On Marketing

Meet the new On Growth series 👋If you’ve ever wondered what growth is for, start hereI draw the line between shortcuts and systems, and lay out how we’ll explore growth as the way we run GTMWe’ll explore inbound × outbound as one loop, pairing a GTM engineer with a generalist marketer, and so much more!Here’s the why, what’s coming, and how you can take action right awayI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on November 3rd, 2025.// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

What is strategy?How does one become "more strategic?"This Is Strategy by Seth Godin dares to put words to how to do strategy.--📺 Click to watch on YouTube 📹 Recorded on October 14th, 2025--In this book review, I cover Seth's newest book (and maybe worst-written one).It's a collection of nudges or musings on strategy that are barely tied together. Yet it still delivers progress in thinking better about strategy.In the episode, I share:An overview of What Is StrategyA few caveats 5 insights/learnings 3 reflection questionsWith AI, strategic thinking has never been more critical.This book has some of the answers on how to get better.Enjoy the episode :)Let me know what book you want covered next 👇// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube 📹 Recorded on July 11th, 2025.Meet Yune Wen Chia 👋If you want to understand marketing better, he's your guyWhile only having 7 years of marketing experience, he gets it both theoretically and tactuallyYune and I met over a LinkedIn post on my reflections on being a moderatorYune's organization was putting on an event and was also moderatingConnecting over our lessons led me to think:Yune gets it. Why not have him on the show?Well, here he is and our conversation.I hope you enjoy :)// GUEST LINKS //Yune's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Christine Bekyir 👋And to be honest, this episode shouldn't beI connected with Christine on LinkedIn and then met her for coffeeAfter chatting, I realized she knew a good amount about marketingShe spent six years as a Paralegal for Brown CountyAnd is now an executive assistant at NWTC for the last 3 yearsWhile also launching her consultancy, Abundant Life MasterplanI loved her takes on target audience, branding, and lifeI hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on June 13th, 2025// GUEST LINKS //Christine's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Stephanie Yoder 👋If you want to master content, you need to listen to herShe spent a decade as a travel writer, then jumped into content marketing and is now the Director of Content for RebrandlyI love her grounded takes on marketing, content, and especially AII hope you enjoy :)📺 Click to watch on YouTube 📹 Recorded on May 23rd, 2025// GUEST LINKS //Stephanie's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Ghalib Hassam 👋If you want to master founder-led marketing on LinkedIn, he’s your guyAn engineer with a Master of Science turned marketer/entrepreneurHe has some of the most distilled and nuanced takes on content and founder-led marketingI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 16th, 2025// GUEST LINKS //Ghalib's LinkedIn: https://www.linkedin.com/in/ghalibhassam/// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

That's Matthew Rawle 👋An owned media channel consultantWho knows his stuff when it comes to content, owned media, and socialHe shares some contrarian takes that I couldn't stop nodding toAnother LinkedIn connection that turned into a great episodeI hope you enjoy :)📺 Click to watch on YouTube📹 Recorded on May 2nd, 2025// GUEST LINKS //Matt's LinkedInMatt's Website// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on April 18th, 2025As the first installment of Friends of On Marketing comes to an endI want to touch on something:Not all past guests are (or will become) friendsIt's the sad reality of businessSometimes it's transactional or can only be personable for a little bitWhether that's because the person glows up and can't be seen with a nobody marketer (I believe I'm worth it)Or they simply don't want to run it back (for a plethora of reasons)And then there are the few who are friends before or become friends afterAnd the rare few who continue glowing up but stay grounded and remain a friendHiba is one of the rare fewShe's graduated from kicking ass at startups and is the cofounder of Little Creative Planet, with Devin Pickell and Bridget Poetker (a friend of the show!)But beyond that, she's a genuine human who is always trying to helpIn this episode, she opens up about her career journey and why there is so much more than workEnjoy the episode :)🗂️ Hiba is from Season 1, Episode 22// GUEST LINKS //Hiba's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Meet Fergus Dyer-Smith 👋A true expert in AI and how to apply it to our workHe's one of the few voices I listen to in the AI spaceHe's currently the Founder and CEO of Wooshii, a technology-driven platform transforming how brands produce and manage content at scale.Enjoy the conversation :)📺 Click to watch on YouTube📹 Recorded on March 14th, 2025// GUEST LINKS //Fergus' LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Most marketers say they want attentionFew know how to day trade it📺 Click to watch on YouTube📹 Recorded on April 15th, 2025In this book review edition of On Marketing, I unpack Day Trading Attention by Gary VeeThis isn't a hype piece (book)It's a reality check for marketers trying to keep up with where attention is movingIn the episode, I share:A quick overview of Day Trading AttentionA few caveats (because not all of it lands)5 insights worth bookmarking3 reflection questions to sharpen your strategyWhether you love Gary or eye-roll at his grindset gospelThere's a nugget in this book to improve your marketingEnjoy the episode :)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 28th, 2025Meet Vivek Shankar 👋A content strategist and content writerWho I met through an initial disagreementOn when/how we should use AI when writing(which we cover in this episode!)Enjoy the conversation :)// GUEST LINKS //Vivke's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 21st, 2025Marketers need more friends in salesAnd I think the same is true for salespeopleIf they want to be more effectiveThat’s why for today's Friends episode:I have Mitch from the sales worldAnd Timothy from marketingWhere we chat all things sales, marketing, AI, and the one thing they are most proud ofEnjoy the episode :)🗂️ Mitch is from Season 3, Episode 8🗂️ Timothy is from Season 2, Episode 6// GUEST LINKS //Mitch's LinkedInTimothy's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 20th, 2025Meet Shannon (Sweeny) Curran 👋A fractional CMO and advisorWith a killer track record in marketing, brand, and contentAnd she's also a genuine human who is willing to share her wisdomEnjoy the episode :)// GUEST LINKS //Shannon's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn📫 Join my newsletter to receive extra insights☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025The only reasonable excuse for (almost) releasing this late:  Being a dad  Which is meta, as this episode is all about fatherhood  And DTC, paid ads, and AIEnjoy the episode :)🗂️ Matt is from Season 3, Episode 1// GUEST LINKS //Matt's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 17th, 2025Meet Lashay Lewis 👋Queen of BOFU (bottom of the funnel) contentShe spent a decade as an in-house content strategistThen, she decided to do her own thing with Authority PlugLashay gets content, and she shares plenty of gems in this convoEnjoy the episode :)// GUEST LINKS //Lashay's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 14th, 2025From SEO ranches to getting fired by a friend to then building a 6-figure agencyDiandra tells it all in this episodeAnd my favorite thing she shares–at the end–is that (internal) PEACE is what we should all be striving forIf you want to up your content/SEO game, this episode is for YOU🗂️ Diandra is from Season 3, Episode 2// GUEST LINKS //Diandra's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on February 12th, 2025What can we learn from a 1999 marketing book?Surprisingly, a lotEspecially when it’s Seth Godin’s Permission MarketingIn this new format, I share:- An overview of the book- Caveats on what isn’t applicable- 5 insights still relevant today- 3 questions to ask to apply insights Let me know if you like “book reviews”And I’ll do more in the future!Enjoy the episode :)// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

📺 Click to watch on YouTube📹 Recorded on January 17th, 2025Meet Neil Stoneman 👋The Director of Content Performance at Velocity PartnersA kick-ass B2B marketing agency where he's worked for the last 16 yearsI've followed Velocity and Neil's work since starting in marketingIf it's not clear yet, Neil brings with him earned expertise and experiencesAnd he shares all his wisdom in this episodeEnjoy our conversation!// GUEST LINKS //Neil's LinkedInVelocity Partner's blog// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Click to watch this episode on YouTube 📺"If you want to eat, you must learn to hunt."With a career in sales, Derek knows how to huntAnd he knows a lot about marketingAND and he brings much contrarian adviceSit back and enjoy this episode📹 Recorded on January 22, 2025🗂️ Derek is from Season 1, Episode 4// GUEST LINKS //Derek's LinkedInDerek's Prospectur// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.

Watch this episode on YouTube 👉 https://youtu.be/ye29ncn1QOcJustin Price is the Senior Manager of Multichannel Marketing for the Milwaukee Bucks.Yes, the basketball team. Where he's worked for 6+ years.Before that, he was doing email marketing and is now tasked with marrying email and SMS marketing programs in his new role.Enjoy our conversation!// GUEST LINKS //Justin's LinkedIn// CONNECT //🔵 Connect with me on LinkedIn☕️ Get a virtual coffee with me💻 Learn more about who I am and what I do// Disclaimer // Opinions expressed in this podcast are those of the host and guests and do not represent their employers or associated organizations. This content is intended for informational purposes and should not be considered professional marketing guidance. Listeners act on the information provided at their own risk.