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Biz Book Publishing Hub Podcast
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Biz Book Publishing Hub Podcast

Author: Robbie Samuels - business growth strategy coach and book launch strategist

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Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful.


Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers.

Don't just hit publish—LAUNCH your book! Complete this form - www.robbiesamuels.com/booklaunchsupport - to schedule a complimentary book launch brainstorming session with Robbie.


Robbie founded the Biz Book Publishing Hub, which has more than 50 experts ready to help entpreneurs become successful authors. He also hosts a free virtual networking event for writers and authors 6x a year so they can meet each other and Hub Partners. Find out more at www.BizBookPublishingHub.com.

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Why did you write a business book? Because you wanted it to be read. Of course, it helps if your book is read by the people who would most benefit from your ideas. That’s why I guide my author clients to build launch teams filled with likely prospects and referral partners. As a business owner, these are exactly the people you want to be reaching out to, especially when you have a new resource to share. This builds a pipeline to your offers that come after the book, whether speaking, coaching, consulting, or some other service. Conversations with prospects and referral partners could lead to new revenue and media opportunities. Revenue is a success metric you can take to the bank! If you’d like to schedule a complimentary 30-minute book launch brainstorming session, please complete the form at www.BookLaunchBrainstorm.com.  In a moment, we’ll hear from today’s panel about their author journey, lessons learned, and strategies that worked. Learning from one another is one of the things I love most about our author community.  Let’s hear from our fantastic panelists about their experience writing, publishing, and marketing their business books. Bill Soroka is the author of six books. He’s been a repeat guest on this show because he has so much knowledge to share when it comes to leveraging a business book into a successful business. His niche audience is notaries, but his advice applies to all small business owners and thought leaders thinking about writing a book. Kristin Oelke wrote “Trust: Unlocking B2B Growth in Today's AI World,” which explores the pivotal role of trust in fostering personal and organizational growth, providing actionable insights and strategies for building and maintaining trust in various relationships. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Please join me in welcoming Bill, Kristin, and Michele.  In this episode, we discuss: 🚀 Target Audience: Learn valuable insights for B2B tech investors and executives, showing how different paths to success can be achieved. 🔄 Business Strategy: Explores how speaking engagements can turn into advisory work, creating a powerful "flywheel" effect for business opportunities. 📚 Book Sales Model: Selling books in bulk or as part of packages proves more successful than individual sales, with speaking engagements driving these bulk purchases. Links for Bill Soroka LinkedIn, Instagram, and YouTube. www.notarycoach.com “Sign and Thrive: How to Make Six Figures As a Mobile Notary and Loan Signing Agent” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” More books by Bill… Links for Kristin Oelke LinkedIn www.brightrose.com “Trust: Unlocking B2B Growth in Today's AI World” Links for Michele Molitor Michele Molitor on LinkedIn, Instagram, and YouTube. www.michelemolitor.com “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” Books mentioned in this episode: “Where Good Ideas Come From: The Natural History of Innovation” - Steven Johnson  “Perennial Seller: The Art of Making and Marketing Work that Lasts” by Ryan Holiday  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to be interviewing one of our Biz Book Publishing Hub Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is known as the Step It Up Queen.  She is on a mission to empower entrepreneurs to create positive change in the world. Focusing on helping her clients gain clarity, increase profits, and infuse more fun into their journeys, she brings over twenty years of experience as a business coach and speaker. Having guided thousands of individuals to complete their projects, she specializes in coaching thought leaders through writing and publishing transformative books. Despite facing significant challenges with dyslexia, she is an award-winning author of more than 30 books, including her latest, "The Most Common Entrepreneurial Mistakes and How to Avoid Them." Her expertise lies in supporting coaches, speakers, and healers in promoting their messages to stand out and reach the audiences they are meant to serve. As a book coach and acquisition editor for one of the largest entrepreneurial publishers in the United States, she is dedicated to helping others discover their unique magic and showcase their best work on the page. Please join me in welcoming Lisa MacDonald.  Lisa shares invaluable insights from her journey as a distinguished business coach, speaker, and author, overcoming dyslexia to inspire entrepreneurs everywhere. In this episode, we discuss: 📝 Planning Ahead: Writing with the end in mind is crucial to maintaining your book's authenticity and style, steering clear of suspicious AI-generated content. 📝 Strategic Integration: Many authors struggle to align their book with their business strategy, but Lisa’s consultations guide them through this crucial process before they start writing. 📝 Audience Engagement: Engaging with your audience early creates a solid sales funnel and satisfies publishers, enabling efficient presales and opening unexpected doors for business opportunities. 📝 Community Support: Lisa and I stress the importance of being part of a supportive author community, like the Biz Book Publishing Hub, which can provide encouragement and resources for success. Links Lisa MacDonald on LinkedIn and Instagram. www.stepitupqueen.com www.castledreamswriting.com  Biz Book Publishing Hub, Founding Hub Partner Books mentioned in this episode: “The Most Common Entrepreneurial Mistakes and How to Avoid Them” by Lisa MacDonald Other Resources Learn more about Grammarly. Learn more about Speechify. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Every author knows that navigating the journey of writing, publishing, and marketing their first business book is filled with uncertainties.  Some of those uncertainties go away when writing a second, third, or fourth book, but it’s still quite challenging to write a book that truly impacts the author’s business revenue. Today’s panel will explore the authentic experience of being a business author and provide valuable tips for easing the journey. We’ll learn from one another and discover how a supportive author community can make all the difference. These authors were part of one of my Kindle Cross-Promotion Campaigns, where business authors lowered the price of their Kindle books to just 99 cents each. Our collaborative efforts helped many books reach the Top 10 in their categories, with 30% achieving #1 Best Seller status. If you wrote a book and want to join a future Kindle Cross-Promotion Campaign, join the waitlist at www.BizKindlePromo.com.  Before we dive into today’s panel, here is a quick word from our sponsor. Let’s hear from our fantastic panelists and gain valuable insights into writing, publishing, and marketing your business book. Jenn T. Grace is the author of “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea.” She is the founder of Publish Your Purpose, a hybrid publisher for authors that are thought leaders, experts in their fields, and visionaries paving the way to social change. She’s also one of the Biz Book Publishing Hub Founding Partners. Joanne Telser-Frere wrote “33 Ways Not To Screw Up Teaching Adults To Read” for instructors, especially for instructors transitioning from grammar school settings.  Ron Rael wrote “Leadership: The Key Ingredient to a Great Budget: 13 1/2 Breakthrough Tactics for Doing it Right,” which offers essential strategies and insights for financial leaders to enhance their budgeting processes and drive organizational success through effective leadership and financial management. Please join me in welcoming Jenn, Joanne, and Ron.  In this episode, we discuss: 📈 Marketing Challenges: Ron shares the challenges he's faced in marketing his books without the support of a publisher and how he's creating a comprehensive strategy to promote his new release. 💡 Strategies for Authorship: Jenn has expertise in aligning marketing activities with what authors enjoy, ensuring that promoting their work is both effective and enjoyable. 📚 Bulk Sales Strategy: Jenn negotiates bulk book sales with organizations as part of speaking contracts, significantly boosting distribution and exposure. 💬 Networking and Reviews: Joanne discussed the power of collecting potential readers' contact details during pre-release presentations to market her book effectively. Listen to discover how these experts manage the intricate balance of producing, promoting, and profiting from their business books in today's competitive market! 🌟 Links for Jenn T. Grace LinkedIn, Instagram, and YouTube. www.PublishYourPurpose.com “Publish Your Purpose: A Step-By-Step Guide to Write, Publish, and Grow Your Big Idea” Links for Joanne Telser-Frere LinkedIn and Instagram www.literacychicago.org “33 Ways Not To Screw Up Teaching Adults To Read” Links for Ron Rael LinkedIn www.highroadinstitute.com “Leadership: The Key Ingredient to a Great Budget: 13 1/2 Breakthrough Tactics for Doing it Right” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book is often a solitary experience, just you and the blinking cursor or trying to put pen to paper. Surrounding yourself with fellow writers and authors could be what helps you get to the finish line. That’s what helped me write my first book. That’s also how you can find experts to help you navigate the complexities of writing, editing, publishing, and marketing your business book.  I’ve created resources to help you find your author community and meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors.  This free resource is available at www.BizBookPublishingHub.com, where you’ll also find out about the free Hub Community virtual networking events I host throughout the year and all the archived episodes of the Biz Book Publishing Hub Podcast. With me today are three authors … Brigitte Cutshall wrote “Move For You: Empowering a Healthy, Happy Life Through Exercise,” which offers practical guidance and motivational insights to inspire readers to embrace an active lifestyle, emphasizing the importance of movement for overall well-being and personal empowerment. Diana Morgan wrote “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win,” a comprehensive guide to building authentic connections and fostering meaningful relationships. It combines emotional intelligence with practical strategies for personal and professional growth. Evelyn Starr, author of “Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling,” explores the transformative journey of a brand navigating the challenges of growth and identity in a competitive marketplace. Please join me in welcoming Brigitte, Diana, and Evelyn.  Explore their journeys, challenges, and triumphs in the book publishing world, and discover strategies that can help you become a successful author. Our authors reflect on success metrics, the importance of book reviews, leveraging networks, and evolving strategies to connect with their audience and achieve personal and professional growth. Listen in for an episode full of valuable takeaways and strategies to help you navigate the path to becoming a successful author. 🌟 Links for Brigitte Cutshall LinkedIn, Instagram, and YouTube. www.brigittecutshall.com “Move For You: Empowering a Healthy, Happy Life Through Exercise” Links for Diana Morgan LinkedIn, Instagram, and YouTube. www.wholeheartmarketing.com “Whole Heart Social Media Success Formula™: What to Say, Where to Play, How to Win” Links for Evelyn Starr LinkedIn www.estarrassociates.com “Teenage Wastebrand: How Your Brand Can Stop Struggling and Start Scaling” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest has dedicated her career to helping others build meaningful connections. She specializes in empowering introverts to develop a sense of self-worth, discover their community, and pursue the careers of their dreams. Having grown up painfully shy and feeling like an outsider, she once believed that forming deep, authentic connections with many people was impossible, which held her back from trying. However, everything changed as she embraced leadership roles and began to reveal a more outgoing side of herself. Since then, she has been on a mission to reframe what it means to be an introvert. Initially leading by example, she now helps others through her company, Confident Introvert. Through corporate workshops, webinars, and private one-on-one coaching, she empowers introverts to enhance their networking skills. To further share her insights, she wrote “Confident Introvert: A Practical Guide to Connecting with Others at Networking Events and Beyond.”  She is a Hub Partner because she collaborates with nonfiction authors looking to blend strategy with personal storytelling from an empowered, heart-centered perspective. She is a certified hypnotherapist, guiding clients through the writing process by addressing issues related to visibility, confidence, and vulnerability.  Please join me in welcoming Stephanie Thoma.  In this episode, we discuss: 📘 Book Insights & Growth: Stephanie shares strategies from her book "Confident Introvert" and reveals her shift to a narrative therapy style in "Not That Sweet," aiming for personal clarity and social understanding. 📘 Engaging the Audience: Stephanie plans to connect with her readers through book club questions and speaking engagements, promoting a conversational and intimate style. 📘 Community & Networking: She discusses the vibrant Biz Book Publishing Hub, a supportive community for entrepreneurial authors, and highlights collaborations with Hub Partners as pivotal to her journey. 📘 Authentic Writing Approach: Emphasizing unfiltered first drafts to capture true experiences, Stephanie encourages vulnerability and honesty in storytelling, believing it fosters deeper connections and relatability. Listen in to discover why Stephanie Thomas' approach to writing and community engagement is essential for aspiring business authors and introverts seeking growth and connection! Expert Links Stephanie Thoma on LinkedIn and Twitter. www.stephaniethoma.com “Confident Introvert: A Practical Guide to Connecting with Others at Networking Events and Beyond” Biz Book Publishing Hub Profile Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport www.BizBookPublishingHub.com Find all the archived episodes, plus an invitation to free virtual networking events for writers and authors, AND more than 50 Hub Partners ready to help entrepreneurs become successful authors. Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a pioneering force in media relations.    She founded Conscious Media Relations, an agency dedicated to transforming the media landscape for authors and speakers in the mind, body, spirit, and self-help sectors. With over 35 years of experience, she has expertly paired countless authors, speakers, and coaches with thousands of podcast and radio hosts seeking transformative voices in personal development and more.   After becoming an author, she recognized the need for focused media relations that bridge the gap between transformational and mainstream media. Her agency specializes in helping those whose books improve lives, businesses, and the planet, offering done-for-you and done-with-you podcast and radio tours that introduce authors to 9,000 shows at once, guaranteeing a minimum of 30 invitations.   Her impressive background includes successful PR campaigns for high-profile clients such as Toyota, Disney, and the World Poker Tour, showcasing her creative and effective marketing strategies. She has booked more than 10,000 interviews for her clients and garnered more than 90 raving testimonials for her podcast/radio tours. Please join me in welcoming Jackie Lapin.  📚 I emphasize the importance of service providers asking authors questions on how a book serves a business, refining audiences, and leveraging guided strategies throughout book development. 📚 Jackie shares her formula for compelling pitches, highlighting unique content and personal stories to stand out in the crowded podcast market. 📚 The benefits of creating memorable URLs, preparing a media kit, and leading listeners through engaging guide questions that subtly call them to action. 📚 Both of us discuss the advantages of actively participating in dedicated networks, which help expand professional contacts and field-specific referrals. 🎉 Fun Fact from the Episode: Jackie Lapin decided to break into the male-dominated world of sports writing at just 11 years old. Talk about determination! Her journey is both inspiring and a testament to her expertise in media relations. Listen to discover why aligning your book promotion with targeted podcast appearances and strategic media planning can elevate your author journey to new heights! Links  Jackie Lapin, Founding Hub Partner LinkedIn, Instagram, and YouTube. www.consciousmediarelations.com www.consciousmediarelations.com/podcast  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.robbiesamuels.com/KindlePromoWaitlist Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book is like running a marathon. Oh, wait. A runner can stop when they reach the finish line. Maybe the comparison is more like an Iron Man Triathlon, where the athlete first swims 2.4 miles, then bikes 112 miles, and THEN runs a marathon. Yep, that’s a better comparison for the author's journey. The Iron Man Triathlon is considered one of the world's most difficult one-day sporting events. The athlete’s journey does not start that day. They spend months training for the big event, hiring trainers, buying equipment, following a strict diet regiment, and enduring all manner of torture to accomplish this impressive feat. Likewise, authors spend months, if not years, navigating a minefield of imposter syndrome, writer’s block, and other tortuous moments broken up by moments of genius. To overcome this, writers need a plan, a team, and a coach to help them through all the triathlon phases: writing, publishing, and marketing. That’s why I founded the Biz Book Publishing Hub, which has more than 50 experts ready to guide entrepreneurs through the complexities of their author journey. I regularly host free virtual networking events for writers and authors and host this podcast to bring you inside the minds of authors. As a book launch strategist, I know that first-time authors often struggle to see past the writing phase. Today’s panel will share their experiences as authors, including lessons learned and strategies that worked. Tune in to see how being part of a supportive author community can make all the difference. You’ll find all of our episodes at www.BizBookPublishingHub.com. Now, it’s my pleasure to introduce our panelists: Dawn Kristy wrote “33 Ways Not To Screw Up Cybersecurity,” which offers practical tips and checklists in 33 easy-to-follow chapters to help individuals and businesses protect themselves from cyber threats and avoid common security pitfalls. Kathy Sparrow wrote “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results,” which provides actionable strategies and insights to empower leaders to inspire their teams, drive performance, and achieve organizational success. Nancy Giere wrote “Bundle Your Brilliance: Turn your expertise into profitable online courses " to teach experts how to package and sell their expertise effectively. Please join me in welcoming Dawn, Kathy, and Nancy.  Our guests emphasize the importance of planning pre-launch activities. Dawn shares her experience of how a strong pre-publication effort can make all the difference in creating a successful book launch. Plan ahead, folks! Kathy, a seasoned writing coach, advises all aspiring authors to write a book to boost credibility. If you're short on time, she suggests hiring a ghostwriter. Writing a book isn't just about sharing knowledge; it can significantly elevate your professional stature. Nancy and Dawn stress the importance of knowing your audience. Crafting a book that meets your readers' specific needs and interests is key to ensuring its success. Remember, it's not just about what you want to write but what your audience wants to read. Links for Dawn Kristy LinkedIn and YouTube. www.thecyberdawn.com “33 Ways Not To Screw Up Cybersecurity” Links for Kathy Sparrow LinkedIn and Instagram. www.awritablelife.com “Ignite Your Leadership: Proven Tools to Energize Teams, Fuel Momentum, and Accelerate Results” Links for Nancy Giere LinkedIn www.nancygiere.com “Bundle Your Brilliance: Turn your expertise into profitable online courses” Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices
Write a book and watch the money roll in, right? Well, not quite. There’s a lot more to the journey from writing to becoming a successful author than most people realize. Today, we're sitting down with a fantastic panel of business authors to explore the real story—both the highs and the hurdles—of navigating the business publishing world. I connected with these authors while organizing a Kindle Cross-Promotion during Amazon Prime Days. The results were incredible because we had 77 business books on sale for just 99 cents or $1.99. Thanks to our collective efforts, many titles shot to the Top 10 in their categories, and 30% even secured the coveted #1 Best Seller spot. I sold over 220 books, proving that collaboration makes a difference. In this panel, we’ll dive into what it means to publish a business book and what authors can gain from the process. Get ready to hear some valuable insights from our remarkable panelists! Lisa Macdonald is the author of “The Most Common Entrepreneurial Mistakes and How to Avoid Them” for people who want to be in charge of their own lives, find new clients, and beat the competition. Sean Glaze wrote “STAYING COACHABLE: A Story With 4 Questions to Help You Thrive in Change and Enjoy Relentless Improvement.” This is a story about a father and son experiencing the challenges of change and what they learn.  Please join me in welcoming Lisa and Sean. In this episode, we discuss: 💡 Self-Publishing Insights: Both Sean and Lisa delve into their self-publishing journeys, emphasizing the importance of having a solid marketing plan before a book’s release and the steps they took to ensure successful launches, including early reviews and strategic marketing efforts. 📊 Maximizing Reviews and Endorsements: Sean and Lisa shed light on effective strategies to garner reviews and endorsements, discussing how these elements serve as social proof and propel book sales, credibility, and speaking engagement opportunities. 📈 Business Development through Books: Lisa praises book launching programs for entrepreneurs that integrate book exposure with client recruitment, sharing her methods of leveraging her book to gain business connections and drive growth. Listen in to discover why Sean Glaze and Lisa McDonald’s insights are invaluable for aspiring authors and business leaders! Links for Lisa MacDonald LinkedIn www.castledreamswriting.com and www.stepitupqueen.com “The Most Common Entrepreneurial Mistakes and How to Avoid Them” Links for Sean Glaze LinkedIn, Instagram, and YouTube. www.greatresultsteambuilding.net “STAYING COACHABLE: A Story With 4 Questions to Help You Thrive in Change and Enjoy Relentless Improvement” “Effective Leadership Awareness Journal: Proven Reflection Prompts for Personal and Professional Growth” by Sean Glaze  “The Unexpected Leader: How to Achieve Team Success Without a Title” by Sean Glaze  Additional books by Sean Glaze  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today's guest is a bestselling author, TEDx speaker, and international Author Success Coach who specializes in helping coaches, trainers, speakers, and experts build profitable author funnels through their books.  She founded a global publishing agency dedicated to guiding overwhelmed yet purpose-driven authors on their transformative journey of self-discovery through the publishing process. Focusing on business and self-help books, she offers a full range of services to ensure that every author receives customized support tailored to their unique needs. Having assisted over 500 clients from 35 countries, she is committed to promoting diversity and inclusion within her team and clientele. Through her agency, she empowers aspiring authors to position themselves as trusted experts in their fields—even if writing isn’t their strongest skill. Her programs include everything from book writing and editing to cover design and marketing strategies.  Please join me in welcoming Jyotsna Ramachandran.  In this episode, we discuss: 📚 Strategic Launch: Jyotsna's effective methods for book launches, including gathering a large team of at least 100 people, mainly fellow authors, to boost book visibility and reviews. 🤝 Personal Connections: The importance of cultivating personal relationships for book reviews. Jyotsna even offers a guided video tutorial to help friends and colleagues leave reviews on Amazon. 🚀 Mindset Blocks: Addressing common hesitations authors face about marketing their books and how a thorough launch process can bolster long-term success beyond just hitting bestseller status. 🎯 Business Alignment: How aligning a book's content with business goals can sustain marketing efforts and drive continued engagement and expertise recognition. Listen in to discover why Jyotsna’s approach to book publishing is a game-changer for authors seeking to maximize their impact and success! 🌟 Links for Jyotsna Ramachandran Jyotsna Ramachandran, Founding Hub Partner LinkedIn, Instagram, and YouTube. www.happyselfpublishing.com Author Success Show podcast Experts on Purpose podcast “Don’t Wait to Become an Expert” TEDx “The Importance of Hiring Your Own Boss TEDx Books mentioned in this episode: “Job Escape Plan: The 7 Steps to Build a Home Business, Quit your Job and Enjoy the Freedom: Includes Interviews of John Lee Dumas, Nick Loper, Rob Cubbon, Steve Scott, Stefan Pylarinos & others!” - Jyotsna Ramachandran  “Croissants vs. Bagels: Strategic, Effective, and Inclusive Networking at Conferences” by Robbie Samuels Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Every author knows that navigating the journey of writing, publishing, and marketing your first business book comes with many uncertainties. Just getting a book from your mind into a purchasable format is a significant achievement to be proud of. However, publishing is just the beginning. That’s why we’re back with another insightful author panel. Join us for a candid discussion about the challenges and triumphs of being a business author. These authors were part of one of my Kindle Cross-Promotion campaigns, where we offered over 75 business books at 99 cents each. Our collaborative efforts helped most books reach the Top 10 in their categories, with 30% achieving #1 Best Seller status. Today’s panel will explore the authentic experience of being a business author and provide valuable tips for easing the journey. We’ll learn from one another and discover how a supportive author community can make all the difference. Before we dive into this panel, here is a quick word from our sponsor. Let’s hear from our fantastic panelists and gain valuable insights into writing, publishing, and marketing your business book. Annie P. Ruggles, author of “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide,” is an internationally recognized marketing and sales fixer for overdelivering entrepreneurs.  Dr. Chris Johnson wrote “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future,” and designs and delivers learning programs and coaching to enhance focus, build resilience, boost energy, and improve listening skills. Nicole Fende wrote “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits.” She helps coaches, healers, and consultants grow profits and tame the numbers beast. Please join me in welcoming Annie, Chris, and Nicole.  📚 Book Reviews and Ratings: Annie stresses the importance of book reviews, especially with the surge in self-publishing. Nicole shares her success with targeted review strategies, while Chris highlights the potential impact of a single negative rating. 📚 Review Acquisition Strategies: My "Wake Up Your Network" strategy is discussed, focusing on drawing in prospective readers and referral partners leading up to book promotions. 📚 Challenges in Book Creation: Our guests share their experiences with common author challenges like content organization, marketing, and extensive editing processes. 📚 Marketing and Impact: Real-life stories about the value of leveraging speaking engagements & podcast appearances for enhanced book visibility. Links for Annie P. Ruggles LinkedIn, Instagram, and YouTube. www.anniepruggles.com “The Coach Who Would Not Sell: A Strategy Novella & Companion Guide” Links for Chris Johnson LinkedIn www.q4-consulting.com “The Leadership Pause: Sharpen Your Attention, Deepen Your Presence, and Navigate the Future” Links for Nicole Fende LinkedIn, Instagram, and YouTube. www.creatopia.studio www.thenumberswhisperer.com  “How to be a Finance Rock Star: The Small Business Owner's Ticket to Multi-Platinum Profits” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts Learn more about your ad choices. Visit megaphone.fm/adchoices
It may feel like a marathon when you write a book, but a marathoner can rest when they cross the finish line. When a business author reaches the publication date, they can’t rest. They now have to shift from writing to marketing their business book because publishing was not the goal.  A step often skipped is the book launch, which overlaps the end of the writing phase and the start of the marketing phase. I love this part. I coach entrepreneurs to build a launch team of likely prospects and referral partners, get 50+ Amazon reviews, and create a pipeline for the author’s offers. Don’t jump from writing your book to paying for PR services before your book looks like a success on Amazon. Reviews are social proof, and conversations with prospects lead to new revenue opportunities. Reach out to schedule a complimentary book launch brainstorming session. Complete the form at www.robbiesamuels.com/booklaunchsupport to get started. And now, it’s my pleasure to introduce our panel of authors, who will join me in a moment for a frank conversation about the ups and downs of the author journey.  Biba Pédron wrote “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it.” This book will show you—and even prove to you—that anything is indeed possible, even your wildest dreams. Nothing is impossible. Brenda Reynolds wrote “TBD—To Be Determined: Leading with Clarity and Confidence in Uncertain Times” where she shares information, strategies, and real-life examples that will grow your confidence and hone your leadership skills.  Julia Freer Goldstein wrote “Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability.” A key message is that the way you communicate sustainability—first within your company and then with customers, investors, and other stakeholders—is the essential foundation of any successful green initiative. Let’s give a warm welcome to our panelists, Biba, Brenda, and Julia. Learn why book reviews are vital for your book’s social proof and impact on platforms like Amazon and beyond. Discover why separating your publication day from your launch day can alleviate stress and streamline your promotion timeline. I offer tactical advice on acquiring reviews, from drafting templates to guiding reviewers through the process. Understand how well-reviewed books enhance your credibility and business reach, and the importance of engaging your network in the review process. Listen in to discover why this episode is essential for anyone looking to boost their book's success and integrate it into their broader business strategy! Links for Biba Pedron LinkedIn and YouTube. www.bibapedron.com “M.D.R: The Winning Formula for a Successful Life: Luck does not exist; You create it” by Biba Pedron  Links for Brenda Reynolds LinkedIn and YouTube. www.brendakreynolds.com “TBD—To Be Determined: Leading with Clarity and Confidence in Uncertain Times” by Brenda Reynolds  Links for Julia Freer Goldstein LinkedIn. www.jlfgoldstein.com “Beyond the Green Team: Aligning Internal and External Communication to Advance Corporate Sustainability” by Julia Freer Goldstein Robbie’s Resources 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Before we dive in, here’s a quick word from our sponsor. Today's guest is a publishing consultant specializing in helping authors of all types, from children's picture books to self-help and business books, achieve their publishing goals. As the founder of The Writer's Ally, she leads a skilled team with deep industry experience, including backgrounds with literary agents and traditional publishers. With over 20 years in the publishing industry, she leverages her extensive knowledge to guide authors through writing, publishing, and marketing high-quality books. Her services range from concept development and editing to book design and marketing, all delivered with a personal touch. She works closely with purpose-driven experts, helping them establish themselves as credible voices. Her unique approach boosts authors' visibility and opens doors to new opportunities, creating books that are valuable to readers and also increase the authors' bottom lines.  Please join me in welcoming Ally Machate. Join us as Ally Machate shares her journey from a book-loving child to a successful publishing consultant, highlighting the importance of strategic planning and authenticity in book publishing. In this episode, we discuss: Her diverse career covers commercial fiction, non-fiction, and memoirs, leading to her freelance editing and ghostwriting roles, and eventually managing a team at The Writer’s Ally. Her preference for meeting authors early, providing services like outlining, developmental editing, and preparing submission packages for agents and independent publishing. She emphasizes the need to see books as tools within a broader business strategy, and her passion for education and connectivity shines through her services and speaking engagements. Listen in to discover why Ally Machate’s insights are invaluable for authors navigating the complex publishing landscape with a strategic and authentic approach! 🎧 Links Biz Book Publishing Hub Founding Partner LinkedIn www.thewritersally.com Books mentioned in this episode: "The Effortless Perfection Myth: Debunking the Myth and Revealing the Path to Empowerment for Today's College Women" by Caralena Peterson Other Resources Learn more about Independent Authors Association Hybrid Publishing Criteria Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book can often feel like a solitary endeavor, but it doesn’t have to be. Building a network of fellow writers and authors can be the key to reaching your goals. Connect with experts who can guide you through the intricacies of writing, editing, publishing, and marketing your business book. Remember, publishing is just the beginning; marketing is where the real work starts. I’ve developed resources to help you find your author community. The Biz Book Publishing Hub offers access to over 50 Hub Partners dedicated to assisting entrepreneurs in succeeding as authors. Visit www.BizBookPublishingHub.com to explore these resources, join free virtual networking events, and listen to the Biz Book Publishing Hub Podcast, featuring interviews and author panels on the ROI of publishing a business book. Two authors will join us today to share their experiences and insights into the world of business books. Let’s give a warm welcome to our panelists! Lisa Braithwaite wrote “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection,” which offers practical advice for overcoming perfectionism and connecting more authentically with audiences. It provides actionable strategies for improving presentations and communication by embracing imperfection and focusing on genuine engagement. Sue Wilhite wrote “Tech Tips for the Tech-Timid” offering clear and practical advice for those overwhelmed by technology, aiming to boost confidence and proficiency with everyday tech tools. Please join me in welcoming Lisa and Sue.  In this episode, we discuss: 📖 Lisa and Sue highlight how they use their books as tools to build credibility and enhance client engagement by offering bonus content and integrating their books with their business services. 📖 Sue shares how her book, "Tech Tips for the Tech Timid," which helps tech-averse entrepreneurs boost their confidence and proficiency, includes QR codes and extra resources, turning her book into an effective lead magnet. 📖 Lisa provides insights on authentic presentations, discussing her book, "Presenting for Insights for Speakers on Ditching Perfection and Creating Connection," aimed at helping leaders create engaging and genuine connections with their audiences. 📖 Both guests challenge the conventional metrics of bestseller status, emphasizing the importance of genuine impact, reader reviews, and sustained engagement over manipulating sales figures. Links for Lisa Braithwaite Lisa Braithwaite on LinkedIn and Instagram. www.coachlisab.com/everything “Presenting for Humans: Insights for Speakers on Ditching Perfection and Creating Connection”  Links for Sue Wilhite Sue Wilhite on LinkedIn, Instagram, and YouTube. www.suewilhite.com - diference  “Tech Tips for the Tech-Timid”  Books mentioned in this episode: “Blog2Book: Repurposing Content to Discover the Book You've Already Written” by Cathy Fyock Other Resources Listen to my episode with Cathy Fyock. Learn more about Leadpages. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
Think writing a book will make you rich overnight? Think again. The path from penning a manuscript to becoming a successful author is filled with challenges and surprises (some fantastic and some not so much). Join us today as we explore the realities of being a business author. I met these talented authors through a Kindle Cross-Promotion campaign I organized with dozens of discounted business books for as low as 99 cents. Are you a business author? Sign up for a future campaign at www.BizKindlePromo.com. Today’s discussion will delve into the experience of being a business author and the benefits of publishing a business book. Let's hear from our amazing panelists and get their insights! With me today are three authors: Morag Barrett wrote “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!),” which has received ten awards, including the 2023 Literary Titan Book Award. Rhodes Perry wrote “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization,” which offers practical strategies and tools for creating a more inclusive and supportive workplace. It emphasizes the importance of fostering a sense of belonging and provides actionable steps for organizations to implement inclusive practices. Stacey Larsen wrote “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People Leader.” This book offers a transformative approach to leadership. Drawing parallels between leadership and dancing, it guides leaders to find their unique rhythm, reducing burnout and fostering authenticity in their leadership style.  Please join me in welcoming Morag, Rhodes, and Stacey.  In this episode, we discuss: 📝 Importance of Reviews: Book reviews are not just validation; they're an author's "love language" and a powerful marketing tool. Stacey shared her successful email campaign, interactive sessions, and the close ratio of star ratings to written reviews on Amazon. Robbie shared how he worked with Stacey to collect pre-publication reviews from her launch team, including an email nurture campaign and step-by-step guidance for posting reviews on Amazon. Rhodes emphasized the importance of knowing the purpose and audience for your book. His approach to integrating books with broader business goals is pure genius! Morag's book advisory board and early copy strategy highlight the importance of a structured, collaborative approach to book launches. Links for Morag Barett Morag Barett on LinkedIn, Instagram, and YouTube. www.skyeteam.com “You, Me, We: Why We All Need a Friend at Work (and How to Show Up As One!)”  “Cultivate: The Power of Winning Relationships”  “The Future-Proof Workplace: Six Strategies to Accelerate Talent Development, Reshape Your Culture, and Succeed with Purpose”  Links for Rhodes Perry Rhodes Perry on LinkedIn, Instagram, and YouTube. www.RhodesPerry.com Imagine Belonging at Work podcast The Out Entrepreneur podcast “Belonging At Work: Everyday Actions You Can Take to Cultivate an Inclusive Organization” Links for Stacey Larsen Stacey Larsen on LinkedIn. www.AuthenticEdge.com “Reframing The Leadership Dance: The Secret to Finding Your Rhythm as a People  Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to interview one of our Biz Book Publishing Hub's Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest is a powerhouse in publishing and marketing, known for her ability to transform ideas into best-selling books and compelling brand stories. A writer whose stories emanate from market research, she’s “part word nerd and part data junkie.” With decades of experience as a professional writer, market researcher, marketing strategist, higher-education expert, book author, keynote speaker, executive coach, and owner of a collaborative publishing company, she brings a unique blend of expertise to every project she undertakes.   She is a trusted guide who works with authors of business books, memoirs, and creative nonfiction, helping those authors navigate the complexities of writing and publishing with integrity and insight. Her passion for storytelling extends “beyond books” to all forms of marketing and communications; she works with world-class organizations to craft memorable brand narratives that resonate with customers and drive results to the bottom line. As the President and Founder of Silver Tree Communications, she gathers and leverages data-driven insights to help businesses achieve profitable growth and stay ahead of market trends.   A prolific author, she has written three successful books — the first, a poetry collection emanating from her early career as a college English professor; the second, entitled "Think Like a Marketer," which debuted in the top 1% of all business marketing books on Amazon; and the third, entitled “Commencement,” which has positioned her as one of the most sought-after experts on the future of higher education. Her work has been featured in prestigious outlets like Forbes, NPR, CBS, NBC, Business Insider, the Chronicle of Higher Education, CEO World magazine, and Harvard Business Review. She recently spoke at SXSW EDU, one of the most prestigious speaking venues in the world.   Her dedication to clients is unwavering. She helps produce high-quality books and empowers others to confidently share their stories and insights with the world. Today, she is here to share some wisdom on the intricacies of publishing and how to leverage marketing strategies for long-term success. Please join me in welcoming Kate Colbert. In this episode, we discuss: 💼 Expert Insights: She shares success stories of authors who gained speaking opportunities and business inquiries post-publication, using strategic marketing techniques. 🛡️ Avoiding Pitfalls: Kate warns against predatory publishing practices and emphasizes working with reputable partners to ensure a successful and stress-free publishing journey. 📈 Broad Distribution: Emphasizing bulk sales and accessibility, Kate and Robbie discuss distributing books beyond Amazon to platforms like Apple Books, Nook, Kobo, etc. Listen in to understand how strategic marketing, proper distribution, and speaking opportunities can elevate your authorship journey! 🌟📚🌐 Links  Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Other Resources Listen to my episode with Dorie Clark. Learn more about South by Southwest (SXSW). Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Check out the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Learn more about your ad choices. Visit megaphone.fm/adchoices
Writing a book can be a lonely experience, but it doesn’t have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It’s the latest you should start marketing your business book. I’ve created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors.  This free resource is available at www.BizBookPublishingHub.com, which is also where you’ll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She’s also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She’s an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients”   Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
As any author will tell you, there are so many unknowns when writing, publishing, and marketing your first business book. You should be very proud if you manage to get a book out of your head and into a format that can be purchased.  Simply publishing is not really the goal though, right? That’s why I’m back with another author panel. Stay tuned for a frank conversation about the highs and lows of being a business author. All of these authors participated in one of my Kindle Cross-Promotion campaigns, during which business books are lowered to 99 cents. We all worked together to spread the word. Many books made it to the Top 10 in their categories, and 30% even hit #1 Best Seller. Today’s panel will dive into what it’s really like to be a business author and share some tips on how to make the journey easier. We’re here to learn from each other and find out how being part of a supportive author community can help. So, let’s hear from our amazing panelists and get some great insights into writing, publishing, and marketing your business book. Janice Litvin wrote “Banish Burnout Toolkit,” which offers practical strategies and tools for overcoming burnout and regaining balance in one's life. Michele Molitor co-wrote “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better,” which guides readers to celebrate their unique flaws and build self-esteem through self-acceptance. Yvonne Heimann wrote “Mastering the Basics of ClickUp: Get Up and Running in No Time” which offers a practical guide to using ClickUp for better time management and project organization. Please join me in welcoming Janice, Michele, and Yvonne. In this episode, we discuss: 🔍 The Power of Reviews: Discover how reviews from potential prospects and referral partners can significantly boost your business growth, going beyond just friends and family feedback. 📣 Effective Review Strategy: Learn the importance of strategically soliciting professional endorsements and providing specific prompts for reviewers to elevate the quality and impact of your book reviews. 🎤 Marketing & Engagement: Uncover different marketing techniques such as leveraging speaking engagements, planning a book relaunch, and aligning promotional campaigns with key events like Black Friday or Amazon Prime Day. Listen in to discover why this episode is an absolute must for anyone looking to use their business book as a tool for growth, visibility, and making meaningful connections! Links for Janice Litvin LinkedIn, Instagram, and YouTube. www.janicelitvin.com “Banish Burnout Toolkit”  Links for Michele Molitor LinkedIn, Instagram, and YouTube. www.michelemolitor.com “I Am Perfectly Flawsome: How Embracing Imperfection Makes Us Better” Links for Yvonne Heimann LinkedIn, Instagram, and YouTube. www.askyvi.com Boss Your Business podcast “Mastering the Basics of ClickUp: Get Up and Running in No Time” Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices
I’m pleased to be interviewing one of our Biz Book Publishing Hub Founding Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest embodies the role of a trusted advisor for creatives, entrepreneurs, and businesses alike. A strategic thinker who understands the power of relationships, she approaches each client holistically, recognizing that they are more than just their legal challenges. Her mission is to help individuals and companies protect their ideas, grow their brands, and, most importantly, thrive. With a passion for the arts and entertainment industry, she not only navigates the complexities of copyright and trademark law but also guides startups and businesses in expanding their ventures. Known for her ability to creatively solve problems, today’s guest brings a wealth of experience across multiple fields, including intellectual property and business law, always working to empower her clients to make smart, informed decisions. A frequent lecturer, author, and industry leader, she has earned numerous accolades for her expertise. Her work is centered on making sure clients are protected, well-positioned, and able to confidently move forward in their careers and creative endeavors. Today’s guest is here to share her insights on the intersection of law, business, and creativity, and how to approach legal matters with a focus on long-term success and genuine collaboration. Please join me in welcoming Elissa Hecker.  In this episode, we cover: Elissa explains why copyright registration is crucial for protecting your work. Discover how it empowers authors to sue for damages and enforce rights in federal court. Explore the differences between U.S. and European copyright laws, focusing on the contrast between economic rights and moral rights. Learn about the importance of non-disclosure agreements in protecting your ideas during collaborations and partnerships, along with practical advice on legal protections. Understand the financial dynamics of hybrid publishing, including various publishing services, and the importance of scrutinizing publisher agreements. Why listen? ✨ Understand your rights and protections as an author, from copyright registration to international law nuances. ✨ Gain practical advice on navigating collaborative projects safely. ✨ Learn the financial and contractual intricacies of hybrid publishing, ensuring you make informed decisions. ✨ Discover the importance of building supportive relationships within the publishing industry to achieve long-term success. Take advantage of this insightful conversation that ensures your journey as an author is protected and informed! Links LinkedIn www.eheckeresq.com Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport 50+ experts ready to help entrepreneurs become successful authors: www.BizBookPublishingHub.com Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Biz Book Publishing Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. Learn more about your ad choices. Visit megaphone.fm/adchoices
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