Nothing New Under The Sun - B2B Marketing History with Erik Martin
<p>Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). <br><br>Learn tales from the early days of content marketing, customer testimonials, database marketing, and more.<br><br>Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time. </p>
This episode explores the early history of the American Railroad Journal, a pioneer in content marketing and thought leadership in emerging industries. Learn how ARJ balanced technical and business content, analyzed industry problems, and evolved its scope as the railroad industry underwent massive change from ARJ's first issue in 1832. The episode also emphasizes the importance of learning from past experiences and navigating the delicate balance of serving multiple stakeholders in B2B...