Nicky at Night

WELCOME BACK TO NICKY AT NIGHT!!! This week we are doing a deep dive on the career of the iconic, the legendary, one of my favorite youtubers of all time-- THE Trisha Paytas JOIN THE DISCORD: Follow me on IG: #trishapaytas #popculturepodcast

WELCOME BACK TO NICKY AT NIGHT Sorry for the slight delay from our normal monday upload, but happy to be here This week is a video response to Mina Le's video "The Death of Personal Style". One of my FAVORITE videos from one of my favorite creators JOIN THE DISCORD: Follow me on IG: #minale #videoessay #fashionindustry

WELCOME BACK TO NICKY AT NIGHT! This we are diving into this concept of the "influencer to popstar pipeline" and analyzing the strategies behind the ones who did it successfully, as well as discussing why so many people fail **JOIN THE DISCORD** Follow me on Instagram 0:00 - Intro 3:35 - Thesis 5:17 - The First Influencer 8:35 - Importance of Artistry 12:58 - The Myspace Era 16:17 - The Youtube Era 29:36 - The Vine Era 32:42 - The Tiktok Era 40:05 - Creating a World #troyesivan #addisonrae #madisonbeer #musicreview

JOIN THE ⁠DISCORD: WELCOME BACK TO NICKY AT NIGHT!!! It's been a while since I did an "Untold Lore of" episode, and I thought it would be fun to do one on an actor this time! I got the idea for this episode after seeing Rachel Zegler alllllll over my fyp lately with clips of her and Kit Conner in the Romeo & Juliet Broadway production. People were LOVING it and only saying the nicest things, which reminded me of this same time last year when people were HATING on her for that 1 tiny remark about the Snow White movie. It just shows how public perception is so fickle, and that there is this death of nuance on the internet Follow me on IG: #rachelzegler

**JOIN THE ⁠DISCORD:** WELCOME BACK TO NICKY AT NIGHT!! This week we are doing our first ever movie review on my favorite movie of all time-- 500 Days of Summer There are very few pieces of media that genuinely shift the way I view the world down to my core. This is absolutely one of them. #500daysofsummer #moviereview #romcom

WELCOME BACK TO NICKY AT NIGHT!!! I am SO sorry for the extreme delay. My mother was here visiting me for 2 weeks, and then Halloween festivities, but we are BACK with the weekly uploads I want to give a HUGEEE shoutout to Mina Le who's video entirely inspired this one. I was so fascinated by her thesis that I wanted to review some of the information with my own POV. PLEASE please go give her a sub and check out her original video Follow the Pod on Youtube Follow me on Instagram Timestamps: 0:00 - Intro 4:16 - The Rise of boring Neutrals 9:55 - The Rise of Modernism 12:03 - The Rise of Suburbia 30:04 - How Big Tech Killed Creativity 35:21 - Fashion & Beauty 41:37 - Closing Arguments

SURPRISE DOUBLE UPLOAD WEEKWanted to share my thoughts and give a review of the Brat Remix Album. What was your favorite song off the remix? Comment your top 5 im dying to hear :) Follow me on IG: Subscribe to the Youtube!!! 0:00 - Intro 5:52 - Everything is Romantic 10:42 - I think about it all the time 16:64 - I might say something stupid 19:21 - So I 23:16 - Sympathy is a Knife 28:35 - Closing thesis #charlixcx #arianagrande #musicreview

Sorry for the late episode this week! Been dealing with some IRL things but it feels GOOD to be back :) Follow the Pod on YOUTUBE Follow me on Instagram #katyperry #musicmarketing #musicreview

Welcome back to Nicky at Night!! This week we are taking a deep dive into the VERY shady world of influencer brand trips-- discussing the marketing behind them to determine if they really are "good" strategies Follow the Pod on YOUTUBE Follow me on IG: Timestamps: 0:00 - Intro 3:46 - Origin of the Brand Trip 11:56 - How much $ do they actually cost? 16:40 - The Controversy & Ethics 27:30 - The Trophy Effect 30:13 - Are Brand Trips ACTUALLY Good Marketing?? #brandtrip #creatoreconomy #socialmediamarketing

Welcome back!!! This week we are doing a deep dive on the marketing and rebrand of Addison Rae Follow the Pod on Youtube: https://www.youtube.com/channel/UCof5APIJ8OHOJbiVGU3wouA Follow me on IG: https://www.instagram.com/nicky.reardon/ #addisonrae #musicmarketing #musicreview 0:00 - Intro 2:41 - Thesis 6:28 - Origin Story 13:51 - AR EP 20:53 - The Rebrand Begins 25:21 - Diet Pepsi 35:46 - What is next for Addison?

WELCOME BACK TO THE SHOW! Huge shoutouts to CharliChats whose video inspired this one!!! Please go check out her video Check out her video here: https://www.youtube.com/watch?v=Orl0iJ9IhmU&t=177s Follow the Podcast on Youtube: Follow me on IG: https://www.instagram.com/nicky.reardon/ #emmachamberlain #creatoreconomy #popcultureanalysis

HI BEAUTIFUL!!! Welcome back :) This week we take a deep dive into the movie "It Ends With Us" and how a string of Marketing and PR nightmares from Blake Lively was not only EXTREMELY tone deaf... but completely distracted from the conversations that should be had around this film Follow the Pod on SPOTIFY: https://open.spotify.com/show/0WWqkpzdSCY7Sj6XlTROY1 Follow the Pod on APPLE: https://podcasts.apple.com/us/podcast/nicky-at-night/id1758627077 Follow me on IG: https://www.instagram.com/nicky.reardon/ #itendswithus #blakelively #itendswithusmovie #justinbaldoni

Follow the YouTube Channel: https://www.youtube.com/watch?v=zbsZE_q-2xY Follow me on Instagram: https://www.instagram.com/nicky.reardon/ 0:00 - Intro 4:32 - Taste 8:18 - Good Graces 9:39 - Sharpest Tool 12:03 - Coincidence 16:09 - Bed Chem 19:07 - Dumb & Poetic 21:31 - Slim Pickins 23:35 - Juno 27:08 - Lie To Girls 28:46 - Don't Smile 30:53 - Closing Arguments #sabrinacarpetner #shortnsweet #musicreview #albumreaction

Welcome back to Nicky at Night! (trying out "Nicky at Night" as a name of the show... still dont know how I feel about it HAHA) This week we dive into the lore of Sabrina Carpenter, and her 10+ year long journey to getting to where she is today. From legal issues with her management, to a 10 year long contract, to the Olivia drama, Emails I Can't Send-- and now Short n Sweet PLEASE PLEASE PLEASE give the podcast a 5 star rating and I will love you endlessle

Welcome to Part 2 of our series on Brat and Charli XCX! In part 1 of this series, we discussed the lore of Charli and the Brat album. The problems she face in the music industry, and how this 16 year long journey amounted to where she is today. But Charli's career did NOT always look like this. Brat is her 6th studio album. So what changed? And what made brat so successful? My theory was the story behind this album, and how masterfully it was told. The music marketing of this album is unlike anything I have ever seen. You can't go 10 minutes online anywhere without seeing "brat summer" at least once. We are now even seeing how this has permeated the mainstream, and even begin to have influence over politics. In today's episode we discuss the genius music marketing of brat-- and why this rollout is one of the best I have ever seen.

Charli XCX has become one of the biggest forces in the music industry. In a year of album releases from artists the likes of Taylor Swift, Beyonce, Ariana Grande-- it seems like all anyone can talk about it "Brat Summer" But her career did NOT start out this way. Charli has been working at this for 16 years, and only now is she finally starting to hit a new career peak. In this week's episode we take a look at the lore of Charli XCX. How she got to where the is today, her struggles in the music industry, and the creation of the Brat album. This is part one of a two part series inspired by ViDEOGiRL on YouTube . In part 2 (coming next week) we will do a deep dive on the marketing of Brat, and why this was one of the most impressive album rollouts in recent memory. And thank you all SOO much for your patience. I took a 2 week break as I went home to go visit my family, but I am ECSTATIC to be back. You all were beyond kind about the Chappell Roan video and I can't wait to continue uploading weekly

Hiii! WELCOME to my first ever video on my solo channel! It seriously means so much to me to see any of y'all follow me here from IG & TT. When thinking of my first video there was only one name that popped to mind-- Chappel Roan. In just 4 month, this girl went from barely cracking 1m monthly listeners, to the fastest growing popstar in the world. Performing coachella, outselling festival headliners, and even getting her album to Billboard's Global Top 10. Her story is such a beautiful example of a slow rise to success. Sometimes, the universe has some sort of greater plan out there for you. It is preparing you for your moment even when you don't know what that moment is yet. This is exactly what happened with Chappell in 2020 and now you see how everything is coming together the way it was always meant to ❤️ Go Sub to the YT Channel: https://www.youtube.com/@nicky.reardon