Optometry: The Ultimate O.D.

Ultimate O.D. Nugget - The Most Important Brand: YOU In this week's nugget it's all about what it means to "brand" yourself. There's a difference between selling and branding. Branding is when you are the person that comes to mind when someone needs what you do! Is your name (brand) synonymous with dry eyes? Myopia management? Scleral lenses? Pediatrics? Decide what you want your brand to be and start building it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at ⁠www.theultimateod.com⁠, on social media (click here for -> ⁠Twitter⁠, ⁠Instagram⁠, ⁠Facebook⁠) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

The Entrepreneurial Mindset... 1 or 2? - E140 Highlights from this episode: Run Down:  The Entrepreneurial Mindset... 1 or 2? (00:50) Office Talk: Amniotic Membranes & Eyes on Dry Eye (18:26) In today's episode we are talking about the mindset you need as an entrepreneur to set effective goals for yourself. There are two main theories that are thrown about regarding this and by the end of this episode, hopefully you will know which camp you fall in. Enjoy! (00:50) In today's office talk, we are talking about amniotic membranes and Eyes on Dry Eye. There is so much out there in the way of resources for dry eye. Make sure you are aware of what's out there whether you do it in your practice or not. (18:26) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - The Best $1000 Investment You Can Make  In this week's nugget we're talking about the best investment you can make to get the best returns. What would give you the best ROI on a $1000 investment? It may not be what you think but it will make a world of difference! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

4 Step Method to 10x Your Practice - E139 Highlights from this episode: Run Down: 4 Step Method to 10x Your Practice (00:47) Office Talk: Perfect Storm & Dry Eye (20:10) In today's episode we are talking about the four things you need to do to 10x your practice. It's always the seemingly small things that can make the biggest difference because it effects everything you do. Get something to take notes with and start implementing these today! (00:47) In today's office talk, we are talking about an amazing situation I had with a dry eye patient recently. It was the perfect storm my friends and just serves to prove that this is something people need and want. (20:10) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - The Leadership Mentality  In this week's nugget it's all about how to have and cultivate a leadership mentality in not only yourself as a practice owner, but in your staff members as they are entrusted with more responsibility. We've talked in the past about how delegation is imperative to a successful, growing practice and all that will be impossible if you don't get this mentality right.   Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

12 Years in Practice and Three Q1 Principles to Live By - E138 Highlights from this episode: Run Down: 12 Years in Practice and Three Q1 Principles to Live By (00:40) Office Talk: Other Offices, Competition, & Dry Eye (13:41) In today's episode we are talking about something I call the "tinker problem". Q1 is crazy and then things level off and what do we then have the urge to do? Tinker. We mess with things, we adjust, and sometimes the changes we make in that season are not efficient or effective for our practice in the long run. Over the past 12 years I have come up with 3 principles to mitigate this phenomenon. Listen up and enjoy! (00:40) In today's office talk, we are talking about how different I interact with other practices now compared to when I first started out. I am much more confident now and I actually enjoy it! We have big things happening in the dry eye department as well that you'll want to hear about! (13:41) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - To Fear or To Love In this week's nugget it's all about how you approach your patients and how you think they perceive you. Are you afraid of them not liking you? If that's your focus, perhaps a shift in mindset is in order.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Create an Environment To Be the Best - E137 Highlights from this episode: Run Down: The Diet You NEED (00:37) Office Talk: Dry Eye, Hiring, & Circle of Competence (21:46) In today's episode we are talking about what you consume. We aren't talking food here but what you feed your mind. We are going to talk about several different resources that you may or may not be aware of that will significantly change the trajectory of your life. Enjoy! (00:37) In today's office talk, we are talking about the continuing situation that is hiring, the new developments of our dry eye practice and defining my "circle of competence". (21:46) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - The 4 Numbers You Need to Know For Your Business In this week's nugget it's all about how to allocate your cash to run a successful business . There are 4 numbers you need to know and we've got them for you! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

How Do You Define Success? : The Single Most Important Question You Can Ask Yourself - E136 Highlights from this episode: Run Down: How Do You Define Success? : The Single Most Important Question You Can Ask Yourself  (00:52) Office Talk: Hiring Saga & Dry Eye (24:13) In today's episode we are talking about the most important question you need to ask yourself and that is: how do you define success. Not only does this affect where you end up, but also how you get there. Enjoy! (00:52) In today's office talk, we are talking about the continuing situation that is hiring (or trying to hire) and the new developments of our dry eye practice. (24:13) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - The One Key to Being a Great Leader In this week's nugget it's all about leadership and how leaders show up for their team. You can't leave from behind, you need to be in front and involved! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

The Day to Day Grind: How do you Stay Entertained? - E135 Highlights from this episode: Run Down: The Day to Day Grind: How do you Stay Entertained? (00:43) Office Talk: 2023 Mission (16:57) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We started last episode with "where do you spend your time" and we are on to the second question today with "how do you stay entertained?". Knowing how to answer these will help guide you and your priorities throughout your life, your career, your relationships, and so much more. Enjoy! (00:43) In today's office talk, we are talking about our marketing meeting we're having and the vision for new growth! (16:57) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - This is Better Than Goals In this week's nugget it's all about how to get where you want to go. Are you goal focused or process focused? Is one better than the other? Let's talk about it! Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Three Questions You Need to Be Able to Answer: Question 1 - E134 Highlights from this episode: Run Down: Three Questions You Need to be Able to Answer: Question 1 (00:36) Office Talk: 2023 Mission (17:59) In today's episode we are talking about the 3 critical questions you need to be able to answer about yourself, your practice, etc. We start this episode with the first question and it is your homework to figure out the answer for yourself. Knowing how to answer these will help guide you and your priorities throughout your life, your career, your relationships, and so much more. Enjoy! (00:36) In today's office talk, we are talking about the mission I am on for this year. It's not just me, but my entire practice is on board and ready to take 2023 by storm with our dry eye focus! It's exhilarating how much we are enjoying the process and where it has already taken us. Join us on the journey! (17:59) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - How to Measure What Matters In this week's nugget it's all about how to know if you're on the right track. Are you measuring what matters? You cannot manage what you do not measure. If you don't know where you are at, how do you know what to change or improve? Listen in to some quick tips on what you should be looking at to give you a good idea of where you are at with your practice.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Important Lessons Learned from a Concierge Physical Therapist - E133 Highlights from this episode: Run Down: Lessons Learned from a Concierge Physical Therapist (00:45) In today's episode we are going over an interesting experience I had utilizing the services of a concierge physical therapist for an issue I was having. We break down the entire visit and go over what he did a great job of and what could have been improved. Then, of course, we relate it back to what we do every day in our practices. There's a lot of valuable takeaways so buckle up! (00:45) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - Is Your Staff Buying in to Your Vision?  In this week's nugget it's all about bringing your staff in on your vision and getting everyone to row the same direction towards it. If you are constantly having to battle your staff to make changes to your practice, you are fighting an uphill battle and the chances of those changes sticking are slim to none. This nugget explains how to give your staff some ownership of the big goal/vision for your practice so the corporate accomplishments made feel like personal wins for them as well!  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Are You Measuring What Matters? - E132 Highlights from this episode: Run Down: Are You Measuring What Matters? (00:41) Office Talk: Dry Eye Clinic - build it and they will come (20:03) In today's episode we are talking measurables for your practice. How do you know if you are doing well? How do you know if you are operating efficiently? These are important questions you need to ask yourself and find the answers to. What you do not measure cannot improve. However you think you're doing, you need to take an honest look at these numbers and find your starting point. Then, it's only up from there, my friends! (00:41) In our Office Talk today, we are talking about the dry eye clinic addition and referrals. We are having a great time building this and seeing a response from patients every day! (20:03) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Ultimate O.D. Nugget - What is the Most Important Thing You Do? In this week's nugget it's all about figuring out what the most important activity is in your practice and then making everything else support it. This will help you become more efficient as well as create a "specialist" feel when you are more focused in your pursuit.  Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!

Are You Data Driven? See How I Used Data to Plan My 2023 - E131 Highlights from this episode: Run Down: Are You Data Driven? See How I Used Data to Plan my 2023 (01:05) Office Talk: IPL Addition & Cutting the Fat (19:21) In today's episode we are talking numbers and how we use data in my practice to set goals and expectations for the new year. You can't manage what you don't measure which is why it's critical to have a way to get reports on your production, finances, expenditures, etc. In this segment I took a deep dive into all my KPI's that I monitor and analyze them to see where I was strong and where I was weak. Join me as we take all that information and use it to plan our trajectory for the coming year! (01:05) In our Office Talk today, we are talking about the new IPL and how our advanced dry eye treatments are going. We also discuss new changes being made to make the practice more efficient on all fronts by "cutting the fat" in ways you may not expect. (19:21) Join in the fun and subscribe to the podcast to keep up with all the great content coming down the pipe! For exclusive content, be sure to register your email on our website and I will be sending out newsletters and other great bonuses as we go. I love getting feedback, questions, suggestions, etc. so contact me at www.theultimateod.com, on social media (click here for -> Twitter, Instagram, Facebook) OR, just shoot me an email at drlillie@theultimateod.com and I’d be happy to chat!