trailblazer in the HVAC industry who turned struggle into a multimillion-dollar success story.Katy shares how she went from being a single mom with no safety net to building a $5 million home service company starting literally out of her garage. With no investors, no roadmap, and no background in heating and air, Katy learned the business the hard way: through persistence, faith, and a neighborhood that rallied around her.From navigating SBA loans to breaking stereotypes as one of the first women doing in-home estimates in Utah, Katy’s story proves that resilience and community can rewrite anyone’s narrative.This episode is for every woman who’s ever wondered if she’s enough, if she’s ready, or if she can do it because Katy is proof that you absolutely can.If this story fired you up don’t keep it to yourself.Leave a 5-star review on Apple PodcastsShare this episode with another powerhouse woman who needs to hear itDownload the 5 Million Founders Formula free at NotFragilePodcast.comAnd remember it’s not about perfection. It’s about progress, purpose, and power.Until next time… stay a baller. 💪
EPISODE SUMMARYIn this inspiring episode of the Not Fragile Podcast for Powerhouse Women, Sabrina breaks down three transformational steps to help you align your joy with your purpose because when those two connect, there’s no stopping you.Through her own personal stories from raising money for her kids’ school playground to learning lessons the hard way (like the infamous “exit gate” moment) Sabrina reminds us that joy and purpose aren’t just business strategies. They’re life strategies.She also shares how tools like the DISC personality assessment can help you understand your natural strengths and weaknesses, improve communication, and lead with confidence. Finally, she challenges you to revisit your why, to rediscover the reason you started your business in the first place and to reignite that fire that fuels your growth.Whether you’re scaling your company or just trying to reconnect with what you love, this episode will remind you that your joy is your compass and your purpose is your power.RESOURCES & MENTIONSDISC Personality Assessment: learn more at discprofile.com5 Million Founders Formula: Free download at NotFragilePodcast.comConfidence Identity Assessment: Discover your personalized confidence scoreIf this episode spoke to you, take a moment today to revisit your why.Write it down. Say it out loud. Then go live it with joy.Leave a review on Apple Podcasts, it helps this show reach more powerhouse womenShare this episode with a friend or team member who needs encouragementAnd remember, joy is your fuel, purpose is your direction, and you are Not Fragile.Until next time, stay a baller. 💪
EPISODE SUMMARY:In this episode of the Not Fragile Podcast for Powerhouse Women, Sabrina sits down with Allison McDaniel, founder and president of Allison’s Relocations in Anchorage, Alaska, a trailblazer who built one of the state’s most respected moving companies in a male-dominated industry.Allison shares her incredible 30-year journey from dispatcher to business owner, how she learned what not to do from her early mentors, and why integrity, perseverance, and service are the cornerstones of her success.Together, Sabrina and Allison dive into the realities of leadership, working alongside family, planning for succession, and what it means to build a company that’s truly woman owned and ready for the next generation.This conversation is packed with honesty, grit, and wisdom a must-listen for any woman building her legacy in business.CONNECT WITH SABRINAGet your free 5 Million Founders Formula and take the Confidence Identity Assessment at NotFragilePodcast.comAnd as always stay bold, stay grounded, and stay a baller.
EPISODE SUMMARY:Let’s be honest no one likes talking about it, but what do you do when employees suck? When one bad attitude starts poisoning the culture you’ve worked so hard to build?In this episode, Sabrina shares a real story from her own business about a talented but toxic employee who taught her one of the toughest lessons in leadership: you can’t save someone who doesn’t want to change.She breaks down three actionable steps to protect your culture, strengthen your hiring process, and create a company where positive, growth-minded people thrive while the “negative Nellies” quickly weed themselves out.If you’re dealing with a tough employee situation, don’t ignore it.Identify your non-negotiablesRevisit your growth planRecommit to your company cultureRemember: leadership is tough, but so are you. Stay a baller.




