Newsletter Operator

<p>Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money. <br><br>Hosted by Matt McGarry and Ryan Carr.</p>

The Opportunity In B2B Media, Newsletter Business Ideas, Is SparkLoop a Ponzi Scheme? and more

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps...

05-24
53:07

Brad Wolverton - How The Hustle Writes Great Newsletters, How To Recruit and Hire Writers, Habit-Forming Email Content, and More

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.Follow Brad on Twitter: https://twitter.com/bradwolvertonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode ...

04-26
56:16

John Newtson - How Agora, Motley Fool, and MarketWise Make $1B+ From Newsletters

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands. Connect with John on LinkedIn: linkedin.com/in/johnnewtsonWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter...

04-19
57:19

The State of Newsletter Advertising In 2024 w/ Ryan Sager & Jesse Watkins

-> Learn more about Newsletter Operator All Access here.-> Use code "GROWLETTER" to get $100 off your ticket to The Newsletter Conference. About this EpisodeRyan Sager and Jesse Watkins are the founders of Who Sponsors Stuff, an advertising intelligence tool that tracks 500+ newsletters, and the hosts of The Newsletter Conference, which will take place on May 3rd.Episode Topics & Timestamps00:00 Matt McGarry discusses newsletter advertising trends in 2024.04:31 Summary: Discuss...

04-12
51:05

We're Building a Newsletter In Public!

Matt and Ryan talk about behind-the-scenes and early-stage plans for building a newsletter in public, how to grow your agency through a newsletter, and more.Want more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Episode Topics & Timestamps00:00 Building news...

04-05
44:00

How My Course Generated $105,000 In 4 Days, Growing Your Agency With a Newsletter, and More

Matt and Ryan talk about how to sell out a cohort-based course, how to use newsletters to get and keep clients for service-based agencies, and much more.Support our sponsors: Refind Ads helps you grow your newsletter on auto-pilotGet a $25 ad credit when you spend $100 or more.--Sponsy streamlines sponsorship operations and reporting so you can save time and keep sponsors happy. Try Sponsy for free or book a demo here. --Want more content like this?Join Newsletter Operator for more ...

03-29
44:06

Anik Singal - How To Sell Your First Information Product, Webinar Marketing Secrets, How To Avoid Getting Sued By The FTC, and More

Anik Singal is an entrepreneur, author, and expert in scaling education businesses.Check out Anik's books and podcasts here: AnikSingal.comWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.Timestamps 00:00 Choose digital product and sales method carefu...

03-22
57:41

Eric Siu - How To Grow a Podcast To 1M+ Downloads Per Month, Building an Audience and Network From Scratch, Advice For Agency Owners, and More

Eric Siu is the CEO of Single Grain and host of two successful podcasts: Marketing School and Leveling Up. These podcasts receive over 1 million downloads per month. Follow Eric on Twitter: @ericosiuWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twit...

03-15
51:00

Matt Paulson: Bootstrapping MarketBeat To $40M/Year and 4.3M Newsletter Subscribers

Matt Paulson is the founder and CEO of MarketBeat. Matt’s media company and newsletter has over 4.3M subscribers and is on pace to do $40M in revenue this year. Follow Matt Paulson on Twitter: @MattPaulsonSDWant more content like this?Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.comWork with Ryan's agency Tailwind Work with Matt's agency GrowLetterFollow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter....

03-08
50:58

5 Newsletter Ideas You Can Start This Weekend, How To Build a 6-Figure Local Newsletter, and More

Matt and Ryan talk about 5 newsletter business ideas. Plus, how to grow and monetize them. Episode topics & Timestamps00:00 Newsletter targeting Fortune 500 executives for news.04:34 Create hyper relevant content for niche market.06:57 High CPMs for well-defined executive audience.12:53 Research-intensive content, provide templates, charge for value.16:14 Curated finance memes drive engagement on Instagram.19:19 Charter newsletter uses visuals and witty copy.22:42 AI writing tool boosts c...

03-01
50:01

How Adam Ryan Grew WorkWeek To $1M+ Per Month and 500k+ Subscribers, Are Newsletter Recommendations a Ponzi Scheme? B2B vs. B2C Newsletters, How To Sell Ads If You Have a Small Audience, Paid Subscriber Acquisition, B2B Lead Gen, and More

Adam Ryan is the co-founder and CEO of WorkWeek, a B2B media company with 10+ newsletter publications and communities across various industries like healthcare, marketing, sales, HR, e-commerce, and fintech. Episode topics & Timestamps00:00 How WorkWeek started05:04 Audience indicators and your ideal customer profile (ICP)07:32 Slow, strategic growth trumps rushing into big projects.10:19 Different business growth approaches have varying scalability and repeatability. Lifestyle busin...

02-23
52:26

How To Monetize Your Newsletter With Front-End Offers, Webinars, and Cohort-Based Courses

Matt and Ryan talk about newsletter monetization, how to create and sell a front-end offer, webinars, polls, courses, and more. Episode topics & Timestamps00:00 Aligning monetization strategies enables sustainable and scalable growth.06:21 Creating post subscription funnel to boost sales.09:03 Curate and repurpose newsletter content for subscribers.11:22 Identify problems, consumer needs, and create products.16:26 Promoting course through webinars and email marketing.18:5...

02-16
29:34

How Wouter Teunissen Sold $250,000 of Newsletter Ads In 60 Days, How To Find and Convert Sponsors In Your Niche, and More

Wouter Teunissen is co-founder of OpenRates -- A tool that helps you find and convert newsletter sponsorships in your niche. Previously Wouter was the first salesperson at Milk Road. Episode topics & Timestamps(13:20) Cornerstone Resources for Marketing and Copywriting(13:40) Importance of Authority in Newsletter Niche(14:00) Creating a Personal Toolkit for Sales Success(32:40) Automating the Sales Cycle with Databases(32:52) Identifying the Right Contacts for Sponsorship Outre...

02-09
43:27

Tim Huelskamp - How 1440 Grew To 3.2 Million Subscribers, The Unit Economics of Newsletters, Creating Newsletters People Love, How To Acquire Subscribers At Scale, and More

Tim Huelscamp is the co-founder & CEO of 1440 Media. In this podcast, Tim shares his strategies for scaling and monetizing newsletters, how 1440 reached over 3 million subscribers by delivering comprehensive, unbiased news, and much more. Episode topics & Timestamps(00:15) Guest Introduction (00:42) 1440 in the media landscape, aimed at busy professionals desiring a comprehensive yet unbiased news source. (01:49) 1440's foundation story, starting from frustration with existing news me...

02-02
53:55

Brett Perlmutter - The Future of Newsletters, Growing To 100k+ Subscribers, Launching a Premium Subscription, Twitter Ads, and More

Matt and Ryan interview Brett Perlmutter, co-founder of BulletPitch, a startup newsletter turned media company. They discuss the company's origin, mission, and audience engagement metrics. Brett shares growth strategies and revenue models.Episode topics & Timestamps(00:25) Introduction and brief overview of BulletPitch, motivation behind starting BulletPitch (02:25) the rapid growth of BulletPitch and the audience size (05:25) how BulletPitch measures audience engagement through...

01-26
48:04

Justin Moore - How To Sell Sponsorships, Pitch, and Negotiate, Growing To 35k+ Subscribers, How To Stand Out In a Crowded Market, Evergreen Vs Cohort Based Courses, and More

Justin Moore is a sponsorship coach and the founder of Creator Wizard, a school and community that teaches you how to find and negotiate your dream brand deals. Join Justin's newsletter for sponsorship opportunities. Episode topics & Timestamps(00:40) Justin’s journey and experience with ​sponsorships, introduction and background (03:00) overview of the media side of the business(09:00) Growth sources and strategies for building an audience for the newsletter.(16:00) Monetization str...

01-23
49:26

How Trends.co Grew To 15k+ Customers, Converting Free Subscribers To Paid, Email Marketing, Influencer Marketing, and More

In this podcast, Matt and Ryan provide valuable insights into various topics related to effectively running newsletters, membership programs, and courses. They discuss the challenges of monetizing your newsletter and explore various marketing channels while giving actionable strategies aimed at helping you succeed in the newsletter industry.Episode topics & Timestamps(1:22) Selling memberships and courses as monetization strategies and success stories of membership models(02:12) Insights ...

12-20
34:04

Matt and Ryan Talk Newsletter Strategy, Legacy Media, Newsletter-First Creators, and More

Episode Description: In this episode, Matt and Ryan discuss the growing shift towards newsletters in the media landscape. They delve into the challenges faced by traditional media companies, emphasizing how newsletters offer an owned audience and help drive revenue and encourage engagement. They also explore the potential of newsletters for creators, including entertainment-based creators and e-commerce brands. Additionally, they touch on topics such as nurturing email lists, unlocking r...

11-24
31:10

Are We In a Newsletter Bubble?

Episode Description: In this episode, Matt and Ryan discuss the current state of newsletters and delve into the debate of whether there is a newsletter bubble. They address the concerns about the saturation of newsletters and the need to stand out in a competitive market. The discussion also focuses on the changing landscape of newsletter monetization, particularly the shift from CPM-based pricing to a cost-per-click model. They emphasize the importance of building an engaged and valuabl...

11-20
31:39

John Elder - How To Start, Grow, and Monetize a Micro-Niche Newsletter, B2B Newsletter Advice, How To Use Engagement Groups, and More

In this episode of the Newsletter Operator Podcast, ​Jon Elder, the founder of ​Black Label Advisor, shares his journey from commercial construction to building a successful consultancy in the Amazon space. He started a side gig by launching his first brand on Amazon, which eventually led to the creation of the newsletter "Amazon Insiders." The newsletter focuses on the niche community of Amazon sellers and has seen rapid growth to over 15,000 subscribers.Key Topics Covered:Background and Ent...

11-17
43:41

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