OPERATORS

In the world of eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The worlds biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share its wealth of knowledge with people like you.

E039: Creative, Top Of Funnel, Productivity Hacks, Delegation, Brand Performance & More.

00:00 The Importance of Taking Time Off 03:27 The Productivity Hack of Taking Space 05:05 Defining Productivity for Different Roles 10:18 The Lion Work Ethic 12:20 The Value of Planning and Prioritizing 13:53 The Importance of Delegating and Empowering Others 19:27 Differentiating Between Where and Why vs. What and How 22:30 The Potential of TV Advertising 24:14 Exploring Different Top-of-Funnel Sources 27:37 The Role of Owned Retail in Top-of-Funnel Awareness 29:15 The Limitations of Podcasts as a Top-of-Funnel Channel 31:29 The Potential of Out-of-Home Advertising 35:20 The Impact of Retail Stores on Top-of-Funnel Awareness 37:01 The Importance of Branding and Credibility 38:46 The Value of Short-Form Content for Social Media 43:41 The Power of Owned Content and Content Production 46:12 The Importance of Social Media Content 49:24 Determining the Budget for Content Production 51:39 The Role of Content Production in Success 51:59 Finding the Right Balance of Creative Content 52:08 The Challenge of Content Saturation 54:30 The Impact of Ads on Brand Performance 55:20 The Importance of Storytelling in Advertising 56:23 Strategic Advertising Approaches 57:13 Market Penetration and Brand Domination The conversation covers the importance of taking time off, the productivity hack of taking space, defining productivity for different roles, the value of planning and prioritizing, differentiating between where and why vs. what and how, the potential of TV advertising, exploring different top-of-funnel sources, the impact of retail stores on top-of-funnel awareness, the power of owned content and content production, and the importance of finding the right balance of creative content. The conversation explores various aspects of advertising and content creation, including the challenge of content saturation, the impact of ads on brand performance, the importance of storytelling in advertising, strategic advertising approaches, market penetration and brand domination, appreciation for knowledge, creating fake clips for advertising, determining ad spend and content investment, improving podcast production quality, and sponsorship and customer satisfaction. Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Four titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you. Powered By: Fulfil.io. https://bit.ly/3pAp2vu The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam. https://www.northbeam.io/ Sendlane. https://learn.sendlane.com/operators

01-17
55:32

E131: Masterclass in Product Development (What Actually Works)

In this episode, the Operators break down how to build a world-class product development organization. They dive into how to structure your product team and debate who should own the process from idea to launch. They also tackle the classic question of whether your strategy should be marketing-led or product-led.Drawing from their own expensive mistakes and huge successes, the hosts share hard-won lessons on the toughest challenge of all: choosing what to make. They share their strategies for balancing groundbreaking 'hero' products with simple, iterative improvements. They also explain the critical difference between products designed to acquire new customers (CAC products) and those built to increase customer lifetime value (LTV products).Chapters:00:00 Introduction05:45 How to Structure Your Product Team19:21 Deciding What to Make30:16 Learning from Wins And Fails44:16 The "Ready to Launch" DilemmaPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

09-17
01:10:32

E130: How to get your brand AI ready

In this episode of the Operators Podcast, Krishna Poda, CEO of Saras Analytics, joins the hosts to break down the tangible ways AI is revolutionizing business operations. The conversation moves beyond the hype to explore how companies are leveraging artificial intelligence for significant productivity gains across various departments. They discuss the foundational importance of creating a centralized "single source of truth" for data, which allows AI tools to provide instant, accurate business insights and automate reporting that once took analysts days to compile. The group also shares real-world examples, from building AI-powered "ad factories" that generate massive volumes of creative content to developing custom internal GPTs that act as a company "brain" for streamlined communication, onboarding, and strategy. Ultimately, the discussion highlights how AI is becoming an indispensable operating system for modern businesses, enabling teams to analyze customer feedback, refine product development, and make faster, more informed decisions.Chapters:00:00 Introduction06:04 - AI as an Operating System20:51 - Getting a Business "AI Ready"37:39 - Generative AI for Content54:43 - The Future of Remote Work and AI01:07:24 - Developing an AI StrategyPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

09-09
01:19:43

E129: Confessions of a Consumer Banker

In this conversation, Arash discusses his extensive experience in finance, particularly in private equity and M&A, drawing parallels between the current economic climate and the 2008 recession. He highlights the challenges faced by companies today, including the rise of 'zombie companies' that thrived on easy capital but now struggle with profitability. The discussion also covers the current state of consumer behavior, market dynamics, and the importance of gross margins in determining a company's health and attractiveness to investors. In this conversation, the speakers delve into the current state of the consumer market, discussing the challenges of valuation, investor expectations, and the characteristics of successful brands. They explore the impact of AI on banking and the future of investment, emphasizing the importance of building a strong brand connection with consumers. The discussion also highlights the need for businesses to adapt to changing market conditions and the significance of maintaining a long-term vision.Chapters:00:00 Introduction12:41 The Current State of M&A and Private Equity24:28 Consumer Behavior and Market Dynamics39:05 The Rise of Zombie Companies and Market Challenges42:53 Valuation Challenges in a Shifting Market49:53 Identifying Successful Brands in Consumer Markets01:02:29 The Future of Banking in an AI-Driven WorldPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

09-03
01:20:20

E128: Building Two Brands: Jocko Fuel and Origin

In this episode, entrepreneur Pete details the complex and risky strategy behind scaling his two nine-figure companies, Jocko Fuel and Origin, at the same time. He reveals how for years he used the high-margin cash flow from his successful supplement partnership with Jocko Willink to fund a seemingly impossible dream: a vertically-integrated, "Made in America" manufacturing operation. This synergy fueled incredible growth, but the pressure of managing two fundamentally different business models eventually led to a crisis. After taking on a private equity partner, Pete faced his most challenging year as a leader, navigating millions in losses and a catastrophic inventory overage. To save the enterprise, he had to make a critical, unconventional decision that few founders would dare to consider. This is the unfiltered story of the brutal lessons of hyper-growth and the strategic thinking that led him to fire himself.Chapters:00:00 Introduction11:58 Building a Brand with Jocko Willink22:38 Shared Resources and Team Structure30:15 The Role of Private Equity39:47 The Emotional Journey of Brand Separation52:11 Leadership Challenges and Trust in Decision Making01:00:50 Learning The Importance of Data01:15:40 The Evolution of Customer DemographicsPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

08-27
01:28:45

E127: The Real Cost of Chasing Growth

In this episode, the hosts explore the foundational financial strategies that underpin 8 and 9-figure e-commerce success. Drawing questions directly from the eCommerceFuel community, the hosts pull back the curtain on their distinct approaches to financial planning, forecasting, and capital allocation. The discussion navigates the complexities of annual budgeting, the critical decisions behind reinvesting profits versus taking dividends, and the intense debate over how to truly measure a good investment. This is an essential listen for any founder grappling with the transition from a scrappy startup to a mature, scalable enterprise. Tune in to hear how the leaders of major brands handle the financial discipline required for sustainable, high-level growth.Chapters:00:00 Introduction28:13 Navigating Product Development Timelines40:00 The Challenges of Forecasting and Demand Planning47:44 The Pressure of Growth and Stakeholder Expectations52:02 Leveraging Data and AI for Business Insights55:50 Balancing Growth and Returns01:02:50 Understanding Working Capital and Its Importance01:07:00 Return on Invested CapitalPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here:https://9operators.com/

08-20
01:25:07

E126: Black Friday 2025

In this episode, the hosts discuss the upcoming Q4, focusing on predictions, market challenges, and strategies for Black Friday. They delve into the impact of tariffs on pricing and supply chains, the importance of value engineering, and the necessity of optimizing inventory. The conversation also highlights the significance of creative investment in marketing and the need for effective audience engagement strategies. The hosts share actionable tips for brands to prepare for the holiday season, emphasizing the importance of planning and adaptability in a changing market.Chapters:00:00 Introduction04:09 Catch-up10:13 Navigating Tariffs and Supply Chain Challenges19:26 Market Positioning26:03 Value Engineering and Cost Management31:50 Consumer Trends and Market Outlook40:48 Pricing Strategies50:45 Creative Investment for Marketing Success56:04 Optimism for Q401:01:49 Finding Talent and Building Effective Teams01:16:19 Margin Expansion Strategies for E-commerce BrandsPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here:https://9operators.com/

08-13
01:21:28

E124: Winning Big In Consumer With Grüns' Founder Chad Janis

In this conversation, Chad Janis shares his journey from investment banking to entrepreneurship, detailing his experiences in the consumer goods sector and the founding of Grüns. He discusses the importance of understanding consumer behavior, managing customer acquisition costs, and the challenges of scaling operations. Chad emphasizes the significance of team culture and the need for innovation in product development, particularly in the supplement industry. He also shares insights on financing growth and maintaining quality and trust in a competitive market.Chapters:00:00 Introduction04:03 The Entrepreneurial Mindset - Insights from Chad's Background08:44 Understanding Consumer Behavior - Lessons from Investment14:00 Customer Acquisition Costs - The Key to Sustainable Growth20:41 Balancing LTV and CAC - Strategies for Success28:21 Product Development - Crafting the Perfect Gummy36:16 Scaling Challenges in Operations42:46 The Importance of Operational Backbone50:07 Rapid Growth Strategies57:17 Navigating the Supplement Industry's Challenges01:03:01 Navigating Quality and Safety in Supplements01:08:28 Financing Strategies for Sustainable Growth01:15:34 The Importance of Control in Business01:27:13 Building a Strong Team for Long-term SuccessPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here:https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here:https://9operators.com/

07-30
01:33:27

E123: The Meta Incrementality Report: Lessons from 640 Haus Experiments

This week on the Operators Podcast, Olivia Kory from Haus joins the hosts to talk about incrementality in digital advertising, particularly focusing on Meta's role and effectiveness. Olivia shares insights from over 640 incrementality tests, revealing how Meta ads significantly impact business performance.The conversation also touches on the challenges of measuring organic demand, the importance of proper testing methodologies, and the operationalization of incrementality in marketing strategies. The hosts explore personal journeys in e-commerce and the implications of relying heavily on Meta for advertising success.Chapters:00:00 Introduction19:07 The Role of Incrementality in Marketing Strategy28:59 Challenges and Opportunities in Marketing Measurement36:46 The Science Behind Incrementality Testing40:03 Diving into the Meta Report49:14 Understanding Meta's Impact on Brands54:18 The Power of Omni-Channel Marketing01:04:03 The Future of Advertising with AI01:21:32 The Shift from Manual to Automated Strategies01:26:31 Mid Funnel Testing01:39:32 The Future of Marketing Beyond ClicksPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPSSign up to the 9 Operators newsletter here: https://9operators.com/

07-23
01:54:53

E122: Selling Your Business

In this episode of the Operators Podcast, the hosts discuss various topics including the current trends in M&A, particularly focusing on minority deals and the role of private equity. They delve into the importance of understanding deal structures, the significance of brand age in valuation, and provide practical tips for navigating the deal process. The conversation emphasizes the need for businesses to be prepared and informed when engaging with private equity firms and the complexities involved in selling a business.Chapters:00:00 Introduction05:42 Host Catch-up08:17 M&A Trends and Insights18:45 Understanding Minority Deals27:57 The Role of Private Equity37:24 Navigating the Deal Process46:54 The Importance of Brand Age in Valuation56:14 Final Thoughts and TipsPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

07-16
01:26:58

E121: Building a $100M Brand. AGAIN.

00:00 Introduction11:12 Starting from Scratch: Building a $100 Million Brand16:59 Choosing the Right Category for Success22:34 Product Development: Better vs. Different28:21 Marketing Strategies for New Brands30:06 The Importance of Distribution and Marketing Strategies33:21 Understanding Capital Requirements for Consumer Brands37:31 Navigating the Challenges of Starting a Brand40:39 Building a Strong Team and Finding Co-Founders45:27 Scaling Operations and Outsourcing Functions55:22 The Growth Milestones of a Business01:00:35 Understanding the Role of Marketing in Business01:07:31 The Importance of Advertising Skills01:10:13 Avoiding Common Pitfalls in Business Growth01:14:01 The Realities of Sustainable GrowthPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

07-09
01:27:06

E120: How being likeable can make you rich.

In this episode, Sean and Matt discuss the significance of soft skills in business and leadership. They explore how being likable and developing interpersonal skills can lead to greater financial success and better workplace relationships. The conversation also touches on personal experiences, career reflections, and the importance of networking in achieving business goals.00:00 Introduction07:28 The Role of Soft Skills in Business Success12:44 Building Relationships and Networking20:31 Creating a Positive Company Culture28:00 Turning Soft Skills into Financial Success39:53 The Importance of Soft Skills44:05 Building Relationships in Business49:42 Career Reflections and Mistakes01:01:05 Data Management and AI IntegrationPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

07-02
01:16:58

E119: "You’re losing $20 million a year... and don’t know your LTV?”

This week, the Operators are joined by Mehtab Karta, to discuss hiring strategies, remote work dynamics, product development, compensation philosophy, and market dynamics. The hosts share insights on the importance of hiring A-players, and the challenges of remote work. They also discuss strategies for smoothing revenue through product development and the significance of having a clear compensation philosophy to attract and retain talent. Additionally, the conversation touches on the current state of retail and e-commerce, emphasizing the need for businesses to adapt to changing market dynamics.00:00 Introduction05:56 Hiring Strategies for A-Players09:10 Recruitment Techniques and Inbound Hiring14:47 Remote Work Dynamics and Team Management18:08 Global Hiring Trends and Talent Acquisition30:12 The Psychology of Fraud and Controls33:55 Building a Talent Pipeline39:48 Employee Retention and Career Growth47:41 Compensation Philosophy and Transparency50:05 Building a Data-Driven Business58:10 Using Product to Smooth Revenue01:00:08 Diversification Strategies in Product Categories01:03:21 Leveraging Partnerships for Revenue Growth01:06:04 Innovative Product Development and Market Expansion01:10:54 Navigating Retail Challenges in a Changing Landscape01:16:54 The Importance of Market Size in Product StrategyPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

06-25
01:27:53

E118: ADHD, Maine, and Muscle: Building Origin USA & Jocko Fuel

In this episode, the Operators Hosts interview Pete from Origin, who shares his inspiring journey of building a manufacturing business in the USA. The conversation delves into the challenges and triumphs of entrepreneurship, the importance of partnerships, and the evolving landscape of American manufacturing. The episode also touches on the lessons learned from failures and the necessity of adapting to market demands.00:00 Introduction06:12 The Journey of Building a Manufacturing Business17:53 Partnerships and Influencer Marketing in Business23:50 The Importance of American Manufacturing30:01 Navigating Challenges in Demand and Capacity Management32:45 Building a Legacy Brand39:41 Data-Driven Decision Making43:31 Healthy Tension in Team Dynamics49:01 Balancing Demand and Manufacturing Capacity56:15 The Role of Emotion in Business Decisions01:05:46 Cultivating Future Leaders01:09:51 Manufacturing Challenges and Global Trade01:15:58 Balancing Manufacturing and Business Viability01:22:15 Understanding the Customer's Perspective01:24:09 Adapting Product Offerings for Market Needs01:27:25 Long-Term Thinking in Business01:36:12 Customer Value and Brand IdentityConnect with Pete:@‌pete.origin@‌originusa@‌jockofueloriginusa.comjockofuel.comPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

06-18
02:05:08

E117: How do you really define brand?

In this episode of the Operators Podcast, the discussion revolves around the critical role of product in brand strategy and the importance of understanding consumer behavior in product development. The conversation highlights the shift from commodity to brand focus in various industries, emphasizing the need for remarkable products that stand out in a crowded market.Additionally, the use of data insights for product development and the evolving landscape of brand building in the face of AI advancements are explored.00:00 The Importance of Product in Brand Strategy09:59 Understanding Consumer Behavior and Product Development15:06 The Shift from Commodity to Brand Focus20:02 Leveraging Data for Product Insights25:12 The Role of Remarkable Products in Brand Building44:46 The Essence of Remarkable Products51:50 Brand Identity and Consumer Connection57:22 The Journey of Product Development01:01:18 Building a Company as a Product01:11:28 Navigating Market Expectations and Innovations01:20:53 The Future of Consumer Brands and InclusivityPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

06-11
01:29:17

E116: AI Is Rewriting Our Playbook

In this episode of the Operators Podcast, the hosts discuss the current challenges in the e-commerce landscape, emphasizing the importance of adaptability and efficiency in operations. They explore the role of AI in transforming business practices and enhancing productivity. The conversation also touches on headcount management, the dynamics of employment, and the significance of performance in a rapidly changing market. Finally, they share insights on sales strategies and market trends, highlighting the need for continuous improvement and innovation. 00:00 Introduction02:50 Embracing AI in Business Operations06:05 The Importance of Adaptability and Headcount Management08:53 Transforming Business's with AI11:50 The Dynamics of Employment and Performance15:04 Sales Strategies and Market Trends28:58 The Importance of Promotion in Business33:37 Sales Strategies and Revenue Insights39:44 Navigating Economic Uncertainty45:31 Leadership Challenges and Growth51:09 Building Resilience in Business58:19 Navigating Sales Tax Complexity01:01:13 The Burden of Compliance and Audits01:04:25 The Cost of Mistakes in Sales Tax01:07:14 Data Management and Its Importance01:12:57 The Future of Sales Tax and Business Operations01:16:54 The Role of Technology in Sales Tax Compliance01:20:45 The Impact of Sales Tax on Business ValuationPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

06-04
01:27:53

E114: Sean's Back in the Green + Market Insights, Future Commerce Tech, Dynamic Budgeting & More

In this episode of the Operators Podcast, the hosts discuss various themes surrounding market insights, personal trading experiences, and the current economic climate affecting e-commerce brands. They delve into data-driven marketing strategies, particularly focusing on the innovative view-through attribution methods being implemented by Northbeam. The conversation emphasizes the importance of key performance indicators (KPIs) in business decision-making and the need for dynamic budgeting and forecasting in an ever-changing market landscape. 00:00 Introduction 06:17 Navigating the Economic Climate for E-commerce Brands08:04 Data-Driven Marketing Strategies with Northbeam18:50 Understanding View-Through Attribution in Advertising30:08 The Importance of Key Performance Indicators (KPIs) in Business39:35 Dynamic Budgeting and Forecasting in Business46:44 Understanding Tariffs and Their Impact51:54 Market Valuations and Economic Insights53:51 Government Spending and Economic Sustainability01:00:21 Taxation and Incentives in the Economy01:12:33 The Role of Government and Trust in Commerce01:21:42 The Future of Driving and Technology's ImpactOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

05-21
01:25:25

E113: £500M Exit. Behind The Curtain With Petfolk Founder Mike Wystrach.

In this episode of the Operators Podcast, Mike shares his journey from founding Freshly, a meal delivery service sold to Nestle, to his current ventures in the veterinary space and venture capital. He discusses the challenges of the current economic climate for e-commerce brands, the naivety required for founders to disrupt markets, and the importance of operational efficiency. Mike also emphasizes the need for discipline in capital deployment and the complexities of strategic partnerships, particularly his experience with Nestle. The discussion also touches on the integration of AI in consumer businesses and the evolving landscape of the food industry, advocating for a balanced approach to health and safety regulations. 00:00 Introduction03:08 Mike's Journey: From Freshly to Veterinary Ventures06:04 The Naivety of Founders and Market Disruption11:43 The Challenges of Consumer Investing15:56 The Importance of Discipline in Capital Deployment21:16 Strategic Partnerships: The Nestle Experience38:07 Understanding Consumer Investment and Exit Strategies43:48 The Importance of Realistic Outcomes in Entrepreneurship49:07 Future Trends in Consumer and AI Integration56:34 Navigating the Food Industry and Consumer Behavior01:00:25 Building a Successful Veterinary Business01:06:57 Investment Strategies and Fund Management01:12:42 Understanding Wealth and Happiness01:27:10 The Duality of Building Value and Understanding LifeOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

05-14
01:37:28

E112: How US Trade Policy Could Shape The Future Of Our Brands

In this episode, the hosts discuss the complexities of global trade, the significance of modern ERP systems for businesses, and the emotional challenges faced by entrepreneurs during business exits. The conversation highlights the current tariff landscape and the opportunities that arise amidst supply chain disruptions, emphasizing the need for effective negotiation and understanding of retailer dynamics. The conversation delves into the complexities of manufacturing, highlighting the challenges of maintaining efficiency and profitability in production. As supply chain disruptions become more prevalent, the speakers explore the opportunities that arise from volatility in the market, encouraging listeners to adapt and innovate in response to changing dynamics.00:00 Introduction06:21 The Emotional Impact of Exiting a Business10:52 Financial Strategies for Business Owners17:03 Understanding Capital Calls21:33 Current Tariff Landscape and Its Implications29:43 Opportunities Amidst Supply Chain Disruptions35:48 The Challenges of Manufacturing Efficiency42:04 Navigating Supply Chain Complexities50:01 The Nuances of U.S.-China Relations01:11:36 The Antagonistic Nature of Global Trade01:17:36 Ethics and Trade Regulations01:20:27 The Spectrum of Free Trade01:25:50 Competition in Global Markets01:32:55 The Canadian Perspective on US Trade01:35:44 Navigating Supply Chain Disruptions01:41:58 The Future of Supply Chain Management01:45:15 Opportunities Amidst VolatilityOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

05-07
01:47:35

E111: Borrelli and Panzer Talk Tariffs.

In this conversation, Jason sits down with Stephen Borrelli to discuss the current economic climate affecting e-commerce brands, the implications of tariffs, and insights from Jason's recent trip to China. They explore the challenges of manufacturing, the evolution of quality in production, and the formidable industrial power of China. The discussion highlights the urgency for businesses to adapt and the potential consequences of ongoing tariff policies.02:47 Navigating the Economic Climate06:07 The Impact of Tariffs on E-commerce08:57 Insights from a Trip to China15:10 The Evolution of Manufacturing and Quality18:03 China's Industrial Power and Global Positioning28:04 Cultural Insights: Navigating Business in China30:59 Negotiation Strategies: Building Long-Term Partnerships33:22 Crisis Management: Strategies for E-commerce Brands35:50 Maintaining Strong Partnerships in Manufacturing43:32 Resilience in Business: Embracing Challenges46:53 Optimism for the Future: Building Great BrandsOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-2tdfu426r-TepSHJP~evAyDfR29U2qUwPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands. Northbeam.https://www.northbeam.io/Postscript.https://postscript.io/Richpanel.https://www.richpanel.com/?utm_source=9O&utm_medium=podcast&utm_campaign=ytdescSaras.https://saras-analytics.typeform.com/to/T8jpuAEb?utm_source=9operator_lp&utm_medium=find_out_moreSubscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperatorsSubscribe to The Finance Operators here: https://www.youtube.com/@FinanceOperatorsFOPS Sign up to the 9 Operators newsletter here: https://9operators.com/

05-05
47:59

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