Online Marketing Made Easy with Amy Porterfield

Why a digital course is the next step in scaling your business and having more freedom. Still deciding on a topic for your digital course? Brainstorm your ideas with my FREE AI Course Topic Generator!  Transition your 1-1 client work into a digital course! Here’s how to build and launch a digital course that replaces - or works with - your 1-1 business.  You’ll learn about:   (3:03) The massive value that comes with creating a digital course (5:05) 3 ways to build a digital course that complements your 1-1 work (9:29) How to transition away from 1-1 work and fully into digital courses (15:02) A step-by-step guide for outlining, building, and launching your digital course  (24:02) Tips for pricing your digital course and staying connected to your students (26:08) Two incredible student success stories  Listen in because today is the first step towards a freedom-filled life!  Resources Mentioned in the Episode Free Tool: AI Course Topic Generator Digital Course Academy membership.io Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Time-saving strategies and productivity tips for building a digital course around your busy schedule.  Not sure what the topic of your digital course should be? Brainstorm your ideas with my FREE AI Course Topic Generator!  There is always time to build a digital course! Hear my time-management tips and practical strategies to create a course even when you’re incredibly busy.  Today, I cover:  (3:46) Strategies for creating your digital course without the time overwhelm  (6:58) Proof that you already have enough content for your digital course  (8:30) Practical ways to carve out more time in your busy routine (16:55) How my brilliant and resourceful student built his entire digital course with seemingly no time in his schedule  (22:58) My favorite tool to save you time throughout your course creation process  Listen in because your digital course can’t afford to wait any longer! The time to make your unique impact on the world is NOW. Resources Mentioned in the Episode: AI Course Topic Generator Digital Course Academy  Full Focus  Brendon Burchard ChatGPT Follow Darnell instagram.com/bulletproofhustle  darnellbrown.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Expert formulas, blueprints, and tips for writing emotional and persuasive copy that will grow your online business. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!  Take your copywriting to the next level! Hear Alex Cattoni’s expert formulas, blueprints, and quick tips on improving your copy and growing your business. You’ll learn:  (7:46) What makes Copy Posse so unique and why Alex started the community  (12:08) Advice for tuning out the market competitors to focus on your own path (16:49) Tips for approaching copywriting for the first time and understanding messaging vs. marketing (20:55) A major copywriting step that most entrepreneurs overlook  (22:42) Alex’s formula for emotionally connecting with your buyer  (28:16) How to show your audience that you have the solution they’ve been looking for  (35:38) Top qualities to look for when hiring a copywriter  Listen in and start to uplevel your copy TODAY by using "The Emotional Buyer’s Journey" and "The 5 P's". Resources Mentioned in the Episode: Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Copy Posse  Influence by Robert Cialdini Ray Edwards Follow Alex instagram.com/copyposse  alexcattoni.com  Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why your small and engaged email list will sell more than a large disinterested one.  NEW: You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course!  I truly believe that email lists scale your business, sell your offer, and connect with your audience like nothing else. But can you still sell your digital courses with a small email list? Well, of course you can! If you've been holding back from launching your digital course because you think your list isn't big enough, I'm here to remind you that no email list is too small to sell. In this episode, I share my top scrappy strategies and amazing real-life student success stories that prove you can still sell with an email list under 500.  In this episode, you’ll learn:   (5:44) Why a small engaged email list is more valuable than a large disinterested one (8:54) Scrappy strategies for optimizing your small email list  (11:36) A reminder that you have to start from somewhere!  (15:12) How my incredible student generated $58,000 in revenue with only 400 people on her email list  Listen in because you'll walk away today more motivated than ever to get started right where you're at!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Digital Course Academy Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course Facebook ads Google ads  Instagram ads  Follow Dayana  instagram.com/dayana_aleksandrova_ dayanaaleksandrova.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

How to get more clicks on your offer with the help of an eye-catching email subject line. You already know enough to make a digital course! Need proof? Use my Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course! My guest today is none other than the incredible Jay Schwedelson, a true email marketing genius who is here to share his game-changing strategies that will completely uplevel your email game overnight. Jay is the president and CEO of Outcome Media and the founder of the fantastic marketing event company GURU Media Hub.  Today, we talk about:  (4:29) Why the subject line of your email is so crucial and top tips for boosting your open rate (10:56) A super easy-to-use tool for optimizing your subject line  (17:54) A behind-the-scenes look at how Jay built and collects leads for subjectline.com  (23:45) Understanding social vs. email marketing and actionable strategies to grow your email list today (28:53) The importance of your call-to-action button  (32:11) How to get FREE access to the best information about the world of email marketing  Listen in because trust me – all it takes is a few minor tweaks to make your emails stand out in a crowded inbox!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Free Guide: Surprisingly Simple Ways To Turn Your Knowledge Into A Digital Course GURU Conference  SubjectLine.com  GURU Media Hub Outcome Media Follow Jay Do This, NOT That podcast  instagram.com/jayschwedelson jayschwedelson.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Still on the fence about creating a digital course? Here are all of the reasons why it might be the best decision you could make for your business. TAKE MY QUIZ: 3 types of people are replacing their income with a digital course… Could you be one of them? Just picture this: waking up to tons of sales notifications, becoming the go-to expert in your field, and building a wonderful community around something you're passionate about. Now, picture yourself doing all of this while having the freedom and flexibility to live life on your terms. This, my friends, is the incredible power of a digital course!  Today, I discuss:   (2:33) The four types of people who can really benefit from a digital course (5:18) How digital courses generate long-term passive income  (7:56) Why digital courses scale your business and position you as an expert in your field  (11:00) The freedom and flexibility of creating an online course  (13:07) Ways digital courses can diversity your income and build your community  Listen in because the time to make your next bold move for your business is now! Your digital course is just waiting to be shared with the world. Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned in the Episode Digital Course Academy Quiz: 3 Types Of People Are Replacing Their Income With A Digital Course Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Here are 6 proven methods for generating passive income online with or without a digital course. If you know anything about me at all, you know I'm literally the biggest advocate for creating and launching digital courses to bring in recurring revenue for your online business. But guess what? (Drum roll, please…) There are other methods, too!  Today, I talk about:   (3:33) How to generate money online through one-on-one coaching, group coaching, and consulting services (9:38) Ways to apply your skills directly to your clients through service space work  (12:47) Why a workshop course will help your business at every single stage  (18:02) The potential of digital and physical products to boost your sales  (20:35) Methods for offering monthly subscription and membership content (23:15) Tips for hosting a low-cost paid challenge  Listen in because the key to success as an online entrepreneur is combining multiple income streams for a thriving, diversified business!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned In The Episode Digital Course Academy Quiz: Four Types of People Replacing Their Income With A Digital Course @natasha_beauty_junky_monkey on Instagram Dr. Rori Alter  Nicky Hammond Market Your Way To Readers And Royalties with Jody Dyer Michelle Fox's Workshops Michael Hyatt’s Full Focus Planner Mastering Medical Emergencies For Moms with Shannon Tripp  Chalene Johnson’s Patreon  Stu McLaren  Rebecca Rankin Etsy  Amazon Homemade Printify Shopify Substack Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Why you need to surround yourself with a supportive entrepreneurial circle.  15 years and 24 full-time employees ago, I thought I’d be a one-woman show with a few contractors forever. Because let’s be real, entrepreneurship can be lonely and downright scary sometimes! So often, the people around you don’t believe in your dream and you feel like you’re all alone. But guess what? It doesn’t have to be that way! But you’ve got to take action and be proactive to make sure that it’s not.  Today, you’ll hear:   (2:30) The reason I deeply believe in building an entrepreneurial support system  (7:14) Why you need to be all in with entrepreneurship  (9:40) Practical strategies to start surrounding yourself with other like-minded business owners  (15:09) Proof that you have the power to find your community  Listen in and remember – spend 10 minutes journaling about these 5 questions!   What kind of support do you need?  What kind of people are you looking for?  What kind of group or accountability pod would be really valuable to you?  What do you need to feel less lonely on this journey? "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resources Mentioned In The Episode Take our quiz: Quiz: Is A Digital Course Right For You?  Digital Course Academy Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Turning your passion into a household brand that scales, inspires, and seizes opportunity. Jasmine Star and I are back with another collab episode with the incredible Candace Nelson! You might know her as the founder of the iconic Sprinkles Cupcakes and the delicious Pizzana pizza or as a shark on Shark Tank. Told you she was incredible! Today, we talk about:  (5:46) How Candace grew her initial Sprinkles brand into more opportunities  (9:27) The first 3 things Candace did when she pivoted  (12:33) Behind-the-scenes of Candace’s Shark Tank experience  (20:49) The elements of a fantastic pitch  (27:55) Tips for navigating necessary risks  (30:14) Advice for finding the courage to do something different and go against the grain  (34:35) 3 things you can do TODAY to overcome imposter syndrome, dream big, and chase those dreams "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Resource Mentioned In The Episode: How the Cupcake Queen Broke Free of Her Brand Shark Tank Sprinkles Cupcakes Pizzana Sugar Rush Oprah: The Story Behind Sprinkles Cupcakes Gently Soap Thirteen Loon Daniele Uditi Follow Candace Sweet Success newsletter instagram.com/candacenelson linkedin.com/in/candacenelson9 tiktok.com/@candacenelson  candace-nelson.com    Follow Jasmine The Jasmine Star Show podcast instagram.com/jasminestar jasminestar.com Follow Amy Online Marketing Made Easy podcast instagram.com/amyporterfield amyporterfield.com

Why the “perks” at your 9-5 job will never beat the freedom of entrepreneurship. Feeling a bit overwhelmed by the grind lately? Wondering if being an entrepreneur is really worth it? Well, I want you to STOP right there and tune in because this episode is guaranteed to lift your spirits, remind you why you started your own business, and give you a real good laugh!  Today, you'll hear some absolutely hilarious "perks" my team members experienced at their old 9-5 jobs. Spoiler alert: You'll leave this episode so happy you left your 9-5 – or be even more motivated than ever to hand in your resignation letter. Think Top Banana awards and "flex" Fridays (but if you work 10+ hours Monday to Thursday)!  Let's be honest – being an entrepreneur is super challenging…but it's also so incredibly rewarding! My friend, there have been plenty of days when I've wanted to give up, when I felt like I was the only one who didn't have it all figured out and I was struggling to reach my goals. But you know what? Those tough days are just a natural part of the journey and are often beautiful opportunities to grow as a business owner and person.  Tune in for:   (2:31) Proof that there are ebbs and flows all throughout entrepreneurship (5:27) Understanding the illusion of security at a 9-5 job  (10:21) The “perks” of working for someone else instead of being your own boss (15:52) Advice for overcoming the fear of leaving your job  Listen in because being an entrepreneur is the best choice you could ever make, and this episode is all the proof you'll need!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why the best move for you and your business might be to sell it and how you can tackle this pivot. Have you ever thought about selling your business? No, it doesn't mean you're giving up on your entrepreneurial dream or that you no longer love what you've built! Pivoting as an entrepreneur can open the door to so many exciting new opportunities. And my amazing guest for this episode is the perfect example of how making a change could be your best move ever. I'm thrilled to welcome my dear friend and powerhouse entrepreneur, Jessica Zweig, on the show today. Jessica didn't just pivot in her career; she made a courageous leap into a whole new area of business. She's here to share her journey, from building multi-seven-figure businesses to making the bold decision to sell and reinvent her path.  Honestly – can you imagine if you were the exact same person you were as a teenager? No way! We all evolve over time, and the same goes for our businesses. I mean, if I think about the difference between my first year as an entrepreneur and my 15th year – it's massive! Change is a natural part of growth, my sweet friend.  Whether you're just starting out or have been in the game for years, this chat is filled with valuable insights on rebranding, managing burnout, and the often unspoken dream to sell your business. Today, you’ll hear about:  (11:09) When Jessica knew it was time to sell her first business  (17:26) What to do when you’re burnt out with your business but still want to be an entrepreneur  (26:44) Advice for letting go of your personal connection to your business  (29:43) Why Jessica’s new company is completely aligned with her evolved life goals  (39:24) How to give yourself the permission to dream big  (41:41) A sneak peek into Jessica’s brand new book The Light Work Listen in if you're feeling ready for the next chapter of your business and your life. I’m right here cheering you on!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Growing your business is going to be your biggest challenge. Here’s the powerful mindset shift that will get you through!   Looking back, I wish I had invested just as much, if not more, into understanding how to create a strong entrepreneurial mindset as I did in courses, strategies, and coaching. Yep, you read that right, my friend. Because, believe it or not, when times start to get tough as you build your business (and trust me—they absolutely will), managing your mindset is the thing that will get you through!   If you're going through a difficult time in your business right now, today's episode is just what you need to hear! I reveal the powerful mindset shift that helped me overcome the toughest challenges in my 15-year entrepreneurial journey. Now, this reframe isn't what you'd usually hear in the online space, but I promise it will be your secret weapon for boosting your resilience and embracing the hustle. Entrepreneurs with great mindsets who are willing to put in the work to bounce back from setbacks are the ones who will thrive the most in their businesses and in life. You, my friend, deserve to be one of those people! You'll walk away from this episode ready to take the necessary risks of being a business owner, manage the fear that comes with them, and stop that pesky habit of comparing yourself to others.  Today, I talk about:   (3:23) Understanding that running a business means you have to be willing to take massive risks  (6:03) How to stop comparing yourself to others and recognize the necessary hustle of entrepreneurship  (9:12) Why entrepreneurship is two steps forward, one step back – and advice for effectively managing the setbacks  (11:38) The importance of investing in your mindset just as much as you invest in your business  Listen in, and be sure to share this message with a fellow entrepreneur who could use a boost!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Why quitting social media could be the best move you can make to scale your business with Kate Kordsmeier. I want you to take a moment to imagine what your life and business would look like if you decided to completely quit social media. No more endless scrolling on TikTok or marketing on Instagram – would you still thrive? Well, guess what? My guest today, the fabulous Kate Kordsmeier, actually quit social media in 2021 and saw her business grow by a whopping 165%. It is possible, my friend!  Now, if you know me, you know that I have a love-hate relationship with social media. There are things about it that I don't particularly like, but I also see the many benefits it brings to my business. So, today's conversation was both uncomfortable and super eye-opening for me!  Kate is an entrepreneur and the CEO of an online business called "Success With Soul," where she helps women become entrepreneurs without the burnout. And today, she's here to encourage you to reframe how you connect, market, and scale your businesses in the digital age. She opens up about why she permanently logged off socials, how you can determine if it's the right move for you, and shares strategies for growing your business, email list, and creativity without being so reliant on social media.  You became an entrepreneur because you wanted to live life on your terms. So, if you've ever felt tied down to your Instagram, questioned the ROI from Facebook, or simply don’t find joy in using social media, listen in because this episode might just be the wake-up call you never knew you needed!  In this episode, you’ll learn:  (5:17) Why Kate decided to completely quit social media  (10:27) Strategies for growing your email list without social and the importance of SEO (20:08) How to know if quitting social media is right for you and the steps you can take to start distancing yourself (28:25) The incredible creative opportunities with marketing off of social  (31:56) The common misconceptions about social media and tips for using it amongst other parts of your business Get Kate's Templates & Trainings at her Success With Soul Shop >> amyporterfield.com/successwithsoul ***Use code AMY30 for 30% off your purchase. Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

My top 5 tips to successfully leave your corporate job and start your dream business today. You've finally taken the courageous leap to quit your 9-5 and start building the business of your dreams? So…what's next? Well – the very first step is to listen to this episode! I’m not lying when I say that today's episode is one I wish I had when I left my corporate job and started my own business 15 years ago.  I'm lifting the curtain on the most important steps you can take as a first-time entrepreneur that I know will set you and your business up for success right from the start! And these tips aren't just for newbies. Even if you're a seasoned pro, you might find yourself listening along and reflecting back on your early days – or you could realize that you might have skipped one or two of these crucial steps! My sweet friend, you'll hear all the details about why I'm so grateful I started to build a thriving email list early on, how I've learned to use all the feedback from my audience, and exactly where I like to reinvest my profit back into my business.  Today, I talk about:  (3:43) Tips for setting a realistic revenue goal for your first year (instead of trying to make millions!)  (5:41) The best ways to connect and learn from your audience  (8:07) Why it’s so important to grow and nurture your email list  (10:17) How to connect with a community of other entrepreneurs  (13:29) Where to reinvest your profit back into your business  Listen in and get ready to have the business, freedom, and life you’ve always wanted! The time to start is NOW.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!

Using human behavior to tweak your sales page and take your marketing to the next level with Melina Palmer. Ever wondered why some people choose to buy and others skip your offer? Well, did you know you can use the science of human behavior to answer that question and completely uplevel your marketing? My friend, understanding how your customers think, communicate, and how they make purchasing decisions is essential for ALL online marketers, digital course creators, and entrepreneurs. Yep – that means you!  In this episode, I'm so excited to chat with applied behavioral economist Melina Palmer! She brings the science of human behavior to the world of marketing to help you truly understand your ideal customer and get them to add your offer directly into their cart!  Melina has all the answers to your burning questions and shares her simple yet brilliant, actionable strategies for connecting with your customers. Because once you do, you can adjust your sales pages, pricing, and copy to maximize your sales! From identifying exactly what your customer is searching for to reframing your message using data and statistics to make your offers irresistible, this conversation is jam-packed with pure marketing gold!  Today, you’ll learn:  (3:20) What an applied behavioral economist does  (8:26) Actionable strategies you can use to better understand your customers and actually convert (13:54) Tips for reframing and anchoring your messaging to resonate deeper with your potential customer  (19:55) Applying human behavior directly to your marketing (29:23) The truth about scarcity, “VIP” offers, and luxury branding  (34:01) Deciding whether your business is one of quality or one of value and using it to tweak your marketing and pricing  (42:49) Melina’s top advice to immediately improve how you're connecting with your audience  Listen in and apply these tips and tricks to your business right now! You literally can not afford to wait another minute.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode! Also, if you haven’t done so already, follow the podcast. I’m adding a bunch of bonus episodes to the feed, and if you’re not following, there’s a good chance you’ll miss out. Follow now!