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Online Marketing Made Easy with Amy Porterfield
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Online Marketing Made Easy with Amy Porterfield

Author: Amy Porterfield

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How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
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You want people ready to buy when you launch your course, but how do you do that? This episode will explain exactly how to be intentional before your launch, so that your customers will be ready to buy when you are ready to sell. You need to start the relationship building early, because people buy from those that they know, like, and trust. I am going to share a powerful marketing strategy that you can use to seed the idea of your course before it is ever launched. You will be priming the pump in a transparent and authentic way that makes people hungry for what you have to offer. I’m going to give you three powerful tips that you can intentionally use to get your buyers ready and excited to buy from you when you launch. This mini lesson will give you actionable ways to talk about your course in a natural way that doesn’t sound salesy and gets people excited about what you are offering. [06:49] The best way to hit your goals during your launch is to be incredibly intentional before your launch. You want to position yourself as your audience's guide, so they recognize you as their go-to source. This priming period is all about how you show up for your audience. [10:33] Use stories about your journey or your students journey to seed your course. This will make the struggles more real and tangible. Think about your students and where were they, what did they struggle with, what held them back, and what helped them move forward. Understand the difference between a story and a testimonial and use both of them. [15:59] Talk about specific lessons, formulas, frameworks, or strategies that are in your course. I created a framework and then showed how it came to life with a step-by-step of a webinar that made me over three million dollars in one launch. Give names to your lessons and formulas. [20:03] Create exclusivity. You want your non-students to want to be part of your special insider community. Shout outs are a great way to share that you have something special. When people see you talking about it, they want to be part of it. Do it in a loving mindful way. [22:47] Don't be afraid to talk about your course multiple times in multiple ways. Weaving your product into the conversation naturally never sounds salesy. In order to make the seeding strategy work, you have to launch when you say you are going to launch.   This episode is brought to you by my Free Masterclass all about list building. One of the ways that you can be incredibly intentional when you aren’t launching is to build your email list every single day. The energy of your business is directly tied to the strength of your email list, and so that’s why you hear me talk about list building so much on my podcast, in my Facebook lives, and in my private Facebook groups and in all my courses. List building is essential to the growth of your online business. Get my Free List Building Masterclass. Links mentioned in this episode: Free List Building Masterclass EPISODE 261 How to Know When It’s Time to Go Back to the Drawing Board
I've been noticing a theme lately and it's the idea of less is more. I have been really busy this first quarter and am looking forward to a season where I can slow down. But to be honest, this scares my entrepreneurial brain. I associate slowing down with achieving less and making less money. In spite of this, I firmly believe in my core that I can do less and still make a huge impact and hit my big goals. My friend Kate Northrup is someone who did just that. She slowed down and discovered that her earning didn’t decrease. She even discovered that by listening to her body and noticing her seasons, she could get more done by doing less. She even wrote the book Doing Less. The book goes into detail on how to do less, create a bigger impact, make more money, and create space to do those things that matter. This episode is incredibly actionable, incredibly valuable, and you will learn a lot about yourself that you didn't know. [13:27] The 40 hour work week isn't evidence-based and it's not results-based. A 55 hour work week leads to a 33% increased risk in stroke and a 13% increase in risk of coronary disease. A 49 hour week is associated with poor mental health. There is a diminishing rate of return on hours put in. [15:59] Men have a cyclical experience of energy based on their hormones every 24 hours. Women have a cyclical experience of energy based on their hormones every 28 days. Productivity and time management systems assume our lives are based on a 24-hour cycle. We both have the ability to get just as much done, but in slightly different ways. The four phases line up with the energy of the seasons. [21:33] Very few people can be in a state of high concentration for more than 4 or 5 hours a day. Multiple things at the same time makes us miss things and make mistakes. Get clear on your goals. Set a timer for every hour and write down what you were doing. Then ask if they are connected to your result. [34:03] How to map out which tasks should be done and when. Ask yourself how much energy you have as you plan your week and then have 5% to 10% of your activities based on your energy and then get done what you need to get done. Listen to your body and things will work in alignment. Our bodies are our source of energy and creativity. [39:43] Simplify. Ask if things are in flow or in friction. Simplify wherever there is friction. Learn how to get results with the least amount of steps. Find what works for you. [45:37] To do lists can be overwhelming. Make a weekly list instead of a daily list. This gives you grace and space to make things happen. Ask if it NEEDS to be done. Does it need to be done by ME? Does it need to be done NOW? This episode is brought to you by LinkedIn: LinkedIn is the perfect platform to market your business. Marketing your business is all about reaching the right audience at the right time and connecting with them when your message resonates the most. So, if you want to target your customers where they're engaging everyday and when they're ready to make a decision, I want you to consider LinkedIn. In fact, four out of five customers who are on LinkedIn are decision makers at their companies. You can see some incredible traction with your LinkedIn ads. If you want to redeem a free $100 dollar LinkedIn ad credit and launch your first campaign on LinkedIn go to LinkedIn.com/Amy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Have you ever thought about adding a membership site to your business model? How does the idea of recurring revenue in your business sound? Revenue coming in every single month, rain or shine, launch or no launch… Sounds good to me!   Many of my students are course creators and the idea of adding a membership site on the backend of their course as a way for their customers to continue working with them really does seem to be the next right step in their business. My students aren’t the only ones getting on the membership site train...In fact, I’m in the process of adding a membership site to my own business and what I’ve learned over the past year about the power of combining memberships and courses is nothing short of revolutionary. If you tuned in last week, I spoke with the membership site guru himself, Stu McLaren, and we went through the 10 most burning questions about membership sites and boy have we heard from a lot of you of how helpful that episode was and how it has inspired many of you to take that next step. Well, you know I love a good story, so I wanted to hear from some course creators who added a membership site to their business mix. I wanted to hear the good, the bad and the ugly, straight from their mouths, so I jumped on Facebook Live this week and interviewed three people who’ve added a membership site on the backend of their course as a way for their customers to continue working with them and to be able to receive the post-course support that is so important to their continued success. You’re going to love hearing from these three rockstar entrepreneurs and believe me, they have the results to prove that memberships and courses go together like peanut butter and jelly. So let me tell you a little bit about each of my guests. They’re in completely different industries but they all have one thing in common…they have successfully combined their courses with memberships.   Listen to your students when they tell you they want more of you... Jamie Swanson is a busy mama of six who teaches other photographers how to work with entrepreneurs and influencers who need a steady stream of images to grow their personal brand. Her course teaches photographers how to pivot their business from whatever type of photography they’ve been doing before, maybe family portraits, weddings, etc.) to this new hot market for personal brand photography. After finishing Jamie’s course, her students were constantly asking how they could continue working with her. She knew a membership site would serve them best. Listen in as Jamie shares her biggest fears about opening up a membership site (hello, content treadmill!), how she’s embraced a simple model that her students love and her whopping conversion rate when she opened up her membership site to her existing students.     Think your course is too niched for a membership site? Think again! Jesse Mencia teaches hand-lettering to Spanish speaking women, as well as how they can turn their hobby of hand-lettering into a business by selling their beautiful products. Jesse started with a six-week course, but quickly saw the need for continued support after her students finished up her course. Once again, her students wanted more and they were willing to pay. Listen in as Jesse shares her inspiring story.       From rock solid copywriting foundation to confident business building... Belinda is a copywriter who teaches aspiring copywriters how to gain confidence in working with clients, hone their craft and build thriving copywriting businesses. Now, listen carefully because we’ve got a theme going on here...Belinda’s students, like both Jamie and Jesse, told her they wanted more from her. When they gained confidence in their copywriting from her course, the next right step was to learn how to build and scale their businesses, and that’s where her membership site came in. Listen in as Belinda shares how she runs her membership site and how she’s adding some new promotional strategies to the mix. Each of these ladies has had great success and they all golden insights to share, such as… How to batch 10 weeks of content in one four hour block How to share your membership with your course students How a membership site helps your best students to get greater results If you’re curious about how you can combine a membership with your course, you won’t want to miss this episode!And if you want more of the secrets that have helped these ladies succeed, you’ll want to sign up for my dear friend Stu McLaren’s FREE workshop, Recurring Revolution. Sign up here!
So many of you have asked me questions about setting up a membership site so you could serve your audience in a bigger and deeper way. Well, I thought I better bring in someone who knows membership sites in and out, and directly ask him your burning questions, all about membership sites. I like to call Stu McLaren the Membership Man. He is, hands down, the go-to source for all things membership.      In 2008, Stu knew something had to give. He was burning the candle at both ends providing one-on-one services to clients. While his business would be seen as successful by most because the money was there, he was trading time for dollars and this was not the answer to where he saw his future. Especially one with kids in it, like he and his wife were hoping for.    Long story short, Stu decided he needed a new business model to take what he was already doing and share it in a more leveraged way -- a model that included recurring revenue. Upon the suggestion from a friend and business mentor, he started a membership site. Not only did he create a membership site for himself, but he saw a need for a tool for implementing a membership site, so he set out and created one. Throughout his time working with the 70,000 clients who flocked to use WishList Member, the membership software platform Stu created, he learned a lot about what worked and what didn’t when it came to creating a membership site and he joined me on my podcast today to share all of that wisdom. Here’s a snapshot of what we covered in our chat where I asked him the 10 most burning questions that you, my listener, asked: We covered… The difference between a membership site and a course What kind of content you need to have inside your course How to manage the content creation process Pricing your membership site Launch strategies and options for membership sites Having your course as a prerequisite for you membership site Launching with webinars Incentivizing members to join Bottom line, almost any business can benefit from having some type of membership site. And it doesn’t have to be a lot of work to invite members in, or to create content every month. The beauty of a membership site is that you get to leverage your knowledge with the content you provide and the recurring revenue that a membership will bring to your business.   Here are some of the highlights from this episode: [8:23] Question #1…  the main difference between a membership site and a course [22:04] The Four Primary Pieces of Content you need for your membership site every month [26:40] You Don’t Have to Do It Alone - What Inspired John Gallagher, founder of HerbMentor to facilitate a tribe of experts. The content does not have to fall on your shoulders. [28:39] How to decide what content to release and when to your new members (and how to simplify) [31:49] Pricing your membership site and the important distinctions between offering membership first or your course first [37:09] What you MUST know about pricing your membership site [40:22] Open or closed launching, and how Jennifer Allwood scaled her membership site from 700 members in three years to 1,200 new members in 5 DAYS [47:12] The secret to the ONE and only ad that made Stu buy (and how you can apply it to your membership site) [51:37] How Nicholas Wilton recruited 180 members from a single webinar before he had even created his membership site [57:48] Paint Store Owners, Fitness Experts, Dog Trainers, and other surprising examples of membership site founders [1:00] The misconceptions you don’t need to buy into Stu brought so many great insights ton how to make a membership site work for you. This was truly one of my favorite episodes of the podcast. And there’s so much more where that came from! If you’re wondering whether a membership site can work for you, or wanting to know how to grow your existing site, I highly encourage you to join Stu’s free workshop by visiting amyporterfield.com/stu. Join us both and listen to the episode now! This episode is brought to you by Tribe. Join the free TRIBE Workshop today and learn how to Turn What You Already Know, Love, And Do Into A Successful Membership Business. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
One of the best ways to sell your product is to get out there and tell people about it. This isn’t always easy! After this episode, you’re going to be armed with strategies to confidently talk about your product like a pro. After an exhausting launch, I found myself mindlessly flipping through channels and stumbled upon an infomercial for Bye Bye Foundation with IT Cosmetics founder Jamie Lima. This is a woman who knows how to SELL her product to the tune of millions and millions of dollars. I noticed that Jamie talks about her product in a very specific way. The words she was using… the way she repeats herself… it was like magic! She was seamlessly talking about her product the way I’d like to talk about my own programs while on webinars and Facebook Lives. I began studying her work and really paying attention. I discovered that she has very specific strategies for talking about her product, so I broke those down for you in this episode. I also give you some tips and tricks to apply Jamie’s expert strategies when talkinb about your own products. Grab your free cheat sheet here! The Seven Secrets for Talking About Your Product Like a Pro: [06:51] Solidify your verbal tagline. A verbal tagline is something that you say over and over again. Create an inspirational or motivational tagline that talks about your product. [10:34] Tell what it is. You’ve got to be clear on exactly what it is you’re selling. It may seem obvious to you, but it may not be to your potential customer. You want to highlight what is most important about your product, program or service through the use of very concise phrases or words. [13:58] Tell what it's not. You just need one or two sentences of what your product is not. Find one or two things that you know your audience doesn't want because that allows you to then move into what it IS in an inspirational way. This contrast can be very powerful. [16:08] Tell why it's unique. There are likely multiple ways your product, program or service is unique, but it’s important to highlight ONE specific way it’s very unique to set you apart from your competition. [20:37] Identify a few core themes. Come up with verbal themes. Jamie uses the words “different” and “deserve” a lot as her theme words. A theme word I use when I talk about my programs is “doable”. It’s important to have some themes that are constant when talking about your product, program or service. [26:09] Future pace with an intentional one-liner. Future pacing by beginning a sentence with “Imagine…” will help your potential customer look at what’s possible, or what’s ahead for them. You want them to get excited and future pacing will help them to envision a better future for themselves if they purchase your product, program or service. [28:23] Choose testimonials that speak to all of the above. When getting testimonials from your customers, make sure to ask the right questions to get authentic answers that talk about your product in a way that mirrors how you talk about your product. I've created a cheat sheet that will walk you through these seven secrets in detail but will also prompt you to create each of these snippets on your own so that you have them when you go into your next promotion. Grab the cheat sheet here! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Jamie Lima IT Cosmetics Blue Ocean Strategy
As entrepreneurs, we’re driven by our passion and ideas. There is never a lack of projects and things that need to get done. Even worse, we often jump from one task to the next as we try to get caught up with our endless list. Does it seem like you never have enough time in the day to get the important stuff done? Are you frantically trying to whittle down that endless list? We all get caught up in this cycle. That’s why I’m so excited to have Michael Hyatt back on the show. Michael says: “It's almost impossible to accomplish anything significant when you're racing through an endless litany of tasks and emergencies. And yet, this is how many of us spend our days, our weeks, months, years, sometimes our entire lives.” Michael operated like this for years when he was an overworked and stressed executive at Thomas Nelson Publishers. Michael, now on the other side of this unsustainable and unhealthy work pattern, has cracked the code on a system of productivity and focus that is designed to help you avoid burnout in your business.   Michael was tired of working harder and accomplishing less. It’s FOCUS that drives our businesses and our personal lives. In this episode, Michael shares the principles from his new book Free to Focus: A Total Productivity System to Achieve More by Doing Less, so we can accomplish what matters.   The Free to Focus System: [07:34] Productivity is really about freedom. Freedom is a BIG reason people get into business. The book covers four freedoms: The freedom to focus. We need sustained focus and concentration. The freedom to be present. This is the freedom to be 100% present with whoever you are with. The freedom to be spontaneous, and the freedom to do nothing. [12:12] There are also three phases to Freedom to Focus. They are Stop, Cut, and Act. The first three chapters focus on Stop. First, you need to formulate a vision of a more productive future. Then evaluate the work you are doing using the freedom compass. And always rejuvenate and take time for self-care. Formulate, evaluate, and rejuvenate. [14:22] Using the Freedom Compass: True North is where passion and proficiency come together. South is the drudgery zone. Things your not passionate about or proficient in. East is the disinterest zone. Things you are good at but not passionate about. West is the distraction zone. Things you enjoy doing but aren’t good at. [18:11] Things on your freedom compass that you love and are good at are in your desire zone. This is where you should focus the bulk of your energy. Eliminate, automate, or delegate everything that's not in the desire zone. [30:41] Michael plays mythbuster to the objections that entrepreneurs have about delegation. Hiring a VA enables you to repurpose time for more valuable activities. [35:46] Act also has three steps. They are consolidate, designate, and activate. To consolidate avoid context switching and batch activities. [38:53] Designate is designing your year by identifying three goals for your quarter, week, and each day. Imagine how powerful your days would be if you accomplish three important things on a daily basis. [43:00] Activate is about managing the interruptions. Check in before going into a deep work session, so you won't be interrupted. Turn off notifications. Let technology serve you. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: MIchael Hyatt Lead to Win Thomas Nelson #101: How to Intentionally Design the Life You Want with Michael Hyatt Achieve Conference Warren Buffett The Power of a Positive No BELAY Priority VA Your Best Year Ever Full Focus Planner Jason Fried Digital Minimalism Freedom App Free to Focus: A Total Productivity System to Achieve More by Doing Less Girl, Stop Apologizing
Are you making it as easy as possible for your followers to buy from you? Is it possible to put out too much content? Many of us, myself included, struggle with thinking more is more when it comes to the products, services, and programs that we offer our potential customers. It may seem counterintuitive, but offering MORE can actually make people click away! Giving people too many options can cause decision fatigue and your potential customer will click away from your blog or video without signing up or purchasing from you. We’re living in an age with options everywhere. If it takes too much brain power for someone to decide on something, they're out. It's your job to make it as easy as possible for your followers to make a decision. Your audience will be much more apt to buy if you present them with less offers that are better quality, In this episode, I help you determine the fine line of less is more when it comes to content. Did you know that a person is less likely to buy if given too many choices? I’ve got a study to prove it to you. I’ll also help you understand why it’s important to have flow, and a clear beginning, middle, and end. Want to become a go-to guide in your field? I’ve got that covered, too. These three foolproof steps will help you narrow down the options that you present to your audience: Listen to your customers. Be intentional about hearing what your customers are asking for. If you listen closely, your audience will tell you exactly what they want. Carefully watch your audience's behavior. Where do conversions take place? Where can you narrow down your options? You cannot fear pivoting when necessary. Notice patterns and trends with your audience and do more of what’s working and cut out what’s not working. Your next clear step: Have a 15-minute brainstorming session and write down what you offer. Ask these questions. Does it feel like too much? Is it clear? Click here to listen now! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
“New customers are good, but existing customers are better.” - Casey Graham Did you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times! Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark is by not equally nurturing the EXISTING customers that they do have. On today’s podcast episode I talk to Casey Graham, founder of Gravy, the company that helps entrepreneurs and business owners (including myself) solve the problem of failed payments and credit card declines in their business. Why did I bring him on? Because he’s an incredibly smart and strategic business owner who knows how to create profitable businesses - he’s built several from the ground up and is a master at growing thriving teams that wow their customers on a daily basis. Casey says that f you were to increase keeping your existing customers who are paying you by 5%, you could increase your profits by 25-95%, depending on your type of business. That’s a game-changer, my friend!   As a business owner, you’ve got to develop a customer-centric business and this episode is going to give you a roadmap to do just that as Casey drills down on the 5 non-negotiables of setting up a stellar system of customer care (aka the forgotten funnel) in your business. Person - define who you are (the owner/leader of your organization) and who you are serving (your customers) People - how is your team (or you) set up to serve your customers? Process - how are you intentionally valuing your customers before you ask for more value? Product - what’s your product value ladder to continue to serve customers? Profit - what are you doing to reduce churn and close the back door?  You’re going to be able to walk away today with some simple strategies that you can incorporate into your business immediately that will literally change how your customers see you and most importantly how they feel about you on a daily basis. This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250K or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.   SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!  
What’s keeping you stuck? Are you in an unfulfilling 9-5 job that you’re dying to get out of? Maybe your side hustle is not progressing along fast enough. Is the business model you created just not feeling right? Or maybe you’ve been at it for a while and your revenue numbers just aren’t where you want them to be. No matter what it is, if you’re feeling stuck in any area of your business, that needs to stop and today’s episode is going to help.   We will explore the four areas that are likely keeping you stuck and my goal is for you to recognize what these areas are so you can formulate a plan to start moving forward in the direction you want to go. Following are the four areas I’ll discuss in this episode to keep you moving forward: Understanding what your safety blanket is and how it’s likely holding you back. Safe can be a good thing, but that’s not always the case in your business and I’ll explain why.   Which of your own expectations are holding you back? Setting expectations for yourself are good, but you’ve got to ground those expectations in goals and processes to get you to that goal. How to get clear on the systems that are necessary to get the results you want. I’ll share an excerpt from a book I’m reading now that has totally rocked my world when it comes to goal setting. I’ll walk you through the new mindset shift I’ve created that is going to help me to reach my impossible goal.   Why it’s important to fuel your brain by doing something different. Inspiration can come in many different packages, and expanding your horizons in what you read, listen to, and watch can get you right out of the creative rut you may be in. Are you ready to move past the feelings of being stuck or unfulfilled? Let’s do this!  Press play to listen in.   This episode is brought to you by my free masterclass, “The Ultimate List Building Catch-Up Plan. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm).   If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you.
Rachel Hollis is in the house!! Literally, she came to my house and we sat in my studio for this interview! I normally do my interviews via Skype or Zoom, so the in-person interview was both nerve-wracking and super fun! I think you’ll love listening to this episode. Rachel, who in case you aren’t familiar with, is a #1 New York Times best-selling author of Girl, Wash Your Face, she’s got a new book that’s now out, Girl, Stop Apologizing. She’s a motivational speaker, a top-rated podcast host -- and, oh yeah, she’s got four kids! This woman is a powerhouse and she brought her A-game today. During the interview, we talk about Rachel’s new book, Girl, Stop Apologizing. The book’s subtitle is A Shame-Free Plan for Embracing and Achieving Your Goals -- let me tell you, this book is super tactical when it comes to setting and achieving your goals, but the way Rachel delivers her message through her gift of story-telling, her wonderful sense of humor, and her no-nonsense belief that if you have a dream, you CAN make it happen. I just know this is going to be one of your favorite reads! Alright, I want you to pop those earbuds in and  listen right away, but if you want a sneak peek of what we talk about during the interview, here you go: I asked Rachel what she thinks about the minute she opens her eyes in the morning. I just loved her honesty: tired and anxious. She talks about the season she’s in right now and talks about how she gets herself moving and in a better state. We talk about being people pleasers and worrying about what people think about us. Rachel is very much in the public eye, so she’s got really great insight on this struggle that so many of us deal with. Rachel addresses two common excuses so many of us use (I hand-picked these two from the several she talks about in her book specifically for you, because I hear these same excuses from my audience all the time): “I don’t have enough time.” and “I’m not enough to succeed.”   We talk about the simple 5 to Thrive model that Rachel says has literally changed her personal and professional life. It’s so simple, yet so powerful! Rachel talks about why you MUST choose ONE dream to pursue in order to achieve the traction that is necessary to achieve your goals. She has the best analogy to explain why you shouldn’t be focusing your efforts on too many things at once.     Some people wonder how Rachel did it. They call her an “overnight success”. She debunks that myth right off the bat and drops some truth bombs in the process.   Rachel talks about how she built her following (she has over 1 million on Instagram alone!) by getting to know her Ideal Customer Avatar (ICA). She tells how this quote she heard over 10 years ago, “Follow the signs of life,” helped guide her in really getting to know her ICA and use that to monetize her business. You guys, there is so much value, inspiration and tactical advise to living the life that you dream of AND you deserve. Don’t wait another minute, click here to listen in to my interview with the one and only, Rachel Hollis! This episode is sponsored by my free masterclass, “The Ultimate List Building Catch-Up Plan”. My Proven 3-Stack System For Leveraging The Most Powerful, “What’s Working Now” List Building Strategies (without the stress, tech confusion, or crazy overwhelm). If you are struggling to get started with building your list OR if you are not attracting new subscribers to your list every single day, this is the free master class for you. LINKS: Girl, Wash Your Face, by Rachel Hollis (Physical Book) Girl, Wash Your Face, by Rachel Hollis (Audible version) Girl, Stop Apologizing, by Rachel Hollis (Physical Book) Girl, Stop Apologizing, By Rachel Hollis (Audible version) Blackberry Farm in Tennessee (where we took our girl’s trip) Entreleadership podcasr interview with Clate Mask Keith J. Cunningham website Made For More: Rachel’s movie on Amazon Prime Minted.com Follow Rachel on Instagram SUBSCRIBE & REVIEW IN ITUNES Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!  
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Comments (22)

Don Campbell

xoxo

Apr 30th
Reply

Angélica Olalde

Could you write down the tools you talked about?

Apr 25th
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Deb Schumacher

Fantastic episode.

Apr 16th
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Melissa Noakes

March 21 episode won't play - says source not available:(

Mar 27th
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sreemukhi kasinadhuni

Thank you so much Amy, everything you talk about is valuable for business development

Mar 25th
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Jordan Murray

lost me as a sub. Why direct your content that is good for both females AND males but only direct it towards women. This is common for female entrapanurs compared to male. Very limiting marketing strategy. ✌

Mar 14th
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Cristian Concha

truly encouraging. thanks a lot.

Feb 8th
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Elizabeth Collins

listening again immediately.

Jan 6th
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Violeta Marinova

Hi Amy, I am a newbie to you tribe, and I am so glad I've found you, you give tons of valuable advice and information to solopreneurs like myself. I'll try to be as brief as possible. My question is about personal fears and shame. I am ashamed of my thick eastern European accent, and even I think and dream in English, and I think people understand me 90%of the time, this is a fear I can hardly overcome. My new year resolution is to take an accent reduction classes, even it's going to take a lot of practice and repetition due to my age. I am a strong believer that if you have the desire to make something happen, you can do it, it's in our power. And I know it from our personal experience, coming to this country 20 yrs ago with no English, 2 small children and a green card, and start living the American dream in only 3 short years, what a burning desire and dedication can do for you! Let's get to the point, I am trying to convert my 15+ yrs service business online, and getting ready to launch my first program promo. Most of my funnels, sales pages, email sequence, etc. are ready but I have hard time to convince myself that talking in a front of camera will be a good idea. First, because I catch people's shock when I open my mouth for the first time, and second because I don't like my accent, and think people won't take me seriously. My question is and I really hope you'll be able to answer and give me you honest opinion: Do you think I am reasonable or it's my own excuse? Should I approach only audience that speak my mother tongue language ( not many people), or should I promote my program using only print media? Thank you so much for what you doing, and I'll see you on your Live Webinar. Warmest Regards, Violeta

Jan 3rd
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Deb Schumacher

Great episode!

Dec 20th
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haley bradley

I AM GO GRATEFUL FOR THIS PODCAST. This epesoide his me HARD and has me amped up! Sending this to ALL of my friends !!!

Dec 11th
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Meryl Fernandes

Absolutely loved this episode that I had to come back this week to listen to it again. There were many fantastic takeaways but my favourite was, "Conversational is the new Professional"...such an aha moment for me as I have previously listened to those that suggested the opposite. And, it was validating to hear Laura confirm my casual style was more natural...I love your podcasts Amy and listen to them on my daily commute and apply one thing immediately. After listening to this episode, I will be reviewing my personal blog on insta and applying POV (Point of View) from the 5 P's...

Dec 10th
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Lanell Mantey

best podcast ever!

Nov 29th
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Don Campbell

Lanell Mantey mdy

May 1st
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Kat Simpson

This guest's comments about budgeting sounds like Dave Ramsey.

Oct 16th
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Ian Stanley-Maddocks

Awesome. Love the way Rick shifted his thought processes to grow his business and revenue.

Sep 25th
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Cyberdeth

This is a great podcast. As an solo entrepreneur I find value through learning how to market my products and services. Awesome. Keep up the good work Amy.

Sep 23rd
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Clive Raynor

P.S lol. Oh Amy, I'm always listening to your casts as I walk into town or to work. As always, this is quality content. Love it.

Sep 20th
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Clive Raynor

Thank you Amy. As I write, I want you to know, that I AM LISTENING. I love you and what you're doing. Simple, actionable and you give me so much that I want to give you back something. If ever you came to the UK, HI from the UK by the way, you'd be so very welcome and I'd love to be the first to interview YOU. It would frighten the shit out of me , but I'd love to get into a constructive but really cool info packed conversation with you. Though girl, I think you're doing that very well all by yourself right now.. Love you Amy Thanks for being so inspiring.

Sep 15th
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Clive Raynor

what's 'swipe up '? I don't understand all this geekonography .

Jul 14th
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Cristian Concha

Amazing chapter Amy. Thanks a lot for sharing this.

Jul 6th
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