In this episode Orlando talks about the launch of his new course, Advertising Principles Explained, and Jon shares his upcoming Cannes Lions talk "The Cost of Dull". Jon also recounts more stories from his time at Mateus Rose and meets his idol in the phone a friend segment.
Orlando Wood and Jon Evans are back discussing the most important news in advertising this week. From the best ads for the upcoming Euro 2024 tournament to Rory Sutherland suggesting podcasting might be more effective than performance marketing...Timestamps00:00 - Start00:28 - Grand fromage clarification02:05 - The news07:20 - Ad of the week - Irn Bru and Paddy Power11:25 - Drinks trolley12:27 - Break from the commercials14:48 - Phone a friend - Nicola Wardell
The reviews are in for the first episode of Never Mind the Adverts, including "two more grizzled old ad men" and "the ClassicFM of podcasts" on the way to knocking Uncensored CMO down the charts. In this episode, we talk about the new Ehrenberg-Bass report on attention in advertising, what a cookie-less world could look like and how Cheetos made such a funny ad. We also celebrate a big milestone as the grand fromage turns 50.Timestamps00:00 - Intro00:46 - Reviews02:42 - The news08:32 - Break from the commercials10:56 - Orlando’s drinks trolley14:58 - Birthday Segment16:22 - System1 Ad of the Week21:30 - Phone a friend
In the first episode of Never Mind the Adverts, Jon and Orlando discuss if pre-testing is worth it following Mark Ritson's article, why Apple decided to crush every expression of creativity and Sir John Hegarty makes a cameo appearance to help answer a critical question. You also won't want to miss Jon's performance marketing tip of the week, or which advert Orlando liked most on the System1 database.Timestamps00:00 - Intro00:40 - The News06:43 - Apple Creating Waves09:04 - Performance marketing tip of the week14:19 - Drinks sponsor break16:29 - A break from the ads18:57 - System1 Ad of the Week21:12 - Phone a friend (Sir John Hegarty)24:54 - Launch of APE
Welcome to Nevermind the Adverts where we share our news and views each week on what makes advertising work and what's made us laugh. Each week, Jon Evans and Orlando Wood will be dissecting the latest ads, the biggest breaking news and the most controversial opinions about advertising.