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Online Marketing Made Easy with Amy Porterfield
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Online Marketing Made Easy with Amy Porterfield

Author: Amy Porterfield

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How do I start an online business? Grow my email list to thousands of subscribers? Sell more and grow faster? These are just some of the big questions that leading online marketing strategist, Amy Porterfield, digs into on the top-ranked Online Marketing Made Easy Podcast. In addition to mini marketing masterclasses and step-by-step guides, each episode is designed to help you take immediate action on the most important strategies for starting, scaling and automating your online business. Amy’s specialty is getting into the online trenches with you. Thinking about creating an online course? Want to promote with webinars? Need help with your Facebook ads? Discover why hundreds of thousands of online business owners turn to Amy Porterfield to generate more profits and to make sense of the online marketing space, implement the strategies that really get results, and turn that side hustle into a business that lasts.
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One of the biggest excuses I hear from people wanting to start a business is that they feel they have the confidence they need to take their dreams and ideas and make them successful. My guest in this episode, Lisa Bilyeu, is living proof that it doesn’t matter what skill set or level of experience you have. What does matter is that you’re persistent and committed to creating a life that fulfills you and making your dreams your reality. Lisa is the co-founder of Quest Nutrition, and without any prior entrepreneurial experience, she helped grow the company by 57 thousand percent -- that’s 82.6 million dollars in revenue -- in just three years. Lisa and her husband, Tom Bilyeu, have gone on to sell Quest Nutrition, a protein bar company, and have built a successful media company called, Impact Theory and Women of Impact. What I love about this interview is that Lisa and I dive into it all. We talk about figuring things out as you go (which I think we can all relate to), mindset shifts, challenges, actionable items to grow your business (yes, please!), shifting your perspective as a female entrepreneur, and even relationships. If you’re feeling like you don’t have enough experience to create a successful business or to become an entrepreneur, this episode is a must-listen! Here’s a sneak peek of our conversation… [01:43] Could you imagine growing your company by 57,000% in just three years or $82.6 million in revenue? Lisa Bilyeu the co-founder of Quest Nutrition and Impact Theory did just that. [11:26] Lisa gives a fabulous entrepreneurial tip... model your life as successful people model theirs. Find out how her and her husband did this until they started Quest Nutrition. [24:18] Lisa has the best mindset. She reminds herself that even if she starts a project from zero, as long as she could figure it out she would be okay. [28:21] "Saying I don't know is an excuse." She gives the hard truth that there is someone out there doing what you want to do. [36:18] Lisa and her husband shifted into a new business to make an impact on the lives of others. This episode is brought to you by Gravy, the company I trust to contact my customers within hours of a failed payment, capturing the updated billing information, and saving the customer my team and I worked so hard to acquire. If your revenue is currently at $250,000 or more a year and you know you’re losing money due to failed payments each month, I encourage you to check out Gravy. Click here to see how they can be an extension of your customer service and save you money.
Did you know that the number one regret people have during their last days is that they didn’t have the courage to follow their dreams and live a life that aligned with their deepest desires? In her book, The Top Five Regrets Of The Dying, Bronnie Ware says… “This was the most common regret of all. When people realize that their life is almost over and look back clearly on it, it is easy to see how many dreams have gone unfulfilled. Most people had not honored even a half of their dreams and had to die knowing that it was due to choices they had made, or not made.” Did you just get chills? I did. So my question for you is this… how are you going to make sure that you don’t experience the same regret? How are you going to conjure up the courage to follow your dreams and live a life that you love? A life on purpose. A life that fulfills you. My guest and dear friend, Marie Forleo has a simple practice to help you minimize regret and step into the confidence of taking action towards your dreams -- towards your heart’s truest desires. Marie’s been a guest on the Online Marketing Made Easy podcast many times before. And if you don’t know who she is, she’s been named the thought-leader of the next generation by Oprah herself. She’s a New York Times bestselling author, creator of one of the most popular training programs on the planet, B-School, and the creative force behind her award-winning show, MarieTV. In this episode, we’re talking about a powerful practice that she calls the “Ten-Year Test,” why you should always start before you’re ready, and how to create momentum towards your dreams. We’ll also talk about Marie’s free online business building workshop that she just released in which she’ll teach you The 6 Pillars of Building an Online Business. Marie has a tremendous gift for breaking things down to simple and understandable steps, so you do not want to miss this! I look forward to it all year. You’re going to love it! DON’T MISS THIS… The first video in Marie’s workshop series goes live today. Marie will share a simple 6 step roadmap to help you launch and grow your business online.  You can find it at AmyPorterfield.com/Marie or click on the image below. Don’t wait, because the series will only be available for a limited time. This episode is brought to you by LinkedIn, one of my favorite platforms to market on to reach my ideal customers. LinkedIn is excellent for businesses of all sizes and especially helpful for small businesses who are just getting started and are looking to drive traffic and engagement. At the end of the day, LinkedIn ads are helping smaller businesses get bigger results… and that’s why I love it. Right now, LinkedIn is offering my listeners a free $100 LinkedIn ad credit to launch your very first campaign. Click here to grab your ad credit! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Cue the confetti! We are celebrating our 300th episode, and I can hardly believe it. What a wild, fun, and amazing ride! Thank you for being part of this journey with me.  It’s because of you that we are here at episode 300.  We wanted to do something extra special for this episode -- something a little different. So, we picked some of our favorite segments from our top episodes and wrapped them up all into one like a little gift. (A gift from me to you!) Speaking of gifts… we have a giveaway  That means that this episode is plump full of some of our very best business and online marketing tidbits handpicked from our impressive (if I may say so myself) 300 episode line-up.  Some of these clips are interviews, some are from solo episodes from yours truly, and all of them are extremely insightful. I cannot wait for you to hear them! From Marie Forleo to Jennifer Allwood to guidance from my personal experience, you’re in for a treat (and going to want to take notes!) Here’s a glimpse of what’s in this power-packed episode… Tip #1: Showing Your Scars. I talk about how being vulnerable and real can help you get noticed whether you’re starting out or a veteran in your industry. Tip #2: Use a Facebook group to build relationships. Caitlin Bacher shares her knowledge and experience warming up cold leads with a value-packed Facebook group. Tip #3: Utilize a live series instead of a webinar. What?! I know, right? Not what you’d expect from me. Listen to find out when and why a live series might be a perfect fit for you and your business. Tip #4: Get crystal clear on your Ideal Customer Avatar. I’m at it with my girl, Gina Onativia. She breaks down the importance of having a clear understanding of your ICA and gives you specific examples of how your ICA will help you with two very important areas when creating your digital course. Tip #5: Get creative with your free, valuable content. Have you been stuck on what to create for your freebie? Look no further! This clip gives you some of my favorite examples of what to do for your freebie or lead magnet, and a few questions to ask yourself to get hyper clear on what you’re going to create.  Tip #6: Utilize various streams of income. I loved this episode! Jennifer Allwood drops a few knowledge bombs about when and how to create multiple streams of income to boost your revenue and create passive income.  Tip #7: Attract leads with a free video or audio training. In this solo clip, I dive into why having a video or audio training for your lead magnet is one of the best ways to connect with your audience on a personal level.  Tip #8: Build your email list like your life depends on it! I’m back at it with Queen Marie Forleo. We get into why you should tread cautiously when building your business via social media and what you should do instead to ensure you keep your audience close to you and to strengthen your communication skills.  Okay, I know that was a lot. Here’s how today’s episode goes...  [03:18] Be more human with what you share with your audience, and don't be afraid to tell stories related to the messy middle over and over again. It's scary but, trust me, it's so worth it. Talk about the tough stuff when you're in it, but also tell stories of how you overcame the hard stuff so that your audience can learn from your mistakes. [07:17] A Facebook group is your ticket to showing up in your ICA's news feed! If you've got a page, you better have a group too. Use it to build your email list and your relationship with your audience. [10:04] Not quite ready to host a webinar? Try doing a Facebook live series instead. This is a great way to promote a launch and offer your audience valuable content! [13:10] Take your ICA a step further by identifying how they will feel before and after your course or offer. Remember that people are driven by emotion -- lead with that! [19:04] Attract your ICA with valuable, free content... but make sure it's directed towards them. Struggle to come up with a freebie? Listen up for some prompts! [23:37] Set your business up for revenue success with multiple streams of revenue! There are many ways to do this whether you're a beginner or an advanced entrepreneur. [26:15] Have you ever thought about using free videos or audio for your lead magnet? In fact, these are my favorite lead magnets. Your audience will love these -- trust me! [39:55] Build your email list like your business depends on it... because it actually does. Get this, email marketing has an ROI of 3800%. Plus, 72% prefer promotional content through email over social. So when I say you should use grow your email list... I mean it! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Episode 203 How To Get Noticed Online When You’re Just Starting Out Episode 202 How to Engage Your Small Facebook Group When You’re Just Starting Out with Caitlin Bacher Episode 201 Five Ways to Make Money (Without Using Webinars) Episode 206 The Post-It Content Creation Mini Training with Gina Onativia Episode 195 The 6 Pillars of My Content Creation Process Episode 215 Creating Multiple Streams of Revenue in Your Business with Jennifer Allwood Episode 214 The Ultimate Guide to Choosing the Right Lead Magnet for Your Audience Marie Forleo How to Get Anything You Want Episode 197 How to 10X Your Results in 2018 (and Beyond) with 3 Dead Simple Strategies with Marie Forleo Online Marketing Made Easy Facebook Community
What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) I know that you’re either struggling with imposter syndrome or you have in the past. How do I know this? Because I’ve dealt with it, and I feel it starting to creep in from time to time. Oh, and most of my successful entrepreneurial friends have experienced it too.  The good news is that I have powerful tools (that I’ve personally used many times) to help you overcome imposter syndrome so this can be your most successful year yet -- personally and professionally.  Want to know what they are? Well, first of all, let’s talk about what imposter syndrome is.  Dr. Amy Cuddy, who is a social psychologist, New York Times bestselling author, and a Harvard lecturer who focuses on the psychology of leadership and influence, says that imposter syndrome can be defined as “a collection of feelings of inadequacy that persist despite evident success.” Now, let’s take a peek at five proven actions for giving imposter syndrome the boot… Get out of your head and into your heart. Find out how one of my students, Natalie MacLean, let her heart lead her to a $30,000 launch. Take action! I give you three specific ways to transform the energy of imposter syndrome into action so you can attract new clients and, in turn, boost your revenue. Stay in your lane! You can do this two ways: stop chasing shiny objects and stop comparing yourself to others.  Embrace competition and acknowledge that there is enough room for everyone. (Because there is, and amazing things can happen when you do this!) Acknowledge your credibility and success. Find out how to do this in the episode. Here’s a breakdown of how this episode unfolds... [07:48] Imposter syndrome is defined as a collection of feelings of inadequacy that persist in spite of evident success. Imposters suffer from chronic self-doubt and a sense of intellectual fraudulence that override any feelings of success or external proof of their competence. The bummer is that almost all entrepreneurs experience these feelings of inadequacy at some point in their careers. (The good news is that this podcast will help you overcome those feelings!) [08:50] Imposter syndrome is sneaky and it shows up differently for everyone. For one person, it might show up as paralysis and an inability to move forward. For another, it might look like blocked creativity or throwing in the towel. [09:32] Stop overthinking your business. When you do, your head gets in the way. Lead with your heart and show up as your true self so you can share your authenticity with the world. Here's a little trick for when imposter syndrome shows up. [17:01] Taking action will guarantee that you move from your head to your heart. That's when you'll be able to share your gifts with your audience. [24:52] I've said it once and I'll say it again... stop chasing shiny objects. Continuing to change your business offer or product and jumping ship never works -- trust me on this one. I promise you that every decision you make gets you closer to where you want to be. So buckle up, stay in your lane, and keep moving forward. [32:02] Say it with me, "Competition is my friend." Here's why competition is essential for your business to thrive. Plus, a little challenge for you! [36:14] It's time you finally acknowledge your credibility and success. Here's what to do to build confidence in your skills and knowledge! Because this is a topic almost every entrepreneur can relate to, I want you to head to our private Facebook community and share what actions you’re taking to overcome imposter syndrome.  And, while you’re at it, let me know what you thought of this episode.    Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Amy Cuddy RISE Business Natalie MacLean Episode 271 How to Create a Profit-Driven Lead Magnet to Boost Sales Christina Galbato
Did you hear the news?  I’ve started taking business questions directly from my audience! People just like you. I’ve taken some of the best questions from my Online Marketing Made Easy Facebook community and answered them right here on this bonus episode.  Now, you’re probably wondering how the heck you can be part of this amazing opportunity. Head over to our private Facebook community to join, drop a question in the discussion and tag #askamy, and we’ll add it to our list of questions.  I’m going to be recording these Q & A bonus episodes from time to time, and while I hope to get to as many questions as possible, I can’t promise I will get to every one. I’ll certainly do my best! Head over to our Facebook community to get your questions on the list.  Let’s dive into the Q & A. I have a feeling you might have some of the same questions! April MacLean asks about knowing what to say and when to her audience.  Maggie Gelin is wondering why her students would want to work with her when they can get the same information for free on the world wide web. Kylie Chapman wants to know how to create a visually cohesive brand on a budget. Jill Davidian is looking for guidance around a first hire, and if she should consider a VA, a team, or an Online Business Manager. Carole Stroud wants a behind-the-scenes peek at my podcast and wants to know if I use bullet points or a prompter. Gee Sus Emanuel Reyes is looking for a bit of advice around the best email platform to invest in (if any) as his email list grows.  Here are some of the goodies from this episode... [02:19] Believe it or not, when it comes to content, you must shift your mindset! Make sure you're leaving room for experimenting and trying new things. Enjoy the journey, chunk everything down, and take one thing at a time. [08:33] You're going to have different types of Ideal Customer Avatars... and that's okay! Make sure you're creating different messaging for each ICA. [13:43] Don't overthink this. It's important to have a cohesive brand, but the content is definitely the most important part. Having a brand that you feel good about does help boost your confidence. Here are my three favorite resources to use for clarifying your brand. [20:18] What I've found is that clarity comes from getting into motion. Commit to creating a weekly podcast, video show, or Facebook Live. This will help you find your audience and understand how your business and your ICA will come together. [24:46] The answer is both! I use a teleprompter for certain things and go off-the-cuff for other things. Listen to find out! [27:52] Ready for your life to change? Okay, flip the script! Change "I'm overwhelmed" to "I'm learning." Convert Kit is the platform I suggest in order to avoid frustration and to ease the learning process. Now, be sure to head to our Online Marketing Made Easy Facebook community to ask your #askamy questions! I can’t wait to hear them.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Online Marketing Made Easy Facebook Community Kajabi TRIBE Social Curator What’s Your Visual Brand Style Kristie Keever Convert Kit Episode 235 How To Identify Your Ideal Customer Avatar
What if I told you that the best way to accomplish your goals or dreams is to let go and be flexible with your strategy. I know that at first glance this seems crazy, but stick with me. My brilliant guest, Megan Hyatt Miller, the Chief Operating Officer at Michael Hyatt & Company and the creator of the Bold line of the Full Focus Planner, has a sound approach to achieving your dreams without the pressure of controlling every single step.  Now, you know me, and you know that this approach makes me squirm a bit (Hi, my name is Amy, and I’m type A!) but once Megan gave me a little more context around this idea, I started to understand how this approach can actually be extremely effective -- especially for entrepreneurs.  Here’s a sneak peek of what Megan and I talked about… A strategy for getting crystal clear on your goals (clearer than you’ve ever been -- trust me!).  How to find a balance between trusting the process and being flexible with your strategy, versus being too lax and never accomplishing anything. (Nobody wants that!) How to get rid of your mile-long to-do list and identify your daily “Big 3” which will set you up to move you closer to your goal every single day. (Say goodbye to feeling defeated by your laundry list of tasks at the end of the day.) Why it’s necessary to slow down and celebrate your accomplishments… big or small.  Check out some of the highlights from this episode... [04:24] I adore this woman! Megan is a mom of five kiddos and the COO at Michael Hyatt & Company. And get this, she only works 35 hours per week. This allows her to accomplish her goal of winning at work and succeeding in life. [10:42] You set a goal, create a strategy, and then life happens! You've probably been there. The issue is that most people get stuck in their strategy and can't move forward when things don't align with their plan. Ebb and flow with your goal and give yourself the freedom to do whatever is necessary to get back on track.  [13:13] There's a difference between aspirations and actionable goals. Did you know that? Actionable goals have a deadline. Do you have aspirations or actionable goals?  [15:54] If your goal doesn't feel a little risky, then let's be honest, it's probably set a little too low. Step out of your comfort zone at first so that you can create a new comfort zone. [19:27] Listen, it's normal for things to not always work out. So, please, don't end up doubting yourself and giving up if this happens. Instead, give yourself time to tweak and refine your strategy and don't lose sight of your goal. [23:55] The Full Focus Planner prompts you to select your "Daily Big 3" -- which my whole team loves! These are three things you accomplish every day -- things that drive results. Ask yourself, "What are the three most important actions that will drive your goal or business forward?" [32:06] Here's my challenge for you, actually take the time to celebrate when you accomplish something. Especially if you have a team! Always acknowledge your accomplishments and have gratitude.  [36:49] Winning looks different for everyone. Take the time to identify why winning looks like for you. Get creative and don't be afraid to ask for help.  I know you’re going to absolutely love this interview as much as I did.  Here’s what to do next, check out the episode, subscribe to the Online Marketing Made Easy podcast, and then head to our private Facebook community to your Daily Big 3 for today! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. And, your review might even make it onto an episode (how fun!) so be sure to leave a review and listen for it in my upcoming listener spotlights. Thank you! Links mentioned in this episode: Megan Hyatt Miller Full Focus Planner - Bold by Megan Hyatt Miller Megan Hyatt Miller on Facebook Megan Hyatt Miller on Twitter Megan Hyatt Miller on Instagram Episode 258 Achieve More While Doing Less with Michael Hyatt Episode 101 How to Intentionally Design the Life You Want with Michael Hyatt Episode 177 How to Design Your Ideal Week with Michael Hyatt Episode 251 How I'd Grow My Business If I Were Starting From Scratch How to Nail Your Goals with This Simple Secret Online Marketing Made Easy Facebook Community
Raise your hand if you’re not totally sure what to do between your launches. I totally get it. I was the same way for the first few years of my business. The good news is that you can let out a big sigh of relief because I’ve put together the six most important things you should be doing between your launches.  Here’s a recap of what I talk about in this episode, with specific examples. Number 1, recharge, recharge, and recharge some more! Please don’t skip this one! It is so important for not only your health... but the health of your business (and your relationships) that you take time to recharge and reconnect with yourself and your loved ones.  Number 2, build that list and batch that content! You know this is important… and the best part is that all of your list building efforts will pay off when you launch your course.  Try it out and I promise you’ll be thanking me!  Number 3, spend some time and money learning. Don’t be afraid to invest in yourself and your education because it is a vital part of growing your business and your income. Remember that you should not only create digital courses but consume them as well.  Number 4, get to know your audience and get to know them well! Take your downtime to really understand who your ICA is and what she or he needs.  Number 5, make some extra income. Yes, please! This one is a fun action item.  Whether you promote a workshop course or become an affiliate -- this is a great way to make a little extra income while you’re gearing up for your pre-launch runway.  Lastly, number 6… chip away where you can at your upcoming launch.  Let’s take a look at a few highlights of this episode... [07:01] You must take the time to refill your cup after a launch. Whether it's a staycation or a vacation, make sure you take time to do something different. And even more importantly, make sure you have this planned in advance. That's a requirement!  [12:47] This is your core relationship building season -- your time to shine! Be sure to use it that way. Show up and offer your audience value. Because guess who is paying attention during these times? Your audience! Show up on whatever platform works best for you and your business.  [31:03] Want to know how I boost my creativity? I consume content that is not at all related to my business... and I suggest you do the same! Listen to podcasts and read books that have nothing to do with the work that you do. Try fueling your mind by stepping outside of your area of expertise, and see what happens! [36:27] Take this time to learn! Learn all that you can about your industry, your area of expertise, and growing your business. My personal favorite way is to consume digital courses -- go figure! Find out what my top recommended digital course is. Hint: it starts with "B" and ends in "School!" [42:28] Become your audience's BFF! I'm serious. If you're struggling with this one, don't be afraid to use quizzes or polls to get to know them better so that you can serve them better! [45:06] Use your precious downtime to make a little extra money by hosting or promoting a workshop or a two-hour paid training that you sell to your audience. Not sure what you'd talk about? Try this! Address an obstacle that your audience is struggling with.  [51:33] Do what you can to prep for your launch during your off-season so that everything isn't last minute. I promise you'll enjoy yourself and the whole process much more. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Episode 235: How To Identify Your Ideal Customer Avatar RISE Business Conference Dean Graziosi Dave Hollis List Builders Society Whitney McNeill Last 90 Days Bucket.io Game Changers Inside Bill’s Brain Episode 182: How to Mega-Batch Your Content Marie Forleo’s B-School Episode 55: How to Create a Survey to Find Your Target Market Ask: The Counterintuitive Online Method to Discover Exactly What Your Customers Want to Buy...Create a Mass of Raving Fans...and Take Any Business to the Next Level The Beauty in Birth Tavia Martin Digital Course Academy Kajabi Jenna Kutcher TRIBE Asana
When I say detox, I’m guessing your mind goes to green juice, kale, and hot yoga.  But the kind of detoxing my guest and I talk about in this episode is very different. In fact, it’s one of the most important types of detoxing -- dream detoxing! So what does that mean? My guest and author of The Big Stretch: 90 Days to Expand Your Dreams, Crush Your Goals, and Create Your Own Success, is going to help you understand exactly what a dream detox is and how to use it in your own life.  Teneshia left her cushy, well-paying job to pursue her dream, and learned some mighty lessons along the way. She’s interviewed some of the top business moguls, such as Shark Tank’s Daymond John, Magic Johnson, Rent the Runway founder Jennifer Fliess and Me Too movement founder, Tarana Burke, all about what it takes to push the limits and stretch to follow your dream, fail, and create a life you love.  Now she’s sharing what she’s discovered.  Here’s a preview of what Teneshia and I talk about… The five types of dreamers (so you can identify which one you are). What dream detoxing is and why it’s essential.  How “feeding your spirit,” “fortifying your mind,” and “building your body” fits into success. Dream bullies… who they are and how they might be holding you back. (Hint: you have some closer to you than you think! Find out who Teneshia’s biggest dream bully was.) An exercise to help you identify where you are wasting your time and how you can create more time to commit to your dream.  Here’s a breakdown of our conversation... [05:13] Teneshia left her cushy, full-time job at IBM Mobile Services to follow her dream, passion, and purpose. She knew she was meant for more! Sound familiar? [07:05] She defines "the stretch" as the expansion necessary to meet the best version of YOU. It's the distance between your comfort zone and your dreams. What would you consider your "stretch"? [08:00] She has interviewed hundreds of iconic dreamers who said "yes" to stepping out of their comfort zones in order to follow their passion. It's these interviews that inspired her to create her business.  [13:04] Curious to find out the types of dreams? There are five and they include careerpreneurs, make-it-happen dreamers, hobby dreamers, CEO dreamers, and activist dreamers. Which one are you?  [20:50] A dream detox preps your mind, body, and spirit for cultivating your dreams. Teneshia challenges you to examine your beliefs, feed yourself only information that pushes you forward, and set your life up to support your passion and purpose! [30:16] We even go over an exercise from Teneshia's book called, the "Time Audit" exercise. Essentially, you take a look at your week and find areas where you can be more efficient in order to achieve your goals and dreams! Listen to find out how to do this exercise in your life. I’d love to hear what you learned from this interview. Head to my Online Marketing Made Easy Facebook community to share what dreamer you are. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
“Machines are built to work 24/7, but not human beings. It's crucial that we put boundaries in place for ourselves, to have offline time, exercise and sleep, time with loved ones and friends and family that's not tethered to a screen.  That's how we can start to get into the dance between being effective and productive with our time, and also being healthy, sane human beings.” This brilliant quote is from my dear friend, Marie Forleo.  She’s absolutely right! We not only need to be aware of how we set boundaries around our screen time, but we also need to set intentional boundaries around our business and personal life.  In this episode, we dive deep into what boundaries are, how to set them, commit to them, and how to respect the boundaries of others in your life.  Can I be honest with you? I haven’t always been great at setting and sticking to my boundaries. In fact, I had to learn about the importance of setting boundaries the hard way.  However, over the years I’ve come to understand what areas of my life require boundaries, and, most importantly, how to stick to them.   And before we dive into boundaries, one thing must be certain… your why for setting them. Take a moment to answer these questions. Why are you committing to these boundaries?  Why are you sticking to them day in and day out? Why are they important to you?  Being crystal clear on your why is essential if you’re going to make your boundaries a priority and actually work for you. So here’s a glimpse of what you’re going to learn in this episode… What areas you may want to consider setting boundaries in and what non-negotiables are. (And where I set boundaries in my life.) Why you need to have strong boundaries as an entrepreneur and some specific examples of the ones I set. (Feel free to copy any of mine.) An exercise for getting clear on what your boundaries look like.  How to commit to your boundaries without feeling guilty or worrying about hurting the feelings of others. How to lead by example and respect the boundaries of those around you.  Here’s a breakdown of the episode… [04:45] What’s your why? Is it strong enough and have you been guilty of putting work before things that are actually important to you? I have! Make having a clear unshakeable why a priority. [11:11] It’s time to get crystal clear on your time boundaries. Lay out what your ideal week looks like, your non-negotiables, and daily habits. Put these on your calendar before anything else and be honest about the cost of not sticking to these. [19:37] You knew it was coming… you have to set strong boundaries around screentime and social media. My girl, Marie Forleo says it best, “Create before you consume.” Did you know that social media can deplete your juice? Yikes! [24:12] Do you have set boundaries around your business? If not, you should! Here’s why. [30:00] Often times when you’ve disrespected your own boundaries, you feel anxious or resentful. To avoid this, try performing a priority check where you identify and realign with your top three priorities. [33:50] Ready for some tough love? If you don't set boundaries, the world tells you who you are and what you should be doing. Talk about scary! [38:07] Solid boundaries serve as guardrails to our productivity. Look at what other people you admire are doing. Get very clear on your boundaries and write it down. Be specific. [43:19] Successful people say "no" to almost everything. It’s true! Don't be afraid to say no to things that don't align with your boundaries. [44:10] Respect other people's boundaries. The more we honor other people's boundaries the more they honor ours. I want you to walk away from this episode with clear, intentional boundaries.  Let me leave you with some wisdom from Miss Oprah... “You have to be able to set boundaries, otherwise the rest of the world is telling you who you are and what you should be doing. You can still be a nice person and set boundaries.” Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Online Marketing Made Easy Podcast Facebook Community RISE Rachel Hollis Marie Forleo Focus Planner Everything Is Figureoutable Rick Mulready Alisha Grogan Michael Hyatt Warren Buffett
You guys know me, and you know how much I LOVE systems and really simple step-by-step strategies, and that is exactly how James Clear, my guest, and Author of Atomic Habits approaches creating good habits that yield remarkable results. “You do not rise to the level of your goals. You fall to the level of your systems.” Let me repeat that last one again, “You do not rise to the level of your goals. You fall to the level of your systems.” Oh yes, you know how much the systems girl in me just loves that! In this episode, James shares his 1% approach to changing your habits, how your identity will either help you to succeed at achieving your goals or not, we talked about how to stay the course, even when you’re not seeing immediate results. And this one is near and dear to my heart as I’m still walking through my weight loss journey.  Here’s the best part of today’s episode, we talk about how you can start to create your own Atomic Habits so you can play a bigger game with your business and life in the New Year! Here’s a snapshot of a few things we talked about… [05:13] James suffered a very serious injury when he was hit in the face with a baseball bat, which put him in a medically-induced coma. His recovery pushed him to focus on small habits to achieve big results. He found that following small habits gave him a sense of control in his life. [07:38] After graduate school, James became an entrepreneur and found that he was drawn to studying consumer psychology so that he could better understand why people buy things. He discovered that he was fascinated with behavioral psychology and habit formation. [08:44] James aims to be the bridge between scientific research and what it says about how habits work and practical application in daily use. The habits and practices he shares in his book are all about how to create small, powerful, and scientifically-proven habits into your own life. [09:57] Habits are the compound interest of self-improvement! Believe it or not, getting 1% better each day offers significant results. James believes that it might be the only way change happens in the real world. He says that accumulating 1% improvements over time will actually get you the results you're looking for. [15:37] An implementation intention means that stating your intention makes it more likely to happen.  [17:04] The plateau of latent potential shows that the hallmark of any habit or thing you're trying to change is that the greatest returns are delayed. In fact, the hard work you're putting isn't being wasted, it's just being stored. [21:46] Focusing on your trajectory instead of the position will help you to stay on course. Remember that every action you take is a vote for or against the person you want to become. True behavior change is identity change.  [27:49] The four laws of behavioral change include: make it obvious, make it attractive, make it easy, and make it satisfying. The cues get your attention when you need a little reminder. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Have you been wondering how a digital course can fit into your one on one business? If so, this episode is for you! Now, if you’re thinking, “I don’t have one on one clients, so this doesn’t apply to my business,” stick with me, because I have some nuggets in here that might actually help your online business grow and generate even more revenue! In today’s episode, we talk all about how a digital course can fit into your one on one business. And we even chat about how you can add one on one offerings to your online business to boost your revenue.  I know that you guys have been wanting this topic because I get asked about it all the time! Today I’ll give you 5 valuable ways a digital course can transform your one on one business! That’s right, I talk about how a digital course can transform your business revenue, give you more freedom (yes, please!), and how it will allow you to reach more people and transform more lives. After all, isn’t that why we’re all doing what we’re doing? To make an impact? You’re going to walk away from this call with some great ideas for integrating your one on one business with a digital course. Here’s a breakdown of some important points from today’s episode… [05:01] A digital course will expand your reach! From a time and energy standpoint, you can only take so many clients. A course will give new clients the opportunity to work with you. [05:53] One approach is to use your digital course as an extension of your one-on-one business. You can use your course to prepare your students and put them in a place to work with you one-on-one directly.  [07:19] You could offer a digital course that complements the work you do with your clients but doesn't exactly mirror the work you do in your one-on-ones. [11:37] Your one-on-one coaching could be used as an upsell to your digital course.  [16:00] A digital course will increase your overall revenue. Setting your business up for passive income is really important, and it's something you can't do with a one-on-one service business. At DCA, we teach students how to move their course to evergreen.  [21:14] Another way a digital course can seriously benefit your business is that it will allow you to set bigger income goals -- it opens the door for you to make more money. However, I highly recommend doing a few live launches before transitioning into an evergreen webinar. [28:17] A digital course will allow you to be more selective about who you take on as a client. You can take fewer clients and serve them at a higher level because you're not stretched too thin and trying to balance a ton of clients. [34:55] Offering both one-on-one coaching and a digital course gives you the option to offer tiered pricing. This can create opportunities for people with different financial means to work with you and makes high price point offerings a hot commodity. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
I am so happy that you’re tuning into this episode because we are shaking things up and doing something different! A few months back, I spoke at Stu McLaren’s TRIBE! event which aims to educate, teach, and bring together entrepreneurs around membership sites. And by the way, if you know me at all, you know that I adore Stu and his event was absolutely amazing. At his event, TRIBE!, I spoke about my top content creation secrets that I like to use to keep my audience engaged, feeling that they are always receiving value, and coming back for more.  I thought this information was so valuable that I wanted to share it with you.  So today, because I just love you so much, you get VIP access to the recording of the presentation I gave! Now, these 5 tools for content creation will help you to rethink how you do content and make creating valuable, high-quality content easy.  My goal is for you to walk away feeling inspired and excited to put these tools to work within your business! I know you’re going to love this presentation and get so much value out of it.  Now, I just have to remind you that I ONLY teach what is working in my business, and today’s strategy is definitely working in my business! But, you’re also going to hear how I didn’t use one of these strategies and the lesson I learned from that experience. Here is a preview of the 5 lessons I teach in this episode:  Lesson #1: Let your paid content drive your free content! Whoa! What a concept, right? Now, I can hear you thinking, “But Amy, if I give away my paid content for free, why would anyone pay for it?!”  Stay with me on this one. I promise there is a way to do this where you give just enough of your content to make them want more, which will lead to them signing up for your paid content! I’ll show you exactly what I mean in this episode! Lesson #2: The importance of repetition! You’ve heard me say this before (see how I practice what I preach?!) so it should come to no surprise to you that repetition is a powerful marketing strategy.  In this episode, I’m going to show you why repetition is the mother of skill! I’m going to show you exactly what I mean by repeating your content and share with you WHY you want your audience hearing about your key concepts from you even before they buy! Lesson #3: Share more scars than scabs! I know, I know, this analogy is kind of gross, but it gets the point across, right? Here’s the thing, when you show your scars -- and stay tuned to find out what I mean by scars versus scabs -- you will truly elevate your audience's experience! Lesson #4: Share your life but remember your why! Again, this all ties back to elevating your audience's experience and inspiring them to grow! Now, I’m not overly excited to tell you this, but I failed to do this -- which is why it’s one of my lessons! And, since I’m committed to sharing my scars so you can avoid making the same mistake, I’m going to share exactly how I didn’t elevate my audience's experience and how, in hindsight, I could have! Lesson #5: Superthinking is the secret to content that truly sticks! Alright, time to get sticky! Multitaskers, come back to me now because if you take anything away from this episode, I want it to be SuperThinking!  If you’ve never heard of SuperThinking, get ready to be mind-blown! This is my superweapon for becoming a creative genius in my business and content! Now, the reason I’ve really been rethinking my content creation strategy is that, as I mentioned, we are launching Momentum, our membership site for students who have gone through my DCA program!  And as you can imagine, creating enough content to make a membership site valuable can be daunting -- trust me, this is why I’ve pushed it off for as long as I have. And now that we’re launching it, I’m using this approach to make creating content for Momentum so easy! Here’s a sneak peek of some of the highlights from my presentation… [06:34] Your launch success is driven by how you show up when you are not launching. It's about the content you are creating and the value you're providing in between your launches. [13:03] Let your paid content drive your free content ideas. I let my paid content drive everything I put out on social, and I'm never at a loss for ideas. Once my course framework is figured out, I have a wealth of knowledge to share as my free content. I also talk about where people might get stuck, their pain points, and the mindset blocks that are holding them back. [18:06] Repetition is the mother of skill! I want people to have heard the content before so that they know what to expect and are confidently ready to move forward by the time they purchase my course. Don't be afraid to use your content across all of your platforms. [22:25] Share more scars than scabs. Make sure your stories and experiences always elevate your audience's experience and add value. [28:21] Share your life but remember why you're sharing it. It's important to share behind the scenes but don't forget the reason you're sharing it with them. How is it adding to their life or business? [34:19] Super thinking is the secret to content that really sticks. When you create content that truly sticks, it comes from deep inside you. Spend an hour a week asking super thinking about your business! Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
Let’s be honest, your launch runway and your webinars are the most exciting part of your launch!  And if we’re being really honest, the time between your last webinar and your cart closing day, you’re most likely exhausted, and all you want to do is curl up to a good Netflix binge session -- at least I do! And while it’s tempting to do just that, I find that this time (between your last webinar and your cart close date) is where getting scrappy and making a little post-webinar push can transform the outcome and revenue of your launch.  One of my Digital Course Academy students, Karida Griffith Walker, decided to roll up her sleeves and get scrappy with her post-webinar nurture sequence -- despite having a cold and a household of stuffy noses! Her commitment to showing up for her audience members who were on the fence resulted in over $11,000 extra in revenue and 20 new students in her digital course. That’s 58% of her revenue for this specific launch! She even talks about having a coughing attack during one of her live Facebook videos, but that didn’t stop her from showing up.  In this episode, Karida shares her post-webinar strategies and some seriously impressive numbers. Take a listen, get inspired, and start planning to use some of these post-webinar strategies for your next launch.  Here’s a breakdown of what Karida and I chatted about… [06:15]Karida was a professional dancer and Radio City Rockette for almost 5 years. She then left to pursue her passion for tap dancing, which led her to teaching tap to others. [09:21] Karida got married and moved to Portland where she is raising her three kids. She wanted to combine her love of dancing and teaching and stumbled across Webinars That Convert. She knew that there was a need for tap dance teacher training, so she created her signature course The Tap Teacher Lounge. [14:04] In her course, Karida uses slides, audio, and direct to camera videos of her actually showing dance moves to teach her students. She then allows them to send in videos for her feedback! [18:21] In Karida's most recent launch, she had 204 people registered for her four webinars. She also did something really cool, she offered an "interested but can't attend" option for those who wanted to register. She had 105 people select this option. She had 15 people sign up during her webinars and 20 people sign up during her post-webinar efforts. Her 35 signups brought her $21,000 in revenue. [23:56] If you pay attention to how your audience behaves—how they respond, what they need, what they want—you can get so many profitable ideas on how to cater to them and truly show up in a way that makes them want to buy.  [24:35] After the webinar, Karida kept running Facebook lives where she tackled her customer's biggest objections and explained her tap curriculum and what her students would learn. She retargeted 240 people and spent $170 in ads -- that's it! This resulted in eight new purchases.  [40:28] Karida had a totally different mindset with this launch. She got scrappy, because she wants to have a six-figure business. She was committed to her process and kept pushing all the way through the launch with her six-figure mindset! [45:43] Karida touched on the importance of sending a sequence of post-webinar emails and why some people appreciate receiving them. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
We all know that Facebook and Instagram ads can help get the word out about our products, help build our lists, and even sell products. Yet, many of you have unanswered questions. That's why today we are answering your 10 burning questions about Facebook and Instagram ads. Those who know me, know that I'm not an expert on this, but my Regis to my Kathy Lee, Rick Mulready is here today to answer all of those questions and more. Today, we did our first live training in Momentum. The training ran over, and I had no buffer between that training and this call with Rick. We chatted a bit before recording, and Rick helped put me at ease. Rick has a huge heart. When he comes to my events, he ends up with a big long line of people wanting to ask him questions about ads and marketing. Even when he’s not a speaker. He opens up his computer, takes his time, and really gets into it with them. He holds court with them, and that’s what we are doing today. This podcast is specifically for online experts or people who sell a course, product, or coaching. It’s for people who want to build their list and increase their sales, but haven't quite started using ads yet. It’s also for those who have started using ads, but maybe they aren’t working out as well as you thought they would.  [05:09] What objective do I choose to get people to register for my webinar? You have to choose between lead generation and conversion. Conversion is having people click on your ad and go to your webinar registration page. The thank you page is used as custom conversion tracking. In Facebook ads use the conversion objective not the lead generation objective.  [07:14] What's the most effective ad type? You have to test things out. Any ad can be effective. It's about testing to see what works for you. Using a Facebook Live as an ad is a great video option. Try an image, video, and carousel ad and see what works best.  [09:50] Should I target other Facebook pages or cold audiences? Warm audiences are people on our list or website visitors. Prioritize warm audiences first, and then create lookalike audiences to cold target.  [13:27] People often don't understand their target customer. You need a holistic understanding of your target customer to do well with ads. Once you know your target customer create sub segments. Don’t have one conversation for everyone.  [19:54] Why are ad costs rising? They are more advertisers than ever. More competition equals higher ad cost. It's also the holiday season. There's an election coming up.  [23:08] What's CBO or campaign budget optimization? This will be the default way to set budgets. Set the budget at the campaign level. The algorithm divides the budget by ad performance. You can still set minimums at ad set level.  [28:33] How do I know my ads are working? What's the cost per lead? You want at least 20% converting. Tools like Leadpages will tell you the conversion rate. Leads divided by landing page conversion. Focus on increasing rates and the consistency between the page and ad.  [35:25] What's the deal with video? Create ads with mobile in mind first. Create video for areas where people consume video. People who watch a certain percentage are engagement audiences.  [37:44] Why are my ads getting disapproved? This happens to everyone. Review ad policies and keep up with changes. Don't make promises or insinuate people are struggling with certain things. Speak to positivity and transformation.  [40:39] Do I need to run ads when I'm not launching? It's a better strategy to consistently run ads and build engagement and your list. Facebook rewards consistently running ads and that reduces the cost of your launch.  [43:23] Bonus tip: Mindset around testing. Keep testing until you figure it out and you will win.  Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Entrepreneur Experience Rick Mulready The Art of Online Business with Rick Mulready Facebook and Instagram Ads 101 - Free Masterclass
In this week’s episode, I talk all about how to boost your affiliate marketing game (and revenue) by loving up on your affiliates! So when I'm talking about "loving up" on your affiliates, this means how you can help them to best deliver and succeed as your affiliate -- promoting your program or service. Affiliates broaden your audience reach and because they’ve already established the know, like, and trust factor with their audience, your conversion rate will be higher than if you were to just target these audiences in cold ads. This is why, in my most recent Digital Course Academy launch, I went above and beyond to give my affiliates a whole lot of love and attention, and let me tell you, it definitely paid off. Today I want to share the specific ways I made my affiliates, like Jenna Kutcher, Stu McLaren, Kajabi, and Jill and Josh Stanton, feel extra special and important so that you can do the same for your upcoming launch.  In this episode, I’m going to share 5 simple and powerful strategies to love up on your affiliates so they, in turn, go above and beyond to sell your course or service.  You’re going to walk away from this episode with so many exciting ideas for your next launch! Tune in to learn these 5 strategies (plus a bonus strategy!)... The top documents to create to keep your affiliates organized and in the know.  The power of using a Facebook group to inspire and connect with your affiliates.  Assigning one person on your team (or a VA) to give your affiliates extra care and attention.  Surveying your affiliates to improve your affiliate marketing strategy for your next launch.  The importance of starting out small.  [08:38] We love to organize all of the information and details that our affiliates need to know into an easy to access Google Doc. This helps us make sure everything is in order before we even welcome affiliates. Having a doc like this also minimizes confusion and eliminates redundant questions. [10:12] A sneak peek of all the things that we include in our Affiliate FAQ document -- from commissions to payment options and everything in between. [17:17] Create a private Facebook group just for your affiliates to communicate with them before you actually open the cart, and continue communication and relationship building while the cart is open. This helps build hype and keeps affiliates in the loop. [21:55] Consider assigning one person on your team to be your affiliate concierge. Assigning someone specific to the needs of your affiliates ensures that they are prioritized, heard, and treated with extra special care. [25:10] Survey your affiliate partners post-launch to help you improve for your next launch, but also to make sure that you are creating solid relationships with your affiliates to ensure that they actually want to come back the next time. Getting post-launch affiliate feedback is crucial, so don't skip this step! [27:57] Start out small. Take baby steps and be realistic about the number of affiliates you can manage. Having a couple of affiliates that are well taken care of is more important than having a bunch who don't sell because they don't feel special. [36:53] Show gratitude and appreciation to your affiliates for their hard work -- this is essential! Don't be afraid to send them a gift or give them a call to show that you're truly grateful. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I would be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you!
There’s one important factor that can either make or break your launch and it has nothing to do with how much money you spend on ads, how huge your list is, or whether or not your sales page copy is on point.  One of the biggest predictors of launch success is how you show up for your audience in the 30 – 60 days before your launch. I don’t just mean writing a blog post or sending out an email every now and then. I mean putting on your planning hat and mapping out a series of Facebook Lives that both teach your audience something while also overcoming the common objections that come up when you go into launch mode.  This pre-launch Facebook Live strategy has been a game-changer for me and I know it’ll be just as effective for you whether you’re just getting started or you’re a more advanced marketer.  In this week’s podcast episode, I’m sharing all the behind-the-scenes details for my pre-launch Facebook Live strategy, including how to choose the topics you’ll go Live with, how often to go Live, and how to make sure that your Facebook Live viewers are primed and ready to register for your webinar and ultimately purchase your course. And by the way, I give you full permission to steal the strategy and make it your own.  Here’s the breakdown: [10:01] Once you know the topic of your course that you’ll be selling, you want to think about what you can present in your webinar that would be in alignment with and a perfect lead-in to that course. I break this down and share examples so the strategy will be super clear.   [11:24] One of the best ways I’ve found to nail down a topic that would pique my ICA’s interest is to create a list of their objections, challenges, limiting beliefs and mindset blocks and then I create my Facebook Live content to counter those by presenting a solution that will help them achieve their desires and goals. [13:42] To make it super actionable, I show you exactly how I take that list and turn each one into a Facebook Live topic. When you do this, you meet your customer right where they are and give them both momentum and traction — always a good thing!  [25:13] These pre-launch Facebook lives are great for list building when you’re strategic with your CTAs (call-to-action). I talk about the lead magnets that did really well in my most recent pre-launch period. [27:43] The key to any good strategy is to be open to tweaking and changing things up as you learn. I talk about the major tweak I’ll make with my next pre-launch content. Hint: I’ll be focusing much more on mindset.  [30:35] Students often tell me they’re afraid they sound like a broken record when they repeat certain things when presenting their content. I talk about how repetition is actually a good thing because there are certain things your potential customer may need to hear more than once to make a buying decision.   
If you’ve been tuning in over the last few months I’ve been talking plenty about the power of membership sites, but today I’m sharing a whole new opportunity available to those of us who run a membership site to serve our audiences — adding a physical product to the mix!   Erin Mullins Sanderson, better known online as Fit Rocker Chick, had no idea what she was building when she first started her membership site. All she knew was that she had a message to share and an audience that wanted more of that confident rocker vibe she embodies. Erin’s story is super unique and something I think we can all learn from. She successfully launched a membership without even knowing what she’d offer, has grown that community to over 500 members, and has created a skincare line that her community went wild for.  She’s clearly a woman of many talents, but what I adore most about her isn’t that perfect skin or her rockstar vibes — it’s her ability to take imperfect action and to really LISTEN to what her audience wants. Today I want you to see how listening to your audience, thinking outside of the box, and doing something you’ve *always* wanted can amplify your audience experience AND help you boost your bottom line. Here’s a sneak peek at what you’ll learn from my interview with Erin: [06:47] How Erin felt a void with her group and wanted to bring them together. She ran the idea of a membership site by her list and found 100 beta testers to help flesh out her plan or lack of plan.  [12:59] How Erin decided on what topics to cover each week in her membership.  [14:30] Erin shares how often she goes live in the community, the type of heavyweight guest expert she features and the other fun aspects of being a member of her group (You’ll love her playlist and setlist ideas!)   [17:03] How Erin’s members have become more courageous, started dreaming bigger, started new dream projects, became philanthropic, and left toxic relationships. These stories will inspire you!  [24:18] How often Erin opens up her membership experience and the tools she uses to run her membership site. [26:04] How the dream to create a skincare line came about.   [34:32] How Erin made her community a part of the skincare product line decision-making process from the beginning. She talks about how she then launched her new product directly to her community, and it sold out right away. Her second batch also sold out in 48 hours.   
I was recently in Toronto at Stu McLaren’s Tribe event and had an opportunity to record an interview with Jill Stanton of Screw the Nine to Five. Jill and Josh Stanton are two of my favorite people. Josh is hilarious, and I love talking with Jill. You know, I have so many good things to say about Facebook groups, but today is about using short pop-up groups to promote your offers.  Jill and Josh used this method to promote one of their products and to promote my Digital Course Academy. They also threw in a fun twist by making five day challenges where they give a short challenge each day along with challenge marching orders. They also offer a prize to people who make it all the way through.  These groups are a great way to warm up your audience or introduce them to a person or product that you would like to promote. Jill shares all of the tactics that she used along with some smart ideas to give the audience what they want and need without being pushy or overselling. This method can be used to create custom content and engagement for the right audience at the right time. [07:31] You can create a timeline of four weeks, but for Jill and Josh, engagement started to drop off after a couple of weeks. They tested a two week group and the results were great. This is keeping people's attention for a shorter time and making a quick win.  [10:14] Look at your offer and choose a congruent topic. Don't overwhelm people with the how-tos. Your offer is the how. You need to help them see the what and the why. Empower them to take action.  [15:21] The what and why for Jill and Josh's Digital Course Academy pop-up promotion was Think Like an Expert - From Impostor Syndrome to Expert Status. They identified five core beliefs that were holding their audience back.  [19:09] They ran a challenge on their last pop-up. They ran ads and spent about $42,000 and generated $293,000. They spent $10,000 to get 1200 super targeted people in the group. The one prior to that, they spent $4500 and made $43,000.  [22:48] The challenges are short five minute videos that give a challenge and marching orders. The entire challenge has a prize incentive. Every day at 1:00 they would do a Facebook Live about the challenge of the day. No CTA but they are seeding the topic.  [29:54] Pay attention to the objections you get when you make offers. You want to help the audience overcome their limiting beliefs.  [31:04] Create content around the topic of your pop-up group and have your readers or listeners opt in. You're building your list and creating anticipation around an offer. People can opt in through messenger or email. [35:29] Moving people from the challenge to the offer includes seeding throughout the content. You can move into a webinar, a free video series, a Facebook Live, and the cart opens on day five. When the offer closes, the group is archived. People who did join the program still get your support.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Tribe Screw The Nine To Five The Screw The Nine To Five Podcast Screw the Nine to Five on Facebook Screw the Nine to Five on Instagram Screw the Nine to Five on YouTube
Some of you may remember me talking about my upcoming membership site, and how I was going to put it on hold for awhile. Well, I’ve found clarity, and Momentum will be launching in November. Tribe members and people who have listened to my episode with Stu McLaren know how valuable it is to be part of a membership site.  Today’s episode is special, because I’m going to be talking about my own membership site, and I want to share with you some of the lessons that I’ve learned. Up until a few months ago, I had reached a point where I was really stuck in the process of creating Momentum. Since then, I have learned so much. I have had so much insight and clarity, that I wanted to share what I’ve learned and the big lessons with you.  I think you'll get a lot of value from hearing about how we processed the information, how we went about putting things together, and if you do decide to create a membership site, you can walk away with these lessons already locked in. So, you my friend do not need to make the same mistakes that I made. Here are the five crucial lessons that I’ve learned so far.  [06:48] The idea that I want to add so much new content. We want a community that is actively creating and launching courses. It's an extension of DCA to help implement the journey. We dive deeper into existing content to help implementation. We go from learning to doing.  [12:17] Put a stake in the ground of who the membership site is for. By putting a stake in the ground, I had full clarity, because I knew exactly who I was doing this for. DCA alumni can grow with Momentum at a deep implementation level.  [18:27] I've got to spend time with the content roadmap and revisit it. Each week something new happens. I follow the Tribe model. We have been talking about this for seven weeks. This is the first time I feel like I'm ahead of something. I have months to plan, so it feels good to revisit.  [23:48] If it's not a hell yes, it's a hell no. I got to a point where it wasn't coming together, and it felt heavy. I wasn't excited about it, so I had to put it on hold. I couldn't get the content right, because I didn't know Momentum was just for my DCA alumni. Once I got clear on my ICA and got excited, I loved working on it. [26:53] I come from a place of always being a student. I purchased Tribe and went through it. Our master doc is created from everything we learned from the Tribe experience. We followed everything that Tribe teaches.  [31:36] When Momentum launches, I can't wait to share the new things we learn and the tweaks we make. We can make it better every month. DCA students will get an invite when their 12 weeks are over.  This episode is sponsored by gravy. If you have a subscription model business or offer payment plans like I do for my online courses, you've got to listen up. One of my biggest frustrations was lost money due to failed payment plans. In fact, it used to keep me up at night. I would worry about all the people that were on a payment plan, because if they didn't finish that payment plan I was screwed.  That's when I decided I needed to do something about it, because I hated the worry. I started to work with gravy, and I promise you I never worry about payment plans anymore.  Gravy sets up a system inside of your business where they contact your customers within hours of their failed payments, and they capture updated billing information and save the customer.  Our failed payment recovery rate increased from 33% to over 80%.That's a whole lot of saved payments. If your revenue is currently at $250,000 or more, and you know you're losing money due to failed payment plans each month, I want to encourage you to check out Gravy. Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: All About Membership Sites: Your Top 10 Burning Questions with Stu McLaren Gravy Tribe
You are going to love this episode. I give a step-by-step strategy on how to take one single piece of content and repurpose it 10 different ways. We all know how time-consuming content creation can be.  After all that work, we hit publish and put it out in the world, but then it just sits there in that one location. Why not leverage all of that hard work by packaging the content up in different shapes and sizes and publishing it on different platforms?  This makes your efforts more efficient and allows your ideal audience to consume your content in a variety of different ways.  This is so smart. Repurposing your content should be part of your content creation process. Promise me that you won't let another week go by where you create content and only put it out one time and in one location.  [07:49] Sit down and record your podcast audio. Make a video recording for extra mileage. Works best for interviews. Publish your audio wherever you normally publish your podcast.  [11:10] Transcribe the podcast audio. Link to the transcript from your website show notes on it's own page that opens in a new window. This is great for SEO!  [12:45] Show notes are the second way to repurpose your content.  [14:26] Take snippets from the outline, transcripts, or show notes and craft an email that will notify subscribers about your new podcast episode. This is a great way to share weekly content and send weekly emails.  [16:57] Pull out really good quotes or stats that can be turned into graphics.  [17:41] Now that you have the show notes, email copy, and great quotes and stats, pull from those to create great social media posts. If you share the post on multiple platforms, tweak it so the language matches the platform.  [18:48] Select a really juicy audio clip and use Wavve to turn it into a video highlight to promote your episode on social media.  [19:46] Take the content you created and format it into an article on Medium.com. Anyone can post, and if you elect to have it reviewed by Medium curators, they will share it if they think it will benefit their audience. Or guest post on other blogs or online publication.  [20:51] Create a freebie. Take the content and make a checklist, worksheet, or guide. You can use it to build your list or to promote your content or both.  [22:30] Use parts of your content as an answer to frequently asked questions. When the same questions come up time and time again, and you have already covered it use that existing content to add to your website or course FAQ area.  [24:34] It's all about video. This can be really valuable when you make the effort. Take your transcript and highlight sections that you could do a quick video about.  [27:58] Bonus twist. Pay attention to what resonates with your audience. That can become a new piece of content.  This episode is sponsored by my Free Masterclass all about list building. If you've struggled with list building or you are not actively growing your email list, this class is for you. You know, everything in your business is easier when you have an email list. If you want to know what it takes to create a list building foundation from scratch, this step-by-step masterclass is for you.  Subscribe & Review in iTunes Are you subscribed to my podcast? If you’re not, I want to encourage you to do that today. I don’t want you to miss an episode. I’m adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra loving, I’d be really grateful if you left me a review over on iTunes, too. Those reviews help other people find my podcast and they’re also fun for me to go in an read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let me know what your favorite part of the podcast is. Thank you! Links mentioned in this episode: Model Meals Free List Building Masterclass Canva Wavve Amy Porterfield on Instagram Amy Porterfield on Facebook Medium Episode 281 How to Plan Your First (or Next) Photoshoot
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Comments (35)

Kim Van Gundy Barclay

this was an amazing episode. I appreciate your genuineness. I am just beginning a period of my life in "putting it out there" and to be honest, am holding back because I am afraid of what people will think, especially those who know me personally. through this episode I am learning to just put it out there. Thank you again for your time.

Feb 20th
Reply

Hristina Stankovic

best episode ever!

Feb 7th
Reply

Mukesh Kureel

Thankyou Amy...As usual amazing content. I am starting my journey... Consuming your content for sometime through your podcast...

Dec 16th
Reply

Jeanne Mendoza

when you first started did you asked or require for the people you interview to sign a consent to publish? I started a podcast and i also prefer the solo performance but there may be topics that I may need to interview someone who is an expert on that field and I am not sure how to go about it. I can ask them but should I put it in writing as well that I've asked for their consent? I am a newbie in your podcast page and heard about you from Rachel Hollis. I love your content and after listening to this topic i went back and "produced" my outline for my next podcast content and saved it in google drive so I can work on it everywhere even on my phone. I still have a lot more of your content to go through but absolutely enjoying it so far.

Oct 2nd
Reply

Brandin Knigga

absolutely great information!

Sep 19th
Reply

Dustin Traugott

love this podcast!

May 29th
Reply

Don Campbell

xoxo

Apr 30th
Reply

Angélica Olalde

Could you write down the tools you talked about?

Apr 25th
Reply

Deb

Fantastic episode.

Apr 16th
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Melissa Noakes

March 21 episode won't play - says source not available:(

Mar 27th
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sreemukhi kasinadhuni

Thank you so much Amy, everything you talk about is valuable for business development

Mar 25th
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Jordan Murray

lost me as a sub. Why direct your content that is good for both females AND males but only direct it towards women. This is common for female entrapanurs compared to male. Very limiting marketing strategy. ✌

Mar 14th
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Cristian Concha

truly encouraging. thanks a lot.

Feb 8th
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Elizabeth Collins

listening again immediately.

Jan 6th
Reply

Violeta Marinova

Hi Amy, I am a newbie to you tribe, and I am so glad I've found you, you give tons of valuable advice and information to solopreneurs like myself. I'll try to be as brief as possible. My question is about personal fears and shame. I am ashamed of my thick eastern European accent, and even I think and dream in English, and I think people understand me 90%of the time, this is a fear I can hardly overcome. My new year resolution is to take an accent reduction classes, even it's going to take a lot of practice and repetition due to my age. I am a strong believer that if you have the desire to make something happen, you can do it, it's in our power. And I know it from our personal experience, coming to this country 20 yrs ago with no English, 2 small children and a green card, and start living the American dream in only 3 short years, what a burning desire and dedication can do for you! Let's get to the point, I am trying to convert my 15+ yrs service business online, and getting ready to launch my first program promo. Most of my funnels, sales pages, email sequence, etc. are ready but I have hard time to convince myself that talking in a front of camera will be a good idea. First, because I catch people's shock when I open my mouth for the first time, and second because I don't like my accent, and think people won't take me seriously. My question is and I really hope you'll be able to answer and give me you honest opinion: Do you think I am reasonable or it's my own excuse? Should I approach only audience that speak my mother tongue language ( not many people), or should I promote my program using only print media? Thank you so much for what you doing, and I'll see you on your Live Webinar. Warmest Regards, Violeta

Jan 3rd
Reply (1)

Deb

Great episode!

Dec 20th
Reply

haley bradley

I AM GO GRATEFUL FOR THIS PODCAST. This epesoide his me HARD and has me amped up! Sending this to ALL of my friends !!!

Dec 11th
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Meryl Fernandes

Absolutely loved this episode that I had to come back this week to listen to it again. There were many fantastic takeaways but my favourite was, "Conversational is the new Professional"...such an aha moment for me as I have previously listened to those that suggested the opposite. And, it was validating to hear Laura confirm my casual style was more natural...I love your podcasts Amy and listen to them on my daily commute and apply one thing immediately. After listening to this episode, I will be reviewing my personal blog on insta and applying POV (Point of View) from the 5 P's...

Dec 10th
Reply

Lanell Mantey

best podcast ever!

Nov 29th
Reply (1)

Kat Simpson

This guest's comments about budgeting sounds like Dave Ramsey.

Oct 16th
Reply
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