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Online Marketing Made Easy with Amy Porterfield
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Online Marketing Made Easy with Amy Porterfield

Author: Amy Porterfield

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Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That’s exactly what you’ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.
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Are you ready to boost your sales and crack the code on customer conversions?  Ask any copywriter about sales pages and they’ll tell you: it takes a lot of tinkering to crack the sales conversion code. That said, after our last Digital Course Academy launch -- I think we might have actually done it and I’m spilling all the beans about it. In this podcast episode, you’ll learn exactly what widgets we used and strategies we implemented to keep eyes on the DCA sales page for over 5 minutes. That’s a lifetime when it comes to viewer stats. It also means that the sales page is working wonders when it comes to keeping leads engaged. As an online business owner, I want you to have knowledge about the little things that made a big difference in our latest launch conversions (so you can use them too!) -- things like: A customizable widget that helps potential students, customers, and clients get all of their burning questions answered face to face The one section every sales page needs to help customers feel confident about their purchase (one of my favs!) How video can keep your customers engaged right from the very top of the page and what to include so they can’t help but keep watching, reading, and clicking those buy buttons I also tell you the #1 simple to implement and most engaging part of the page that you don’t want to miss. Stick around until the end of the episode for that one! Here’s a glance at this episode... [04:09] We used VideoAsk which is a widget which allows you to have face-to-face video conversations with your customers and ended up with a 33% conversion rate. [08:34] Testimonials was another enticing section. We had three or four on the page and then offered the option of looking through an entire database of customer testimonials broken up by category. [11:39] There was also a sizzle reel at the top of the sales page. This is a short video mashup of audio, video and images that promote your offer, and something you can make on your own! [14:08] Our chat feature was hot on our sales page. This is the little chat bubble that pops up and offers a live chat, which will guarantee higher engagement.  20:28] Track your metrics. It's the only way to know if all of your sales page efforts are working. Google analytics allows me to see trends. We know if we are growing, improving, and how to pivot.  [22:13] Action steps: Decide which of the above mentioned methods you are going to use and start planning things out. Decide during this week and start scheduling each one. Create a plan for one or two of these strategies and start chipping away at it. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Get ready to tackle the creativity time crunch and discover the little known framework that I use in my business to produce content.  Let’s be honest: social media, podcasts, newsletters, sales pages and everything else you need to run your business can take a ton of time out of an already busy day.  Just when you think you’re caught up, your content calendar sends a reminder and you’re back at it again.  Sometimes it may feel like you’re always “behind” in your business. You’re in good company -- many entrepreneurs just like you are in the same boat. That’s why in this podcast episode, I tackle the content time crunch so you can start speeding up the production process and start standing out online. Not only will you get some behind-the-scenes sneak peeks on how we write podcast episodes, social media and more but you’ll also get the inside scoop on: How this framework can be used for anything you’re creating so it’s compelling and creates flow and clarity Ways you might be missing out on consistency and a simple fix to help across all channels Getting past the dreaded writer’s block so you produce assets more quickly (and so it doesn’t take all day) Get ready to move past that day long content creation process and get into a flow state instead -- this episode is waiting for you.  Here’s a glance at this episode... [04:07] Start with the what. This is an overview of the main point or outcome you want your students to achieve.  [06:17] Next, is the why. Explain why this content is important and why it matters to your audience. Build your case for the importance of what you're sharing.  [07:44] Move on to the how. This is a step-by-step on how your audience can apply what you're teaching to their own lives. You're providing them with a road map that leads with a clear intentional flow from start to finish. [10:46] After that, focus on the proof. Show how you apply the how in your own business. These are real time examples or success stories from your customers. [15:32] Action steps: Write out this framework and look at your content and see where you're using the steps. Then start with one piece of content and apply this framework! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
If you’ve ever thought about how it might look to work less days in your business, check out the experiment my team and I are in the middle of testing. When I first pitched the shorter work week idea to my leadership team, well… I was met with crickets. The idea of the work week happening only Monday through Thursday felt a bit unattainable. And while I was really excited about the idea myself, I know the team’s concerns were valid and so we agreed to try it for 90 days as an experiment.  Right now we’re 60 days in, and have uncovered some really interesting stuff that I wanted to share with you.  Since I’m a big believer in going first and showing what’s possible for you, it’s my hope that this episode helps show you what you need to know about the 4-day work week process -- especially if you’ve been thinking about ways to add more time back into your week.  You’ll also learn more about: WHY a shorter week was something I wanted to implement and how our team why might spark some ideas for you Processes to set into place when it comes to your team, communication, and what the new work week looks like The different categories to create plans for as you look at your day-to-day systems and expectations The 3 MUST ASK questions you need to answer before making the leap and how they’ll help you determine if this is for you If reading those highlights pulls at your imagination strings and gets you thinking about your own work schedule -- grab your notebook and pen -- because this is definitely a note taking episode. Here’s a glance at this episode... [02:21] Learn some of the reasons why my team and I have decided to test out doing a 4-day work week.  [06:36] Read the book Shorter: Work Better, Smarter, and Less Here's How. [11:38] Get clear with your team, if you have one, how you want to organize and go about preparing for the 4day work week. What are concerns that come up and how can you troubleshoot them?   [15:05] Sit down and discuss any issues that may come up, and create a guideline document to help guide your team.  [19:44] Find out the tools we use to make our 4-day work week efficient and possible.  [22:33] Set a date and time to meet with your team to see how the experiment is working and how you can improve or pivot. [36:59] Action Steps: How will this professionally benefit you? How will this personally benefit you? What will it mean if you don't move to a four-day work week? Get clear on these answers, start with step one, and read the book Shorter. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
It’s never too late to hit send and connect with your subscribers again. If your email list has been on your mind (maybe a little more time has passed than you’d like to admit since you’ve last landed in their inbox) and you know it’s time to hit ‘send’ but you’re afraid that you’ll be met with crickets and unsubscribes -- today’s episode is just what you need to gain back your confidence. Here’s the thing, when it comes to engaging with your email list after a long absence, there are a few simple things you can put into place to make a seamless re-entry. But first, I have to tell you: you’re not alone. Life happens and sometimes we have to hit pause on our regular systems and processes. I get soooo many questions about this topic -- so, it’s time we talk about it.  In today’s episode, I’m going to walk you through how to organize and put together a re-engagement campaign, including how many emails to send, how far apart, and what to include in each email. You’ll also learn everything you need to know to successfully hit send with confidence and: Know exactly what to say so your audience feels supported and seen Have a plan on how many emails you need to send and help them remember why they signed up in the first place Create a free gift that they need so badly they’ll be thanking you a million times over in their replies Craft a plan to write emails they look forward to opening week in and week out It’s time to make a plan because your subscribers are waiting for you. If you’re ready to get back on track and into the hearts and inboxes of your audience, click below to get started. Here’s a glance at this episode... [03:31] It's easier to reignite an old list than it is to start from scratch. In fact, getting a new customer can cost five times more than re-engaging with an old customer. [06:10] If you’ve taken some time away from your email list, it’s time to create a re-engagement campaign.  [07:40] Email #1: Reintroduce yourself, but then make it all about how you are serving your audience.  [12:07] Email #2: Continue to nurture your list and show them how you're going to help them achieve their goal and desire, and why you're the person to do so.  [14:37] Email #3: Ask what they need and ask them to reply directly to your email. This shows you care and are committed to serving them.  [16:01] Rules: Make sure your subject lines stand out. Commit to showing up consistently. Set time aside and batch your email content. [21:02] Give it at least 60 days before you begin to sell. This is all part of the know, like, and trust equation. [21:53] Action steps: Within the next week sit down and write out your re-engagement campaign. Then give yourself at least a week to write out the emails, and finally send them. Enjoy the process! Rate, Review, & Follow on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not following, there’s a good chance you’ll miss out. Follow now!
The dream of setting your digital course on autopilot and letting it roll (with minimal effort) is a popular one for most entrepreneurs. This is why I’m sharing the success roadmap for scaling I use so you can plan your strategy successfully. And while I do believe going evergreen at the right time can be a beneficial way to grow your business, I'm also a firm believer that becoming an expert at live launching first is a must. On this week’s podcast episode, I’m not only talking about the benefits of evergreen, I’m walking you through ways that live launches can prepare you for creating an evergreen product. You’ll also see how I (and some of my students) have done it in the past.  Having a clear direction in the process of going evergreen is the fastest way to help you on your journey and when you listen to this episode, you’ll learn: The core values you must know before even thinking about getting started Platforms you’ll want as your best friends so the funnel runs without a hitch What must-have content should be created as you think about launching   How timing and LIVE launching plays into creating your evergreen experience Plus, when you listen, you’ll have access to a FREE resource you can use as you get started and take action on the path to evergreen products. Join me as I walk you through the step-by-step plan to help get you ready to generate income that feels effortless.  Here’s a preview of the episode:  [04:44] Do at least two or three live launches before you go evergreen. Live launching makes you more nimble and a better marketer. [09:34] Platforms you'll need to go evergreen. ConvertKit - for emails and creating landing pages. Demio - for webinars. Deadline Funnel allows you to create smart links with individual automated campaigns.  [13:01] Marketing content you need includes: a webinar-registration page, sales page, email campaign to guide and nurture, and a re-play email. [18:01] Create urgency by using Deadline Funnels and irresistible bonuses.  [20:01] Nicole Calloway Rankins went evergreen after two live launches and heard crickets. She went back and did a few more live launches and then launched an evergreen course that generates revenue every single month. [21:41] Christina Galbato has two evergreen courses that have made over one million dollars in the past year. She says to make sure your live launch, webinar opt-in rate, show-up rate, sales conversions, and post-webinar email-open rate are all solid before moving on to evergreen. [23:33] Action steps: Live launch until you see consistent results. Update your live launching marketing material. Start setting up your platforms. Pay close attention to your show up and conversion rates. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Content creation, visibility in your business, and how life will steer you in the right direction (whether you’re ready for it or not!) New York Times Best-selling author, award-winning blogger, and “professional troublemaker,” Luvvie Ajayi Jones is here and she’s ready to help you take action on your big dreams, move through the fear that’s holding you back, and use your voice to support your audience. I loved my interview with Luvvie, and I know you will too. We chat about... How her skydiving experience helped her become comfortable with being uncomfortable Why content creation and getting noticed online looks different than you think  The reason getting a “D” in college was the sign she needed to say goodbye to her dream of becoming a doctor and start a blog instead There are so many "a-ha", "WOW", and jaw-dropping moments in this episode, I wish I could name them all... you’ll just have to join us over on the podcast to find out what they are. Sometimes a conversation just takes on a life of its own and reveals a lot of wisdom. I know when Luvvie says, “When you serve people, you will be seen by the people you need to serve,” you’ll want to stop multi-tasking and make sure you’re listening to the conversation that follows. You’re in for a real treat, friend! Listen in to get inspired, excited, and driven to take action with Luvvie’s step-by-step guidance. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Creating automation in your business can help you streamline your tasks and save time every single day. Whether you’re a business owner just starting out or a seasoned entrepreneur, building automation systems in your business is key to helping you delegate and create processes that will help you succeed.  The bonus? When you create automation in your business you’ll also have the flexibility in your schedule you’ve always dreamed of.  I know, I know, you might be thinking, “But Amy -- this sounds too good to be true!” And while it may seem like a miracle for your business, I can assure you that with just a little patience and follow through with the step-by-step process I give you, automation will be yours!  In this episode you’re about to learn my favorite tips and tools to create: Auto-responders in your emails for all the FAQs that land in your inbox Seamless scheduling systems (no more headaches!)  Social media content creation so you can batch and post with ease Standard operating procedures -- every job now has a “how to do this” list A process for hiring a Virtual Assistant to provide ongoing help   Plus, just to make things interesting, I have a fun accountability challenge at the end and I want to make sure I’m cheering you on as you implement your automation so you can spend more time on all the things you love! Here’s a preview of the episode:  [04:18] Automation saves you time, money, and precious energy. It eliminates human error and allows you, and your team to focus on the big picture.  [05:41] Email automation. Only check your email once a day and set up an autoresponder for the other times.  [07:31] Create guided responses for common email questions that you get. You can still add a personal touch. You can use Boomerang to mark your email to go away and come back on another day. [09:33] Scheduling automation. Schedulicity is an online calendar that you can integrate with your calendar and create a personalized link with your availability. [10:59] Automating social media and weekly content. A social media automating tool will allow you to plan out your social media all at once.  [13:20] Managing emails from your community. ConvertKit is a good solution if you're just getting started.  [15:24] Standard operating procedures or SOPs. These documents will save you a lot of headaches down the road when you hire and scale your team.  [17:27] Compile tasks that can be passed off to a professional VA, even if it's just for a few hours a week. This will allow you to stay in your zone of genius. [18:35] Action steps: Decide on one automation step that you can set up within the next 7 days. Send me a DM and tell me about it!  
Are you ready to scale your business lightyears ahead with an online quiz? You’ll be so glad when you do.  This week, I have quiz building expert, Chanti Zak, on the show.  Chanti’s the perfect person to show you what to do next when it comes to creating your online quiz -- she’s SO good she’s even written quizzes for me! If you’re excited about this, get ready to dive in, my friend, because I believe a million percent that this episode is just what you need to get started. During our time together, Chanti walks us through everything you need to know about: How to select the PERFECT topic so your audience can’t wait to see their results How to layout your results so they are fun and informative  And how to get your quiz up and converting so you can start building your email list right away Chanti pulls out all the stops in this episode to help you fast track to hitting publish and turning your fans into email subscribers.  Psst… if you’re not sure what’s next once your audience gets their results, well, we talk about that, too. It’s my very last question for Chanti and I know you’ll love it.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
In this episode, she and I help you get clear on finances and the secrets to saving money, so you can run a successful (and lucrative) business.  If you’re anything like me you may have fallen for shiny object syndrome a time or two while running your business.  Raise your hand if you’ve found yourself buying courses or subscriptions that weren’t what you really needed to get your business off the ground... Yep. I’ve been there, too. Here’s the thing, knowing what financial investments to make when you’re running an online business can be confusing. And it can be easy to invest in a product, service, or tool you think you need but isn’t actually what you need at all. If you’re just starting out as a business owner or you’ve been at this for a while, figuring out your finances is an essential part of your journey.  This is why I have my peer, student, and financial expert, Jamie Trull on the show today.  During the episode, we dive into what it looks like to actually start a business from a financial standpoint.  Jamie’s a genius when it comes to helping business owners, like you, feel confident about their financials. I love having her on the show because she shows that you can absolutely handle the numbers side of your business and have some fun, too. In this episode you’ll get information to help you really understand: What financials should look like when you’re starting a business Where to invest in your business so the financial decisions you make align with your big goals Ways to save so you can grow quickly and strategically as you build your business  Plus we walk you through the tips you need to start paying yourself, prepare for taxes, and invest back into your business. Yes - you can absolutely do this --  and we are here to help.  Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
An online buyer’s experience that’s effectively mapped out from start to finish can help you create the entrepreneurial family of your dreams -- one where everyone feels seen, heard, and understood. Being intentional about crafting a clear journey for your business is key to cultivating a community and showing your audience that they matter and aren’t just another number or subscriber. In today’s podcast episode, I’ll teach you the four phases you need to consider when thinking about the journey of each of your loyal fans. Phases that include: Phase 1: Attraction Phase 2: Nurture Phase 3: Promotion Phase 4: Onboarding (don’t miss the one element in phase four you can’t skip but many entrepreneurs do!)  I’ll also show you how to put together your business pathway (or revitalize the pathway you already have) in order to keep your loyal fans on track through the entire time they’re with you on your business journey. Get ready to knock the socks off your customers and create a journey they can remember with today’s episode! 
Customer testimonials can help you grow your business online and expand your reach.  Your digital course and online business success will skyrocket when you have glowing testimonials to share with the world.  Are you interested in significantly increasing your sales, boosting your lead magnet sign-ups and email subscribers, or growing your audience exponentially? I have a feeling you’re saying, “Come on, Amy! Of course, I am!” Well my friend, listen up because I’m going to tell you one simple strategy that will help you do all of those things I mentioned.  Two words… glowing testimonials.  They are simply the bread and butter of your business, and today, I’m giving you my behind-the-scenes, step-by-step process for finding and gathering testimonials that will be so top-notch that they do the selling for you.  And yes, there is a process -- trust me! In this episode, you’ll learn… why testimonials are worth spending time collecting how to find them how to request them how to conduct an interview the proper way to format them to make sure they convert where to use them And because I love when I can gift you a step-by-step action-taking tool -- I’ve put together a free plug-&-play resource of the emails that we use to gather testimonials, along with the questions we ask in our testimonial interviews. Get it here. Here’s a preview of the episode:  [05:05] A well-written testimonial is the ultimate social proof for you and your business. It's important to build that know, like, and trust factor.  [10:33] Look for testimonials everywhere! In your posts, comments, and actively seek them in your Facebook group.  [15:33] You can collect testimonials from your one-on-one work about your strategies or your teaching style. And of course, from your digital course or project.  [22:20] Create one place in Dropbox for all of your testimonials. Have a testimonial shell, so that you can find them easily. [23:30] Use a specific formula for crafting your testimonial. Use what they gave you and do your best to finesse it. A three part testimonial should include the problem, the solution, and the results! Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
John Lee Dumas teaches his most successful online business strategies Get ready to take action and accomplish your entrepreneurial goals Success secrets? Out-of-the-box thinking? Business plans that work wonders?  Ok, friend, you know what that means. Today’s podcast guest is FIRE. I’m so excited to welcome John Lee Dumas back for his 4th appearance on the podcast. This episode is a must-listen, especially if your entrepreneurial and digital course goals include time and location freedom, financial independence, personal fulfillment… and more.  As an entrepreneur that has helped set the foundation for business success in the online marketplace and who has interviewed thousands of the world’s most successful entrepreneurs on his podcast, Entrepreneurs on Fire, John Lee Dumas is giving us his best secrets when it comes to: Building a content plan Diversifying your revenue streams Increasing traffic (um, YES PLEASE!)  Plus… John reveals his business success tips and his out-of-the-box thinking when it comes to creating a business plan that stands out from the crowd.  Are you ready? It’s time to take notes and take action.  Here is the episode highlight reel: [07:06] JLD shares his content production plan, which includes what he calls the “Zone of Fire.” [11:36] You don't have to do everything yourself. JLD shares how his team works to produce consistent and accurate content.  [15:28] JLD shares how he diversifies his revenue streams and how this has helped him scale his business.  [20:07] “Boring will put you out of business.” People want to be entertained, and JLD shares how to stand out and keep things exciting. [28:59] Be willing to do things that other people aren't willing to do. When you set your barrier super high your competition will end up being low. Rate, Review, & Subscribe on Apple Podcasts "I love Amy and Online Marketing Made Easy." <-- If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Here’s a glance at this episode... [03:58] Myth#1: Creating a digital course takes too much time. If you want to create a course, you're going to have to set aside some devoted time and effort. [07:18] Myth #2: You need a huge email list to sell a digital course. You can launch with a small list and still achieve success. It's about quality over quantity.  [09:09] Myth #3: You have to be a video or webinar expert. You don't have to be an expert to begin, my friend. You'll get more comfortable over time -- trust me! [11:38] Myth #4: You have to have everything figured out before you get started. Where will you be one year from now if you keep waiting? The longer you wait, the less likely you'll ever start. Just start somewhere! [14:00] Myth #5: It's really expensive to create and launch a digital course. You don't need to spend very much to do your first few launches. In fact, you can even sell your course before you create anything -- something I teach in Digital Course Academy! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Organic business growth can happen even when you’re juggling home-life responsibilities. Holy Cow, friend! Wait until you listen to this conversation with my student and 7-figure business owner, Maria Dior Duegaard Amdahl. I wanted to invite Maria to the show because I knew her entrepreneurial journey is one that will light a fire under your you-know-what and give you the exact steps you need to take action.   When Maria started her business she was juggling a lot -- her business plan, her family (she’s got three kiddos, a hubby, and a dog at home!), and building her online community. As a successful health coach working 1:1 with entrepreneurs, it didn’t take Maria long to realize that she was trading time for dollars and needed to pivot to a different path. (And quickly!)  In this episode, Maria takes us along on her journey from trading time for dollars to running a $3 million dollar business.  And as you listen to our conversation, I know you’ll see that she’s no different from you. Her success can be your success, sweet friend.  Plus you’ll get the insiders scoop into: Maria’s best strategies for accomplishing ALL of your business goals… (even when you have minimal time) The tangible action items Maria uses for growing an online community organically How to pick yourself back up after failing and keep moving forward  Here’s what I love about this interview the most... Maria gives you action items you can start implementing today and she doesn’t hold back!  If you’re ready to build, grow, and scale your online business and still have enough time to make dinner at the end of the day, this episode is for you. Here is your highlight guide to this episode: [03:21] Maria shares her story of running a fitness studio for pregnant women and how transitioning to an online business allowed her to scale and reach $3 million in revenue. [10:38] Maria created a system to be very mindful of how she spends her time -- she shares more about this in the freebie for this episode! [15:53] She shares about her webinar show up rate of 58 percent with a 48 percent conversion rate and how she made this happen.  [22:11] Maria's secret is being herself and allowing herself the time to take the steps she needs to take while still being human flaws and all.  [27:12] Don't fall into the habit of thinking you have to learn everything before you take action, Maria shares how to do this. Grab your free resource from today’s episode! Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
In this very special bonus podcast episode, my friend Salome Schillack, and I are talking about how Facebook (and Instagram) are making changes to their ability to target some iOS users. (If you’ve got an Apple product, that’s you!) The result? This presents a little hiccup for entrepreneurs wanting to use their ad platform to track customers and conversions. And while this does make things a little more challenging, all is not lost. There are ways to navigate the changes and minimize how it disrupts your ad campaigns.  If you’re using Facebook ads to launch bigger, scale faster, and grow your audience online, this episode is one you want to listen to immediately. Join me and Salome, as we talk about these changes, how to work with them to create successful ads, and what next steps you need to take to continue seeing results from the ads you’re running.
Are you ready for your brand to be widely known?  Learn how to turn your expertise into a digital course with Azhelle Wade.  I love bragging about my students. Honestly! The stuff they do always amazes me.  And what’s even more fun is that I know you like to hear their stories and strategies too.  So it’s a win-win when they’re a podcast guest!  I’m so excited to introduce you to my Digital Course Academy student, Azhelle Wade.  Azhelle is an amazing student of mine. She's an entrepreneur, President of The Toy Coach, and host of the podcast, Making It in The Toy Industry and knows a thing or two about the power of taking your expertise and turning it into a successful course. And if you’re wondering if you too can take your know-how and turn it into a passionate online business, you’re in luck! In this interview, Azhelle didn’t hold back from sharing her process and strategy that she used to get her expertise out into the world and kickstart her journey as an entrepreneur. In this episode we talked about: Making your expertise a successful business Creating a “known for” brand Azhelle’s  story about breaking through the glass ceiling of diversity in her industry The best advice she has on how to make the leap from corporate into entrepreneurship Her unique approach to a successful launch If you’re ready to learn how to make your expertise into a successful course - this episode is ready to help! Here’s a glance at this episode... [07:34] Fun fact: Savings will set you free. You may not need as much as you think you do. Look at places where you may be able to cut. [09:27] As a cancer survivor, health was one of Azhelle's fears. She ended up getting a new lease on life and a mindset shift. [13:52] Azhelle had a clear vision of who her ideal customer community was. She started asking what they needed to thrive. [18:57] Learn Azhelle’s launch tips and how she ended up making $11,000 over the next 48 hours.  [34:52] Know what your mission is for your brand and who you're going to help and why and how you're going to help them. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Are you ready to be your own boss and create a new online business?  Make the leap from your 9 to 5 and kick start your entrepreneurial journey!  Before I started my business, I would sit in my corporate cubicle and dream about creating a digital course and online business.  The problem was, I had no idea how to create a digital course. I also didn't have an email list, a social media following, or a roadmap to show me how to leave my cubicle behind and build an online business. Raise your hand if you can relate! If this sounds anything like you and you’re ready to make the leap from 9 to 5 cubicle to digital course entrepreneurship, I’m excited for you to hear all about it in this podcast episode. In it, I tell you all about what I’ve learned over the last 11 plus years of building a thriving digital course business -- stories and practices you can put into place today to save you the time and headaches that I experienced along the way. (Boy how I wish someone would have done the same for me early on.)  If you love a few behind-the-scenes stories of my early day hiccups, well then my friend, you’re in for a treat because I’m spilling the beans…. Just wait until you hear how getting yelled at on the tarmac at the airport changed my entrepreneurial journey.  Here’s a glance at this episode... [07:32] I left my corporate job and my first stop was working one-on-one doing social media for small businesses. I fell into the common trap of taking on too many clients. [08:35] For two years, I had a business I hated! [11:55] If you're in a similar situation, let go of a few clients but keep a few as well. Free up the time to create the business of your dreams.  [13:11] Prioritize tiger time. Commit to at least one full hour a week to work on the business you want to work on and nothing else.  [15:15] Start creating consistent content and share it with the world.  [17:53] Devote time to get comfortable on video. Video brings a whole new level of connection with your audience. [19:55] Fuel that big beautiful brain of yours. Becoming the go-to expert in your industry means that you never stop learning. [22:00] Find a mentor or two. Having a coach or mentor that you can meet with on a regular basis is a great way to remain accountable. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show here! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Here’s a glance at this episode... [04:07] #1: Adding a visual element like a PDF framework or guide! [09:01] #2: Invite guests to contribute. A guest can provide a different perspective and enhance your audience's experience.  [13:47] #3: Use templates. Create a resource that creates a quick win. I offer an upsell of slide deck templates.  [16:48] #4: Offer swipe files. Materials that you've used but have edited so your students can make it their own.  [20:55] #5: Give them more of you. (My personal favorite!) Your students want more of you! Schedule where you can show up for your students in advance. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Here’s a glance at this episode... [16:05] Jamie shares her secret to getting through years of rejection.  [26:16] Write down things that are inspiring and true about you and keep them in your magic toolbox. (I love this idea!)  [28:46] You're not here to compete with anybody else other than who you're born to become. (Let’s put that on repeat! [41:36] When you're an entrepreneur getting a “no” can definitely feel personal. Figure out how to keep it from being personal and trust the journey.  [48:30] “The failure is never being willing to actually hear who you're called to be and the truth of who you are.” - Jamie Kern Lima
Want to write weekly emails that *actually* get opened? Read on…  That’s right, my friend! Writing your weekly emails doesn’t have to be a chore. In fact, it can be a joy, and my guest in this episode will give you the tools you need to make that a reality.  Her name is Zafira Rajan, and she’s a strategic launch copywriter and soulful strategist committed to helping conscious entrepreneurs build, grow, and scale their businesses using storytelling.  In this episode, she’s sharing a step-by-step for identifying what she calls “Personality Pillars,” which will give you a bank of ideas to have on hand when you’re ready to sit down and write. As well as her top three strategies for creating a weekly non-negotiable ritual for writing consistent email copy. How To Become A Pro Copywriter [09:26] Personality pillars are at the core of how Zafira shows up for brands. It's about showing the dimensions of you. [14:36] Your first pillar is your core values. We all have values and things we stand for whether they are business or personal.  [15:56] Your second pillar is your stamp of weirdness. What do people find weird, funny, natural, or even interesting about you?  [18:15] The third pillar is your intentional impact. Whether you're launching or not, it's important to remind people consistently that you have something that they can buy. [20:54] The fourth pillar is your unapologetic opinion. What point of view do I have that I'm afraid to share? The people who you want to bring into your life and attract will appreciate your point of view. [24:45]  Your fifth element is your “Z” or zest factor. This is what you sprinkle on top of everything to make it uniquely yours. This is the sweet spot between what you do and why people care about it. [32:33] Create an environment that sets a tone for writing or creating content. Design a custom writing ritual. Light a candle and get in the zone. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’ <– If that sounds like you, please consider rating and reviewing my show ! This helps me support more people — just like you — move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
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Comments (56)

ID21288177

Life changing podcast

Feb 21st
Reply

Javad Bayzavi

Great tip for #personal_branding customer support, using guided reply formats

Jan 28th
Reply

Marijke Hoos

i love amy's podcast she gives valuable information, has very interesting guests and her podcast flow is easy to follow.tha ks amy for producing such valuable content :)

Jan 15th
Reply

Inspirational Guide💡Raymond J. Negron

Can we just say the word " Phenom," because that is what Amy P. is doing here. she is dropping Knowledge Bombs💣💣💣. We can choose to pick up the pieces that work for us from the Explosion💥💥💥 or we can choose to get consumed by the content. She gives enough for everybody to run an online business successfully. As a Business Coach you MUST take One Actionable Piece of content at a time and Apply it to your business. Thank you Amy P. Love ya 💙 buddy

Nov 14th
Reply

Tanisha Boyd

I've learned so much in such a short amount of time. Truths and calls to action for the entrepreneur. Thanks so much!!!

Oct 26th
Reply

Yoni Ejo

Brilliant advice as ever!

Oct 2nd
Reply

Anthea Selene Black

Hi Amy I love listen I g to your podcasts and find them so incredibly useful. I have learnt so much. thank you so much. I was wondering if you could do an episode on how to get people to join your new FB group, especially when it has no or few members. and I was also wondering why you don't talk about YouTube? don't you think it's a valid platform? And wouldn't it be anotjer alternative for growing lists? just curious

Sep 15th
Reply

Lynne Wells

☹️

Aug 19th
Reply

Yoni Ejo

really helpful practical advice. thanks Amy.

Jul 25th
Reply

Caroline Taylor

dr

Jul 17th
Reply

Isabel Mengel

👍 loved this podcast. thank you

Jun 26th
Reply

Tasnuva Hridita

loved it ❤️

Jun 16th
Reply

Jean Chery

Hello 👋 , Ms. Amy, you are an unprecedented mentor you also enhanced my wisdom on marketing now I have superstar 😍 you and I don't expect to fuss anymore. And l loved your lovely vocalists.

Jun 1st
Reply

Bedanta Nath

Nice podcast to listen early morning. Gave me a boost this morning. " commit to making any decisions on the results you after "- This line🔥❤

May 15th
Reply

Bedanta Nath

Hell of a podcast. The 20 minutes of the podcast are value bomb 💣. I really like the way the author describing things with the easiest way possible.

May 12th
Reply

Sara Jablonske

This podcast is incredible! So full of tangible advice. I could take notes the entire time. Thank you for all you give!

May 5th
Reply

Onanga Rodney

Great info thank you very much

Apr 25th
Reply

The Best

Great Podcast ♥️

Apr 11th
Reply

Julia Powell

Where is the freebie?

Mar 26th
Reply

Demitrios Mentor

fantastic chat. I'm a long time follower and fan of Forleo's work. learning to love you too. thanks.

Mar 22nd
Reply
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