EP 27. One of your jobs in nonprofit and charity communications is to reduce uncertainty. help donors, members, clients, funders, etc. get clarity on many different questions. allleviate barriers, doubts, and concerns and move them toward a decision. adding a simple smartphone video of yourself or your staff talking could melt away a substantial amount of visitor hesitation. give them confidence to take action. Full transcript coming soon Follow David on Linkedin. For nonprofit video services visit here.
EP 26. Jane wants double-spaces after each sentence. Joe wants stock photos of high-fives. These teammates don't understand good comms, and it ruins your content. But it can still work. Your nonprofit or charity audience can still get your message loud and clear. This episode is dedicated to helping you through this dilemma and getting your content out to the people who need you most. Full transcript coming soon Follow David on Linkedin. For nonprofit video services visit here.
EP 25. "Who am I to talk about this issue?" "What if we can't film our community?" These hesitations from nonprofits and charities are valid. This episode gives advice on how to handle such hesitations in video marketing. Full transcript coming soon Follow David on Linkedin. For nonprofit training and production visit here.
EP 24. Don't worry about followers and subscribers. Use YouTube to improve Google searches, be perfectly imperfect, and improve your overall communications. Full transcript coming soon Follow David on Linkedin. For nonprofit training visit here.
EP 23. Videos are not for everyone. Sometimes your nonprofit has something to show, and sometimes your charity is a bit more private. That's ok! Here are a few reasons to DO and to NOT DO videos. Full transcript coming soon Follow David on Linkedin
EP 22. This is a video idea you can do right now. It's fun, free, easy, and great for socials. The best part is it's useful to your clients, donors, volunteers and network. Your charity or not-for-profit has the power in you to express yourselves — and all on Zoom. Full transcript coming soon Follow David on Linkedin
EP 21. "When I hear someone there speak my language, then I know I am welcome." People sign up, donate, and attend events when they see and hear others like them at your not-for-profit or charity. You can do this easily with videos . Full transcript coming soon Follow David on Linkedin
EP 20. We've all looked up video examples on YouTube so we can copy or get inspiration. But it's a bad idea, especially for small not-for-profits and charities. It hurts your planning and budget, and wastes time. Listen here for three reasons why relying on examples is bad. Full transcript coming soon Follow David on Linkedin
EP 19. I used to make cinematic storytelling videos. But I learned that nice equipment and stories isn't what makes a video succeed. Success comes from positioning and studying audience context. A smartphone will usually take care of the rest. Full transcript coming soon Follow David on Linkedin
EP 18. It's not clear how videos can help your organization. Here are two ways videos can help your not-for-profit or charity. Full transcript here Follow David on Linkedin
EP 17. Save time in your story content. Tell snippets. Your audience fills in the rest for you. Follow David on Linkedin
EP 16. This one's for you if you get stuck on content ideas. The best ideas come from your audience. Fast and helpful. Here is how to do it. Full transcript here Follow David on Linkedin
EP 15. Imagine a lineup of people searching your restaurant, but you're across town marketing to no one. Here are two free ways to reach the people already looking for your nonprofit or charity service. Full transcript here Follow David on Linkedin
EP 14. Stories alone don't propel video marketing. Consider these tips to see if videos are right for your nonprofit or charity. Full transcript here Follow David on Linkedin
EP 13. You often show facebook and instagram results to skeptical teammates. That's fair. The metrics don't really mean much. Let's talk about this. Transcript here Follow David on Linkedin
EP 12. Your new video went well for just a few days. Now what? Three tips for getting more out of that video. Full transcript here Follow David on Linkedin
EP 11. It seems social media is driving video, but that's not it. Audiences want video, so the internet strives to provide it to them. Find out how it works outside social media. Transcript available here Follow David on Linkedin here.
EP 10. What if your videos or photos are harmful? It's hard to know what's right and wrong in visual communications. Here are three tips to help you avoid common harmful visuals in video marketing at your nonprofit. Transcript available here. David on Linkedin here
EP 9. If you are new to storytelling and sometimes you're on a deadline, you're better off ditching your beautiful story and using straight facts. That's still "storytelling", and this episode explains why. Transcript available here. Follow David on Linkedin here.
EP 8. We, the viewers of your content, want to donate, sign up, or buy. We want to do it ourselves without inquiring or calling. We just need that bit of basic info to move forward. But you won't give it to us. Here are some ideas to help your nonprofit help people take action faster. Transcript available here.