Nata PR School (EN)

In the previous episode, I explored multiple reasons for integrating public relations into your marketing plan. I wanted to continue our conversation here by highlighting two elements of our six-step model that we delve into deeply at NATA PR SCHOOL. By the way, if you don't already have our model, I'm offering it for free. To get it, all you have to do is click on the link in the notes at the bottom of the episode: FREE NATA PR MODEL. So here are the first 2 steps of our model: Determine why they (journalists/influencers) would talk about you Tell your story   FIRST STEP DETERMINE WHY THEY WOULD TALK ABOUT YOU It's sometimes much simpler than you think to get people talking about you. Are you launching a product or a service? Do you know what is the most covered element by journalists and influencers? Yes, it's NOVELTY. Journalists and influencers specializing in a particular sector are tasked with talking to their readers and fans about everything new. Think about the automotive world. Journalists and influencers in this sector systematically talk about everything new in this industry: new companies, new models, road tests, etc. The same goes for agribusiness, fashion, beauty, tourism, new technologies, etc.   SECOND STEP TELL YOUR STORY You'll need to come up with a catchy title for your press release. This title will serve as the subject line of your email. CHATGPT TO THE RESCUE And at NATA PR SCHOOL, I will show you how to use ChatGPT for this. So, there are no more excuses for not communicating via email or DM on Instagram to influencers. ChatGPT is going to become your new favorite assistant. I promise you.   PR 101 Press relations are there to make you known Social media does not replace PR PR complements social media.   And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL at the end of May 2024. BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

There's a particular mystery surrounding the profession of public relations. If you're not familiar with PR, the first thoughts that probably come to mind about public relations are: a personality or a company that is in hot water needs PR; executives who need to polish their image. You're right because we're talking about: crisis management, reputation management. However, for over 20 years, many agencies and numerous professionals have specialized in promoting consumer products. I'm one of those pioneers who dedicated their knowledge and skills to public relations to showcase products. I admit that after working with numerous artists, I wanted to simplify my life. That led me to turn to public relations for brands and products. What traditional agencies called more than twenty years ago: "PR marketing." And precisely over 20 years ago, when I founded NATA PR, the now famous haircare brand Kérastase hired my services. This led me to develop expertise in "MARKETING PR." I have loved highlighting Kérastase for over 13 years. Over time, we at NATA PR have become beauty, luxury, and high-quality product experts. You might think you don't need public relations because you don't have a reputation to protect and no crisis on the horizon? You're mistaken not to take a closer look at what public relations can offer you today. I wanted to develop a quick guide to PR 101. Basic Public Relations 101 can be powerful for: announcing the creation and founding of a new company launching a product celebrating an anniversary; securing funding after initial investment exporting sharing your trials, hardships highlighting creative or business partnerships promoting your local production, craftsmanship promoting programs you've implemented for your mental health and that of your employees presenting how you implement the 4-day workweek, etc. The list of reasons to consider PR is long. You can interest journalists in your story if you have a product, service, or business activity that fits current trends. For example, if your company cafeteria becomes vegan at the request of your employees, there's a story to tell here. So PR 101 will be valuable to you. Yes, you can post a text about your cafeteria on Facebook and LinkedIn. Still, if a journalist picks up this story, it will have a much more significant impact, reaching a larger audience. And it's this article that will make you known and make new employees want to work for you. PR 101 Press relations are there to make you known Social media does not replace PR And speaking of PR 101, as I mentioned at the beginning of this podcast, we are reopening the doors of NATA PR SCHOOL in a few weeks. BE THE FIRST There are limited spots; sign up for our waiting list to reserve your spot with priority. https://bit.ly/3U1LWYW I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

Although NATA PR agency is a leader in promoting high-end products in North America, it is always easier for us to interest the media when brands have a story to tell. The media loves: Founders who have a deep understanding of their product True stories behind the creation of a company or product Spokespersons who have real-world knowledge of their market and don't mince words At NATA PR agency, we are experts in supporting companies entering the North American market. We know how to tell their story. I remember a French beauty brand whose founders moved to New York with their family for five years to understand this vast market fully. Even today, I greatly admire these founders who set aside their ego and immense European success to enter a market where they were completely unknown. These leaders had the humility to go into the field to gather consumer feedback, which was not always positive about their packaging and products. They then took stock to completely rework their product presentation, review messages, and information. They listened to what their future consumers had to say and took the necessary steps for their products to be understood and appreciated in a brand-new market. We were fortunate to introduce the founders to the media. Yes, this was before the pandemic, and for five years, we could organize meetings with journalists who loved discovering the story of this brand. We were the perfect intermediary to help this brand convey its story and culture and become known in a brand-new market. Public relations to tell brands' stories are extremely powerful. Want to learn more? Contact me. I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

What are public relations for, exactly? The simplest answer: Public relations are meant to make you known and increase your notoriety. Why? To gain the trust of your clients. When they find themselves choosing between you and your competitors' brand, the chances of them choosing you, if they've heard of you, are multiplied by: "80% of consumers say that familiarity with the brand (i.e., brand knowledge) makes them more likely to buy." Social Sprou But if you're like my relatives and family, you probably wonder how public relations professionals do it. My relatives will tell you about my work that I write press releases I send them to journalists Yes, that's the basis of what all public relations professionals do. But where public relations become exciting and strategic is in the what, how: What is the news? What are the keywords to present our information? How are we going to tell this story? To whom are we going to send it? When to send this information for maximum impact How are we going to present the news? I love discussing all these points with my teams because no two public relations campaigns are alike. Everything is different each time! Let's talk about a concrete example: A jeans company we've worked with for many years had just produced a video of utmost importance to them. "Hurry, we need to send our video to journalists!" our client asked. Yes, but what's the news? "We want our customers to watch the video before buying their jeans online so they can make an informed choice based on the right size and the right style for them. And above all, we're trying to reduce returns by more than 30%!" So I came up with the idea of suggesting to our client to create a surprise and title the press release as follows: Don't buy jeans before watching this video. Then, we wondered which media outlets were most likely to broadcast this news. Our first choice was La Presse, the largest French-language daily in North America, where our client is based. And yes, we got featured in this major newspaper and after that many other websites and publications. What do you think? Do you understand what PR is for a bit better? Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

Do you need help determining what sets public relations apart from marketing? Let me reassure you: you are not alone! First and foremost, I am a marketing professional, and during my training, we spent very little time on public relations. It was during my first job as a professional that I truly discovered what public relations is. You know me, I like to get to the heart of the matter quickly, so here it is: To give you a quick idea of what sets public relations apart from marketing, you need to know that PR is a component of the marketing plan. For those who haven't studied marketing, it's pretty simple. There are generally 5 axes that makeup marketing. The famous 5 Ps in English: ProductPricePlacePeoplePromotion (this is where public relations come in) Yes, public relations are generally integrated into promotion (to make your product/service/company known). Often, we find ourselves in the same budget category as advertising. So marketing is a set of activities that can include: Defining a product (its name and packaging); Identifying the target audience (who are the consumers); Developing the sales network; Setting the price; and Choosing how to promote it (this is where PR comes in). Suppose you think about the new spicy-flavored Coca-Cola. In that case, it's easier to understand the role of marketing teams that have certainly contributed to the image of this new product, its price, etc. They have probably been involved in choosing PR agencies around the world for the launch of this novelty! That's the difference between marketing and public relations. And I can assure you that this distinction is not clear for a huge number of people. And obviously, in the promotion part, you find all types of advertisements (traditional and online). This involves buying spaces or paying Facebook, Instagram, or Google to present your ads to their users. Public relations are the organic part of your promotion plan, as you generally don't pay a journalist or an influencer to talk about you. I say "generally" because there are gray areas, especially since influencers have developed. We often work with influencers without paying them, usually in exchange for products or an experience. However, we also often pay influencers, especially when a brand requires specific messages to be broadcasted by influencers. But that's another podcast topic! If you are like me, an early riser, sign up for our new workshop: 12:30 pm ET (New York time): MASTERING THE ART OF GRABBING ATTENTION https://natapr.com/grabbing I am here to help you Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

Before the emergence of Instagram and TikTok, there was a very different understanding of public relations: We were held to visibility results (number of articles, major publications, etc.). Increase in visibility/awareness Sales related to our PR efforts were not the primary measure, as our clients understood that we contribute to sales rather than directly generate them. It's advertising that generates direct sales. However, with the advent of social media, the perception of the role of public relations has shifted. I remember being part of a beauty CEOs group where everyone complained about their PR agency: We don't know what they're doing. We can't measure our ROI (return on investment), etc. I remember asking these CEOs: "But surely your agency has given you a plan, an execution schedule for PR campaigns?" Answer: "Yes, but we don't know what they do every day." That's when I realized that since social media posting speed is immediate, public relations needed to find a way to be in "immediate" and more frequent contact with its clients. It's been about 5 years since we implemented weekly updates to inform our clients of what we've done during the week. Before creating this new tool, we had our clients' trust, and most importantly, we allowed time for public relations to generate results. As you know, we are in the age of instantaneity. When I officially announced to our clients that they would receive a weekly report every Friday, the reactions were immediate and positive. Now, our clients know what we do every day. Even though it still takes time to get a major publication. Understanding what we do has improved, especially among our young marketing directors early in their careers.   So, are public relations an investment or an expense? Obviously, it's an investment to make yourself known! You invest in your visibility and your reputation. You might say that all of this is quite intangible, not concrete. Well, put yourself in the shoes of your client who is in front of the tea section at the supermarket. If they've never heard of you, which tea will they choose? So, invest in your reputation!   We are currently preparing a workshop on How to Master the Art of Grabbing Attention, where I will be live with you on April 3, 2024. I will reveal the agency's best tactics for capturing Attention. A meeting not to be missed! MASTERING THE ART OF GRABBING ATTENTION https://www.natapr.com/grabbing I am here to help you Nata   GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

Many leaders and marketing professionals believe that social media has replaced public relations. "Why spend on public relations when we are well visible on the web and social media?" they think... "What does public relations bring in?" You would be surprised how many times I hear these misconceptions. So, I invite you, from listening to this podcast, to be part of the elite club. Even if you are just starting your business, do as multinational corporations and big brands, all of whom have an ongoing public relations strategy. And yes, these big companies know that public relations is the best part of their organic marketing plan and that only public relations allow them to develop (or maintain) their reputation. Advertising sells. PR makes you known. And, of course, PR contributes to your reputation and notoriety! Why? Well, simply because a third party is choosing to talk about you without being paid. A third party can be a journalist or an influencer in the digital age Yes, public relations contribute to sales. If your clients hear and read about you, they will be more inclined to trust you and buy your products. So, is PR still useful in the digital age? Yes, absolutely! Why? To develop relationships with media, influencers, and personalities Grab the Attention of journalists and influencers Make them want to interview you and write about you We are currently preparing a workshop on How to Master the Art of Grabbing Attention, where I will be live with you on April 3, 2024. I will reveal the agency's best tactics for capturing Attention. A meeting not to be missed! MASTERING THE ART OF GRABBING ATTENTION https://www.natapr.com/grabbing I am here to help you Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠⁠

When I was the marketing director, I firmly believed that one needed to have a flamboyant personality to become a public relations professional. I considered myself privileged not to have to "sell" my stories to journalists. If you've listened to episodes 135, 136, 137, and 179, where I talk about my discovery of public relations, you will see that, to my great surprise, I succeeded in getting my bosses, their projects, clothing collections, or record projects talked about very successfully. I managed to do this while remaining true to myself, reserved and discreet, far from the spotlight! So, I like to say that: I am healing myself with my public relations agency. If you are like me, an eternal introvert, know there is hope and that connecting with the outside world can be learned! Even today, I very often choose to stay at home with Ali, my dog, rather than go to a friend's party where there will be more than four people... Let me tell you how long it took me to develop the NATA PR SCHOOL podcast... Yet, I love to share and disseminate my knowledge. But I come from a time long before the era of "personal branding." Where everything becomes a brand or a company with the advent of social media. In this old school of thought, it was even frowned upon to promote oneself. Public relations professionals exist to make their clients shine, not their own achievements. So I tamed public relations, one article and one interview at a time. If you fear shining, know that I understand you! But the benefits are too important to ignore. Getting known and seen in the era of essential videos allows you to: attract the right clients to you; increase your credibility; clients will trust you; you will increase your sales! You know that photo with the personality of the moment that everyone happily posts and shares? Well, I still forget to have myself photographed, and even worse, sometimes I do and forget to publish it... So yes, I am treating my introverted side with public relations. To such an extent that one day, during a workshop, we were asked to step out of our comfort zone, to do something we wouldn't dare otherwise. Does that sound familiar? Well, I couldn't understand this concept until I realized that I live outside of my comfort zone all the time, communicating, interacting with the media, influencers, and our clients. As you might have guessed, my comfort zone is when I am alone at home. For me, the pandemic was a happy moment because I didn't have to meet people or attend events. Today, it has even become second nature to step out of my comfort zone, and I almost enjoy it. So yes, public relations can be a shock treatment for introverts, but it is a beneficial treatment. We are preparing a workshop in the coming weeks where I will teach you the art of capturing attention, which will be offered next April. Step out of your comfort zone and sign up for our lists so you don't miss anything: www.natapr.com I am here to help you Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠ 

Amplification is a term that has come to the forefront with influencers. Many of our clients "amplify" the content created by the influencers they collaborate with. You have probably seen social media advertisements where an influencer uses a foundation or extols the virtues of a product. Well, here, either the brand has, with the influencer's agreement: added advertising directly to the influencer's post; obtained the content produced by the influencer and turned it into an advertisement. The objective here is to: make the brand and the product known; increase awareness; grow demand and sales. Does this remind you of something? Yes, it's exactly what public relations do, hence my advice, when possible, to: Combine PR with your social media campaigns. Public relations are simply another effective means to amplify the brand and its products. PR professionals put everything in place to obtain positive press coverage. At NATA PR agency, we specialize in promoting consumer goods. Our primary goal is to ensure that many journalists and influencers write or shoot videos about our clients' latest releases. And know that you can also amplify your press coverage. It's a trend that I see more and more among new companies discovering the effect of PR on their visibility. It's about: "As seen in VOGUE - ELLE - FORBES, THE PRESS, etc." Quick tip Once a major media outlet publishes an article about you, you can repost it on your social media platforms and your newsletter and even turn it into an advertisement as long as you mention the media that featured it. For those with vast experience like mine, remember those movie posters where you could read positive reviews from major newspapers/magazines. Well, the same rule applies here. Amplification is not a new concept; it's just the new means at our disposal that have changed. There are several ways to amplify a brand, whether through PR, influencers, social media, or advertising. But for this amplification to work, it's essential that the messages are impactful and reach your target: your customers. Again, PR can help you here: it defines key messages; and keywords; To sell, you need to: let your customers know you exist; capture attention; be read! We're preparing a workshop in the coming weeks where I'll teach you the art of grabbing attention. Sign up for our lists so you don't miss anything: www.natapr.com I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

Undoubtedly, you hear about artificial intelligence every day, just like me. I started to ponder what "intelligent" public relations would look like? Public relations like the ones we practice at NATA PR agency. Here's what came to mind: Intelligent public relations are: Thoughtful; Take the time to analyze the context; Don't follow trends.  Thinking Thinking means making connections. And with the speed of social media constantly streaming content, thinking has become a luxury. A luxury not to be ignored if you have a business that wants to retain its market share. Consulting an "intelligent" public relations agency is an excellent strategy to help you think better. How do we recognize a public relations agency that practices intelligence? Well, here are some clues: The agency won't tell you at the first meeting that it can solve all your communication problems; The agency will ask you for information about your competitors, your market, your challenges, and what you want to achieve; It will honestly tell you no if it feels it can't serve you well; It will ask you for time to make you a tailor-made offer: an intelligent offer. Taking the time to analyze the context An intelligent public relations agency will take the time to: Listen to you; Ask you questions; Analyze your market; Do research. Depending on your market and the targeted clientele, working with TikTokers can be optional. We have clients who don't work with personalities or spokespeople and don't even want to hear the word influencers. But these brands like opinion leaders. A chef who chooses to talk about a device like Thermomix will undoubtedly have an impact on your clientele, for example. That's the added value of intelligent PR: proposing activations and communications that go beyond current trends. Not following the flavor or the month This means: Not selling you an event at all costs, even if you're celebrating an important anniversary. Not imposing paid partnerships with influencers/TikTokers of the moment simply because they have a large community - there's no indication that they are potential customers. Sharing our field knowledge with clients, telling the truth, and not selling ready-made recipes. Intelligent public relations truly care about their clients and feel they are part of the adventure. These intelligent agencies see you from the inside and not just through smoke and mirrors. So I invite you to seek out intelligent partners and agencies, strong in their expertise and heartfelt intelligence. We are preparing a workshop that will be offered next March. Sign up for our list so you don't miss anything: www.natapr.com I am here to help you. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

You're probably like me, and you love shortcuts. You may have discovered ChatGPT and the time and money it saves you. And here you are with your new product, program, or service that you're launching in a few weeks, and you want sales to be instantaneous. I understand you! And I would like to promise all our clients that in a few months, dare I say a few weeks, the major media will all be excited and will report and write articles about them. But although humans love the shortest paths, they often need time to adopt novelties and process new information. "How long does it take to get noticed?" several of our clients ask us. There is no universal answer to this question. I have seen many campaigns have different levels of success (faster or slower) depending on several factors: Is it a product that meets a pressing need? Do trends favour promotional work? Is it a product that creates instant desire? Remember the COVID-19 vaccines; there was a real pressing need, but it was a global emergency. Have you noticed the extent of the media coverage obtained by pharmaceutical giants? Yes, I know it's an extreme example, but it perfectly illustrates a pressing need. I love trends because we often rely on them to get our clients noticed. Think of the vegan wave that affects not only the food industry but also cosmetics and even fashion. A new Ferrari, a luxury product, can create a pressing need and instant desire among our journalist friends (and their consumers), depending on the industry. Suppose you participate in a reality TV show viewed by millions of people. In that case, your fame will skyrocket; overnight, depending on the country, you will be recognized on the street and gain thousands (sometimes millions) of followers on your social media. But for the rest of the universe, it's different, it often takes: time; telling your story from several angles; investing in continuous communication and presence.   So, how long does it take to get known when you're just a mortal or a young company? Several months, sometimes years, by being consistent with a continuous public relations strategy. I invite you to sign up for our lists so you don't miss anything. www.natapr.com I am here to help you. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

"We've already sent out press releases and never received any requests. I've often heard this phrase from skeptical new clients unfamiliar with public relations. These are often companies that have invested little in marketing and advertising. Yet, they see their competitors getting media attention and being active on social media platforms. They want to do the same but are only sometimes willing to invest the time and money necessary for a public relations agency to develop a proper campaign. These companies have several things in common: They were founded long before the Internet era. They experienced success at a time when competition was low. They have a limited marketing department. They contact us because: Younger companies, often born on the web, are starting to take significant market share from them. They believe just one press release is enough to get major interviews. These companies believe that in a few months, or even just a few weeks, they will be more visible than their younger competitors, who have built themselves up on the web, social media, and public relations. How often have I seen these companies thank their marketing director and terminate contracts with agencies they work with, convinced that the formula was wrong and that everything cost too much? On the other hand, their competitors understood that they needed to invest in their image, promotion, public relations, and partnerships with different brands or spokespeople. It takes time for the magic to happen. And already, some of these companies have either disappeared or are on the verge of disappearing. Your tolerance is likely insufficient if you see advertising, public relations, and social media as expenses rather than investments. You won't be able to do what your competitors do: Keep getting featured and talked about Be present with their consumers Tell their story and share their successes If your customers only see you in the supermarket where your highly visible young competitor is on the same shelf, which product will they choose? So yes, public relations is much more than sending a press release and waiting for someone to contact you. We sometimes send out more than a dozen weekly press releases and know how to grab attention. I invite you to subscribe to our lists to avoid missing anything. www.natapr.com I'm here to help. Nata GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

As you may know, our program aimed at getting you known and featured for free by journalists and influencers is in its 4th edition. The doors will close on February 13th, and given that I dedicate all my time to managing a relations agency, I don't know when I'll be able to offer this training again. I'm really looking forward to seeing you in class and helping you get known! Because the more people talk about you, the more you are featured on social media and online, the more you'll gain the trust of consumers who will want to buy your products and services. Every day, you see journalists and influencers talking about brands similar to yours, but you don't know why they're not contacting you to talk about you? I understand how you feel. And I also know how to capture the attention of journalists and influencers. Even better, I can teach and show you how to do it! Have you created an exceptional product or service that will help many people, but few know about it? It's useless to invest huge sums in production if you don't have a marketing plan that includes the right tools such as public relations and social media to make yourself known. You don't have a specific plan yet. You have a better product than your competitors, but no one talks about it. You've tried social media, and it doesn't sell. You've spent a lot of money on influencers, but it hasn't paid off.  You don't know how to use public relations. If you recognize yourself, know that you're in the right place. Our training program is for you if you have a service or product to launch or if you want to know how to attract the attention of the media/influencers. I've spent a lot of time thinking, testing, teaching, creating, and improving the material to simplify your work as much as possible. The NATA PR SCHOOL is for you if: You want simple tactics to learn how to use public relations. You're looking for an easy method (6 steps) based on practice to implement immediately to make yourself known. You want to learn how to select the best media and influencers to get noticed. If you want the guidance of an experienced expert to develop a customized PR campaign according to your needs. So, the NATA PR SCHOOL is for you! I don't know any similar program created and taught by a public relations agency leader. I became passionate about public relations when I was a marketing professional. The NATA PR SCHOOL is a tailor-made and accessible program for everyone who wants to integrate public relations into their tasks, just like I did when I was a marketing professional. It's simple; I could recruit you to come work at the NATA PR agency once you've completed the program. Even if you don't want to do your public relations yourself, you'll understand what your public relations colleagues and agencies under your supervision are doing. DOORS CLOSE ON FEBRUARY 13, 2024 We open the doors on February 6, 2024, and will close them on February 13, 2024. I rarely offer this program since I dedicate most of my time to managing the NATA PR agency. Don't miss it! GRAB YOUR SEAT TODAY! https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠ Don’t miss our next training, get on our list! www.natapr.com N GET FEATURED FOR FREE➤ ⁠⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠THE FREE NATA PR MODEL➤ ⁠⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠⁠ SIGN UP TO OUR LISTS➤ ⁠⁠⁠⁠⁠www.natapr.com⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠INSTAGRAM➤ ⁠⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

Before becoming an expert in public relations and founding NATA PR agency over 20 years ago, I held the position of communications and marketing director for ten years, working for companies such as an opera house, a theatre, a record label, and a television production company. My last marketing job was for a clothing brand in Canada and the United States: Parasuco Jeans. As I only sometimes had the budget to hire a PR professional for my team or retain the services of a public relations agency, I wondered how I could incorporate this activity among all my other marketing responsibilities. This led me to develop the famous NATA model in six steps. In fact, I asked myself the following questions: What was the maximum time I could dedicate to PR? Which media/journalists would most likely tell my proposed story? Why would they talk about what I had to offer? I used to believe that only extroverted and talkative personalities could excel in public relations. I had the misconception that if I couldn't boast about a project launched by the company I worked for, I couldn't convince a journalist. To my surprise, I realized that by presenting a project simply and without "fluff," I could capture the interest of major journalists! I discovered that I maximized my visibility by: Proposing a subject in the right way. Doing some research to find the right journalist. Making relevant follow-ups. I got into the public relations game, and in less than 2 hours per week, I managed to generate interviews and articles. I became passionate about public relations and love their evolution through social media and influencers. NATA PR receives requests to develop public relations campaigns every week for often exciting and innovative services and products. Innovative companies But as these companies cannot yet afford the monthly fees of an agency – we're talking about several thousand dollars per month. Marketing professionals Marketing professionals and social media experts also consult us to integrate public relations into their tasks without knowing where to start. So, I decided to create a tailor-made, simple, and accessible program for those who want to integrate public relations into their tasks, just as I did when I was a marketing professional. This is the fourth version of the program, which is now highly effective. You will love this program and even have fun doing it: 6 modules, 6 short videos and exercises, 6 live meetings with me. Once you complete the program, I might even consider recruiting you to work at NATA PR. Even if you want to avoid managing your own public relations, you will understand what your public relations colleagues and agencies under your supervision do. DOORS OPENING We open the doors on February 6, 2024, and close them on February 13, 2024. I rarely offer this program because I dedicate most of my time to managing NATA PR. Take advantage of it!  GRAB YOUR SEAT TODAY! https://prschool.natapr.com/evergreen_en N GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠  ⁠⁠⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠www.natapr.com⁠⁠ ⁠⁠⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

I like to say that public relations is like going to the gym. You can read about the subject, understand the basic principles, and even discuss it with your colleagues, but if you never go to the "PR gym," you only grasp a vague theory. It's like reading about muscle development and never lifting weights to build them. Or, for those familiar with meditation, think about those who claim to have read about it and understand without ever having meditated for a single minute in their lives. Do you see the extent of the lack of knowledge? We often have these discussions about our profession with many of our marketing friends. They believe they know everything about public relations, yet often only possess a vague, outdated theory. But beware, know that I am a marketing professional, and I speak about my colleagues with great affection. But I know everything they don't know or don't understand about public relations. They don't know that public relations: is the organic core of any good marketing plan, is there to build connections with influencers who talk about our clients without remuneration, represent 80% of PR results, which are articles and mentions online, thus on the web, is a major element contributing to the enhancement of companies' SEO, allow for a massive increase in brand visibility, help reach new audiences, consists of articles and online mentions you can share on social media. Solopreneurs, marketing specialists, I invite you to come to the PR gym with me. Even if you don't want to do your own public relations, you will understand what your public relations colleagues and agencies under your supervision do. Our new program includes 6 modules and 6 live sessions with me. It's like if you were coming to work at NATA PR agency, and I had to quickly train you to generate results. It's simple, effective, and fun. Yes, public relations is a profession where you can truly have fun. Book your spot today. The doors open on February 6th and close on February 13th, 2024. Sign up for our lists to not miss anything. I am here to help you. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠  ⁠THE FREE NATA PR MODEL ➤ ⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠www.natapr.com⁠ ⁠⁠⁠INSTAGRAM ➤ ⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

Are you, like me, looking for shortcuts to quickly understand and apply the basics of a new activity? Theory isn't your thing? That's precisely what has been on my mind for several years now. Whenever I need to learn and understand how to use a new tool, I turn to someone who can help me and teach me the shortest paths to achieve my goals. I remember asking a blogger (the influencer profession didn't exist yet!) to show me how to use Twitter. The same goes for Instagram and TikTok; there are several accessible online courses. I even enrolled in a fantastic Instagram course created by a German influencer! The quality of the courses available on the internet is truly remarkable. Also, like many solopreneurs and start-up businesses on the web offering exceptional products and services, they contacted our agency, NATA PR. I wanted to create a course with our best strategies and most effective shortcuts. Many of these businesses that contact us every week still need to have the necessary revenue to afford the services of the NATA PR agency, paying several thousand dollars in fees per month. So, the course I propose is designed to be accessible in 5 easy payments of $500 per month. It consists of 6 modules, and I accompany you every step of the way. I completely redesigned our method. This new version is even more condensed and simplified. Highly effective, the NATA PR SCHOOL will allow you to generate results even more quickly. You know you need to go beyond your social media to reach a larger audience in the coming months and wonder where to start? You see your competitors getting attention in magazines, on major media websites, and by influencers, and you wonder how to do it? That's why I created the NATA PR SCHOOL: to teach you how, in less than two hours per week, you can integrate PR into your marketing plan to increase your visibility and sales. There are three things you can easily do every week to prepare: Watch what your competitors are doing. Read what is written about them. Check the headlines in your industry. These three simple actions will prepare you for the NATA PR SCHOOL training, where you will have direct access to me every week to fully integrate the 6 modules. And all of this in less than 2 hours per week! Our training, GET FEATURED FOR FREE provides access to a course we offer all our new employees. Many have university degrees in public relations, communication, and marketing, but they have never communicated with journalists and influencers. So, I teach you all the practical aspects, all the shortcuts to generate results quickly, and all of this in less than two hours per week. So why wait? Join our community of professionals and determined entrepreneurs looking to improve public relations and boost businesses. Sign up now on our lists by downloading our free template here: THE FREE NATA PR MODEL ➤ ⁠⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠⁠ We look forward to accompanying you on your public relations journey to help you succeed! I am your certified PR Coach who can guide your business development. I am here for you. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠⁠  SIGN UP TO OUR LISTS ➤ ⁠⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠⁠⁠⁠  INSTAGRAM ➤ ⁠⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

There's nothing better to rekindle our inspiration than to take a closer look behind the scenes at major companies, those brands that evoke our admiration. Some may find studying the success of giants discouraging, but I suggest a change in perspective. Let's consider this exercise as simple and fun game. Why not choose to think that these success machines represent a world of possibilities?  It's much more exciting than saying, "I'll never make it" or "it's impossible." After all, humans created them and knew how to implement the necessary tools to, among other things, make themselves known and get people talking about them. These achievements are based on three fundamental activities that enable companies to reach their clients and consumers: Advertising Public relations Spokespersons Indeed, you can combine these activities to maximize visibility and sales, but you can also choose to focus on a specific activity. For example, you can target spokespeople if your product appeals to influential moms on Instagram or TikTok. The web offers unprecedented democratization, allowing the launch and promotion of a business at a lower cost and talking about it on social media. You can undertake various actions without breaking the bank, quickly test products, affordable advertising campaigns, and public relations. In the past, to sell products, one had to open expensive shops, print brochures, or negotiate with stores to sell products on their shelves. The path to fame could be long and very costly. Today, major companies systematically integrate public relations into their marketing plans, often in parallel with advertising. Some luxury houses even prefer advertising and public relations, excluding any collaboration with ambassadors, a choice that alone deserves a dedicated podcast. However, regardless of their strategic choice, all these companies use public relations. They evolve like you with the new possibilities the web, social media, and influencers offer. I particularly appreciate this quote attributed to Mark Twain, Marcel Pagnol, and others:  "They did not know it was impossible, so they did it." I invite you to explore this world of possibilities: integrate your own public relations into your marketing plan at a reduced cost. If you dream of making yourself known, of making your voice heard through an exceptional solution or product, our program at NATA PR SCHOOL is designed to help you realize your dreams step by step. Join me when the doors of NATA PR SCHOOL open on February 6, 2024. If you're listening to this episode after that date, sign up for our lists to stay informed about our upcoming training sessions. Feel free to contact me for a free consultation to determine if this program is right for you. I am here to help. Nata GET FEATURED FOR FREE ➤ ⁠⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠⁠  THE FREE NATA PR MODEL ➤ ⁠⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠⁠ SIGN UP TO OUR LISTS ➤ ⁠⁠⁠www.natapr.com⁠⁠⁠⁠⁠  INSTAGRAM ➤ ⁠⁠⁠https://www.instagram.com/nata_pr_school/⁠

Several years ago, I was single and didn't take vacations. I didn't want to travel alone, having done it numerous times before, and I preferred occupying my mind with running my beloved business and promoting our clients. However, I felt a certain weariness and mental fatigue, and my brain needed a break. Like many of you, I have to make a living, and I don't have unlimited financial resources. I allowed myself to dream and let my mind imagine what I would do if I didn't need to work. I pictured myself searching for the best university courses worldwide: an art history course in England, business training from renowned professors at Harvard Business School or HEC, and so on. I could, at least for two weeks, pretend to be financially independent and attend a training program somewhere in the world. Spanish is a language I know but don't master perfectly, so I envisioned myself taking intensive Spanish courses in Barcelona, a city I had always wanted to visit. I did some online research and found that the University of Barcelona offered intensive courses for 4 hours a day over 15-day periods. Those vacations were among the best in my life. I love learning, and there's nothing better than allowing my brain to indulge in new learning activities for two weeks. I returned home with renewed and fantastic energy. I love learning, and I believe learning new things is accessible to each of us. Just find what interests and motivates you. I also love understanding how social media and TikTok work and implementing new processes to grow the NATA PR agency. Among the many quotes from Warren Buffet's partner, the famous Charlie T. Munger, who passed away in 2023, I particularly like this: "Those who keep learning will keep rising in life." So, yes, learning the basics of public relations will make you a bit wiser, but more importantly, it will give you: A head start over your competitors An understanding of the power of words Practical knowledge of the media A powerful tool to make yourself heard You dream of becoming known, of making your voice heard because you have a solution, a wonderful product that can help so many people. Our program at NATA PR SCHOOL is precisely for that. It aims to help you achieve your dreams, one small step at a time, one little dream after another. So, come work with me during the next opening of the doors to NATA PR SCHOOL on February 6, 2024. But if you listen to this episode too late, sign up for our lists to stay informed about our upcoming training sessions. Feel free to contact me for a free consultation to find out if this program is for you. I am here to help you. Nata GET FEATURED FOR FREE ➤ ⁠⁠https://prschool.natapr.com/evergreen_en⁠⁠  SIGN UP TO OUR LISTS ➤ ⁠⁠www.natapr.com⁠ THE FREE NATA PR MODEL ➤ ⁠⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠⁠ ⁠INSTAGRAM ➤ ⁠⁠https://www.instagram.com/nata_pr_school/⁠

Do you still have dreams to fulfill? Are you dreaming of new achievements, new experiences that excite you? Since the beginning of the pandemic, the world has undergone significant changes, and we find ourselves on the brink of an economic recession. Conflicts are shaking several countries, and human communities worldwide are affected by unspeakable atrocities. In my opinion, dreaming allows humans to: survive envision achieve It is not uncommon for many of us, caught in the work-family cycle, to lose sight of our dreams. Some even stop dreaming altogether. So, what do you do when there's not much mental space left for dreaming? I particularly appreciate the technique of James Clear, the author of the book "Atomic Habits." He suggests asking yourself, "What is the smallest step you can take to move in a new direction?" Often, when I lack inspiration, especially when I have no desire to complete a task, I set the timer on my iPhone for 10 or 15 minutes. This technique always proves fruitful. I am constantly amazed at what I can write or accomplish in 10-15 or 30 minutes. I encourage you to do the same to awaken your dream machine, your wonderful brain. Start with what is possible today: what is the small dream you can activate right now? For example, if you've wanted to start meditating for a long time, why not: take 5 minutes to meditate in your car before going home, allowing yourself to imagine being on a beach in Bora Bora, find a meditation podcast to listen to on your way to work. A few weeks ago, I started making a list of small and medium dreams that I regularly revisit: have dinner at the Tour d'Argent with my loved one, have fun at work and experience more joy. Dreams have powerful engines. Simply writing "have fun at work" provides instructions to my brain. I take advantage of my visits to clients, invite my teams to share these moments of pleasure, and we have lunch in a luxury store's café just for the joy of it. The pleasure of sharing and realizing small dreams. That's what will gently lead you to bigger dreams. Do you dream of making yourself known, of making your voice heard because you have a wonderful solution, a product that can help so many people? Our program at the NATA PR SCHOOL is precisely for that. It aims to help you achieve your dreams, one small step at a time, one little dream after another. So, come work with me at the next opening of the doors of the NATA PR SCHOOL on February 6, 2024. But if you're listening to this episode too late, sign up on our lists to stay informed about our upcoming sessions. We look forward to hearing about your PR dreams for the next year.  I am here for you. Nata THE FREE NATA PR MODEL ➤ ⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠ Workshop/3-DAY Challenge ➤ ⁠https://prschool.natapr.com/defi-3-jours-082023-EN⁠  GET FEATURED FOR FREE ➤ ⁠https://prschool.natapr.com/evergreen_en⁠  THE FREE NATA PR MODEL ➤ ⁠https://prschool.natapr.com/Le-Modele-NATA-PR⁠ SIGN UP TO OUR LISTS ➤ ⁠www.natapr.com⁠ INSTAGRAM ➤ ⁠https://www.instagram.com/nata_pr_school/⁠

Here we are, near the end of the year, and perhaps, like me, you are motivated by future prospects and the upcoming year. The ending year of 2023 has been filled with challenges for me: my partner left the company, and we had to find new offices for our teams in Montreal and Toronto. Some of our new collaborators struggled to integrate into our culture and create what we asked of them. We had to let them go. And not to mention the numerous changes on the client side, where we saw a turnover from 2 to 3 new marketing directors for several of them. Some of the goals I had set for myself have been achieved, but I had to reassess my projects and concentrate on finding solutions to all these challenges that presented themselves one after another. To the extent that I often said I couldn't wait for 2024. We are almost there, and I am preparing this podcast with enthusiasm because I love projecting into the future. Why set goals for three, two, or one year? Well, simply to better use your wonderful brain. Let me explain. Our brain is here to serve us, and we often don't know how to use it well. So, setting goals allows your brain to search for solutions for you. For example, if I am looking for new strategic partners to recommend new clients to me. Writing, for example, finding 2 new strategic partners will put my brain on the lookout for these new partners and suggest going to networking events or conducting different searches on LinkedIn. I will open up to information about companies that would not have otherwise caught my attention. It's like deciding to buy a Polestar 2 car, and suddenly, you see them everywhere on the road. Setting goals has the same effect. When you select a goal, whether financial, weight loss, growth, or something else, you give your brain a direction. Then, you need to make it easier to determine when you want to achieve your goal. To return to my goal of finding 2 new strategic partners, I decided to identify one in January and contact them. The next one is planned for March. This year, I mentioned that I wanted to go to yoga three times a week. Well, I didn't manage at all. But three months ago, revisiting this goal, I told myself that I could at least go once a week. I am now at 2 times a week. See, you have to revisit your goals, and sometimes, when the world forces us to put our energy elsewhere, nothing stops us from returning to our wishes. I often set ambitious goals that make me act but that I only sometimes manage to achieve in the desired time. Often, I need a few more months or even a few years. So, don't give up on your dreams; tell yourself that you just need more time. If your goals are very high, try to make them measurable. You want to generate an extra million in revenue this year; what does that mean per month, what actions do you need to take, and what do you need to put in place? Do you aim to increase your visibility and become known to a more significant number of potential clients? Our program at NATA PR SCHOOL is precisely for that. To help you set easily achievable goals in less than 2 hours per week. So, come and work with me during the next opening of the doors of NATA PR SCHOOL on February 6, 2024. But if you listen to this episode too late, sign up on our lists to stay informed about our upcoming training sessions. Looking forward to hearing about your goals for the following year. How do you proceed? What works for you? I'm here for you. Nata THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR Workshop/3-DAY Challenge ➤ https://prschool.natapr.com/defi-3-jours-082023-EN  GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en  THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Le-Modele-NATA-PR SIGN UP TO OUR LISTS ➤ www.natapr.com INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/