To prepare for 2025 to be a year of growth it's good to start off with the right mindset. one that is OBSESSED with growth! There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different? That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime. Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/
There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it. I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy. His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast. If you want to feel good about your sales process and close more of the deals that you do get as you start marketing more, give this episode a listen! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
If you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe. I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe. Nigel wrote the book on packaging and pricing MSP services. It's an incredible and short read that provides a comprehensive answer to the questions I get often around packaging and pricing. In this episode, we dive deep into topics such as structured packages, termed agreements, gross margins, and recommendations for MSPs at multiple maturity levels. He also shares some incredible marketing feedback on the last portion of the show, so stick around! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts. I hope you find this as helpful as I did. Thanks for jumping on Bob! If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals. In this episode, we lay out how to reengage MSP prospects that went dark on you... Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
I have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners! Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today: Check us out at msp-camp.com.
Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage. Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical. Thanks again for listening and supporting this podcast. We do not take it for granted! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: MSP Marketing and Sales group
Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns! We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay. In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities. We share actionable tips to help you improve the Account Management process at your MSP! Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com. Join the discussion in our open Facebook group: MSP Marketing and Sales group
Not the sexiest topic in the world, but an important piece of your marketing that's easy to do. Are you going to get tons of leads from an email or printed newsletter? Nope. But it does build your authority and client engagement. In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP. Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :) Join the discussion in our open Facebook group: MSP Marketing and Sales group
Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document. In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up. Make sure to check out MSP Camp to jump start your marketing! Join the discussion in our open Facebook group: MSP Marketing and Sales group
Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors. However, it's inevitable that a recession will occur... at some point. In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP. This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one! Support the podcast and improve your marketing by becoming a Ranger or Leader member!
In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not. Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website. It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site! Support the podcast and your MSP by signing up as a Ranger or Leader member :)
There is no silver bullet in marketing or getting more referrals. In this episode we cover how we stimulate referrals within our client base. Nothign fancy, just some ideas that can help you get more referrals to grow your MSP! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work! James cold called me a few months ago and his pitch was great. James shares some excellent advice from the perspective of the caller! Check out our new telemarketing management guide on the guide section from our partners at Contact Science
There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away. While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these. In this episode we cover whether you should be advertising, when you should start advertising, and mistakes to avoid when you do! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this. We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awesome, they're actually great at being on a podcast! Check out our Free Guide on msp-camp.com for a concise overview of how and why to hire a marketing intern. Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth. I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher! I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a differentiator, marketing, and sales that should be applicable to anyone listening. I hope you enjoy the conversation and we appreciate you listening to the podcast!
Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space! While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of growing your business and thinking outside the box! This one starts a little slow but the conversation really picks up about 1/3 the way in so make sure you stick around! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Special Guest Blackpoint In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects. While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued. Ironically, most of the comments were fairly negative and the community thought it was a bad idea. Well, I commented how much I loved the idea, and the guy that came up with the idea responded. In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, executing on it, and of course, the results! A quick note, I love how many MSPs are open and willing to be on the podcast. They don't care about "competition" they're just willing to help. I hope you find value in this conversation. I know it got me motivated to think even bigger! We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!