Never Mind The Adverts

9 Episodes

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Where does the marketing money go? Plus dancing ponies, Sambuca shots and Olympic advertising

2024-07-2525:12

This week Jon and Orlando look at the IPA's data on marketing spend this year. The good news is, it's increasing, but are we putting spend in the right places? Should we be spending for the short term or investing for the long term?Timestamps00:00 Intro00:50 News10:59 Ad of the week13:54 Break from the commercials18:18 Name that brand24:41 Outro

Rory’s Man Bag, The Dirt on Persil, Michelle’s Mischief and some 17th Century career advice

2024-07-1630:32

Orlando and Jon are back from MAD//Fest, one of the biggest marketing festivals in the UK, where they discuss their key takeaways from industry legends such as Rory Sutherland and Sir John Hegarty.Timestamps00:00 Intro00:24 Madfest roundup10:49 Break from the commercials - 17th Century Career Advice17:05 Ad of the week - Adidas20:06 Drinks Trolley24:39 Name that brand

The real winners at Cannes and why humour is back

2024-07-0225:08

Jon and Orlando are back from a week at the Cannes Lions festival of creativity, where the advertising industry descend to celebrate the best work from the year. Using data from the System1 Test Your Ad database, they discuss what ads both scored big with the public and were admired by the industry, and why humour is at the core.Timestamps00:00 Intro00:29 Cannes Lions winners vs the data16:25 Break from the commercials20:27 Name that brand

A non dull car ad, Cicero inspired advertising and did Jon make the PMW Top 100?

2024-06-2422:55

Timestamps00:00 - Start09:44 - Ad of the week12:20 - Name that brand16:55 - Break from the commercials20:34 - Merch

Cannes Lions Preview: The Cost of Dull and Advertising Principles Explained launched

2024-06-1836:43

In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.

IRN-BRU and Paddy Power new Euro's ads, podcast vs performance marketing and Nicola Wardell special appearance

2024-06-1020:08

Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...Timestamps00:00 - Start00:28 - Grand fromage clarification02:05 - The news07:20 - Ad of the week - Irn Bru and Paddy Power11:25 - Drinks trolley12:27 - Break from the commercials14:48 - Phone a friend - Nicola Wardell

Attention on attention, Cheetos makes us laugh and Orlando’s big milestone

2024-05-3025:41

The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.Timestamps00:00 - Intro00:46 - Reviews02:42 - The news08:32 - Break from the commercials10:56 - Orlando’s drinks trolley14:58 - Birthday Segment16:22 - System1 Ad of the Week21:30 - Phone a friend

Apple crushes creativity, Sir John Hegarty reveals Levi's success and a charming Ad of the Week

2024-05-2126:00

In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.Timestamps00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29 - A break from the ads18:57 - System1 Ad of the Week21:12 - Phone a friend (Sir John Hegarty)24:54 - Launch of APE

Never Mind The Adverts Trailer

2024-05-2000:41

Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.

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