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This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it.
And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration.
After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.
And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration.
After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.
167 Episodes
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Q2 was scary and awesome, and this episode is all about my lessons learned and key take-aways in the hopes that sharing these will help you tap into your own OMGrowth moments as well. Check out my books on optimizing your digital marketing results. Read the transcript here. Follow me on Instagram and TikTok
Liz Wilcox runs a hella-profitable, low-ticket membership, and she's data-driven in the least complicated way possible. Listen in to how she makes her bottom line align to her values and the value she offers to her members. Go behind-the-scenes and check out Liz's membership for just $9 before her annual flash sale comes up on July 11th. This is an affiliate link. This is also one of my favorite payments to make because I'm a happy member, too. Join Liz's Facebook Group. Read the transcript.
What if people aren't clicking on your email links? What if they're unsubscribing faster than your list is growing? There are some key questions you can ask yourself to improve your email marketing results and we discuss that in this week's episode. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok My post/episode on Email Deliverability I recommend Kate Doster's Email Marketing Fairy and Liz Wilcox's membership as starting points for improving your email copy and content.
Dama Jue talks to us about the simplest way of improving our conversion rates and bottom line: simple tweaks to your checkout page. Swipe Dama's ThriveCart Funnel Flow. Find Dama on Instagram and find her Thrivecart Templates on Instagram. Read the transcript. Whimsical BuiltWith
Tagging and segmenting your email list to better target and connect with your subscriber in a meaningful, personalized way can be a huge advantage to your marketing campaigns and efforts. Learn more about how to use tags and segments, why you should give your subscribers agency as to how you identify them and how you can use this information to optimize your own email marketing results. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
I love how versatile evergreen emails can be because there's more to them than sales sequences and countdown timers, and that's what I'm chatting with Destini Copp about in this episode. Join us at the Evergreen Email Summit. Get my new book: EMAIL MARKETING OPTIMIZATION. Read the transcript here. Follow me on Instagram and TikTok
What data and metrics do you want to track in your email marketing, and when or how would you ever use these analytic insights to optimize your results? We're talking about it in this episode, you can read the transcript or pick up my new book. Get EMAIL MARKETING OPTIMIZATION, my new book on tracking and improving the results of all those emails you're hitting send on. Get RESULTS ON REPEAT, my book on publishing, tracking and improving your overall digital marketing campaigns. Read the transcript here. Check out Kartra, my favorite all-in-one business software solution [affiliate link} Follow me on Instagram and TikTok
Getting legally compliant with GDPR, Canada's Anti-Spam Legislation and CAN-SPAM with how you’re sending email sounds intimidating… until you listen to this podcast episode or read its transcript. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
1The more succcessful your group program or membership is, the more complex it is to sustain. So how do you know what numbers, goals and targets you should aim for? Melody Johnson, The Course Consultant, breaks down all the major data points you want to track, sustain and improve on to run your own successful program. The Retention Calculator Get Melody's help with customer success Follow Melody on Instagram Follow Melody on TikTok Read the transcript. Follow me on Instagram Follow me on TikTok
You had a goal that you didn't hit... so how do you figure out what to optimize to make sure that you DO hit that goal next time? Let's walk-through an example of a webinar whose results you weren't satisfied by and get strategic about what you would have to change to better align yourself to your target next time. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
Whether it isn't enough eyes on your offer, not enough click-throughs on your emails, or not enough sales from your sales page, these are some of the most common problems digital marketers encounter, why they're happening and how to fix them. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
If you aren't seeing the results you're looking for from the traffic coming to your website, this episode will show you some of the questions you can start asking yourself to change that. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
There's a much better way of describing and visualizing your client journey than "the sales funnel" fallacy that is constantly promoted to us. In this episode, we'll cover some more appropriate language we can use to describe the types of relationships we're building and behaviors we're promoting with our audience. >>GET RESULTS ON REPEAT HERE<< Read the transcript here. Follow me on Instagram and TikTok
I'm in a polyamorous relationship with 2 different privacy-compliant analytics software I'm currently using and in this episode, I'll tell you why they're both so great that I couldn't bring myself to pick between Fathom Analytics and Plausible Analytics. Preview Fathom and sign up here to get $10 off. (this is an affiliate link) Preview Plausible and sign up here. Get the article shared with me by Amanda Grossman from Frugal Confessions here. Read the transcript here. Follow me on Instagram and TikTok NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
There are a lot of recent developments (including some court cases) that have caused me to uninstall Google Analytics from my website and all of its assets. Let's chat about you why you may want to do the same. Read the transcript here. "Europe's Move Against Google Analytics Is Just The Beginning" (Wired Magazine) Follow me on Instagram and TikTok NOTE: I am not a privacy lawyer and if you need legal advice about the data you collect, you want to hire a legal expert to provide advice to your specific circumstances.
While I've been harping on about the future of digital marketing requiring you to act like a human by engaging and interacting, Jordan Gill has created the software to make that easier. In this conversation, we talk about Connect, what it can do for your social media marketing and selling and why relationship-building is the best skill for you to lean in on. Get Collect. Follow Collect @letscollectco. Follow Jordan @systemssavedme. Get the Systems Saved Me Roadmap. Read the transcript.
"More traffic" can sometimes be the answer to being more profitable but if you're not getting sales you want from the people who ARE seeing your offers, you'll want to focus on improving your conversion rates first. Let's talk about how you can identify the low-hanging fruit of calculating your way to better profit margins. Read the transcript here. Use coupon code OMGROI to get 50% off The ROI Calculators.
For a long time, I worked on what I was skilled at doing without focusing on or even tapping into my CEO profile. One Wealth Dynamics questionnaire and an hour spent with Diane Mayor changed everything for me. Learn about how to identify the work that fulfills you, how this is different from what you're "good" at and what your flow has to do with your long-term success. Get your own assessment with Diane Mayor here. Connect with Diane on Instagram. Check out the Coffee and Converse podcast. Read the transcript here.
Anything feels possible when you're doing quarterly planning - and it is! - but that doesn't mean "everything" is possible. If your Q1 didn't pan out the way you hoped, figure out why that is before you start planning out your next quarter. Join the Back To Business Bundle here. Get the YOUR CEO DAY Workbook here. Automatically schedule a CEO Day into your Google Calendar here. Read this post here.
Workflows are unique to the projects, its phases and the collaborators who are working on them. While Airtable Views were a huge help with that, its new Interfaces feature is basically like creating your own custom workflow app. Learn more about how Airtable Interfaces can make things like writing a book or managing your client reports a breeze here. Check out Airtable Like A Boss here. Follow me on Instagram @omgrowth. Read the post here.
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