Claim OwnershipNonprofit Marketing Minutes
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© 2024
Description
A few minutes of advice each week from the Nonprofit Partners team at Kendrick & Company, who have more than 100 collective experience in nonprofit marketing communications.
38 Episodes
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It all starts with targeted lists! Learn how to segment your audience for tailored, impactful communication. Listen for tips on refining your strategy. Are you a Nonprofit, or just interested in finding out more about us? Check out our website: https://kendrickcompany.com/
Struggling with your nonprofit's email newsletters? Check out this guide on how to engage your audience and make your monthly updates more impactful! From success stories to volunteer opportunities, we’ve got tips to help you connect. Stay tuned for more insights!
How often should your nonprofit send emails to stay top of mind without overwhelming your supporters? It’s a tricky balance, but getting it right can make all the difference. In this episode, we’ll break down how to establish a consistent email schedule that keeps your organization on your stakeholders' radar while respecting their time and preferences. From monthly newsletters to event updates and donation appeals, we’ll explore how to tailor your email frequency for maximum engagement. Stay tuned to discover the strategies that can help your nonprofit hit the sweet spot with email communication!
We’ve all been there—overloaded inboxes, impersonal messages, unclear calls to action. But what if your nonprofit’s emails are causing frustration instead of engagement? In this episode, we tackle the most common email complaints and how your organization can avoid them. From managing email frequency to creating personalized, impactful messages, we’ve got the inside scoop. Stay tuned to learn how you can fine-tune your email strategy and keep your supporters happy and engaged!
Want to know the secrets of a successful email campaign? Colleen explores the crucial process of setting and measuring goals for your email marketing campaigns. Whether you aim to increase donations, boost donor retention, expand your subscriber base, or drive event attendance, Colleen breaks down how to align these goals with your nonprofit's mission and measure progress effectively. Hear tips on leveraging email to raise awareness, promote advocacy, and build stronger relationships with your supporters.
Are you ready to start email marketing for your organization? Now is the perfect time! Colleen explores the essentials of launching your email marketing strategy. Listen now to learn how to effectively reach and engage your supporters. Your email list is a powerful tool—make the most of it!
Deciding to step away from a social media platform is tough, but sometimes necessary. In our upcoming video, Colleen shares key indicators that signal it might be time to reassess your social media presence. Discover how to align your efforts with organizational goals, evaluate audience activity, assess resources versus returns, manage your brand image, and navigate platform performance. Learn how to make strategic decisions that maximize your impact!
Are you looking to connect with your key audiences in a meaningful way? Our latest video dives into how your nonprofit can effectively leverage Reddit! From identifying relevant subreddits to building genuine relationships, we cover everything you need to know to make the most of this powerful platform. Learn how to engage authentically, share valuable content, and even host AMAs to humanize your organization. Whether you're just getting started or looking to refine your strategy, this video has got you covered. Watch now and start leveraging Reddit to amplify your nonprofit's mission!
In this episode, we delve into the specific challenges nonprofits face on LinkedIn—a platform that’s all about professional content and thought leadership. Key takeaways include: Crafting content that resonates with B2B audiences. Effectively using LinkedIn’s tools like articles and company updates. Managing the complexities of recruitment and talent acquisition. Expanding your reach through targeted paid advertising. Tune in and discover how to strategically position your nonprofit on LinkedIn!
From navigating Facebook's algorithm updates to mastering Instagram's visual trends, and understanding TikTok's unique content demands, we've got you covered in our latest audio. Key points include overcoming visibility and reach issues on Facebook, adapting to Instagram’s ever-changing visual trends, engaging a younger audience on TikTok, balancing entertaining and authentic content, and managing community interactions across platforms. Tune in now to discover insights and tips to boost your nonprofit's social media strategy!
Frustrated with board members not engaging on social media? Learn how to transform them into active advocates! Discover tips for effective communication, setting clear expectations, and leveraging their influence without overstepping boundaries. Tune in to unlock these essential strategies and insights!
Wondering how to leverage volunteers for your nonprofit’s social media? Discover the secrets to recruiting, training, and effectively managing volunteers to boost your online presence without adding cost. Listen now to uncover these essential strategies and insights!
Is creating social media content for your nonprofit taking too much time? Discover game-changing tips and tools to streamline your process and boost engagement. Tune in for essential strategies and insights!
Struggling to grow your nonprofit’s social media following? Discover how to overcome common challenges like limited resources, content balance, and community engagement. Understanding your audience and building trust are key to success. Tune in for more insights and strategies!
A well-crafted social media strategy is crucial for building your brand and engaging your audience effectively. In this episode, we are talking about key roles and responsibilities that shape an effective social media presence. We cover: The importance of aligning strategy with business goals Who should be involved in crafting your social media strategy Tips for creating a cohesive and impactful plan
Ready to boost your social media game? Today we're exploring the unique strengths of various social media platforms. Learn how to leverage each platform's distinct features to maximize your impact and reach your organization's goals. From robust advertising options and influencer marketing to innovative augmented reality and thought leadership, let's chat it out!
Wondering which social media channels you should be on to maximize your impact? We've got you covered! In today's segment, we are discussing the best platforms for nonprofits: Facebook, Instagram, LinkedIn, X (formerly Twitter), TikTok, Snapchat, Pinterest, and YouTube. Whether you're looking to engage with your community, attract volunteers, or spread awareness about your cause, let's consider the right channels to move your mission.
Navigating social media presents unique challenges for nonprofit executives. They must maintain a positive reputation, manage negative comments and sensitive information, and prepare for potential crises. Additionally, nonprofits, like many other businesses with lean budgets, are faced with challenge of measuring impact and demonstrating ROI. It's a lot to think about, so what are the biggest concerns your leadership has and how can you address them?
Looking to attract more corporate partners for your nonprofit? Strategic planning is key! Learn how to leverage your existing sponsorships to bring in additional support. By leveraging existing sponsorships effectively, you can create a compelling narrative that attracts additional support for your organization.
In our last segment, we spoke about the marketer's pivotal role in securing sponsorships. Now our marketing role evolves as we prepare to make sponsorship activation easy! It's our role to ensure brand alignment, customize strategies for sponsors, and maintain clear communication to showcase sponsor support effectively. Our mission? Strengthen relationships, amplify impact, and measure success.
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