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Outside The Bachs with Kelly Riordan

Outside The Bachs with Kelly Riordan
Author: Kelly Riordan
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We talk to musicians, artists, and creative entrepreneurs about their careers and the lessons they learned along their journey.
Hosted by Kelly Riordan, co-founder of OutsideTheBachs.com
OutsideTheBachs.com is a business accelerator program for musicians that are soloing or scaling in creating their own private music studios and delivering the highest quality education to their students. Scaling full-time private music studios with:
- Profitable lesson packages
- Predictable sources of students
- Repeatable enrollment processes
Hosted by Kelly Riordan, co-founder of OutsideTheBachs.com
OutsideTheBachs.com is a business accelerator program for musicians that are soloing or scaling in creating their own private music studios and delivering the highest quality education to their students. Scaling full-time private music studios with:
- Profitable lesson packages
- Predictable sources of students
- Repeatable enrollment processes
29 Episodes
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In this episode, Kelly sits down with Aubrey Bergauer to explore what it really means to run a performing arts organization like a business, without sacrificing artistic integrity. Known for her transformational leadership at arts organizations, Aubrey shares data-driven strategies for growing audiences, generating new revenue, and improving retention. They discuss the importance of the newcomer experience, how to turn first-timers into loyal supporters, and what hiring, auditions, and programming might look like for a more inclusive future. Pulling from Aubrey’s groundbreaking book Run It Like a Business, this conversation is a must-listen for anyone who wants to see the arts thrive.More about Aubrey and her book Run It Like A Business Strategies for Arts Organizations to Increase Audiences, Remain Relevant, and Multiply Money--Without Losing the ArtOutside The Bachs- Listen on Apple PodcastsGet More Students For Your Private Music Studio: OutsideTheBachs.comFollow Kelly on InstagramFollow Kelly on TikTokFacebook Group: Private Music Instructors, Piano Lesson Teachers, and Music Studio Owners
In this episode, Kelly chats with Christopher Still, trumpet player with the Los Angeles Philharmonic and founder of Honesty Pill - a program that helps musicians win their next orchestra audition.
So how can you win an orchestra audition? How many auditions does it take? And how much does it all cost?
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In this episode, Kelly Riordan interviews Kirsten Haddox, a music major turned content creator and music marketer.
The discussion reveals the alarming disparity between the number of graduates and actual job placements, the lack of education on self-promotion and entrepreneurship, and the minimal job placement or salary transparency. They highlight the grueling schedules, the lack of job security in orchestra jobs, and the significant time and money investments with little long-term gain.
The conversation also tackles the elitism and toxic practice culture prevalent in music schools and the inequity faced by women in classical music. Discover what can be achieved outside traditional music education and why a music degree may not be worth it. Join us for an essential discussion on building a sustainable and fulfilling music career.
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In this episode, Eric shares his unique story of growing up playing rock and blues guitar, and eventually transitioning to classical music at the age of 18. Discover how his grandfather, a band director and classical pianist, influenced his early musical years, and how his passion for guitar led him to pursue music at the collegiate level and to eventually start fons.com a tool for music studio management.
Kelly and Eric share some insights on how you can start treating your private music lesson studio like a business, how to increase your lesson rate and how to stay organized when first starting out teaching lessons.
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In this podcast episode, Kelly and Austenne Grey chat about Austenne’s life as a multi-passionate creative. Austenne talks about her work doing audio narration for audiobooks, shares her experiences in musical theatre and ballet, including facing adversity and how to stay positive and open to new opportunities. She explains how challenges helped her grow and learn to pivot in her career.
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In this episode, Kelly chats with Michael Fenoglio - Director of Marketing at DANSR, Inc - the exclusive importer of Vandoren products in the US. Michael is a saxophonist and music educator, and at DANSR, he is responsible for planning, implementation, and oversight of a variety of marketing initiatives including artist relations, educational outreach, digital marketing, tradeshows and more.
He holds a Doctor of Musical Arts Degree in Jazz Saxophone Performance from University of Illinois, where he served as the jazz and classical teaching assistant under professors Chip McNeil and Debra Richtmeyer. In 2013, Fenoglio was the recipient of two Graduate Student Downbeat Awards in recognition of his jazz solo and ensemble performances.
Fenoglio continues to be an active musician and educator outside his work at DANSR. He has performed with a variety of renowned artists over the years including The Doc Severinsen Big Band, Ira Sullivan, Phil Woods, and The Temptations. His most recent recording projects include his band’s self-titled album, “The Old Style Sextet,” on Chicago’s BluJazz record label and side work on guitarist Chris Beyt’s “120" and Derrick Cordoba’s “J&J.”
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Kelly sits down with Natalie Morrison and chats about how networking can impact your career path within the music industry.
Natalie is currently the Senior Segment Marketing Specialist for Education at the Yamaha Corporation of America. Most notably, Natalie brings projects with purpose to life, and is the Co-Founder and Co-Producer of ReVoicing the Future, a Women of NAMM podcast. She is also serving on the NAMM Young Professionals Board of Directors. When not working, you can find her bustling around New York City at a record store, coffee shop, yoga class, concert, or Broadway show.
ReVoicing the Future Podcast
Women of NAMM
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In this episode, Kelly chats about the future of music education technology with Sam Reti of Muzie.Live a music education platform for teachers and students. Teachers can host high-quality lessons, interact with students in real-time, and access a range of tools to support student engagement and productivity.
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Julia Olsen is a Singer/ Songwriter, Composer, Producer, Live, Mix, Recording and Mastering Engineer. Her degrees are in Music Production and Recording Engineering with emphasis in Music Business and Performance. She has learned over the years the importance of hybrid skills allowing her to move between industry roles and apply the knowledge from one role to the next. Julia has worked with notable artists such as NBC The Voice and American Idol Star Jeremy Rosado as the In-Studio Vocal Producer and a Recording Engineer for his past album You, along with the Mix Engineer for his track “Better off as Friends”
She also works as the Podcast Editor and Co-Producer for the National Association of Music Merchants (NAMM) Podcast “ReVoicing the Future”. Julia is working on new original music that will be released soon.
For more about Julia
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Neylan McBaine is the CEO of Duet Partner, a digital studio management system for independent music teachers. As a marketer and community builder, Neylan previously worked in house at various Silicon Valley companies and advertising agencies. By leading Duet Partner, she is returning to her musical roots as a Juilliard- and Yale-trained pianist and the daughter of a Metropolitan Opera soloist. The music teachers in her life and the lives of her children have been her heroes, and she is delighted to use her skills to support them as they run their small businesses.
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Erin Kessler is the Marketing Director of Maple Leaf Strings, managing over 100 Private Label brands and marketing strategies for over 50 retailers nationwide. Her B&O retail and music performance background informs her mindful but competitive approach.
Outside of Maple Leaf Strings, Erin is a Staff Sergeant in the 122nd Ohio Army National Guard Band as a french hornist, staff arranger, and leads their marketing team. Throughout her 18 years in the Army, Erin has performed in 15 tours nationwide, winning several national awards in video production.
For more about Erin:
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In this episode, Kelly chats with Leanna O’Brien, a curriculum designer and professional development creator with a passion for incorporating the essentials of music into every lesson. With a focus on the National Music Education Standards, her lessons have been implemented in over four hundred schools.
Leanna is dedicated to providing elementary music educators with the tools and information they need to succeed in their classrooms. Her professional development sessions include titles such as “Movement is Music”, “Culture in the Music Classroom”, “How to Talk to Admin”, and more!
For the past five years, Leanna has been using scarf dancing as a way to help her students make deeper connections in her music class. It quickly became a part of their routine, and they looked forward to the beginning of class most of all.
When the COVID-19 pandemic began, Leanna was unable to connect with her students in person. Undeterred, she began making videos that were good enough to send home and get her students up and enjoying music again. Parents quickly reached out to express how much their kids missed Leanna’s music class and scarf dancing in particular.
In response, Leanna created the Soaring Scarves Academy, a place where teachers who understand that movement is music and movement is learning can come to give their students a way to learn while moving to music naturally. With Leanna’s guidance, educators can incorporate the joy of music and movement into their classrooms, helping their students grow and learn in a fun and engaging way.
For more on Leanna and Soaring Scarves, check out:
https://soaringscarvesacademy.com/
https://www.facebook.com/groups/1361846627527644/
https://www.tiktok.com/@soaringscarves
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In this episode, Kelly sits down with Dr. Dave Gerhart to have a conversation about how musicians can become more marketable as they navigate through different career opportunities.
Dave is Segment Marketing Manager, Education for the Yamaha Corporation of America and Lecturer of Percussion at the Bob Cole Conservatory of Music at CSU, Long Beach, is a nationally recognized performer, composer, and educator. Dr. Gerhart, originally from Fairfield, California, holds a D.M.A. from the University of Southern California in Percussion Performance with a secondary emphasis in Music Education, Ethnomusicology, and Music Industry & Technology. He received a M.M. in Percussion Performance and Instrumental Conducting and a B.M. in Music Education from California State University, Long Beach. Dr. Gerhart has been featured on CDs with the Robin Cox Ensemble, Steven Hartke, and Gabriela Ortiz.
As a freelance musician, Dave has performed under Gustavo Dudamel, Zubin Mehta, Carl St. Clair, Enrique Diemecke, Mehli Mehta, and has performed with Yo-Yo Ma, Bobby McFerrin, Michael Kamen, Liam Teague, Yefim Bronfman, Ray Holman, Robert Greenidge and the Blue Man Group. His principle teachers include Dr. Michael Carney, Erik Forrester, Brad Dutz, and Raynor Carroll, principal percussionist of the Los Angeles Philharmonic. His steel drum ensemble, the Island Hoppin’ Steel Drum Band, performs throughout Southern California.
Dave serves on the Board of Advisors and the World Percussion Committee for the Percussive Arts Society. An advocate of using technology in the classroom, Dr. Gerhart was featured in Technology and Its Use by Percussion Educators in the 21st Century (Published in Percussive Notes – January 2012) by Tracy Wiggins and part of the case study Using Technology to Enhance Performance Pedagogy in the Postsecondary Brass Studio by Adam Snider. In 2010, Dave co-founded https://DrumChattr.com and currently curates percussion related content for https://PercussionEducation.com.
Dave’s compositions and arrangements for triangle, timpani, percussion ensemble and steel drum orchestra are published by Bachovich Music Publications, Boxfish Music Publishing and Living Sounds Publications.
For more on Dave, check out: https://davegerhart.com/
The Entrepreneurial Muse - Jeffrey Nytch: https://www.amazon.com/Entrepreneurial-Muse-Inspiring-Career-Classical/dp/0190630973Watch more Outside The Bachs podcast episodes on YouTube
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In this episode, Kelly chats with American violist Deanna Petre. Deanna enjoys a diverse career as a performer and teaching artist and is co-founder of The Fearless Artist Mastermind. She emanates a calm, positive leadership style and her deep compassion for others helps her serve The Fearless Artist community.
Based in Paris, Deanna performs with orchestras in the region and for chamber music series in France and the Netherlands and holds a private teaching studio. Deanna is a graduate of the Juilliard School, the Cleveland Institute of Music, and the Conservatoire National Supérieur de Musique de Paris.
For more on Deanna, check out: https://www.thefearlessartistmastermind.com/
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In this episode, Kelly talks to Jessica Muñiz-Collado, a music consultant, composer/producer, percussionist and Assistant Professor of Music Business at the University of North Texas. Jessica founded NIZCO MUSIC because she believes that a career in music is achievable and does not want to see any more musicians give up on their artistic visions. Jessica offers services in music career and business planning, education planning, technology training, artist development, and music curriculum development. Jessica is a Voting Member for The Recording Academy, a NAMM/College Music Society Fellow grant recipient, and has spoken at numerous multimedia and leadership conferences.For more on Jessica and Nizco Music, check out: https://www.nizcomusic.com/beatshop
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Ever wanted to learn about what it takes to level up your brand as an artist? In this episode, Kelly talks with Jasmine Sandler about being coachable while putting your best foot forward in the business world. Also known as JazzRock of the band SILENT FURY, Jasmine is an Artist Branding and Business author, instructor, speaker, advisor and agency owner at JSM for Artists. Her mission is to genuinely help artists and bands use their talents to grow profitable careers and businesses. She has over 17 years of branding and digital marketing client experience, both for corporate brands as well as individual executives.
For more about Jasmine, check out:
https://www.jasminesandler.com
https:/www.warriorwomenbusiness.com
https://www.jazzrocksinger.com/
https://silentfury.myshopify.com/
50% off Jasmine's full Artist Branding For Business course https://www.udemy.com/course/artist-branding-for-business/?referralCode=50CAD1B0D5CBDCFD64BD
15% off JSM packaged branding and marketing services as well as coaching for artists: https://www.jasminesandlerdigitalmarketingmedia.com/artist-services
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In this episode, Kelly speaks with piano studio owner & teachers, Amy Elmore. Amy has been successfully teaching kids how to play the piano for over 30 years and has been the owner of Keys to Praise Piano Studio for the last 15 years. She uses creative games and “off the bench” activities to teach all the basics - technique, theory, rhythm, and note reading—while encouraging independent exploration, improvisation, and composition so students can understand the big picture and apply it to the musical genre they love. Amy is committed to creating a consistent experience for all students and families, no matter who the student’s primary teacher is. It is her goal to have each student feel confident, successful and cared for in a creative and fun environment.
For more about Amy, check out https://www.keystopraise.com/
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In this episode, Kelly speaks with Canadian pianist and singer Michelle Lynne. Michelle performs widely across Europe, is Lecturer of Entrepreneurship, and is co-founder of The Fearless Artist Mastermind. She graduated from the Université de Montréal with a Master’s and Artist Diploma in piano performance and currently holds positions as Lecturer for Music Entrepreneurship at Conservatorium Maastricht and Codarts University for the Arts, Rotterdam.
For more on Michelle, check out: https://www.thefearlessartistmastermind.com/
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In this episode, Kelly speaks with Chan Kiat Lim and Dr. Susanna Garcia, authors of the online multimedia curriculum eNovativePiano: Multimedia Resources for Developing Musicianship Skills. Suitable for eLearning and distance learning, this one-of-its-kind curriculum points towards a new direction in piano instruction.
Chan Kiat Lim is an active recitalist with an interest and research in Twentieth-century music, particularly by American composers. A pedagogue and clinician, Chan Kiat Lim is active both as a private and group instructor. Dedicated as a teacher, his students have captured top prizes and awards at regional, national, and international piano competitions.
Susanna Garcia has been teaching piano for over 50 years to students of every age and level. She has been an independent music teacher as well as a college professor and has taught in both the group, private, and partner lesson formats. An active clinician and scholar, she has presented workshops, papers, and master classes in various leadership roles.
For more on Chan Kiat Lim, Dr. Susanna Garcia and Enovative Piano check out:
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In this episode, Kelly talks with Claire Hosterman about her career as an international singing coach and her instruction to students from all over the world.
Claire has over 100k followers on TikTok and 50k followers on Instagram who enjoy her helpful and supportive vocal technique content. Her clients have appeared on The Voice and American Idol, on Broadway, and in major films and TV shows such as Songland, Modern Family, Shameless, and on Netflix, Nickelodeon, Disney and more. Clients range from students who have never sung before to singers sent by agents and studios for training.
She also works directly in recording studios, helping to fine-tune performers between takes, and help translate the producers’ visions to the vocal artists. Claire has studied voice for over 15 years — in Seattle, New York, Los Angeles, and Paris. She has helped thousands of singers learn to navigate all styles of singing (Pop, Rock, Musical Theatre, R&B and Opera) while keeping their voices strong and healthy. Claire is the sister of Emmy-Award-Winning actress and singer Dove Cameron, and daughter of acting career consultant Bonnie J. Wallace, founder of Hometown to Hollywood.
For more on Claire, check out: https://clairehostermanvoice.com/https://www.nextlevelsinger.com/https://www.instagram.com/claire_hosterman/https://www.tiktok.com/@clairehosterman Watch more Outside The Bachs podcast episodes on YouTube
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