Outsmart the Hustle

Master the art of confidently communicating your prices and packages. Learn proven strategies for presenting your value proposition and handling common pricing objections with real examples from a successful wedding photography business.Key Topics Covered:The psychology of confident price communicationTransforming features into value statementsFive-step framework for presenting pricingHandling common pricing objections effectivelyDetailed breakdown of the Feel, Felt, Found method with examplesResources Mentioned:Memoir Mastery: A Film Business CourseOutsmart the Hustle podcastProfit First methodologyConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB Group and/or Join our paid course community.#PricingStrategy #BusinessConfidence #SalesStrategy #WeddingBusiness #EntrepreneurMindset

02-11

08:21

Episode Description: Learn how to structure and price your services using real-world examples from a successful wedding photography business. Discover concrete pricing strategies and how to maintain healthy profit margins using the Profit First method.Key Topics Covered:Value-Based Pricing with real pricing examples from $6,497 to $10,997Introducing the Profit First method Strategic team delegation across different package tiersCreating customizable packages that maintain profitabilityBuilding sustainable pricing structures for scalable growthResources Mentioned:Memoir Mastery: A Film Business CourseOutsmart the Hustle podcastProfit First methodologyConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB Group and/or Join our paid course community.Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.#PricingStrategy #WeddingBusiness #ProfitFirst #BusinessGrowth #CreativeEntrepreneur

02-04

09:50

Episode Description: Discover five actionable strategies to make your business stand out without relying on ads. Learn how to create "invisible moments" that transform your client experience and build a truly distinctive brand in your market.Key Topics Covered:The concept of "invisible moments" in the client journey and how to leverage themCreating personalized video responses to inquiries for memorable first impressionsDeveloping a signature framework to package your services uniquelySpecializing in under-served client pain points for market differentiationBuilding "visibility anchors" through consistent, distinctive contentResources Mentioned:Memoir Mastery: A Film Business CourseOutsmart the Hustle podcastConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB Group and/or Join our paid course community.Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.#BusinessStrategy #MarketDifferentiation #EntrepreneurTips #ClientExperience #BrandStrategy

01-28

04:57

Episode Description: Discover why throwing money at ads isn't always the answer to your booking challenges. Learn how to audit your business fundamentals before investing in advertising to ensure you're amplifying success, not masking deeper issues.Key Topics Covered:Why ads act as a multiplier rather than a quick fix for business strugglesThe importance of market differentiation before investing in advertisingFour key areas to audit in your business: brand messaging, portfolio, client experience, and social presenceHow to identify if you've drifted from your core business strengthsResources Mentioned:Memoir Mastery: A Film Business CourseOutsmart the Hustle podcastConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB Group and/or Join our paid course community.Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.#CreativeEntrepreneur #BusinessStrategy #MarketingTips #BusinessGrowth #EntrepreneurMindset

01-21

06:10

Discover why targeting every engaged couple could be holding your wedding business back. Learn how to identify and attract your ideal clients who value your unique approach, leading to more fulfilling projects and better business growth. This episode challenges the common misconception that every wedding opportunity is the right opportunity.Key Topics Covered:Understanding why not every engaged couple is the right fit for your business and why that's okayHow to identify red flags early in the consultation process to avoid misaligned client relationshipsCreating a clear ideal client profile that attracts the right couples and naturally filters out the wrong onesThe importance of positioning your services to appeal specifically to your ideal clientStrategies for confidently saying "no" to couples who aren't the right fitHow qualifying clients leads to better work-life balance and increased profitabilityResources Mentioned:Memoir Mastery: A Film Business CourseClient Qualification ChecklistInstagram: @memoirmastery for daily business tipsConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB Group and/or Join our paid course community.Outsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.#WeddingBusiness #CreativeEntrepreneur #BusinessStrategy #ClientQualification #WeddingPro #BusinessGrowth #IdealClient

01-15

11:03

Transform your wedding videography business by mastering the StoryBrand framework to connect deeply with ideal clients. Learn how to position your couples as the heroes of their story while showcasing your role as their trusted guide, helping you stand out in a crowded market and book higher-value weddings. This episode breaks down exactly how wedding videographers can implement StoryBrand principles to communicate their value and create clear calls to action that convert. Key Topics: Understanding how StoryBrand specifically applies to wedding videography businessesPositioning yourself as the guide while making your couples the heroes of their storyAddressing common client pain points: camera shyness and finding the right videographerCreating clear, simple calls-to-action that drive bookingsUsing consistent messaging across your website, social media, and emailsLeveraging testimonials to demonstrate client transformationSelling emotion, legacy, and the magic of a couple's important dayResources Mentioned:Marketing Made Simple podcast by Donald MillerStoryBrand framework by Donald MillerMemoir Mastery courseConnect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Hosted by: Hannah McGintyEdited by: Manuel MesaJoin our free FB Group AND Join our course communityOutsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth. #WeddingVideography #StoryBrand #CreativeEntrepreneur #WeddingBusiness #VideoMarketing #WeddingFilm #BusinessGrowth #MarketingStrategy

01-07

05:00

Discover how transforming your money mindset can unlock new levels of confidence, clarity, and success in your business. In this episode, host Hannah McGinty dives into the misconceptions around pricing, selling, and valuing your expertise as a wedding professional or creative entrepreneur. Learn the mindset shifts that will empower you to confidently charge what you're worth and attract dream clients who value your unique skills.Key Takeaways:Why "How much?" isn't a rejection—it’s an opportunity to communicate valueThe art of listening to sell with confidence and easeHow to price your expertise instead of your time to reflect your true worthPractical steps to align your pricing with the transformation you provideThis episode is perfect for entrepreneurs and creatives who are:✅ Struggling with pricing or handling objections from potential clients✅ Ready to elevate their sales conversations without sounding pushy✅ Looking to build a business that reflects their value and expertiseConnect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Hosted by: Hannah McGintyEdited by: Manuel MesaSign Up for the Masterclass: "What You’re Not Saying Is Costing You Sales" CLICK HEREJoin our free FB Group AND Join our course community#BusinessPodcast #MoneyMindset #Entrepreneur #WeddingProfessionals #SmallBusiness #PricingStrategy #BusinessGrowth #EntrepreneurMindset #CreativeBusiness

12-31

06:50

This holiday season, discover why the "scarcity mindset" might be holding back both your spirit and your success. Join Hannah McGinty as she breaks down how shifting from scarcity to abundance thinking can transform your approach to business and life. Learn why true success isn't about holding tight—it's about lifting others up. Key Takeaways: Why the scarcity mindset is a hidden success blockerHow giving strategically can multiply your resources and opportunitiesReal-world examples of abundance thinking from successful entrepreneursPractical ways to create value without depleting your resourcesThis episode is perfect for entrepreneurs and creatives who are: ✅ Wrestling with holiday season stress ✅ Looking to grow their impact without depleting their resources ✅ Ready to transform their relationship with giving and receivingConnect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Hosted by: Hannah McGintyEdited by: Manuel MesaJoin our free FB Group AND Join our course community#BusinessPodcast #Entrepreneur #AbundanceMindset #SmallBusiness #Giving #BusinessGrowth #CommunityBuilding #EntrepreneurMindset #BusinessSuccess #HolidayHustle

12-24

09:57

Your health and boundaries aren’t just “nice to have”—they’re critical to your success. In this episode, we uncover why neglecting your well-being might be quietly sabotaging your business growth. You’ll learn why working yourself into the ground isn’t a badge of honor but a recipe for burnout.Key Takeaways:How ignoring your health directly impacts your business’s bottom lineThe dangerous cycle of burnout and how to break freeWhy setting boundaries is your greatest tool for long-term successPractical strategies to prioritize your well-being without sacrificing growthThis episode is perfect for entrepreneurs and creatives who are:✅ Feeling overwhelmed and overworked✅ Struggling to balance business growth with personal health✅ Ready to break free from burnout and build a sustainable businessConnect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Hosted by: Hannah McGintyEdited by: Manuel MesaJoin our free FB GroupANDJoin our course community#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth #WorkLifeBalance #BurnoutRecovery #SustainableSuccess

12-17

09:46

Being frugal in your video business might be the most expensive mistake you're making. In this episode, we break down why investing in yourself isn't just about gear—it's about positioning yourself for premium clients and higher-value projects.Key Takeaways:Why working with basic equipment is costing you high-ticket clientsThe truth about what premium clients look for before they hire youReal examples of how investing in myself unlocked a 6-figure videography businessesPractical steps to strategically upgrade your businessPerfect for videographers ready to:Break through the $100K ceilingAttract higher-paying clientsBuild a premium brandStop competing on priceConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB GroupANDJoin our course community#BusinessPodcast #Entrepreneur #VideographyBusiness #SmallBusiness #VideoProduction #BusinessGrowth

12-10

11:33

Dive into the crucial world of business structures with Hannah McGinty as she breaks down the pros and cons of different legal entities for creative entrepreneurs. Learn the key differences between Sole Proprietorship, LLC, and S-Corporation, plus get practical insights from Hannah's personal journey through different business structures.Key Topics Covered:Sole Proprietorship: Benefits and limitations for solo entrepreneursLimited Liability Company (LLC): Flexibility and protection featuresS-Corporation: Tax advantages and operational requirementsUnderstanding personal liability risksKey questions to consider before choosing a structureReal-world transition experiences and lessons learnedResources Mentioned:Zen BusinessLegalZoomConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB GroupANDJoin our course community

12-03

07:06

Episode Description: In this episode of Outsmart the Hustle, host Hannah McGinty breaks down how to create a powerful Unique Value Proposition (UVP) that will help creative entrepreneurs stand out in a crowded market. Learn the five key steps to crafting a UVP that resonates with your ideal clients and sets you apart from the competition.Key Topics Covered:What is a Unique Value Proposition (UVP) and why it mattersHow to analyze your competition effectivelyIdentifying your unique strengths and capabilitiesUnderstanding and connecting with your ideal clientProblem-solving as a differentiatorCreating a concise and memorable UVPResources Mentioned:Memoir Mastery: A Film Business CourseConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaJoin our free FB GroupANDJoin our course communityOutsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.#CreativeEntrepreneur #BusinessStrategy #UVP #WeddingVideography #BusinessTips

11-26

06:44

Episode Description: In this premiere episode, discover why endless hustling isn't the path to creative business success. Learn how to shift from constantly chasing clients to creating genuine demand for your work by leveraging your unique value proposition and authentic differentiators.Key Topics Covered:Introduction to Outsmart the Hustle podcast's missionWhy traditional "hustle culture" isn't sustainable for creativesThe fundamental shift from client-chasing to demand creationHow to identify and communicate your unique valueThe importance of specific positioning over broad appealStrategy for attracting clients naturally through differentiationConnect With Us:Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Host: Hannah McGintyEditor: Manuel MesaOutsmart the Hustle helps creative entrepreneurs work smarter, not harder, focusing on high-impact strategies for business growth.Join our free FB GroupANDJoin our course community#CreativeEntrepreneur #BusinessStrategy #NoMoreHustle #CreativeBusiness #BusinessGrowth #UniqueValue #CreativeSuccess

11-19

05:30

Connect With Us: Follow Memoir Mastery on all social media platforms and Outsmart the Hustle on IG!Hosted by: Hannah McGintyEdited by: Manuel MesaJoin our free FB GroupANDJoin our course community#BusinessPodcast #Entrepreneur #SmallBusinessPodcast #VideographerPodcast #WeddingPodcast