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Networking and Marketing Made Simple
Networking and Marketing Made Simple
Author: Scott Aaron
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© Scott Aaron
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This LinkedIn-focused podcast is dedicated to giving entrepreneurs, business coaches, those with high-ticket offerings, and online business owners quick, easy, and effective tips on how to grow their business, brand, and bank accounts using LinkedIn.
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
If Facebook, Instagram, and TikTok are getting you engagement but not sales for your business, it's time to consider leveraging the top social media platform for converted sales and organic engagement: LinkedIn!
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LinkedIn Just Added More Personality To Your Posts Big update if you create content on desktop: LinkedIn has rolled out an emoji keyboard right inside the post editor. That means you no longer have to copy and paste emojis from another site or your phone. You can now add them directly while drafting your content. Why does this matter? Because emojis aren’t just for fun, they help: - Break up walls of text - Add emotion and tone to your message - Make your content more skimmable and engaging If showing more of your personality helps your audience connect with you, this is a small but powerful feature to start using. Are you a coach, consultant, or service professional who wants to uplevel your LinkedIn game and learn how to grow your business substantially over the next 12 months? If so, then our Expert Authority Group Coaching Mastermind is for you. Check it out here: https://www.thetimetogrow.com/expertauthority Grab a time on our calendar before the doors close on Monday, September 29th, at 9 pm EST.
This episode is dedicated to teaching you and making you aware of the 5 important updates to LinkedIn that you need to know about:
1. Views of content are down across the board by 20%
2. Using less than 3 hashtags will decrease your reach by 40%
3. Using 5-9 hashtags will decrease your reach by 20% and if you use more than 9, you will decrease your reach by 35%
4. Turn "Creator Mode" on to grow your following 5x as fast and limit spamming
5. Produce content that attracts positive attention and organic user engagement
Optimize Your LinkedIn Profile HERE
Register for our workshop HERE
If you publish a LinkedIn newsletter, you’re probably missing out on three powerful hidden features that can help you get discovered beyond LinkedIn.Inside the settings of each newsletter edition, LinkedIn gives you the ability to:✅ Create a custom URL — perfect for SEO or sharing directly on other platforms.✅ Add an SEO title — the headline that Google sees (and ranks).✅ Add an SEO description — a short summary that appears in search results and helps potential readers decide to click.Most creators never touch these fields, but they can make the difference between your newsletter being seen by hundreds or discovered by thousands.If you’re serious about growing your readership, visibility, and search traffic, don’t skip these hidden settings.In today’s episode, I’ll walk you through how to access them, how to write optimized titles and descriptions, and how to leverage the custom URL for better shareability.Download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
Meet KyleI’m passionate about how we gather. And I’m here to bring change to those spaces!Conferences have become over-produced. Offsites are glorified meetings. And men’s retreats often miss the mark; either too shallow or too scripted. We’re here to change that. We believe a powerful connection happens when people are given space to think, challenge themselves physically, and step into environments that strip away the noise.Our experiences are intentionally designed to do just that.Every fire we build, every trail we hike, every challenge we introduce…it’s all crafted to create clarity, trust, and perspective. We don’t rely on gimmicks or glossy production. We believe in earned moments. In letting the environment, the effort, and the group do what they were built to do.This isn’t just about escaping.It’s about returning with something better. We guide people - men, teams, leaders - through experiences that help them see differently, lead differently, and live more deliberately. The world doesn’t need more content. It needs more character. And we’re building it, one unforgettable experience at a time.Learn more about Kyle and "Guys Trips" here: https://www.kyledepiesse.com/guys-tripDon't forget to download our FREE LinkedIn Post Templates For High Impact Posts here:https://www.thetimetogrow.com/ecsposttemplates
What Can You Actually Automate on LinkedIn (Without Getting Restricted)?This has been a huge topic lately, and for good reason.Many professionals want to save time, but they’re unknowingly using tools that violate LinkedIn’s user agreement.So let’s clear this up once and for all.If you’ve ever wondered whether you can automate your LinkedIn activity, the short answer is: you really can’t.The longer answer is that there are limited, compliant ways to simplify certain parts of your process.Here’s what’s off the table:❌ Automating connection requests❌ Automating messages❌ Automating likes, comments, or engagement❌ Scraping or exporting data from profilesThese are all major red flags for LinkedIn and can lead to account restrictions or even permanent bans.What is acceptable?✅ Scheduling your content, either directly on LinkedIn (which now allows up to 90 days in advance)✅ Using posting tools only for publishing content, not for engagement or outreachTools like Buffer, Hootsuite, or Canva can be used to pre-schedule posts across multiple platforms, but understand that connecting them to LinkedIn still carries some risk.If LinkedIn is your primary platform, it’s always safest to use LinkedIn’s own scheduling feature.The bottom line: LinkedIn rewards genuine activity, real conversations, authentic content, and consistent posting.Automating human connection defeats the purpose of being on the platform.Don't forget to download our FREE LinkedIn High-Impact Post Templates here: https://www.thetimetogrow.com/ecsposttemplates
Nicole Lanni is a Nutritionist, Certified Health Coach, and Functional Blood Work Specialist. Nicole loves helping people who are frustrated with their health heal at a cellular level through nutrition, cellular detoxing, functional bloodwork, and their nutritional DNA profiles.Nicole went even further and used her DNA to create a health blueprint to turn off the genes of the health conditions she is predisposed to, such as Alzheimer’s, Heart Disease, and even Addiction through nutrition and supplements, and after a few short months, she literally gained back the 20 years of lost health.As a Certified Nutritionist, Certified Health Coach, Functional Blood Work Specialist, Master NLP Trainer, and Hypnotherapist, Nicole has combined all of her skills to help thousands of clients transition from being unhealthy to healthy through doctors' referrals and previous clients' recommendations.After being exposed to toxic mold over 20 years ago, Nicole suffered from brain fog, chronic coughing, swelling and inflammation throughout her body, weight loss resistance, heart issues, and autoimmune symptoms. After exhausting everything she could think of, both medically and holistically, she finally, after years of suffering she learned what the triggers were to all of her symptoms and healed herself at a cellular level.Connect with Nicole here:https://helpyougethealthy.com/Don't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
🚫 How to Get Yourself Kicked Off LinkedIn (Hint: Don’t Take Bad Advice) 🚫In this episode, I dive into the easiest way to find yourself on the wrong side of LinkedIn’s policies: using unauthorized tools. There’s a lot of bad advice out there. People will say, “Oh, I use this bot or that extension and I haven't been caught.” But here’s the reality: if you actually read the LinkedIn User Agreement, you’ll see that using any third-party software to scrape data, automate connections, or message people is a surefire way to get kicked off the platform.Bottom line: if you want to stay on LinkedIn and thrive, stick to LinkedIn-approved tools like Sales Navigator. That’s the only automation they allow. Everything else is just a shortcut to losing your account. Stay smart, stay compliant, and keep your LinkedIn journey safe!Don't forget to download our FREE LinkedIn Post Templates here:https://www.thetimetogrow.com/ecsposttemplates
Greg is a global expert in brand storytelling. He's won international awards across advertising, film, and television. Helping start-ups to Fortune 500s, brands like Adobe, Capgemini, Google, Qantas, and Virgin use him when they want to tell a stronger story. He's literally written the book on brand storytelling - 'Creating a Blockbuster Brand' has just been released. Connect with Greg here:https://www.linkedin.com/in/greg-logan/narrativity.com Don't forget to download our FREE LinkedIn Post Templates for High Impact Posts here:https://www.thetimetogrow.com/ecsposttemplates
Here’s the hard truth: it’s not just about creating content.You could be posting every day, sharing great insights, and still not see growth in your business. Why?Because content without the right audience is like shouting into an empty room.Every month, LinkedIn gives you 100 free invite credits. If you’re not using them to bring in ideal clients and business allies into your 1st-degree network, you’re leaving opportunity on the table.👉 Growing your network with the right people directly impacts the visibility of your content.👉 More of the right people seeing your content = more engagement, conversations, and business growth.Here’s the formula:Strategic Network Growth + Targeted Content = Business ResultsSo ask yourself:Are you inviting the right people into your network each month, or are you creating content for the wrong audience?It’s time to align your connections and your content so LinkedIn actually grows your business.Download our FREE LinkedIn High-Impact Post Templates Here:https://www.thetimetogrow.com/ecsposttemplates
Sabrina Trobak, based in Fort St. John, BC, Canada, is a registered clinical counsellor and the author of "Not Good Enough: Understanding Your Core Belief and Anxiety." She is also a clinical supervisor, public speaker, and holds a Master’s degree in Counselling Psychology. Before establishing her private practice, she dedicated over 20 years to education, serving as a teacher, vice principal, and school counsellor across three school divisions. Sabrina has extensive training in addressing past trauma and its effects on daily life, including anxiety and the core belief not good enough, not important, and not valued. Her counselling agency, Trobak Holistic Counselling, aims to help individuals identify, challenge, and transform these core beliefs into good enough, important, and valued.Connect with Sabrina here:https://www.linkedin.com/in/sabrina-trobak-b-ed-m-a-c-p-r-c-c-ccs-99725127/https://www.facebook.com/trobakholisticcounsellinghttps://www.instagram.com/nge_trobak/https://www.trobakholistic.org/Don't forget to download our FREE LinkedIn High-Impact Post Template here:https://www.thetimetogrow.com/ecsposttemplates
Growing a company page on LinkedIn doesn’t have to be complicated, but it does require using the right levers.Here are the three main ways you can do it:1️⃣ Use Your Invite CreditsEvery month, LinkedIn gives page admins 250 invite credits to invite their connections to follow the page. This is the fastest, most organic way to grow your following. Don’t let these go to waste.2️⃣ Repost Content from Your Personal ProfileYour personal profile usually gets more engagement than your company page. The smart move? Take your best-performing posts and also share them on your company page. This way, you’re fueling visibility in both places.3️⃣ LinkedIn AdvertisingYes, you can run ads to grow your company page, but in most cases, this only makes sense for medium and large companies with bigger marketing budgets. For most small businesses and entrepreneurs, the ROI just isn’t there.👉 My advice? Double down on #1 and #2. They’re cost-effective, powerful, and give you consistent growth without breaking the bank.Download our free "High Impact Posts for LinkedIn" template here:https://www.thetimetogrow.com/ecsposttemplates
Most professionals say they want to be seen as an expert on LinkedIn.But here’s the truth: your positioning doesn’t happen by accident.If you want your profile to work for you, not against you, you need to be intentional about how you show up.Here are four expert moves you can implement right now:Optimize Your Background Banner: Your banner is your digital billboard. It should immediately communicate who you help, what you do, and why someone should connect with you.Craft a Powerful LinkedIn Headline:Your headline isn’t just your job title. It’s a positioning statement that tells your ideal client how you can solve their problems.Gather Recommendations:Social proof matters. Ask colleagues, clients, or partners you’ve worked with to leave recommendations that showcase your credibility.Create Quality, Engaging Content:Don’t just post to post. Share content that resonates with your ideal client, showcases your expertise, and establishes your authority in your niche.When you align your profile and content this way, you stop blending in with the crowd and start standing out as the go-to expert in your space.Don't forget to register for our FREE "LinkedIn Client Journey" Workshop that starts today here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
⇨ Industry Era calls Carter one of the top 10 SAP experts in the world."⇨ CRN named Carter and Approyo one of the "Top 10 Cloud Providers to watch," a⇨ Mirror Review also selected Carter as "One of the Top 20 Business Leaders to Follow in SAP" ⇨ Entrepreneur Magazine calls Carter the “Best thing to ever happen to Approyo.”⇨ Magnate View Magazine called Carter one of the top "5 Most advanced Cloud solution providers."Entrepreneurs come to Carter and his companies, Approyo, MugatuAI, Charging Bunny, etc., looking for the answers to questions like:1) How can my business migrate to SAP?2) How can we save time and money with this migration?3) How can my business become stronger on S/4?As such, these firms have the great fortune of helping SAP-run companies achieve "Faster, stronger, more stable company" status.✔️ Scale your SAP landscape while reducing complex code and staff✔️ Generate a S/4 upgrade scenario with a team of experts✔️ Increase productivity while reducing cost and complexity And many more...Since 2011, Carter's has worked with companies in over 55+ different industries. His advice has been featured in Inc., Forbes, ASUG.com, TechTarget, Entrepreneur, CRN, and many other publications around the world. Connect with Chris here:https://www.linkedin.com/in/christopher-carter-885159/https://www.facebook.com/profile.php?id=100086318521186https://www.instagram.com/christophermcartertechceo/www.Approyo.comDon't forget to register for our "LinkedIn Client Journey" Workshop here:https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Most professionals are missing the most important signal on LinkedIn: Their LinkedIn Analytics! If you’re posting without checking the data, you’re essentially driving blind.Here’s the simple truth:➡️ Your analytics tell you exactly what’s resonating with your audience and what’s falling flat.➡️ On a 28-day cycle, you can spot short-term momentum, what’s working right now.➡️ On a 90-day cycle, you see the bigger trends, what consistently drives impressions, engagement, and conversations.When you know which posts brought the most visibility and which sparked the most interaction, you can confidently create more of what works… and less of what doesn’t.If your goal is to build authority, grow your network, and generate clients, this is non-negotiable.Start treating your analytics like your roadmap to business success.Are you reviewing your LinkedIn analytics regularly—28 and 90 days—or just posting and hoping?Don't forget to register for our FREE LinkedIn Client Journey Workshop here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Rick Pino is the go-to guy for entrepreneurs who are done spinning their wheels and are finally ready to turn their ideas into serious income—fast. With 20+ years of experience across marketing, sales, and financial education, Rick has built multiple 7-figure businesses and generated 8 figures in online sales. He’s helped students go from zero to making 6 figures in a day, and he’s done it all while keeping his mission simple: help others build true digital wealth that lasts. Whether you’re just starting or already scaling, Rick’s superpower is showing you how to monetize your knowledge, build systems that actually convert, and grow your income without burning out.Learn more about Rick here:https://www.linkedin.com/in/rick-pino-342579173/https://www.facebook.com/rickpinomusic/https://www.instagram.com/rickpinohttps://digitalproductwebinar.com/Don't forget to register for our FREE LinkedIn Client Journey Workshop here:https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Ever wondered how to jump on LinkedIn's hottest video trends right from your phone? Well, they just made it a whole lot easier. LinkedIn has rolled out a brand new "Top Trending Topic Video" feature on the mobile app, and it's basically your shortcut to creating short-form videos on topics that are already trending.Here’s how it works: Open the LinkedIn mobile app, go to the video-only feed, and tap the little waffle box in the top left corner (yep, those four little squares). You'll see a list of top trending categories that LinkedIn is highlighting. Just pick a topic, click the add button, and record your own take in real-time. It's that simple to hop on a trending wave and get your content noticed. So if you’re ready to boost your visibility with what's trending, this is your chance. The "Top Trending Video" feature makes it super easy to not only see what topics are hot but also to add your voice to the conversation instantly. Just a few taps and you're creating video content that aligns perfectly with what LinkedIn is promoting.So give it a try, and let those trending topics shine a little extra spotlight on your LinkedIn presence!Don't forget to sign up for our FREE LinkedIn Client Journey Workshop from September 22nd - September 26th here: https://www.thetimetogrow.com/the-linkedin-client-journey-workshop
Zarar Ameen is the Founder & CEO of the CANZ Group of Companies, including Launch My Agency. At just 19, he made his first million, and by 23, he had expanded to six offices with 120 employees. His agency model has helped 400+ entrepreneurs build and scale digital businesses, generating over $48 million in revenue.Now, Zarar is on a mission to help 10,000 professionals escape the corporate grind and achieve financial freedom through his “Million Dollar Agency System™.” His hands-off, done-for-you model allows busy professionals to own a highly profitable digital agency without quitting their day job or burning out.Zarar’s expertise has been featured in SDVoyager, Canvas Rebel, Buzzfeed, and CBS, and he has appeared on podcasts like Bridger Rodgers’ and Tyler Narducci’s shows. With a story of resilience—bouncing back from an $850k loss and betrayal—he’s a go-to expert on entrepreneurship, business automation, and scaling online businesses to multiple 8-figures.Connect with him here:https://www.linkedin.com/in/zarar-ameen/https://www.facebook.com/ZararAmeenOfficialhttps://www.instagram.com/zararameen/https://launchmyagency.co/Don't forget to book a call to lock in an early bird VIP spot in our group coaching mastermind, Expert Authority, here: https://scottaaron.as.me/expertauthorityconsult
LinkedIn Just Rolled Out a New Work Celebration Feature!If you’ve ever announced a new role, project, course, or education milestone on LinkedIn, you know how powerful those updates can be for visibility.Now, LinkedIn has taken it a step further. You can add a custom photo to your work celebration!👉 Imagine posting your new project launch with a branded graphic.👉 Or celebrating a course completion with a professional headshot or team photo.👉 Or highlighting your promotion with a personal image that makes the update pop.This isn’t just about “celebrating.”It’s about elevating your personal and professional brand, increasing visibility, and connecting with your audience in a more authentic, visual way.Don't forget to take our free Business Assessment here:https://www.magpaiassessments.com/4117/0
Dennis Procopio is the founder of Man-UP! Life Coaching (MULC), an award-winning coaching program designed exclusively for men. With over a decade of experience and more than 10,000 hours of one-on-one coaching, Dennis and his team have helped hundreds of men reclaim control of their lives, develop discipline, discover their true purpose, and find inner peace.His life experience is as diverse as it is powerful. From a traumatic childhood filled with unimaginable obstacles to early imprisonment on the now-infamous Rikers Island, from surviving Hurricane Katrina to raising an autistic child with dwarfism, Dennis has evolved into a highly respected mentor for men. He has inarguably paid the iron price for his unique curriculum. These experiences, and many more, have shaped his no-nonsense, results-driven approach to coaching men through their toughest challenges.Learn more about Dennis here:https://www.linkedin.com/company/manuplifecoaching/https://www.facebook.com/manuplifecoachinghttps://www.instagram.com/manuplifecoachingmanuplifecoaching.comDon't forget to take our free Business Assessment here:https://www.magpaiassessments.com/4117/0
Resharing on LinkedIn, done right or done wrong, can make or break your visibility. Here’s the truth: instant reshares don’t work. They add no value and fail to gain traction. If you must reshare, add commentary, but even that isn’t the best approach.The most effective strategy? Create a brand-new post. Tag the author. Quote their snippet. Layer in your own perspective. That’s how you build credibility, add value, and show up as a thought leader, rather than disappearing in the feed. So next time you’re about to hit reshare, pause and ask yourself: “How can I make this relevant to my audience?”That simple shift turns resharing into a habit that builds authority.Don't forget to take our FREE Business Assessment here:https://www.magpaiassessments.com/4117/0















