Welcome to Day 30 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s topic is one of the biggest levers you have in scaling your company: Cut Overhead Like a Maniac. 🧠 Why This Matters Overhead is the silent profit stopper. Left unchecked, it can balloon quickly and quietly, eating into your margins without driving real growth. Every dollar tied up in overhead is a dollar not fueling revenue, marketing, or growt...
Welcome to Day 29 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson might surprise you because it runs counter to the current industry hype: Don’t Overinvest in Technology. 🧠 Why This Matters In the trades, there’s a new app or software tool launching seemingly every hour. Each one promises to grow your business, improve efficiency, or magically solve problems. The truth? Technology can help — but t...
Welcome to Day 28 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is simple, bold, and direct: Outspend Your Competitors in Sales & Marketing. 🧠 Why Outspending Works Marketing isn’t a cost — it’s an asset. It’s the lever that drives growth, creates demand, and keeps your pipeline full. While many competitors cut back when times get tough, the businesses that double down on marketing are the ones ...
Welcome to Day 27 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into a powerful framework for spending money wisely: Strategic vs. Non-Strategic Costs. 🧠 Why This Matters Not all expenses are created equal. Some costs fuel growth and strengthen your competitive advantage. Others just bloat the business, add headcount, or waste capital without moving you forward. The challenge? Everyone — even smar...
Welcome to Day 26 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is the natural follow-up to yesterday’s topic of Cut Complexity. Once you trim what doesn’t work, the next step is simple: Multiply Your Winners. Why Multiplying Winners Matters Too often, owners keep dragging along departments or services that look big on top-line revenue but secretly ruin margins. The real growth hack is cutting what’s u...
Welcome to Day 25 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs.Today’s topic is one of the most important lessons I’ve learned in scaling a business: Cut Complexity. Or, as I like to say: Simple is Scalable. 🧠 Why Simplicity Wins Complexity creeps in quietly — through overbuilt processes, too many services, or redundant systems. It feels like “good business” at the time, but in reality it slows growth, increases mist...
Welcome to Day 24 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today we’re diving into one of the most important — and often most confusing — financial topics in business: Cash Flow. It’s the reason so many owners scratch their heads at year-end when their accountant says, “Congrats, you made a profit,” but the checking account feels empty. That gap? That’s cash flow. 🧠 Why Cash Flow Matters There’s a huge differen...
Welcome to Day 23 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs.Today, we’re talking about a trap that many business owners fall into as they grow: Over-Delegation. Yes, you should delegate. Yes, you should make yourself replaceable in the day-to-day. But there’s a critical line you cannot cross: abdication. 🧠 Why Over-Delegation Is Dangerous Delegation is a superpower — it frees you up to work on the business, not i...
Welcome to Day 22 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today, we’re diving into one of the fastest ways to improve margins without cutting jobs, service quality, or growth: Vendor Negotiations. If you had to find 10% savings in your business today, where would you look first? That’s right — your vendors. 🧠 Why Vendor Negotiations Matter Your vendors are some of your biggest partners… but also one of your bi...
Welcome to Day 21 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today, we’re tackling a silent bottleneck of growth: Over-qualifying what you already know. The truth is simple: speed wins. Most businesses don’t fail because they made a wrong call — they fail because they got stuck waiting for the perfect call. Analysis paralysis keeps you stuck while competitors take action. 🧠 Why This Matters If more information w...
Welcome to Day 20 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today, we’re digging into one of the toughest — and most important — topics in business: Improving Employee Productivity. It’s tempting to think the secret is cloning your best performer. But here’s the reality: if you average your top performer with your lowest performer, their combined output often falls below the team average. That’s why low performer...
Welcome to Day 18 of the Double Your Profit Series The go-to series for contractors, home service owners, and small business entrepreneurs. Today, we’re talking about one of the most overlooked but powerful levers in your business: Reviewing and ruthlessly cutting recurring costs. I call this the “F** It Up List”* (we’ll bleep it for YouTube 😉). Every month, I go through all recurring expenses in the business and ask one simple question: Do we really need this — and can we negotiate it down? ...
Welcome to Day 15 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re talking about one of the most important — and most overlooked — levers in your business: Tightening Your Standards. 🧠 If you’ve ever wondered why performance slips or why “good enough” starts to spread… it’s probably because your standards aren’t as clear (or enforced) as you think. You get what you allow. And if you allow low...
Welcome to Day 14 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re diving into one of the simplest, most powerful habits you can build: Making Your P&L a Daily Tool. 🧠 If you’re waiting until the end of the month (or worse, months later) to see your numbers, you’re already too late. Real profit decisions happen in real time — not after the fact. 💡 What You’ll Learn in This Episode: Why monthl...
Welcome to Day 13 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s lesson is short on purpose—because that’s the point: Cut Your Meetings in Half. 🕒 Meetings can be one of the biggest hidden drains on your profit. They pull people out of productive work, rack up payroll costs, and often could have just been an email. 💡 What You’ll Learn in This Episode: – Why most businesses have more meetings than the...
Welcome to Day 12 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s topic is one of the fastest, easiest, and most effective ways to increase your bottom line: Using Scarcity to Raise Prices. 📈 Raising your prices isn’t about being greedy—it’s about charging what the market will bear, especially when demand is high and capacity is limited. If you’re fully booked and still discounting… you’re just giving ...
Welcome to Day 11 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today we’re unlocking one of the most powerful, overlooked profit drivers in your business: Optimizing Your Schedule for Profit. 🧠 Every day your team is dispatched inefficiently is a day you’re leaving thousands on the table. The key? Prioritize urgency and opportunity—not just availability. 💡 What You’ll Learn in This Episode: – Why a $100 fa...
Welcome to Day 10 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re tackling something that’s as obvious as it is underused: Tying Compensation to What Actually Matters. 🧠 If you’ve ever said “I wish we had more sales” — but your sales team is on base salary with no commission — this one’s for you. No incentives? No results. It’s that simple. 💡 What You’ll Learn in This Episode: Why lack of commissio...
Welcome to Day 9 of the Double Your Profit Series — the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today, we’re diving into one of the most overlooked drivers of bottom-line success: Training for Profit Awareness. 🔍 If your team doesn’t know the score, how can they help win the game? This episode is about building a culture where everyone—from the field to the office—understands what profit is, how it works, and how they can impact it daily. ...
Welcome to Day 8 of the Double Your Profit Series —the go-to profit series for contractors, home service owners, and small business entrepreneurs. Today’s topic might feel uncomfortable, but it’s a game changer: Fire Your Worst Customers. We’re talking about freeing your team, protecting your profit, and finally saying goodbye to the clients who drain your time, energy, and resources. 🧨 If you’ve ever had a customer who constantly calls, complains, escalates, and sucks the life out of your op...
Peter Johnson
Growing a plumbing, electrical, or HVAC business requires strong local marketing, excellent customer service, and strategic online presence. Focusing on SEO, customer referrals, and partnerships can drive growth. Seattle Water Heater Pros at https://seattlewaterheaterpros.com exemplifies success by offering expert plumbing services, leveraging digital marketing, and maintaining high-quality workmanship to attract loyal clients.