Non-Digital Native

Hey, I’m Jason. Digital doesn't come naturally to me. But, marketing strategy? It's all I think about. All I talk about. I teach people who are unsettled and confused by digital, how to build their own digital self-confidence. Simplify your digital marketing approach by focusing on talking with your customer.

Conversational Marketing

How The World's Fastest Growing Companies Use Chatbots To Generate Leads 24/7/365 (And How You Can Too) By David Cancel, Dave Gerhardt Hi, I'm Jason Hobbs, and I'm merely reading DC and DG's book in this close to a seven-hour long episode.  I made the snap decision to record myself reading the book once I finally took the time to read it. I recorded myself reading the book, and I then read the book a second time while editing, which helped me better soak in the lessons from the book. I was blown away by how well DC and DG's lessons and experience with digital marketing dovetailed so seamlessly with my lessons and experiences from my near decade in door-to-door sales as well as my near decade in my digital marketing lab, here at 416 W Cypress St in Fitzgerald, Georgia.  Thank you to DC and Dave Gerhardt for letting me release the audio and video versions of their book, to my podcast and my YouTube channel.  Drift has long been my conversational marketing and sales platform of choice. If you have questions about conversational marketing for your business, ask them in my live chat, powered by Drift, and I'll get you answers asap. Alternatively, feel free to book a video call with me, using this link. 

04-05
06:54:51

V2.1 of Raisin' Cane in Valdosta, GA is example 30 of how I organize a digital marketing strategy

Episode 36 of my podcast walks through the 30th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for Raisin' Cane in Valdosta, Georgia. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting. Get the full episode: jasonhobbsllc.com/example-30/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-29
26:31

V2 of GracePoint Church in Valdosta, Ga is example 29 of how I organize a digital marketing strategy

Episode 35 of my podcast walks through the 29th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2 for GracePoint Church in Valdosta, Georgia. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting. Get the full episode: jasonhobbsllc.com/example-29/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-26
20:01

V2.1 of Irwin Animal Clinic is example 28 of how I organize a digital marketing strategy

Episode 34 of my podcast walks through the 28th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for Irwin Animal Clinic in Ocilla, Georgia. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting. Get the full episode: jasonhobbsllc.com/example-28/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-24
26:11

V2.1 of (1)Get Online (2)Get Organized is example 27 of how I organize a digital marketing strategy

Episode 33 of my podcast walks through the 27th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for my flagship products (1) Get Online and (2) Get Organized. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting. Get the full episode: jasonhobbsllc.com/example-27/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-23
33:52

V2.1 For South Georgia Lube Center is example 26 of how I organize a digital marketing strategy

Episode 32 of my podcast walks through the 26th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 for South Georgia Lube Center in Fitzgerald and Ocilla, Georgia. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,173 days and counting. Get the full episode: jasonhobbsllc.com/example-26/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-17
29:52

V2.1 For American Handbook is example 25 of how I organize a digital marketing strategy

Episode 31 of my podcast walks through the 25th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2.1 of the product launch strategy for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-25/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-15
24:26

V2 of Raisin' Cane in Valdosta, Georgia is example 24 of how I organize a digital marketing strategy

Episode 30 of my podcast walks through the 24th example of how I organize a digital marketing strategy for local business owners that are unsettled and confused by digital. This time is V2 of Raisin' Cane, an on-the-farm market in Valdosta, Georgia. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-24/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-11
35:22

V2 American Handbook's Product Launch is example 23 of how I organize a digital marketing strategy

Episode 29 of my podcast walks through the 23rd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update the product launch for American Handbook: What Your Grandparents Want You To Know by Maryanne Datesman. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-23/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-09
32:17

V2 of my two products forms Example 22 of how I organize a digital marketing strategy

Episode 28 of my podcast walks through the 22nd example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we update my products, (1) Get Online (2) Get Organized. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-22/ The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-06
29:03

V2 of Irwin Animal Clinic is example 21 of how I organize a digital marketing strategy

Episode 27 of my podcast walks through the 21st example of how I organize a digital marketing strategy for small business owners that are unsettled and confused by digital. This time we revisit my local veterinary clinic, Irwin Animal Clinic in Ocilla, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-21 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

01-03
23:20

V2 of South Georgia Lube Center is example 20 of how I organize a digital marketing strategy

Episode 26 of my podcast walks through the 20th example of how I organize a digital marketing strategy, this time we revisit my local tire and lube center, South Georgia Lube Center in Fitzgerald, Georgia as well as Ocilla, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-20 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-31
21:00

Pioneer Graphics is Example 19 of how I organize a digital marketing strategy

Episode 25 of my podcast walks through the 19th example of how I organize a digital marketing strategy, this time for my local screen-printer, Pioneer Graphics in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-19 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-27
13:32

Community Bank of Fitzgerald is example 18 of how I organize a digital marketing strategy

Episode 22 of my podcast walks through the 18th example of how I organize a digital marketing strategy, this time for my local bank, the Community Bank of Fitzgerald in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,149 days and counting. Get the full episode: jasonhobbsllc.com/example-18 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-24
10:55

Episode 21 covers how I'm approaching GaryVee's media curveball challenge

Episode 21 of Non-Digital Native is my initial attempt at documenting how I approached GaryVee's media curveball challenge from the end of his super-vlog (7+ hours) chronicling his (and DRock)'s visit to the United Arab Emirates aka the UAE.

12-21
16:24

The Georgia Shopper is Example 17 of how I organize a digital marketing strategy

Episode 20 of my podcast walks through the 17th example of how I organize a digital marketing strategy, this time for a local shopper, the Georgia Shopper in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-17 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-21
17:25

Kobe Japanese Hibachi & Sushi is example 16 of how I organize a digital marketing strategy

Episode 19 of my podcast walks through the 16th example of how I organize a digital marketing strategy, this time for a local restaurant, Kobe Japanese Hibachi & Sushi in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-16 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-17
12:53

A & J BBQ is example 15 of how I organize a digital marketing strategy

Episode 18 of my podcast walks through the 15th example of how I organize a digital marketing strategy, this time for a local restaurant, A & J BBQ Restaurant in Fitzgerald, Georgia. This unresearched thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,140 days and counting. Get the full episode: jasonhobbsllc.com/example-15 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-13
17:09

Example 13 - La Lomita Mexican Restaurant

Episode 17 of my podcast walks through the 14th example of how I organize a digital marketing strategy, this time for a local restaurant, La Lomita Mexican Restaurant. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting. Get the full episode: jasonhobbsllc.com/example-14 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-10
14:42

Example 13 Of How I Organize A Digital Marketing Strategy

Episode 16 of my podcast walks through the 13th example of how I organize a digital marketing strategy, this time for the launch of my first updated products in years, which are called: Get Online and Get Organized. This thought exercise works quickly through my strategic planning procedure which I've been iterating for the past 3,114 days and counting. Get the full episode: jasonhobbsllc.com/example-13 The full episode includes all of the following: Full video episode Full audio episode Link to the website demo Slidedeck And my story explaining why I chose the POV

12-06
21:08

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