Nudge
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© Phill Agnew
Description
Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
194 Episodes
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1He lied to his students, his friends, and his family. He fabricated data in 57 separate studies. He publicised racist views as scientific fact. And for a decade, he got away with it. Today, I share how one of the world’s most popular behavioural scientists fooled the world.
Nobody’s Fool: https://tinyurl.com/yv6pf93v
Influence: https://www.influenceatwork.com/store-new/
Subscribe to the (free) Nudge Newsletter: https://nudge.ck.page/profile
In today’s episode of Nudge, Rory Sutherland explains how to
Sell a £500 hoover
Make a flight delay pleasurable
Improve the London Tube map
Persuade more effectively
Make any cafe more popular
Stop drink drivers
It’s a cracker.
(A version of this episode was released in 2021, but it’s been heavily edited so still worth tuning in to).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
What do election winners have in common? What makes a speech more persuasive? Are there tactics that every politician follows? And can we use these same tactics in our day-to-day work? I’ve spent the past week listening to nothing but election winning speeches. Today, I share what makes an election winning speech.
Derek’s book Hit Makers: https://tinyurl.com/yeymzds8
Jonah’s book Magic Words: https://jonahberger.com/magic-words/
Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
In today’s episode of Nudge, Rory Sutherland explains:
The reason behind Brexit
How doormen were undervalued
What bees teach us about creativity
The problem with R&D
Amazon’s two way door
Don’t miss this.
(Warning this episode contains explicit language).
Access the bonus episode here: https://nudge.ck.page/a48dd10ceb
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
I guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument.
Access the bonus episode: https://nudge.ck.page/de30a8ac24
Tali’s book, Look Again: https://tinyurl.com/5n8p3btb
Tali’s lab: https://affectivebrain.com/?page_id=161
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
I’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
My endowment test: https://tinyurl.com/bv2umtup
My scarcity nudge: https://tinyurl.com/376stytp
My loss aversion nudge: https://tinyurl.com/5hyh9y4h
My experiment with International Podcast Day: https://im.ge/i/PrV4l9
My consistency experiment: https://bit.ly/3sABZTU
My curiosity gap experiment: https://bit.ly/3DiGasA
This is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how.
Access the bonus episode here: https://nudge.ck.page/b64397a286
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
How 22,000 agreed to 1,000 hours of community service: https://tinyurl.com/y9znsvhn
Warning. This episode contains explicit language.
In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand.
Access the bonus episode here: https://nudge.ck.page/e1bed9bc16
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
It seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling.
Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list
Tali Sharot’s book The Influential Mind: https://tinyurl.com/ytvpyuk2
Chris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile
Chris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make.
Chris’s newsletter: https://www.blackswanltd.com/the-edge
Chris’s book: https://www.blackswanltd.com/never-split-the-difference
Follow the Nudge newsletter: https://nudge.ck.page/profile
In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
In today’s episode of Nudge, Rory Sutherland explains:
When to tell smokers to quit smoking
How to double McDonald’s orders
Ways to make Londoners recycle
Why pensions schemes are broken
How to make high earners pay more tax
You won’t want to miss this.
(Warning this episode contains explicit language).
Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.
Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
Reddit ads: https://imgur.com/a/BsCwx7n
Reddit ads results: https://imgur.com/a/iEB4W79
I wish I had followed Prof Todd Rodgers’ advice earlier.
Writing for Busy Readers book: https://writingforbusyreaders.com/
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.
Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Uri's previous episodes on Nudge: Episode One / Episode Two
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.
Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc
Classic VW ad: https://tinyurl.com/52t4xny2
Avis "Try harder": https://tinyurl.com/4k93t3zv
Ratner’s speech in full: https://youtu.be/Nj9BZz71yQE?si=Rf4Z0jkeofH4bQtk
The Wasp (1984) book reviews: https://tinyurl.com/2mxhk6wf
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy.
Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/
Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k
The story behind McBreasts: https://tinyurl.com/2pdbx8ak
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'Mindset' is the easiest con to sell, because it can mean whatever you want it to.
interesting, will definitely give a listen to many episodes.
Teaches very valuable information on different ways of thinking and techniques that you can incorporate into your life; it's not only for people interested in marketing.
I would give this podcast to teens/adults who are considering doing business/marketing
Great for marketers and people that wanna go into business
Great podcast. Found it very helpful as a marketer
Awesome sauce.
Yet the blizzard of social media 'get rich quick' scheme ads end in a 7. Becoming almost a meme in the process. what is that about?
I love your podcast, well done for the efforts and the the contents 👍💯