Author: Phill Agnew

Subscribed: 934Played: 36,274


Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

180 Episodes
I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work.  Join the free Science of Persuasion Course: Reddit ads:  Reddit ads results:
I wish I had followed Prof Todd Rodgers’ advice earlier.  Writing for Busy Readers book: Sign up for the Nudge Newsletter: Churchill’s plea for brevity:
I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why.  Sign up for the Nudge Newsletter:
In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier.  Uri’s book Mixed Signals: Follow the Nudge Newsletter: Uri's previous episodes on Nudge: Episode One / Episode Two
In 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know.  Sign up to the Nudge Newsletter: Episode 70 of Nudge: Classic VW ad: Avis "Try harder": Ratner’s speech in full: The Wasp (1984) book reviews:
Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy.  Sign up for the Nudge Newsletter: Connect with Nazuk on LinkedIn: Nazuk’s Google Scholar Profile: The story behind McBreasts:
Every year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell.  Melina’s podcast: Melina’s book (with free chapters): Fiji ad: Cleveland Utilities Response:
Today, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In 30 minutes, I learnt more about happiness than in the past 30 years.  Access the bonus episode: Tali’s book, Look Again: Tali’s lab: Sign up to my newsletter:
In 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales?  Nope.  Today, professor Daniel Zane—who has studied the wilful ignorance customers have towards unethical practices—explains why. Danny’s webpage at Lehigh: Sign up to my newsletter:
Special days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affect us.  Danny’s webpage at Lehigh: The dark history of Valentine’s day: My experiment with International Podcast Day: Sign up to my newsletter:
Learn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems.  Ariyh newsletter: The ecommerce playbook: Follow Thomas on LinkedIn: Sign up to my newsletter:
What do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit.  Sign up for the Nudge Newsletter: My billboard experiment:
Grab your copy of Wallet-Opening Words here: Support me as I go full-time:  Follow me on LinkedIn  Join the newsletter Subscribe on YouTube  Leave a podcast review
Sharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intimate tours of his house. Today, I explain the psychology behind sharing secrets, and how John’s business probably benefited from his transparency.  Listen to my bonus episode with JLD: Listen to Entrepreneurs on Fire: JLD’s website: Sign up to my newsletter:
In the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness was causing this oddity? Turns out, it was all psychological. The dancing epidemic of the middle ages was one of the first noted examples of mass hysteria, a phenomenon where these individuals experience real illness, brought on by imagined ailments. Mass hysteria has been documented in 19th century nunneries, 20th century Palestine and 21st century CIA agents. Today, I attempt to figure out if mass hysteria is more common than we think—and I discover how the same phenomenon has changed the wine we drink, the podcasts we love, and the names we give our kids.  Sign up to my newsletter: Tali Sharot’s book The Influential Mind: AP Archive footage of the 1983 fainting epidemic: Synchronised clapping:
On today’s episode of Nudge, I learnt something that genuinely surprised me.  Persuasive people aren’t born persuasive.  They’re not persuasive because of their looks, their character, or their position.  No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use.  Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to-apply tips. Link to previous episode with Jonah: Sign up for the Nudge Newsletter: Jonah’s book Magic Words:
Adobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy their success.  Sign up to the Nudge Newsletter: Sainsbury’s Smart Shopper ad: Ogilvy annual: Mike’s LinkedIn:
I’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter:
I sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know.  Sign up to my newsletter: Jon’s podcast:
This campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful.  Sign up to the Nudge Newsletter: Caitlin Moran’s article:  Guardian’s article: MAAATE campaign: Mike’s LinkedIn:
Comments (9)

Graham Nichols

'Mindset' is the easiest con to sell, because it can mean whatever you want it to.

Oct 22nd

Natalie Young

interesting, will definitely give a listen to many episodes.

Mar 25th

Hafsah Ansar

Teaches very valuable information on different ways of thinking and techniques that you can incorporate into your life; it's not only for people interested in marketing.

Mar 24th

Gnilaeh Stowers

I would give this podcast to teens/adults who are considering doing business/marketing

Mar 24th

Nevaeh Stowers

Great for marketers and people that wanna go into business

Mar 24th

nameeta shinghwani

Great podcast. Found it very helpful as a marketer

Mar 23rd

Felicia Enuha

Awesome sauce.

Mar 23rd

Graham Nichols

Yet the blizzard of social media 'get rich quick' scheme ads end in a 7. Becoming almost a meme in the process. what is that about?

Jun 9th

Jackson Fiorini

I love your podcast, well done for the efforts and the the contents 👍💯

Nov 30th
Download from Google Play
Download from App Store