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The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok
You had a goal that you didn't hit... so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let's walk-through an example of a webinar whose results you weren't satisfied by and get strategic about what you would have to change to better align yourself to your target next time. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
Whether it isn't enough eyes on your offer, not enough click-throughs on your emails, or not enough sales from your sales page, these are some of the most common problems digital marketers encounter, why they're happening and how to fix them. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
If you aren't seeing the results you're looking for from the traffic coming to your website, this episode will show you some of the questions you can start asking yourself to change that. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relationships we're building and behaviors we're promoting with our audience. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
I'm in a polyamorous relationship with 2 different privacy-compliant analytics software I'm currently using and in this episode, I'll tell you why they're both so great that I couldn't bring myself to pick between Fathom Analytics and Plausible Analytics. Preview Fathom and sign up here to get $10 off. (this is an affiliate link) Preview Plausible and sign up here. Get the article shared with me by Amanda Grossman from Frugal Confessions here. Read the transcript here. Follow me on Instagram and TikTok NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
There are a lot of recent developments (including some court cases) that have caused me to uninstall Google Analytics from my website and all of its assets. Let's chat about you why you may want to do the same. Read the transcript here. "Europe's Move Against Google Analytics Is Just The Beginning" (Wired Magazine) Follow me on Instagram and TikTok NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
While I've been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling and why relationship-building is the best skill for you to lean in on. Get Collect. Follow Collect @letscollectco. Follow Jordan @systemssavedme. Get the Systems Saved Me Roadmap. Read the transcript.
"More traffic" can sometimes be the answer to being more profitable but if you're not getting sales you want from the people who ARE seeing your offers, you'll want to focus on improving your conversion rates first. Let's talk about how you can identify the low-hanging fruit of calculating your way to better profit margins. Read the transcript here. Use coupon code OMGROI to get 50% off The ROI Calculators.  
For a long time, I worked on what I was skilled at doing without focusing on or even tapping into my CEO profile. One Wealth Dynamics questionnaire and an hour spent with Diane Mayor changed everything for me. Learn about how to identify the work that fulfills you, how this is different from what you're "good" at and what your flow has to do with your long-term success. Get your own assessment with Diane Mayor here. Connect with Diane on Instagram. Check out the Coffee and Converse podcast. Read the transcript here.
Anything feels possible when you're doing quarterly planning - and it is! - but that doesn't mean "everything" is possible. If your Q1 didn't pan out the way you hoped, figure out why that is before you start planning out your next quarter.  Join the Back To Business Bundle here. Get the YOUR CEO DAY Workbook here. Automatically schedule a CEO Day into your Google Calendar here. Read this post here.
Workflows are unique to the projects, its phases and the collaborators who are working on them. While Airtable Views were a huge help with that, its new Interfaces feature is basically like creating your own custom workflow app. Learn more about how Airtable Interfaces can make things like writing a book or managing your client reports a breeze here. Check out Airtable Like A Boss here. Follow me on Instagram @omgrowth. Read the post here.
If you've every wondered about business and marketing automations for your online business, this is a good place to start (especially if you're an Airtable fan like Ashley from @dothedamnthing_ and I are). Check out AIRTABLE LIKE A BOSS here. Get Ashley's Airtable Meeting Note Base here. Read the episode transcript here.
It isn't enough to establish a goal: you need to also identify the milestones and key performance indicators you're using as a measure of your success and expectations, and you need to give your goals a schedule by using either a Calendar, a Timeline or a Gantt Chart. Learn more about how you can use these and how tools like Airtable make it easy for you to visualize when and how your goals will be achieved. Check out Airtable Like A Boss here.
There are things you can forecast in your online business that don't require you to have numbers, data or Google Analytics. Learn more on using feedback and qualitative data to better inform your next campaign planning session or content strategy. Get 50% off the ROI Calculators here by using coupon code OMGROI Find and follow me on TikTok.
Launching is hard and stressful enough, but when you know your numbers, it can relieve a lot of the pressure and overwhelm. This is my conversation with Shaundra Howard as to what you should focus on when launching your digital product or service, and which conversion rates you want to know in order to improve your next launch results. You can reach Shaundra on instagram @shaundrahow or get her launch guide at shaundrahoward.com/launchguide
I hosted a virtual event (or summit) last October and here are some of the "outside the box" things I tried, my results and my lessons learned. Read the transcript here. Use coupon code OMGROI to get 50% off the ROI Calculators here. Get started with hosting your own summit here.
Social media feels hard enough for me to manage... but Dolly DeLong manages 2 totally separate businesses on social media - so she basically has superpowers - and I had to know how she pulls that magic trick off. Read the transcript here. Sign up for the Systems and Workflow Magic Bundle here. Follow Dolly here.
Two of the biggest problems I see in the email marketing world right now: 1) sending emails nobody wants to read; or 2) sending emails that don't even get delivered. This podcast fixes both and you can read the transcript (and get instructions on how to get Google-verified) here. Follow me on Instagram. Sign up for my email list.
In this shorter holiday episode, I encourage you to check in with yourself and give you a super-simple yet mad-effective way of doing that. Read the post here. Deep-dive your self check-in status with Your CEO Day here.
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