DiscoverNatural Health Products: Ingredients for Success
Natural Health Products: Ingredients for Success
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Natural Health Products: Ingredients for Success

Author: Stratum Nutrition

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Our goal in this podcast is to support natural product brands, dietary supplement companies, functional food and beverage companies, and nutraceutical industry professionals by offering interviews with top industry experts. These interviews will contain best practices, trends, recent news, and other insights as they relate to business ops, supply chain, quality, science and regulatory, manufacturing, marketing, strategy, branding and more.
42 Episodes
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On this episode, Todd Pauli, founder and publisher of Move Nutrition Network and founder at 24 Stories Marketing, joined the show to talk about the creation of Move Nutrition Network, a home for sports nutritionists, dietitians, and trainers to easily access the most important performance nutrition research, brand innovations, and trade news headlines.Todd also tackles the hard-hitting question, "Is a Hot Dog a Sandwich?"
On this episode, Functional Nutritionist and Co-Founder of Sow & Arrow joined the show to discuss supplements, natural medicine, and sustainability practices that speak to consumers.Pauline is also an author and entrepreneur with degrees in Anatomical Sciences and Physiotherapy and is currently undertaking the much sought-after master's level in integrative medicine. Her second book, "Hungry Woman," is due for release in June 2023. Her first book, the award-winning “Primal living in a Modern World,” is available at sowandarrow.com.
On this episode, Asa Waldstein, Principal @ Supplement Advisory Group, joined the show to discuss FDA Enforcement Trends for 2023, Social Media Compliance, and his weekly newsletter, Warning Letter Wednesday.Asa is a Certified Clinical Herbalist and a 20-year dietary supplement executive. Asa's consulting company, Supplement Advisory Group, is a boutique group focusing on marketing risk analysis and practical marketing solutions for the web and social media. He chairs the American Herbal Products Association’s (AHPA) Cannabis Committee. 
On this episode, Alexis Collins, Director of Product & Brand Strategy at Stratum Nutrition, joined the show to discuss Postbiotics, Stratum Nutrition, and the look ahead in the industry for 2023.Alexis is our very own Director of Product & Brand Strategy here at Stratum Nutrition. She is a scientist and researcher with broad experience in nutrition and medicine. Alexis has direct experience with product development of dietary supplements, evaluating clinical studies, animal research, medical science reviews, and the hospital environment.
On this episode, Brandon Griffin, CEO of REJIMUS, INC., joined the show to discuss some great topics surrounding the FDA. Brandon holds a degree in Genetics & Plant Biology from U.C. Berkeley, and spearheads the overall growth and direction of the company as well as its online regulatory service solution development initiatives. He brings over two decades of wide-ranging experience throughout the food, dietary supplement and pharmaceutical development sectors to the table, with expertise in sales leadership and modeling, transition management and operational optimization, and strategic planning expertise for FDA regulated markets. Take a listen - it's one you don't want to miss!
In this episode, Tiffany Krumins, Founder of Opu Probiotics joins the show to discuss her entrepreneurial journey. She is a respected inventor, iHeartRadio host, motivational speaker, successful entrepreneur, and mother of four, Tiffany now leads all of her ventures with a daily intention that business success and personal fulfillment are not mutually exclusive. Listen to her inspiring story! 
On this episode, Katherine Cole joined the show to discuss children's health and supplementation. Katherine leads research and development efforts at ChildLife Essentials as the R&D Manager. She is responsible for bringing together the latest science, technology, and premium ingredients to deliver innovative products in children’s health. Her passion for discovering where science and health intersect began while earning her degree at the University of California, Berkeley in Integrative Human Biology.
On this episode, Ivan Wasserman joined the show to discuss class actions, claims, & probiotic comedy. Ivan serves as Managing Partner of Amin Talati Wasserman & is one of the nation's premier attorneys for health, wellness, beauty, and other consumer products.Companies of all sizes making, marketing, and selling food, dietary supplements, cosmetics, over-the-counter drugs, and medical devices praise the depth of his knowledge and experience, his humor and his ability to maintain the human perspective while leading them through this heavily regulated landscape. Frequently cited by the media as a legal authority, Ivan helps his clients launch products and create and execute advertising campaigns that match the clinical evidence they have for their products, paying close attention to the changing rules governing internet marketing, consumer testimonials and social media. Ivan has been included in Best Lawyers in America from 2007 to 2022.Enjoy this fun podcast with Ivan Wasserman.
On this episode, Dr. Susan Kleiner discusses women's health and fitness, the lack of research in women's health, and the need to be authentic. She is the owner of High Performance Nutrition, LLC, a consulting firm in Washington. She has consulted with many professional teams and team members, Olympians, and elite athletes in countless sports. She has authored 8 books and is one of the foremost nutrition authorities on eating for strength. Her POWER EATING® program has reshaped the lives of thousands.
On this episode, Dr. Susan Hewlings joined the show to discuss Science & Nutrition. She has over 20 years of experience in nutrition, sports nutrition, and scientific consulting for the dietary supplement and medical industries. She is currently the director of Scientific Affairs at NutraSource, and the author of Nutrition: Real People, Real Choices and has published multiple articles on various topics. 
Brian Wommack is responsible for overseeing the development and execution of the Council for Responsible Nutrition’s (CRN) overall strategic communications efforts and is entrusted to enhance and protect the reputation of the dietary supplement industry. Under his leadership, CRN’s communications team is reimagining its member communication strategy and has launched new initiatives to proactively promote responsible industry and provide consumer education.He has more than 25 years of experience helping organizations and brands see around corners and solve problems—or seize opportunities—at the intersection of communications, public policy, and law. He draws on a long tenure as a communications consultant, time as a lobbyist and congressional staffer, and work as a lawyer. He serves as an industry strategist and advisor, an industry spokesperson, and as a coach and mentor to members and staff on accomplishing goals through communications initiatives. After years of working for clients across many industries in issues management and crisis work, he is particularly gratified at being able to build up equity and trust for this thriving and vital industry over the long haul as it helps consumers improve their health and wellness.
In this episode, Len Monheit, CEO at Trust Transparency Center shared industry insights & its growth, what's currently trending, and various industry resources available. Len is an experienced Nutritional Product Executive with a demonstrated history of leadership in media, health ingredients, supply chain, trend analysis and growth strategy globally. With over 20 years of experience in the Natural Products and Dietary Supplements industry, he has participated in dozens of speaking engagements across four continents, talking about best business practices, industry trends across the health and wellness industries, and success factors for international business development.
In this episode, Rick Polito, Editor-in-Chief at Nutrition Business Journal (NBJ) and author at Wise Wolf Books, shared industry insights & its growth, what's currently trending, and what he expects we'll see in 2022. Rick is a career journalist with an eye for a story and the style to tell it.  In his current position at NBJ, his job is to spot trends before they're trends and see the story behind the story. In the course of his reporting, he has developed a deep network of sources and a perspective on challenges facing the dietary supplement and natural product industries. Trust us when we say, this is an episode you don't want to miss. 
Steve Q. Wiltshire has made fitness, health & mindset a priority for 3 decades. Shortly after winning the Mr. Oregon Body Building Competition, Steve developed an autoimmune disease that originated from a serious gut complication that almost ruined his health. Through Steve’s journey, he has developed a process that has led him to assist thousands of people on how to reclaim their health & power. Steve is a Keynote Speaker, Author, Mindset Coach, and the founder of Body Temple Health & Wellness.  
In this episode, we had the privilege of hosting Dr. Felicia Stoler, DCN, MS, RDN, FACSM, FAND. Dr. Stoler is a registered dietitian nutritionist, the author of Living Skinny in Fat Genes: The Healthy Way to Lose Weight and Feel Great, and has been a host on TLC's Honey We're Killing the Kids!.  Felicia is an expert in nutrition, fitness, and healthy living. She is a professional speaker, brand ambassador, and spokesperson. Dr. Stoler is also affiliated with several professional associations/organizations, including the American College of Sports Medicine, the Academy of Nutrition and Dietetics, the NJ Council for Physical Fitness and Sports, True Health Initiative, and the American College of Lifestyle Medicine.  Trust us when we say you'll want to hear this episode. Dr. Stoler filled this episode with great insights into healthy living. 
On this episode, Erica Rankin, Founder & CEO at Bro Dough, joined the show. Erica is a young Canadian entrepreneur who took a passion and turned it into a business. She created Canada's first better-for-you edible cookie dough with a spin. Launched in 2019, Bro Dough is not only vegan, but contains plant-based protein (derived from peas), as well as natural sweeteners. The product contains half the amount of sugar found in traditional cookie dough and does not use any artificial sweeteners. Her vision is to create a world where someone can eat an entire jar of cookie dough and still feel good about themselves. Sit back and listen to her journey. 
On this episode, John Lyon, Product Development Director with Veyl Ventures, joins the show. John has 9+ years of exceptional hands-on portfolio experience developing health and wellness solutions/products from concept through launch. He is known for steering lucrative brands into fascinating and exciting consumer products and seeing them to successful completion. Take a listen and hear some industry insights from the one and only, Mr. John Lyon. 
In this episode, Kerry Roberts, Co-Founder at Everipe Smoothies, shares the story behind Everipe Smoothies and why they choose freeze-dried ingredients. Their ingredients make it a unique brand that stands out above other smoothie brands. Take a listen and learn about the history of freeze-dried ingredients. Afterwards, be sure to head over to their website and grab some delicious smoothies packed with superfoods.
In this episode, we had the privilege of hosting Gretchen Powers, Senior Director of Marketing and Member Experience at the Council for Responsible Nutrition (CRN). CRN's mission is to sustain and enhance a climate for their members to responsibly develop, manufacture, and market dietary supplements, functional food, and their nutritional ingredients. Gretchen shares the depth of responsibility this industry has and what CRN is doing to help maintain its integrity and reputation. Trust us when we say, this is an episode you don't want to miss. 
In this episode, Mark Samuel, Founder and CEO of IWON Organics joins the show. Mark launched IWON organics when he realized that most on-the-go meals were unhealthy, unnatural, and didn’t taste that good. So he went on a mission to create exactly what he wanted using the best, non-GMO and organic ingredients. By simply putting one foot in front of the other and achieving small wins daily, he has succeeded in moving to the next level of the business - helping people win on a daily basis. 
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