You’ve been told that the only way to grow your email list is with freebies, PDFs, and opt-ins galore—but what if there was an easier (and honestly, more effective) way?In Part 2 of my How to Grow Your Email List series, I’m spilling the details on my Easy Email Strategy—a super simple way to get the right people (aka future customers, not freebie collectors) on your list without creating a single freebie.If you’ve ever felt frustrated with the traditional “freebie → nurture sequence → maybe they’ll stick around” method, this episode will feel like a breath of fresh air. You’ll learn how to make your actual newsletter the thing people want to sign up for—and how to position it so it grows your list on autopilot.In this episode, you’ll hear…Why traditional freebie funnels often attract the wrong peopleHow to flip the script and make your newsletter the valueThe two steps in my Easy Email Strategy: design + promotionHow to create a newsletter people are genuinely excited to receiveReal-world examples of how this strategy simplifies your marketingClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarDownload the free “How to Grow Your Email List” WorkbookListen to Part 1 of "How To Grow Your Email List" SeriesCheck out Erin Parek's SubstackClick here to be notified when new episodes of On Your Terms® come outClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMER
You’re doing everything to grow your email list — promoting your freebies, sharing your links, posting on social — and yet, that number just won’t budge. You want new subscribers rolling in every day, the kind who actually want to buy from you, and a reliable way to make sales that doesn’t depend on Instagram’s mood swings.Sound familiar?In this first episode of my 4-part Email List Growth Series, I’m breaking down what it really takes to build a thriving email list that fuels your business (and your freedom). It’s not about hacks or fancy tech — it’s about adopting an “all roads lead to the email list” mindset and taking strategic action to support it.Because when your email list becomes the heartbeat of your business, you can take weekends off, go on vacation without stress, and still make sales while you sleep.In this episode, you’ll hear…Why your email list growth starts with mindset — not hacksThe three key steps to adopting an “All Roads Lead to the Email List” approachHow to clarify what your email list actually does for your businessHow to audit your current strategy (and find the leaks)The simple way to spot new email list opportunities everywhereA sneak peek of what’s coming in Part 2 — my easy email list growth strategyClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarDownload the free “How to Grow Your Email List” WorkbookListen to Ep 237. Why Your Email List Isn't Growing +How to Fix ItClick here to be notified when new episodes of On Your Terms® come outClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMER
You’ve probably heard me say before that your business only grows as much as you do — and I mean it.Because no matter how many marketing tricks you try, or how well you plan your next launch… none of it matters if you’re running on fumes.In today’s episode, I’m sharing the six weekly anchors that keep me grounded, creative, and energized enough to run an $8M business — and not one of them has to do with marketing. These are the personal routines and boundaries that have built the foundation for everything I’ve accomplished in my business and my life.Whether you’re building toward your first six figures or scaling beyond seven, these anchors will help you protect your energy, your creativity, and your mental health — the real ingredients of long-term success.In this episode, you’ll hear…Why taking care of yourself is one of the most strategic business decisions you can makeWhat my “Sunday Preheat” routine looks like (and how it keeps my week from falling apart)The planning process I use each week to set priorities and avoid overwhelmHow I protect time for movement, rest, and creativity — even when my schedule’s packedThe mindset shift that helped me stop seeing self-care as “extra”How you can create your own set of anchors that make your business (and your life) work betterClick here to find the full show notes and transcript for this episode.RESOURCES:Listen to Episode 1: Community Over Competition is BS: Tips to Navigate Your Competition in a Healthier WayRead Sam's Substack The Girlboss Who Died With My ParentsRead Sam's Substack How I Broke Up With InstagramGet Sam’s free weekly newsletter, Sam’s SidebarClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Thinking about starting an online business—or finally making your “side hustle” official—but don’t want to get buried in legal confusion? This episode is your crash course on exactly how to start your business the right way before 2025 ends.Whether you’re a coach, course creator, service provider, or product-based entrepreneur, I’m walking you through the five simple legal steps you must take to set up your business, protect your content, and get paid confidently.No law degree (or stress spiral) required.In this episode, you’ll hear…5 things you must have in place before accepting even $1 (more) onlineExact steps to form your businessShould you become an LLC or sole prop? Why you NEED to have business insurance (it’s so worth it)An actual method for figuring out what you can (and cannot) do online or when you’re NOT working under your professional licenseYour 2025 To-do List: things to do before Dec 31st to make your biz legally soundRESOURCES:The Ultimate Bundle® is on sale through Oct 24, 2025. If you buy it before Oct 22nd, 2024, you’ll receive 3 bonus templates + my last live call of the year.CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramDISCLAIMER
Everyone wants the 7-figure business… until they realize what comes with it.In this episode, I’m breaking down what it really takes to build a multi-seven-figure online business — and the trade-offs no one warns you about. I’ll share the 10 things I’d focus on if I were starting over, including how to create a flagship product that actually sells, the “3 Ps” I swear by for sustainable growth, and why making more money doesn’t automatically mean you’re taking more home.If you’ve ever wondered what it actually looks like to grow a business beyond six figures (without losing your sanity or your joy), this episode is your behind-the-scenes reality check — and roadmap.In this episode, you’ll hear…Why only 1% of one-person businesses ever hit $1M/yearThe 10 things I’d do to build a seven-figure business from scratchThe difference between profitable growth and burnout growthWhy your flagship product is the foundation for everythingThe real emotional and personal trade-offs of scaling bigHow to know if a seven-figure business is actually what you wantClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's book "When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Entrepreneurship"Get Sam’s free weekly newsletter, Sam’s SidebarEpisode 243: Why Your Content is Driving Customers AwayEpisode 256: How To Protect Your Privacy While Growing Your BusinessEpisode 259: Passion Doesn't Equal Profit (Why Your Idea Might Fail)Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
So you love something—cooking, crafting, wellness, design—and you think, this is it, this is going to be my dream business! But then… crickets. No sales, no growth, no happy dance notifications from Stripe. Sound familiar?Here’s the thing: passion is wonderful, but passion alone doesn’t pay the bills. In this episode, I’m sharing my own story of turning my love for cooking into a failed business (ouch) and the exact lessons I learned that helped me build a seven-figure business the second time around.I’m breaking it all down into three “chapters” so you can see how to go from high passion/low strategy → sustainable, profitable business you actually love running.In this episode, you’ll hear…Why starting a business on pure passion can actually set you up for burnout and disappointmentThe most common mistake new entrepreneurs make when turning a hobby into a business (I made it too!)How to shift from thinking about what you want to what your audience actually needsWhat to do when the excitement wears off and the sales don’t come rolling inHow to tweak your idea so it’s both fulfilling and profitableClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarGet Sam's book "When I Start My Business, I'll Be Happy: A Practical No-BS Guide to Successful Entrepreneurship"Listen to The Real Cure for Burnout Isn't Rest - It's Creativity. Here's How Anyone Can Unlock TheirsClick here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Most entrepreneurs think Q4 is a “dead zone” for sales—too many ads, too much noise, everyone distracted by holidays. But let me tell you: I’ve grown my multi–seven-figure business in the last 90 days of the year without ever running a Black Friday sale.That’s right—no discounts on Thanksgiving, no frantic cyber deals, and no giving up my pumpkin pie to answer DMs. 🙅🏻♀️Instead, I use five simple strategies every single year to not just end the year strong, but to set up massive momentum for the following year. And they work. Today, I’m walking you through exactly how I plan for growth in Q4 so you can steal my playbook.In this episode, you’ll hear…How to use end-of-year messaging to spark urgency and action from your audienceThe behind-the-scenes planning I do in Q4 that fuels my January/February launchesWhy “showing up like normal” (even when everyone else taps out) has been one of my biggest growth secretsA sneaky way to run a holiday sale without competing in the Black Friday chaosHow tax deductions can be the secret sales booster no one’s talking aboutClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarClick here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Grief isn’t something most of us plan for when we map out our businesses, but it will change you, and by default, your business too.In this episode, I open up about losing both of my parents within a year and the ripple effects grief had on me as a CEO, business owner, and human. I’m not sugarcoating it—grief is messy, unpredictable, and permanent. But I also share how I navigated those darker seasons, how I adjusted my business when I had no capacity for “growth mode,” and what it looks like to run a business alongside grief today.Whether you’re in the thick of anticipatory grief, have lost someone, or simply want to understand how grief impacts entrepreneurs, I hope this episode helps you feel less alone.In this episode, you'll hear… Why anticipatory grief can feel invisible and misunderstoodThe way grief changed my identity—and how that shows up in my businessHow I made decisions in my business when I had zero bandwidthThe role of steadiness (not hustle) in navigating tough seasonsWhy grief doesn’t go away, but how I’ve learned to live and work with itClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarEp 254: The NEW Way To Structure Your Workday for Better ContentMoving On Doesn't Mean Letting Go by Gina MoffaThe Book of Alchemy by Suleika JaoudGet $25 off Cometeer Coffee [affiliate link]Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Can you actually build a successful online business and keep your personal life private? Spoiler: yes, you can and you don’t have to feel like you’re choosing between being safe and being successful.I know what it’s like to wonder if sharing that story, posting that photo, or writing that email is too much. Over the last eight years of building my multi–seven-figure business, I’ve had to learn the hard way how important it is to protect my privacy online—not just for safety, but for sanity too.In this episode, I’m pulling back the curtain on the six exact steps I take to keep my personal details safe while still showing up authentically for my community. If you’ve ever worried about oversharing online, creepy comments, or what info people can access about you, this one’s for youIn this episode, you’ll hear…Why protecting your privacy matters even if you’re just starting outThe 6 steps I use to stay safe while running a public online businessSimple swaps you can make today (like updating your email footer address)Best practices for posting on social without feeling like you’re hidingWhy “anonymity” online isn’t real—and what to focus on insteadHow to set healthy boundaries with your audienceClick here to find the full show notes and transcript for this episode.RESOURCES:How To Turn Your Instagram Location On or OffGet Sam’s free weekly newsletter, Sam’s SidebarKit - what I use to build my email list, send emails to my list, and create opt-in forms & pages (affiliate link) Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Have you ever caught yourself stuck in “plan to plan” mode? You know, where you’re endlessly researching, collecting info, or waiting for the perfect time to finally start that new project, pivot your business, or chase down that dream idea?If so, this episode is for you.I’m sharing why waiting for that “right time” is usually just procrastination in disguise, how my own big life pivots were shaped by unexpected challenges, and why the “first pancake” approach is the best way to finally move forward. Whether it’s watercolor painting, launching a program, or simply sending the dang email, it’s time to stop overthinking and just start.In this episode, you’ll hear…Why waiting for the “perfect moment” keeps you stuck longer than you thinkThe real dangers of endlessly gathering info (hello, overwhelm!)How to build your business confidence without outsourcing your gut instinctWhy conflicting advice online is a recipe for paralysisThe “first pancake” method to get moving even when you don’t feel readyA personal story of how I finally stopped waiting and took actionClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam's book "When I Start My Business, I'll Be Happy"Get Sam’s free weekly newsletter, Sam’s Sidebar Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Ever start your workday with the best intentions to finally record that video, write that email, or publish that podcast episode… only to look up at 3 p.m. and realize you’ve been buried in other people’s priorities all day?Yeah, me too.In this episode, I’m pulling back the curtain on a simple (but mighty) shift I’ve made to my workday that’s helped me stop starting in reactive mode and start creating my best content before the world gets to me first.We’ll talk about why “eat the frog” might actually be keeping you stuck, how to protect your creativity from getting hijacked, and a practical way to organize your mornings so you actually finish what matters most.In this episode, you’ll hear…Why the classic “eat the frog” productivity advice might not serve you anymoreThe sneaky way starting with other people’s priorities puts you in reactive modeHow morning creativity works (and why scrolling first can sabotage it)My new, super simple workday structure for better, more consistent contentA peek at what’s coming next on the podcastClick here to find the full show notes and transcript for this episode.RESOURCES:Check out Sam's podcast catalogGet Sam’s free weekly newsletter, Sam’s SidebarClick here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
This week, I sat down with video marketing coach and content strategist Natasha Pierre to talk about the REAL reason your content isn’t converting into email list growth (or sales)—and how to fix it using her signature strategy: content series.We’re breaking down the binge-worthy magic behind creating a content series (like your very own Netflix show), why one-off posts don’t cut it anymore, and how to build content that actually works to grow your audience and your revenue. This episode is all about giving structure to your content and making your visibility efforts way more effective.Whether you’re building from scratch or want to turn views into opt-ins, this conversation will have your wheels turning.In this episode, you’ll hear…Why your current content might be holding your list growth backWhat a “content series” is (and how to make your own)The three must-have ingredients of a high-converting seriesReal examples of bingeable content that builds authority and drives leadsHow to align your content with your business goals (instead of random posting)The sneaky mindset shift that can help your content finally stickClick here to find the full show notes and transcript for this episode.RESOURCES:Follow Natasha on Instagram and check out The Shine Online PodcastNatasha's DIY Your Signature Video Series Workshop - learn step-by-step how to create an engaging signature series on any platform including examples and client case studiesCheck out Natasha's YouTube Videos: Instagram Carousels Aren’t Dead (You’re Just Using Them Wrong) and My 2025 Instagram Stories Strategy: What I Stopped Doing + What's Working NowListen to Episode 36: How to Grow Your Business on Instagram [ft. Video Marketing Coach, Natasha Samuel]Get Sam’s free weekly newsletter, Sam’s SidebarCheck out Sam's book "When I Start My Business, I'll Be Happy: A Practical. No-BS Guide To Successful Entrepreneurship" Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on Instagram
Funnels. The word alone can make your eyes glaze over or send you running for the hills. But what if I told you building a funnel doesn’t have to be overwhelming, expensive, or tech-y? In this episode, I’m sitting down with Katelyn Collins, funnel copywriter and strategist. Katelyn's helped me fine-tune my own funnels and turn them into sales machines. In this episode, she’s pulling back the curtain on how you can do it too.Whether you're just getting started or you're tired of hearing “you need a funnel” without any clear next steps, this is the episode for you. Katelyn simplifies everything and gives you a no-fluff, no-gimmick roadmap to creating a funnel that works on your terms.In this episode, you’ll hear…The real definition of a funnel and why it’s not what you thinkThe easiest way to build a funnel (even if you’re not “techy”)Why webinars aren’t the only option and what works just as wellThe difference between funnels for services vs. digital productsWhat to include in your funnel so people actually convertWhen to tweak your funnel—and when to let it do its thingThe mindset shift that changed everything for meClick here to find the full show notes and transcript for this episode.RESOURCES:Grab your guide for How To Start Copywriting and watch Katelyn's free workshopGet Sam’s free weekly newsletter, Sam’s SidebarCheck out Sam's book "When I Start My Business, I'll Be Happy: A Practical. No-BS Guide To Successful Entrepreneurship" Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
What if you didn’t have to show up on social media every day to grow your business?If you’ve ever felt exhausted by the algorithm or like posting content is just one more thing on your to-do list (and not even a fun one), this episode is your permission slip to rethink your strategy.In this episode, I sat down with Amelia Hruby — feminist writer, podcaster, producer, and founder of Softer Sounds podcast studio — to unpack what it really looks like to build a sustainable, profitable business off social media.We talked about what happens when you stop relying on platforms like Instagram and TikTok, the emotional rollercoaster that can come with leaving, and the real-life marketing strategies Amelia uses to grow without a single post or Reel.Spoiler: you don’t have to quit cold turkey, and no, your business won’t wither away if you take a break from posting.In this episode, you’ll hear…Why social media isn’t the magic client magnet you’ve been led to believe it isHow to create an off-ramp that gently transitions your audience off socialThe 3 biggest mistakes people make when leaving social media (and how to avoid them)What to replace your social media presence with so your business can keep growingThe surprising emotional toll of quitting social and what to expectClick here to find the full show notes and transcript for this episode.RESOURCES:Get Amelia's Leaving Social Media ToolkitListen to Amelia’s podcast, Off the GridCheck out Amelia's SubstackCheck out Softer SoundsListen to Sam's episode of Off The GridGet Sam’s free weekly newsletter, Sam’s SidebarCheck out Sam's book "When I Start My Business, I'll Be Happy: A Practical. No-BS Guide To Successful Entrepreneurship" Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to...
Ever wonder if your podcast is actually doing anything for your business… or if it’s just another thing on your plate? Whether you’re podcasting already or still dreaming about launching, this episode is for you.In this special 250th episode, I’m pulling back the curtain on how I built a podcast that’s lasted four years, what I’ve learned, and how my approach is shifting. I’m not some podcasting guru—I’m an online business owner who figured out how to make podcasting actually work for me.So if you’re feeling like your show is more effort than outcome—or you’re podcast-curious but overwhelmed—this episode will help you cut through the noise and find your own rhythm.In this episode, you’ll hear…Why I waited four years into business to start my podcast (and why that was the perfect timing)What I thought podcasting would do for my business—and what actually happenedThe surprising role podcasting plays in nurturing and converting my audienceHow I’ve kept podcasting consistent for 250 episodes—without losing my mindThe tools and tech I use to keep podcasting sustainableMy new “YouTube-first” strategy and what’s changing nextClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarListen to Episode 247: Craft + Commerce Recap: What I Heard In The Hallways (Not on Stage)Listen to Episode 248: How To Write Emails People Actually Want To ReadListen to Sam's episode of Off The GridCheck out Sam's YouTube Channel and watch Start Your Online Business Legally in 3 Days (+ free legal guide)Sam's Tech Gear: Shure MV7 Mic (affiliate link), Ring Light (affiliate link), & DJI Osmo Pocket 3 Creator ComboClick here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on...
What happens when your business no longer matches who you’ve become?This is a raw, behind-the-scenes episode where I’m sharing what it feels like to run a successful business while outgrowing the version of myself who built it. There’s no “5-step plan” here—just real talk about what happens when the inside stuff starts shifting and the outside needs to catch up.I’m bringing you along as I grieve, evolve, and slowly rebuild what business—and life—look like from here.If you’ve ever thought, “I don’t know who I am in my business anymore,” you are not alone. And this one’s for you.In this episode, you’ll hear…Why comfort can actually feel uncomfortable in businessHow grief and healing have shaped my entrepreneurial pathWhat I’m letting go of and what I’m exploring (without needing a “plan”)Why I’m finally creating outside of performance metricsWhat it means to build a business that evolves with you4 takeaways to help you through your own pivot or personal growth seasonClick here to find the full show notes and transcript for this episode.RESOURCES:Get Sam’s free weekly newsletter, Sam’s SidebarListen to Episode 247: Craft + Commerce Recap: What I Heard In The Hallways (Not on Stage)Get Sam's Book "When I Start My Business, I'll Be Happy"Click here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Are you staring at the blinking cursor, wondering what the heck to write in your weekly email? You’re not alone. This week, I’m joined by the email whisperer herself—Tarzan Kay—to finally take the mystery out of email marketing for online business owners.We’re talking about what actually builds an email list in 2025 and how to write weekly emails that are fun to read and get people to click “buy now.” Tarzan isn’t just one of my favorite copywriters—she’s been dismantling the bro marketing empire and rebuilding something more real and inclusive.Whether you’re writing to a list of 20 or 20,000, this episode is going to help you build momentum, sell with integrity, and feel a whole lot better about email marketing.In this episode, you’ll hear…Why a tiny email list can actually be more powerful than a massive oneThe key mindset shifts to stop dreading your weekly newsletterHow to write emails that sound like YOU (and get replies!)What to focus on if your list feels like a ghost town right nowTarzan’s hot take on social media vs. email—and where she’s doubling downClick here to find the full show notes and transcript for this episode.RESOURCES:Tarzan Kay’s The Welcome Sequence Copy KitTarzan's template for writing a landing page for your email listTarzan's doc for keeping her ideas and the “cutting room floor”Get Sam’s free weekly newsletter, Sam’s SidebarClick here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
If you've ever wondered what really goes down behind the scenes at a big-name business conference like ConvertKit’s Craft + Commerce, I’ve got the juicy details for you—straight from the hallways of Boise, Idaho.In this week’s episode of On Your Terms®, I’m taking you along for the ride as I share what it was like to not only attend but speak at Craft + Commerce this year. But spoiler alert: the real magic? It wasn’t just in the keynotes or workshops. It was in the dinners, hallway chats, and the unexpected conversations with people who get what it’s like to build a business while living a full, complex life.In this episode, you’ll hear…The story behind my first time speaking at Craft + CommerceWhat she really talked about on stage (it’s not what you think)The real value of community when you’re grieving and growing a businessThe surprising email marketing tactics top creators are actually using right nowWhat’s being whispered in the hallways about the future of online entrepreneurshipClick here to find the full show notes and transcript for this episode.RESOURCES:Order Sam's book: When I Start My Business, I’ll Be HappySign up for my weekly email: Sam’s SidebarKit (affiliate link) what I use to build my email list, send emails to my list, and create opt-in forms & pagesSam's interview with Matt GiraListen to Sam’s episode on Smart Passive IncomeCheck out Jen Diaz and The JAVA MethodClick here to watch the free workshop so you can get legally protected right now! CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMERMentioned in this episode:Legal WorkshopDo you feel lost thinking about how to legally protect your online business? Head to mylegalworkshop.com to sign-up for immediate access to my free 1-hour legal workshop, 5 Steps to Legally Protect & Grow your Online Business.Legal Workshop
Starting an online business is super exciting—you're finally working with customers, launching offers, and maybe even making some money. But what if you’ve unknowingly skipped a legal step that could derail everything?In this episode, I’m breaking down the 7 most common (and totally preventable!) legal mistakes I see new entrepreneurs make—plus, how to avoid each one so your business is built on a solid legal foundation.This episode is packed with real-talk examples, actionable tips, and a whole lot of myth-busting. If you’ve ever wondered when to get legal protection, whether you really need business insurance, or if those “free policies” from your course platform are enough—this one’s for you.In this episode, you’ll hear…Why waiting to “get legal” until you’re more successful could cost you big timeThe #1 mindset shift you need to build a future-proof businessWhat to do instead of obsessing over trademarks before you even have a businessWhy DIY-ing contracts through Google or ChatGPT is a legal disaster waiting to happenThe hidden danger behind free templates from course and membership platformsWhat most people misunderstand about business insurance (and when you actually need it)Why having legal protection early helps you raise your prices, show up more, and actually growClick here to find the full show notes and transcript for this episode.RESOURCES:Grab the Ultimate Bundle® on sale for $400 off plus a bunch of exclusive bonuses!Click here to watch the free workshop so you can get legally protected right now!CONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMER
So you’ve got the business idea. You might even have the Instagram handle locked down. But now you're stuck staring at your laptop like... “What legal steps am I supposed to take to make this real?”If that sounds like you, you’re not alone—and you’re in the right place.In this episode of On Your Terms®, I walk you through the exact checklist of what to do (in order!) to legally set up your online business. Whether you’re a coach, digital product creator, or service provider, I’m giving you a clear, three-day action plan to get your business legally legit—without the legal jargon, guesswork, or overwhelm.This is the episode that takes you from “OMG where do I even start?” to “Wow, I actually did that!”Let’s walk through the 5 essential legal steps (plus a bonus) every online business owner needs to take from day one.In this episode, you’ll hear…How to finally stop Googling and start doing with a 3-day legal setup checklistThe 4 things to knock out on day 1 (and how quickly you can do them)What you need to open a business bank account—and why it’s not optionalHow to legally accept payments online (the right way)What kind of contract you need based on what you sellMy thoughts on LLCs vs. sole proprietorships (and what could get you in trouble)Click here to find the full show notes and transcript for this episode.RESOURCES:Grab my free legal guide "The Ultimate Legal Guide for Online Entrepreneurs"Sign up for Sam's Sidebar, my weekly email, to receive legal tips & marketing advice that I implement in my 7 figure businessCONNECT:Sam on InstagramSam on FacebookOn Your Terms® on InstagramSam on YouTubeDISCLAIMER