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The place for smart, simple marketing strategies that will amplify your business results. Sharing practical tips, insider knowledge and actionable advice because marketing is something that every business owner can do.
230 Episodes
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If you've been thinking "I should probably hire an agency" every time your marketing feels overwhelming, this episode might save you tens of thousands of dollars—and give you back your confidence. The truth is, most small businesses don't actually need an agency, at least not yet. What they need is a clear plan, solid systems, and the willingness to show up consistently. The difference between businesses that succeed with DIY marketing and those that struggle isn't budget or professional desi...
If you're getting likes and comments on your posts but zero inquiries about your services, this episode will show you exactly what's missing. The gap between content and sales is where most business owners get stuck. They create valuable posts, people engage, but somehow it never translates into actual business. The problem? They're treating content creation and sales as completely separate activities instead of building strategic bridges between them. In this episode, I'm breaking down the e...
If you've been blaming Instagram or Facebook for your lack of clients, this episode is going to be uncomfortable—but necessary. The truth is, if your posts aren't converting followers into paying clients, it's probably not the algorithm's fault. It's something much more fixable, but it requires honest reflection about what you're actually posting. In this episode, I'm breaking down the 8 real reasons your content isn't generating sales conversations—from posts that are all about you instead o...
If you've ever wondered whether you should be running Facebook ads or Google ads for your business, or tried running ads and watched your money disappear faster than a Tim Tam at morning tea, this episode is going to save you a lot of heartache and money. Everyone feels like they should be running ads—you see other businesses posting screenshots of their amazing results, and it feels like you're missing out on this magical money-making machine. But here's the truth: ads aren't a magic bullet,...
If you've ever felt like you're constantly creating content but not seeing results, or found yourself posting on five different platforms every day wondering why you're not getting more customers, this episode is going to feel like a warm hug. Marketing burnout is real, and it's everywhere—but nobody talks about it because we think it means we're not cut out for business. The truth is, the businesses that make marketing look effortless aren't doing more—they're doing less, but doing it better...
If you've ever created an online course and wondered why people aren't buying it, or launched to crickets despite having a decent following, this episode will save you months of frustration and probably thousands of dollars. Most course creators fail not because their content isn't good enough, but because they get the marketing fundamentally wrong from day one. In this episode, I'm breaking down the 10 most common marketing mistakes I see course creators make—from the obvious ones that torpe...
Running a business in a small town comes with its own set of unique challenges—and incredible opportunities. From the “fishbowl effect” where everyone knows your every move, to the limited customer base and resources, small town business life is real and raw. But it also comes with hidden advantages most city businesses would envy: deeper relationships, less competition, and word-of-mouth that spreads like wildfire. In this episode, I’m pulling back the curtain on what it really takes to grow...
If you’ve ever tried to follow someone else’s “proven” marketing formula only to feel like it just doesn’t fit your business, you’re not alone. The truth is—marketing isn’t one-size-fits-all. What works for one business may completely flop for another, and that’s okay. In this episode, I’ll show you how to cut through the noise, tune into your strengths, and create a marketing approach that actually feels aligned and gets results. You’ll discover how to identify what works for your business, ...
So many business owners look at marketing as this mysterious, hit-or-miss thing—like if you just post at the right time or go viral, the sales will magically roll in. But here’s the truth: marketing isn’t magic. It’s a system. And once you understand the steps, you can repeat them again and again to grow your business. In this episode, I’ll break down the simple, repeatable system behind successful marketing, so you can stop guessing, start feeling in control, and actually see results from yo...
Marketing can feel like a never-ending to-do list — post on social media, grow your email list, update your website, make videos, run ads… no wonder so many business owners feel stuck before they even begin. In this episode, I’m cutting through the noise and showing you exactly what to focus on first so you can stop spinning your wheels and start building momentum. You’ll walk away with clarity on the essential foundations that actually move the needle (and permission to let go of the rest, f...
“Just show up online” — sound familiar? It’s the advice every business owner hears, but rarely with any real guidance on how to turn that visibility into actual sales. In this episode, we’re calling out the vague marketing fluff and getting into the how. You’ll learn why simply posting isn’t enough, what your content really needs to do to drive conversions, and how to start showing up with a strategy that actually works. If you’re tired of showing up and not seeing results, this one’s for you...
Frustrated that your marketing efforts aren’t turning into sales? You’re not alone — but you don’t have to scrap everything and start over. In this episode, we unpack the real reasons your marketing might not be working (spoiler: it’s usually not about how much content you’re creating). I’ll help you identify what’s broken, where the gaps are, and how to get things back on track — without the overwhelm, burnout, or starting from scratch. If you’ve been spinning your wheels or second-guessing ...
You know marketing your business is important — so why does it keep falling to the bottom of your to-do list? In this episode, we’re diving into the real reasons behind marketing procrastination. (Hint: It’s not laziness.) From perfectionism and fear of failure to self-doubt and burnout, we’ll explore what’s really holding you back — and how to break the cycle with simple, sustainable action. If you’ve ever felt stuck, guilty, or overwhelmed about showing up, this one’s for you. You’ll walk a...
If your marketing feels exhausting, confusing, or like it’s just not landing anymore, it might be time for a reset. In this episode, we take a step back to audit what’s really going on behind the scenes of your strategy. You’ll discover the key signs that your marketing needs a tune-up — from misaligned messaging to strategies that no longer serve you — and how to get back on track without burning it all down. This is your invitation to pause, reflect, and realign so your marketing works for ...
If I had to build my business from the ground up, with no audience, no fancy tools, and no momentum — here’s exactly what I’d do. In this episode, I’m walking you through the simple, strategic steps I’d take to attract the right people, grow an email list, and start making sales without wasting time or burning out. Whether you’re brand new to business or feeling like you need to reset your marketing, this episode is packed with practical advice and encouragement to help you build real momentu...
Ever wonder what it really takes to go from side hustle to full-time business owner? In this episode, I’m sharing the behind-the-scenes of my journey — from running creative businesses on the side while working full-time, to finally making the leap and building a business that supports my life (not the other way around). I’ll take you through the wins, the wobbles, and the biggest lessons I wish someone had told me earlier. Plus, I’ll share the mindset shifts and marketing strategies that hel...
What’s the biggest reason small businesses stay stuck? It’s not the economy, competition, or pricing. It’s something totally in your control—inconsistent marketing. Most business owners fall into the start-stop cycle: ❌ They market when business is slow. ❌ Then they get busy and stop. ❌ Then sales dry up, panic sets in, and they start again from scratch. But marketing isn’t something you do when you “have time”—it’s what keeps your business growing consistently. In today’s episode, we’re talk...
Marketing can feel isolating—especially when you’re trying to do it all on your own. Staring at a blank screen, wondering what to post, second-guessing your strategy, and feeling overwhelmed by all the things you could be doing. But what if you didn’t have to do it alone? In today’s episode, we’ll dive into: ✅ The struggles of marketing alone (and why it feels so hard). ✅ The benefits of having support, guidance, and accountability. ✅ How a community can help you market with more clarity, con...
Let’s be honest—how many freebies, courses, and marketing tips have you saved but never actually used? 😅 Most business owners don’t struggle because they don’t know what to do—they struggle because they aren’t taking action on what they already know. In today’s episode, we’re cutting through the noise and talking about: ✅ Why more information isn’t the answer to your marketing struggles. ✅ How lack of execution keeps businesses stuck. ✅ The real reason you’re not taking action—and how to fix ...
Marketing can feel overwhelming—especially when you’re trying to do it all without a clear plan. If you’ve ever felt like you’re guessing, posting randomly, and hoping something sticks, you’re not alone. In today’s episode, we’re going to talk about: ✅ Why marketing feels so hard for so many business owners. ✅ The biggest mistakes that keep you stuck. ✅ How to create a simple, effective marketing plan that actually works. And if you’re ready to stop spinning your wheels and finally get a stra...
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