In this interview Derek Doepker and I discuss the integral role books play in expanding your reach, building your authority, and increasing your income through additional course sales plus the review from your book sales. In past episodes I've shared ...
Information products are dead. The road to riches depends on more than just simply creating a few videos and publishing them to an online learning system. Today's consumer is looking for more than just information. They are looking for an experience. T...
With so many online course hosting sites out there, and more popping up every day, it's no wonder you're overwhelmed and struggling to make a choice on where to publish your course. The point is you have to make a choice otherwise all your ideas and ha...
In this episode we talk Udemy v Premium courses, platforms, promotional material, marketing channels and so much more. There is plenty of opportunity to build a profitable and rewarding online course business. Today we look beyond the confines of Udemy...
Have you ever considered creating an online course but not sure where to start? Or maybe you've created an online course and having trouble choosing a platform or finding students. In this episode, I speak with Devin Slavin about the steps to creating...
Afraid to self-publish your online course for fear of not finding enough students? Discover how to build an army of affiliates ready and waiting to promote your course to their lists. One of the biggest obstacles standing between an online instructor ...
Udemy is not the be all and end all, nor is it the centre of the online education universe. In this episode I explain why there is plenty of room in the market for sensibly priced courses. Don't assume that Udemy is the first place everyone goes when t...
As an online course creator you basically have two options when it comes to publishing your course - join a low end marketplace model like Udemy and subject yourself to total disempowerment and pricing restrictions, or establish yourself as an authorit...
What role does copywriting play in the design and creation of online courses? We all know the importance of good copy when it comes to promoting and selling your courses, however copywriting should weave a thread through everything you do. In this int...
Turn your online course into a book. What a powerful marketing strategy. One that I see employed more and more often, and why not? It works! In this episode, I walk Scott through the simple steps involved in getting your video course transcribed for f...
If you're new to writing copy even getting started can be a daunting prospect. What do you say? How are you going to convince a person to click on a link or purchase your online course simply through the use of the written word? In this episode, I fol...
Avoid one of the biggest mistakes people make when they first start out creating their online course. Approaching course creation from a totally different angle will get your courses to market faster and increase sales. The market is changing, it's har...
In this episode, I help Scott Beebe break down the conceptual, logical view of his online course into emotionally based benefits for his students and share Ray Edwards' template for a sales letter known as the P.A.S.T.O.R framework. We start the call ...
Scott Beebe shares his journey as we break down the veil of overwhelm, set a clear vision and logical action steps to effectively market his new online course. I don't know about you, but one of the problems I had to address early on was focus. I had ...
In this episode we're going to look at the importance of keywords in all stages of your online course development, we look at how pre-launch pages can play a valuable role in market research and we look at some of Mike Koenigs 2016 marketing prediction...
In the first episode for 2016 I'm going to cover some questions that I have received over the last couple of weeks relating to topic selection, online course navigation and course structure and organisation. Topic Selection Over the final few days of...
In this the final episode for the year we look at the five most popular episodes for 2015, where my massage marketing course is at and what's coming in early 2016. I would firstly like to thank all my guests who gave so freely of their time and expert...
In this episode, Phil Ebiner joins me to talk about how he successfully promotes his online courses on Udemy, Teachable and similar platforms. Phil currently earns between $15,000 and $20,000 a month in course sales so it's fair to say his methods are ...
In this episode, I talk about a major problem that all online course creators face, piracy. Unfortunately, there is little you can do to protect your hard work against this threat but there are a couple of things you can do to either deter theft or red...
In this episode, I talk about three of the most common challenges that people come across as they work towards creating and marketing their online course. This will be the first of a number of Podcasts on this topic. This episode touches on equipment ...