Claim OwnershipNonprofit Marketing Minutes
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© 2024
Description
A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.
75 Episodes
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Short-form video isn’t a trend — it’s the reigning champion of social media! From TikTok and Reels to YouTube Shorts, bite-sized clips consistently deliver higher engagement, more reach, and stronger connections than static posts. The best part? Nonprofits don’t need a big budget, just a clear message and a smartphone. 🎙️ In this episode of Nonprofit Marketing Minutes, Colleen shares why short-form video still dominates and how small teams can use it to educate, inspire, and grow their communities. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Want your emails to make a bigger impact? In this Nonprofit Marketing Minutes episode, Colleen shares how to track the right metrics, re-engage subscribers, and use automation to stay connected with your audience! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Your subject line is the front door to your email. Will people want to open it? Colleen shares how to craft emails people actually open, read, and take action on: Lead with strong subject lines Design for scanning with short paragraphs + bullet points Use 1 clear call-to-action that stands out Always preview on mobile before sending Want your emails to work harder for your mission? Start here. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Your email list is one of the most valuable marketing assets your nonprofit has, but only if you’re using it well! In this episode of Nonprofit Marketing Minutes, Colleen shares why list segmentation, clear goals, and subscriber engagement are the foundation of email success. When done right, email marketing builds stronger connections, drives donations, and keeps your community engaged. Listen now, and stay tuned for the next episode where Colleen dives into crafting emails that get opened and read. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Nonprofit myth: “Overhead = waste.” Truth: Overhead = impact. In this episode, we unpack overhead aversion — why starving your org of staff, marketing, and infrastructure makes it weaker, not nobler. Tune in to learn how to: Reframe overhead as mission-critical Educate donors Push back on unrealistic funding caps Strong missions need strong foundations. Let’s change the narrative. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Is your nonprofit’s marketing team set up to thrive — or just survive? In this quick episode, Colleen breaks down six common marketing team structures for nonprofits and shares smart ways to avoid burnout while staying aligned with your goals. Start with strategy. Structure for impact. Protect your people. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Nonprofit marketers are often expected to do it all—marketing, grants, events, development, and more. In this video, Colleen explains why that is a problem and how to fix it. Burnout is not a badge of honor. It is a sign your structure needs attention. Rethink marketing as a strategic growth driver Push for smart staffing and support Build a team that thrives, not just survives Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
In this final episode of our Marketing on a Mission series, Colleen reveals one of your nonprofit’s most powerful (and often untapped) marketing tools—your people. Your staff, board, and volunteers already believe in your mission. With the right tools, they can help share it too. Learn how to: Provide simple talking points Share ready-to-post content Recognize and celebrate participation Watch now to turn your team into a mission-driven marketing force. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
No ad budget? No problem! In this episode of our mini series for nonprofit professionals, Colleen shares how to amplify your mission using borrowed influence; a smart and free strategy that gets you visibility without paying for ads. You don't need a big megaphone, you just need allies with loud voices. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
We know you’re wearing a dozen hats already so let’s make marketing easier, not harder. In this next episode of our Marketing on a Mission series, Colleen shares some of the best free (or almost free) tools every nonprofit team should know about. Whether you're designing, emailing, planning, or promoting, these tools can help you get organized and make a bigger impact, without spending a dime. Small team? Limited budget? You’ve got options. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
We’re starting a new series for nonprofit teams looking to make a big impact on a small budget because let’s be real, most of us don’t have time for a 40-page marketing plan. In this first episode, Colleen shares how to build a clear, actionable strategy in just one day using four simple questions. It’s a practical way to get organized, stay focused, and make your message count, without the overwhelm. Don’t wait until things are perfect. Just take the first step. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
“Should I start my own nonprofit?” It’s a common question with no one-size-fits-all answer. In this episode, Colleen shares when it makes sense to launch your own and when partnering or exploring other options might be the better move. “Starting a nonprofit can be powerful but sometimes, collaboration makes a bigger impact.” Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
You started a nonprofit—now what? In this 3-part series, Colleen Kendrick and Melissa Vola from Nonprofit Partners break down the essential steps every new nonprofit should take to build a strong foundation. From securing your 501(c)(3) status and setting up accounting systems, to forming a reliable board and choosing the right donor and project management tools—we're here to help you get it right from day one. Follow along as we guide you through setting your nonprofit up for long-term success! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
In Episode 3 of our short series, Melissa and Colleen break down the essential internal systems every new nonprofit needs—donor databases, project management tools, volunteer policies, and more. Whether you’re navigating CRMs or wondering how to manage staff and volunteers, this quick video gives you the foundation to stay organized, compliant, and mission-focused. Next up: How to operationalize your marketing strategy. Stay tuned! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
In Episode 2, Colleen and Melissa dive into a critical early step—building your board and leadership team. From balancing passion with skill sets to setting clear expectations and governance policies, this segment covers the essentials to help your nonprofit start strong. Listen now and stay tuned for the next episode, where we explore how to set up systems for success. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Congrats—you started a nonprofit! But before you dive into your mission, make sure your foundation is solid. In this first episode of our quick-hit series, Colleen Kendrick and Melissa Vola walk through the essential legal and financial steps to set your organization up for long-term success. -EIN & incorporation -501(c)(3) tax-exempt status -Banking, accounting, and budgeting essentials Because just filing paperwork isn’t enough—you need the right infrastructure to earn trust, stay compliant, and grow your impact. Watch now and stay tuned for Ep. 2 where we talk all things board and leadership setup. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Communicating tough news is never easy—but it can be done with clarity, compassion, and impact. In this new #NonprofitMarketingMinutes segment, Colleen shares how to navigate the difficult task of announcing a program closure due to funding loss. From offering context to guiding next steps, she breaks down what to say—and how to say it—to protect trust and support your community through change. Listen now and feel more confident leading through transitions. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
What if the next 60 days could change the way your donors feel about giving? Colleen breaks down a simple, strategic 60-day plan for strengthening donor stewardship and boosting retention—without needing a big budget. From personalized thank yous to non-ask gratitude updates, it’s time to double down on donor relationships. Grab the printable resource to keep on hand at wearemarketingforgood.com. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Nonprofits are navigating some of the most difficult fundraising conditions in recent history. From tighter household budgets to shifting corporate priorities and reduced federal support, the pressure is on. In this week’s segment, Colleen breaks down what’s happening — and what your organization can do to stay competitive: -Strengthen stewardship -Tell stories that show real community impact -Align with donor values -Double down on strategic partnerships -Prepare for stricter grant expectations The funding pool is shrinking. The organizations that tell their story best will rise to the top. Listen now to hear how your marketing strategy can help you make it through! Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://wearemarketingforgood.com/
Are you asking for too much—or maybe not enough—on social media? In just one minute, Colleen shares how to optimize your nonprofit’s content strategy using the 80/20 rule, smart hashtag tips, and the golden rule of engagement: no posting and ghosting 👻 Watch for a quick refresh on how to make your content scrollable, skimmable, and truly strategic.
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