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This is where dog daycare and boarding businesses can learn the top tips and business strategies to grow. Discover what the top dog daycares are doing to overcome challenges, improve everything they do and keep their staff and customers happy. Learn the latest in marketing pet businesses as well as creative ways to increase your brand's image and move your business farther, faster. Running a pet business can be difficult and often leave you feeling like an underdog. Not anymore - together we'll make you the OVERDOG.
221 Episodes
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Ever feel like you're the only one who can’t seem to get things right? This episode is your permission slip to stop beating yourself up and start looking at failure as fuel. Fern pulls back the curtain on one of his biggest flops—something he poured months and thousands of dollars into—only to watch it crash and burn. But instead of quitting, he found the hidden gold in the ashes. You’ll hear how that experience ended up reshaping the way he runs his business—and how it can do the same for yo...
Struggling to make Facebook actually work for your dog daycare or boarding business? You're not alone—and you're probably just a few tweaks away from turning it into a reliable lead machine. In this episode, we dive into a powerful three-tier strategy that breaks down exactly what kind of content you should be posting (and who it's for) so you can stop guessing and start attracting the right people at the right time. Whether you're trying to reach total strangers, warm up curious lurkers, or...
If you’ve ever felt like you're stuck in a revolving door of employees, this episode is about to hit home. Fern teams up once again with his buddy and business retreat co-host Patrick Lyons for a deep dive into the real reasons your team might be walking out the door—and what you can actually do about it. Spoiler: it’s not just about the money. They unpack fresh research and real-life experiences to reveal the five key drivers behind employee turnover in the pet care space (and beyond). This...
If your numbers are down and you’re stressing about getting more leads in the door, you might be looking at the wrong problem. In this episode, we're flipping the script and diving into a major blind spot for many pet care businesses—customer retention. Before you start pouring money into marketing, you’ve got to find out why people are leaving. And more importantly, what you can do to stop the slow leak. From decoding external trends like economic shifts and competition, to uncovering the i...
If you’ve ever wished more people would say “yes” to your services, this episode is going to open your eyes. Fern dives into the fascinating world of psychological selling — and no, it’s not about manipulation or cheesy tactics. He breaks down why humans make emotional decisions, how to use that to guide potential customers, and why things like “most popular” labels and small surprises can have a huge impact. You’ll hear real-world examples, clever techniques, and actionable tips you can star...
If you’ve ever felt like staffing your pet care business is an endless headache, you’re not alone — and this episode of the Overdog Podcast is packed with insights you can’t afford to miss. Fern sits down with Joe Latona of Walker Scout, a recruiting pro who’s helped countless dog daycare and boarding businesses find and keep the right people. They dive into the real reasons you’re not attracting great applicants, how your job postings might actually be scaring people away, and what you shoul...
This week on the Overdog Podcast, Fern opens up about his own unconventional journey — one filled with risks, pivots, and a relentless drive to outwork and outsmart the competition. From his early career experiments to finding his way in the dog business, Fern shares how hard work, creativity, and a willingness to fail forward have shaped his success. You’ll hear personal stories that prove you don’t need to be the most talented person in the room if you’re willing to put in the work and take...
Ever wondered what it really feels like to work in your own dog daycare or boarding business? This episode flips the script by diving deep into the staff’s perspective — straight from someone who lived it. With stories from both small, tightly-run teams and massive, fast-growing facilities, you’ll get a candid look at what it’s like on the front lines: the good, the frustrating, and the things that truly make a difference to your employees. It’s not just about managing people — it’s about und...
Are your phones helping or hurting your business? In this episode of the Overdog Podcast, Fern uncovers a common but overlooked problem in dog daycare and boarding facilities — how phone calls are handled. From missed calls and inconsistent messaging to clunky voicemail systems and outdated automation, he explains how these mistakes can turn hot leads cold fast. You’ll also hear how smart businesses are using technology and AI to create a better, more consistent experience for customers while...
Ever wonder how you can seriously stand out in the pet care industry? In this episode of the Overdog Podcast, Fern shares a game-changing insight sparked by his recent vacation to Mexico—and it has everything to do with crafting an unforgettable VIP experience. From private butlers to rooftop pools, the trip offered more than just relaxation—it served up inspiration for how pet businesses can create elevated service tiers that keep clients loyal and begging for more. Tune in to hear why offe...
You're halfway through the year—are you where you thought you’d be? In this episode of the Overdog Podcast, we hit pause to take stock of the first six months of 2025. It’s the perfect time to assess what’s working, what’s not, and how to pivot for a stronger finish. Whether you're crushing your goals or feeling like you're stuck in neutral, this mid-year check-in might be exactly what your dog business needs to reset and realign. But the real focus? Delegation. If you're still mopping floor...
Ever wonder how mega-brands like Apple, Nike, and Disney build such loyal followings—and how you could channel that same magic into your dog daycare or boarding business? In this episode, Fern dives into what makes these iconic names tick, uncovering the branding strategies behind their cult-like fanbases. From Taylor Swift's superfan engagement to In-N-Out Burger's laser-focused simplicity, you'll hear fresh ideas that could reshape the way you connect with your customers. Get ready for a f...
Get ready to go behind the curtain of one of the pet care industry’s most influential yet often misunderstood organizations—IBPSA. In this episode, Fern brings on Carmen Rustenbeck and Brian Remo to share the real story of how this trade association came to be, what it actually does for your business, and why now might be the most important time to get involved. It’s not just about standards and certifications—this is about community, advocacy, and giving you a serious edge in an industry tha...
Are you so busy eyeing the competition that you’re missing what’s really stalling your pet business? In this episode of the Overdog Podcast, Fern digs into a surprising truth: it’s not the new dog daycare down the street that’s threatening your success—it’s your own complacency. Tune in to hear why staying stagnant is the real danger and how obsessing over what others are doing might be costing you valuable growth opportunities. Fern also unveils a game-changing tool that could revolutionize...
In this episode of the Overdog Podcast, we're diving into the often-overlooked blind spots that could be silently sabotaging your pet care business. From failing to follow up with new leads to treating clients like fleeting transactions, Fern lays out seven common mistakes he's seen time and time again in dog daycares and boarding facilities. These aren't just minor issues—they're growth blockers that could be costing you money, loyal customers, and even staff retention. If any of that hits h...
What if growing your pet care business wasn't about guessing your way through it, but following a step-by-step formula that’s already been proven to work? In this episode of the Overdog Podcast, Fern dives into what he calls the “algorithm of success”—a repeatable path built from patterns he’s seen in the most successful entrepreneurs. From vision and mindset to resilience and strategy, this episode walks you through what it really takes to thrive in a competitive market. Fern pulls back the...
Think you're asking the right questions about your business? Think again. In this episode, Fern and Overdog’s own Director of Operations, Kasey Jervis, dig into the questions dog daycare and boarding businesses should be asking—but usually aren’t. From understanding the lifetime value of your clients to uncovering why customers quietly drift away, this conversation challenges you to take a deeper look at your business operations and mindset. You’ll also hear real talk about burnout, delegatio...
Is your dog business just a set of services, or is it a brand that people feel something about? In this episode of the Overdog Podcast, we're taking a deep dive into the crucial difference between running a business and building a brand. If you've ever thought your logo and color scheme were the extent of your branding, think again. This conversation unpacks how to truly become unforgettable in your community and the industry—by crafting emotional connections, elevating customer experiences, ...
In this episode of the Overdog Podcast, we're diving into what it really takes to make your pet care business stand out in a crowded market. It’s not just about looking professional — it’s about being unforgettable. You’ll learn why simply having “satisfied customers” isn’t enough, and how creating bold, emotional, and consistent branding can leave a lasting impression on your clients. From logos to taglines to the tone of your messaging, discover how to shape every element of your business t...
Today we're diving into the big debates shaking up the dog daycare and boarding world. From whether you should offer discounts, have seven-day-a-week daycare, or let employee dogs join playgroups, Fern lays out the pros, cons, and his personal takes to help you make the best calls for your business. You’ll get a straight-shooting look at topics where strong opinions fly—and where there's no one-size-fits-all answer. Plus, Fern shares a clever marketing tactic he picked up from his college to...
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