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This is Let's Get Data-Driven, the podcast for online business owners who want to better plan and forecast their results... but definitely don't want to have to become an analyst to do it.
And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration.
After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.
And that's cool because I'm Lanie Lamarre and I help you navigate what's happening in digital marketing today so you can better make all the very boss decisions to create your next best month, launch or collaboration.
After all, you're the boss, apple sauce, and this podcast is dedicated to delivering those OMGrowth moments to you so let's do this.
99 Episodes
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Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Learn from my marketing data mistakes and avoid making them yourself! This episode of Let's Get Data-Driven will dig into some of the digital marketing mistakes I've made when it comes to knowing your numbers.
As mentioned in the episode, here's one example of what a data pattern looks like and here's another one.Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Worried about tracking your digital marketing efforts? This episode dives into the "cookie-pocalypse" and explains why UTM parameters can be a reliable and effective method for tracking your campaigns and optimizing your ROI.Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
In this episode, we explore how AI tool ChatGPT can help you better understand the terms and conditions of platforms you sign up for and their data privacy implicationsJoin the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Personalization is a powerful marketing tool, but it's essential to take people's privacy into consideration. In this episode, learn why consent is a crucial issue as AI continues to improve and how to use personalization in a respectful way with how you're marketing your offers.
Mentioned in episode: Denise Duffield-Thomas's launch debriefJoin the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Privacy jargon can be confusing, but in this episode, I share a helpful resource from privacy.commonsense.org that breaks down complex legal jargon into easy-to-understand evaluations. Tune in to discover a simple tool you can use to better understand what data is being collected and shared by the platforms you're using, how secure it is, and what rights you have to this data.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Chatbots and chat features can provide a convenient and immediate customer service experience, but they also come with privacy risks. Join us in this episode as we dive into the world of chat interactions, exploring the benefits and potential pitfalls of using these tools, and offering tips for mitigating the risks of data breaches and protecting your customers' privacy.
Here is the Media Post article and the Top Class Actions post referenced in the episode.Join the Membership To Get Data-Driven.
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Read this as a transcript over on the blog.
Wanna read more on Crystal Pepsi? Here you are.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Referenced in this episode: the Cambridge Analytics scandal; the CBC report on customer data being sold to Facebook from major retailers; and here are stories on the conga line of TikTok bans.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Check out the Systems and Workflow Magic Bundle here.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Heat Maps are a versatile tool to help you see - literally, through visual displays - what areas to ask questions about when it comes to your performance. In this episode, we talk about different ways to use them and what your responsibilities are with using this type of tracking.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Think all the cookie banners are a pain and wondering why they're here? We're talking about why managing your cookies and preferences is a necessary at this point and time, and how to identify what you have installed and tracking on your website.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
Looking to increase your traffic and wondering whether to invest in paid search ads through SEM or if you should focus on improving your SEO to be found on more organic streams? What about how search impacts AI? This episode has you covered.Join the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
The online world has BEEN the Wild West, and we've all been doing things we haven't always understood or would have consent to had we fully understood the consequences of our actions. Read this to hear what I believe responsible marketing is, and what that says about how we treat others and want to be treated as digital marketers.
Resources mentioned in this podcast:
https://duped.online/
https://wondery.com/shows/scamfluencers/
https://wondery.com/shows/we-crashed/
https://www.denisedt.com/blog/launch-debriefJoin the Membership To Get Data-Driven.
Follow me on Instagram @omgrowth.
Read this as a transcript over on the blog.
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