Next Generation Design

How do you create world-class products that seamlessly blend form, function, and user experience? What role do experience-driven design, sustainability, and digital twin technology play in shaping modern product design? In this episode of the Next Generation Design Podcast, host Greg Arnot sits down with Joe Moak, Founder and Chief Engineer at Maestro Product Design and Senior Product Architect at Meta. Together, they explore the intricate world of experience-driven product design, the evolution of engineering tools, and the balance between innovation and manufacturability. Joe shares his journey from a curious young engineer inspired by a Sony Handycam to leading groundbreaking design projects at Apple and beyond. He discusses how Maestro helps clients across industries—from consumer products to medical devices—achieve high-quality, high-volume production while staying true to their design vision. They also dive deep into the power of Siemens NX, the role of digital twins in product development, and how new technologies like immersive design are revolutionizing the way engineers approach problem-solving. Whether you're a seasoned engineer, a product designer, or just fascinated by the future of design and manufacturing, this episode is packed with insights that will expand your perspective on the next era of engineering. What You’ll Learn in this Episode: What is Maestro Product Design, and how does it approach engineering? (1:30) The balance between design vision and manufacturability (5:40) How Joe was introduced to CAD and NX  (8:15) Advice for new CAD learners  (8:50) The experience-driven design process at Maestro Product Design (10:35)  The benefits of leveraging NX CAD at Maestro (12:55) How will industrial design, product development, and sustainability evolve? (20:10) Trends in the evolution of industrial design and product development  (24:10) Advice for aspiring engineers and startup founders (25:40) Connect with Greg Arnot LinkedIn X Connect with Joe Moak LinkedIn Website

Prioritizing sustainability is crucial to the future of our planet. For Siemens Digital industries, a core element of that strategy is to empower people from within the company to think about sustainability as a part of their everyday work, whether they're working in a procurement department or designing the next release of software. Join me, Greg Arnot,  on this episode of Next Generation Design. Today, I welcome Eryn Devola, the Head of Sustainability for Siemens Digital Industries to talk to us about the various sustainability initiatives underway. In this episode, you will learn about why we as consumers should care about sustainability, collective intelligence, and why the concept of customer zero is so important.  What You’ll Learn in this Episode: The shifting trends in sustainability (04:36) What Siemens is doing to help their customers develop more sustainable products (08:28) How regulations affect Siemens customer sustainability, goals, and strategy (14:22) Siemens’ strategy to  ensure sustainability is a focus in academic engineering education (15:41) How the digital twin can help companies meet sustainability requirements (17:06) Connect with Eryn Devola: LinkedIn  Connect with Greg Arnot:  LinkedIn

How can sustainability become an enabler rather than a burden? What role does digital transformation, lifecycle management, and environmental data play in modern product design? In this episode of the Next Generation Design Podcast, host Greg Arnot speaks with Lucas Dann, Mechanical Engineer & Managing Director at Nexpirit, and Lennart Gorholt, Senior Project Manager at Phoenix Contact Group. Together, they explore how sustainability can be seamlessly integrated into the design process, how companies can leverage Siemens’ NX and Teamcenter to track and optimize environmental footprints, and why waiting for "perfect data" is no longer an excuse to delay action. Lucas and Lennart share insights into how digital tools empower engineers to measure sustainability impacts early in product design, how Phoenix Contact developed an automated system for CO₂ footprint calculations, and the real-world impact of shifting sustainability efforts "left" in the design cycle. Whether you're an engineer, product designer, or business leader, this episode will change how you think about sustainability in the context of digital design and lifecycle management. What You’ll Learn in this Episode: What Nexpirit does and how it integrates sustainability into PLM (07:00) How Phoenix Contact balances sustainability, cost, and technical requirements (11:25) How to integrate product design with sustainability (14:00)  The value of NX Sustainability Impact Analysis for product design (15:15) How Nexpirit was involved in the development of the NX Sustainability Impact Analysis product (21:05) How does Phoenix Contact handle the calculation of environmental product declarations? (26:10) Future Technologies in sustainable development (30:55) How Phoenix Contact empowers employees to make sustainability a daily priority (37:25) Practical steps for startups and small businesses to integrate sustainability into product design (41:55) Connect with Greg Arnot LinkedIn X Connect with Lucas Dann LinkedIn Website Connect with Lennart Gorholt Website

Building information modeling—or BIM—is a collaborative process that is changing the way construction projects are planned, built, and operated. Within the commercial real estate industry, it creates the perfect foundation for building a Digital Twin. Join me, Greg Arnot, your new host of Siemens Next Generation Design. Today, I welcome Thomas Reimann, Innovation Technology and Sustainability Expert at Siemens Real Estate and Derek England, NX Product Manager at Siemens Digital Industries Software to discuss integrating the BIM model with shop floor layout.  In this episode, you will learn more about the power of collaboration with BIM, how Siemens Commercial Real Estate incorporates Digital Twin technology, and what we can look forward to seeing in the future with regards to integrating virtual reality into the BIM workflow. What You’ll Learn in this Episode: How Siemens Commercial Real Estate utilizes BIM (03:44) An overview of the BIM and shop floor design and collaboration workflow (06:10) The challenges that have arisen connecting BIM and mechanical CAD (07:25) What has been learned from the SRE collaboration (22:14) Siemens’ plans to improve NX for BIM collaboration (23:14) Connect with Derek England: LinkedIn Connect with Thomas Reimann: LinkedIn Connect with Greg Arnot:  LinkedIn

How do you design a rocket capable of reaching the moon? What role do AI and sustainability play in shaping the future of aerospace?  In this episode of the Next Generation Design Podcast, host Greg Arnot interviews Morgan Feanny and Drew Summers, two engineers from Firefly Aerospace, to explore the exciting world of rocket design and space transportation. Morgan and Drew from Firefly Aerospace take us behind the scenes of their design process—from whiteboard sketches to fully engineered rockets. Learn how they leverage advanced tools like Siemens’ NX and Teamcenter to iterate quickly and bring complex structures to life.  They also reveal their thoughts on the role of AI in aerospace engineering, the significance of sustainability in rocket development, and the push for reusable rockets to lower costs and minimize environmental impact. The engineers also share insights on the future of space travel, the challenges of scaling rocket designs, and how the private space sector is driving a new era of exploration. Whether you're an aerospace enthusiast or curious about the intersection of design and technology, this episode is packed with insights that will fuel your imagination about the next frontier. What You’ll Learn in this Episode: What is Firefly Aerospace, and what do they do? (1:05) Using CAD software and Siemens NX in aerospace design (6:50) What are the challenges engineers face daily in the design process at Firefly Aerospace? (11:15) The future of sustainability in aerospace design and engineering (26:35) The future role of the industrial metaverse and immersive engineering in rocket design (34:15) How does Firefly Aerospace use AI in the design process (38:40) What does the future of design look like? (43:35) Connect with Greg Arnot LinkedIn X Connect with Morgan Feanny LinkedIn Website Connect with Drew Summers LinkedIn Website