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Open Residency

Author: Open Residency

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The show for ambitious operators scaling their businesses.

Hosted by Mark Brazil, co-founder of IKONICK, Open Residency is built around a simple idea: learn from the people who’ve already figured out what most entrepreneurs are still trying to solve—so you can become a more well-rounded operator.

Mark sits down with the operators, marketers, creators, and specialists who are world-class at their craft. These conversations go far beyond what they’ve built and why—they break down exactly how they’ve done it. The tactical insights, frameworks, and decision-making processes that help you think c
42 Episodes
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Learn more about the Kinnect Foundation, Kith’s nonprofit → kinnectfoundation.orgRonnie Fieg is giving you The Kith Playbook: seven decisions behind the brand, from no paid ads to stores worth the trip → Get the playbookRonnie Fieg launched Kith 15 years ago and scaled it into a global fashion and footwear business without outside capital, paid advertising, influencers, or traditional wholesale channels.We get into the BMW and Armani collaborations, how Ronnie approaches brand coherence across lines as different as Kith Treats and golf equipment, and what putting together the 15-year archive book taught him about the real cost of building a lasting brand.🔗 RONNIE FIEGWebsite: kith.comInstagram: @ronniefiegInstagram (Kith): @kithDownload the Kith App: kith.com/pages/kith-app🎙️ OPEN RESIDENCYInstagram: @openresidencyInstagram: @markbrazilLinkedIn: Mark MastrandreaWebsite: openresidency.comEmail: [email protected]⏱️ CHAPTERS00:00:00 Trailer00:01:08 What 15 Years on the Sales Floor Taught Him00:10:17 The Difference Between Taste and Style00:17:57 The Golf Collab He Almost Said No To00:21:45 The 2007 ASICS Shoe Nobody Recognized00:29:00 Why He Walked Away From 800 Visitors a Day00:39:10 Six Samples to Get One Hoodie Right00:43:46 Give People More Than What They Pay For00:51:16 He Still Buys 6 to 8 Pairs of Shoes a Week00:57:18 The New Luxury Is Emotion, Not Price01:02:39 Why Kith Spends on Stores, Not Ads01:10:11 Why Kith Drops Something New Every Monday01:13:59 The BMW Poster That Became a Collab01:19:54 The Ideas BMW and Coca-Cola Said No To01:27:33 The Trips Where Nobody Is Asked to Post01:32:03 Why Giorgio Armani Is His Proudest Collab01:36:14 From Lifelong Fan to Knicks Creative Director01:46:53 What Building Kith Has Cost Him01:52:44 How Kith Mentors High School Students01:54:12 Every Kith Shoe in One Book01:56:44 Where Kith Goes in the Next 15 Years01:59:14 Quickstrike Questions
Paddy Galloway is giving you The Virality Playbook — 50 thumbnails per video for Red Bull → Get the free playbookPaddy Galloway has generated over 50 billion views for clients including Red Bull, MrBeast, and the Philadelphia Eagles. He's the highest-paid YouTube strategist in the world, and in this conversation he explains how viral content actually gets built. Paddy covers his complete system for ideation, packaging, and retention, and why the next decade will reward whoever controls attention.You'll hear about the CCN framework, the 100-to-1 idea funnel, and the title and thumbnail principles that can multiply a video's performance by 40x overnight. Paddy talks about why most brand YouTube channels fail, and what separates content that performs from content that gets ignored. This is applied strategy from someone who's proven the model at scale.🔗 PADDY GALLOWAYWebsite: paddygalloway.comCourse: Paddy Galloway AcceleratorNewsletter: Join Paddy’s newsletterInstagram: @paddygallowayX: @PaddyG96YouTube: Paddy GallowayLinkedIn: Paddy Galloway🎙️ OPEN RESIDENCYInstagram: @openresidencyMark’s Instagram: @markbrazilMark’s LinkedIn: Mark MastrandreaWebsite: openresidency.comEmail: [email protected]⚡ POWERED BYKetone IQ: Get 30% off your subscription order, plus a free gift with your second order → ketone.com/openresidencyWispr Flow: Get one month of Wispr Flow Pro free with code OPENRESIDENCY → Try Wispr FlowMomentous: Use code OPENRESIDENCY for up to 35% off your first order → livemomentous.combeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/ctemqv1 of 10: 1of10.com/affiliate/openresidency⏱️ CHAPTERS00:00:00 Trailer00:01:00 How Red Bull Went From 400K to 9M Views00:04:09 Why Every Other Business Moat Is Dying00:09:03 Your Idea Caps Your Views Before You Film00:16:36 What He Learns From 100-Subscriber Channels00:21:02 The Three Viewers Every Video Has to Hit00:29:17 Why Your Audience Won't Follow You Anywhere00:33:24 What Every 100M-View Video Has in Common00:40:11 The Three Places Ideas Actually Come From00:49:04 The Thumbnail Everyone in Business Copied00:52:31 100 Ideas to Make 1 Video01:02:42 20% Better Thumbnail, 40x the Views01:13:18 Ten Titles, Three Thumbnails, Every Video01:20:20 When to Panic After You Hit Publish01:27:42 How to Write a Title People Click01:37:28 The Only Two Metrics He Trusts01:43:08 The 45-Second Intro Formula01:52:14 The Algorithm Is Always Behind the Audience01:57:26 Storytelling Is Useless Without Stakes02:01:36 Don't Start a Channel You Can't Commit To02:10:12 The Pendulum Between Quality and Packaging02:16:09 The One Thing AI Still Can't Do02:19:00 Why YouTube Is Beating Netflix and Disney02:25:22 Quickstrike Questions
We turned every framework, formula, and strategy from the episode into one free PDF → https://openresidency.com/roman-khan-playbook?utm_source=spotify&utm_medium=description&utm_campaign=roman_khan_playbookRoman Khan was $3 million in the hole at 32. By the time he hit his late thirties, he pulled eight figures in cash out of his businesses without selling a single one. The founder of Peak21 and the operator behind Linjer, Raycon, and Nutrition Kitchen walks through the supply chain mechanics that made it possible: bill of materials, payment terms, consignment structures, and how to make your supplier front the capital. He covers dividend recaps, the red/green/blue Slack system he uses to manage 110 people across six cities, and the A Method hiring framework that cut his team turnover by half. This one's part operator manual, part wealth-building case study.⏱️ CHAPTERS00:00:00 Trailer00:01:01 -$3M In Debt To $13M In Cash00:02:19 The Four Levers of Supply Chain00:03:16 What a Bill of Materials Actually Is00:05:37 Why 99 of 100 Founders Have No Bill of Materials00:17:35 How to Negotiate Price Breaks00:27:02 Tariffs and Who Eats the Cost00:29:45 Payment Terms and the Float That Funds You00:34:12 Consignment: The Holy Grail of Payment Terms00:36:12 Turning Your Supplier Into Your Bank00:43:07 Closing the Books by the 15th Every Month00:45:32 Pulling 75% of Profits Out Every Month00:48:18 Why You Work for Zuck, Not Yourself00:53:19 How a Dividend Recap Works01:00:33 Where He Puts the Cash01:08:02 Spotting AppLovin Before Wall Street01:13:17 Picks and Shovels Over Consumer Brands01:16:58 Splitting an $85M Ad Budget by Channel01:21:53 Day Rates, Fixed Fees and Paying Creators01:24:07 What's Broken in Your Meta Account01:33:12 The One Metric He Watches in Meta01:38:04 $70M Spent on YouTube Sponsorships01:44:04 4X-ing Influencer Outreach With AI01:53:02 Why Localization Is the Last Big Unlock01:56:57 Becoming the Supplier He Buys From02:02:54 How 16,000 Twitter Followers Built His Deal Flow02:07:02 Why Micromanagement Is Actually a Gift02:19:05 The Hiring Book That Took Him to $200M02:26:34 Building the Scorecard for a Head of Finance02:36:55 Top Grading Every Job They've Had02:41:14 $100K in New York vs $20K in Shenzhen02:45:53 The Biggest Hiring Mistake He's Made02:48:03 What He Cuts First When He Buys a Business02:52:45 Quickstrike Questions🔗 ROMAN KHANWebsite: https://roman-khan.com/Newsletter: https://roman-khan.com/X: https://x.com/RomanEcomLinkedIn: https://www.linkedin.com/in/raisuddinkhan🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYRokt → https://www.aftersell.com/demo?utm=open_residencyMomentous: Use code OPENRESIDENCY for up to 35% off your first order. → https://livemomentous.comChargeflow → https://chargeflow.io/?utm_source=openresidency&utm_medium=podcast&utm_campaign=or_2026&utm_content=ep01Ketone IQ: Visit https://ketone.com/openresidency for 30% OFF your subscription order PLUS receive a free gift with your second shipment—fun surprises like a free 6-pack, Ketone-IQ merch, and more.
Nima Jalali is giving you The Salt and Stone Founder Playbook, every framework from profitable day one to nine-figure exits → https://openresidency.com/nima-jalali-playbookNima Jalali built Salt and Stone to 9 figures in revenue, stayed profitable from day one, and ran the company for years without outside investors. He shares the three pillars that turned his deodorant into a bestseller on Amazon and in Sephora, plus how he closed two major liquidity events in under 18 months while keeping control. He also gets specific about finding manufacturers without using Alibaba, the collaboration strategy that led to partnerships with Brain Dead, Aritzia, and Kendall Jenner's 818, and the mindset that carried him through two PE deals that reportedly totaled over $500M.🔗 NIMA JALALIWebsite: https://www.saltandstone.comInstagram: https://www.instagram.com/nimajalaliLinkedIn: https://www.linkedin.com/in/nima-jalali-07367568🎙️ OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYWispr Flow: 1 month FREE of Wispr Flow Pro with code OPENRESIDENCY → http://ref.wisprflow.ai/open-residency-aug26Momentous: up to 35% OFF your first order with code OPENRESIDENCY → https://www.livemomentous.com/CHAPTERS00:00:00 Trailer00:00:51 The Snowboarder Who Went Pro00:03:36 From ACL to Starting a Brand00:10:49 Why Deodorant Over Everything00:18:48 The Formula That Took Years00:21:55 Outselling P&G and Unilever00:25:38 Number One at Sephora and Amazon00:31:32 Why Collabs Aren't About the Money00:35:21 Building 9 Figure Brand Fully Remote00:47:43 Two Bites of the Apple00:54:43 Why He Left Money on the Table01:01:25 Quickstrike Questions
Tyler Denk is giving you The Newsletter Playbook · beehiiv's path to $50M ARR → https://openresidency.com/tyler-denk-playbook?utm_source=spotify&utm_medium=description&utm_campaign=tyler_denk_playbookTyler Denk turned Big Desk Energy, his newsletter, into a $400,000 side business working five hours a week. He did it by building and using beehiiv, the newsletter platform he co-founded. This conversation covers the entire playbook: pre-launch waitlists, email gates, referral programs, the Boost network, lead magnets, and paid acquisition.You'll also hear about the five main ways to monetize a newsletter, why Tyler raised a $12.5M Series A in six days, and how he manages 130 remote employees with almost no one leaving. It's a detailed look at founder-led distribution and newsletter economics.⏱ CHAPTERS00:00:00 Trailer00:00:42 What Big Desk Energy Actually Is00:02:50 Building in Public Before the Product00:07:31 Pre-Launch Waitlist Strategy00:09:13 Email Gates and the Content Flywheel00:11:58 Referral Programs and Beyond00:17:13 The Boost Network and Cross-Promotion00:21:27 Lead Magnets That Actually Convert00:24:26 Five Ways to Monetize a Newsletter00:28:39 Direct Sponsorships and the Media Kit00:41:44 Digital Products and Paid Subscriptions00:47:54 The Costa Rica Founder Mastermind00:52:39 Building in Public: Wins and Backfires01:06:24 The beehiiv MCP and Agentic Workflows01:26:38 Creator Economy in the AI Era01:31:27 Running 130 People Fully Remote01:35:32 Weekly Success List and All-Hands Rhythm01:42:51 The $12.5M Series A in Six Days01:50:29 Quickstrike Questions🔗 TYLER DENKWebsite: https://bigdeskenergy.comInstagram: https://www.instagram.com/tylerdenk_/X: https://x.com/denk_tweetsLinkedIn: https://www.linkedin.com/in/tyler-denk/🎙 OPEN RESIDENCYInstagram: https://www.instagram.com/openresidency/Instagram: https://www.instagram.com/markbrazil/LinkedIn: https://www.linkedin.com/in/markmastrandrea/Website: https://openresidency.com/Email: [email protected]⚡ POWERED BYbeehiiv: Use code MARK30 for 30% off → https://beehiiv.link/dthrisWispr Flow: Talk 4x faster. Get 1 month of Pro free with code OPENRESIDENCY: http://ref.wisprflow.ai/open-residency-aug26Poppy: A visual AI workspace for thinkers who hate linear chat. Get $25 off: https://getpoppy.ai/openresidency (use code "OR")Momentous: NSF Certified for Sport®. Use code OPENRESIDENCY at livemomentous.com for up to 35% off your first order. → https://livemomentous.com
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