PDG Advertising Podcast

Episode 80 – It’s A Long Story (But It’s Worth It)The latest episode of the PDG Advertising Podcast is now live, and it’s a big one.This episode is a deep dive into the realities of running a digital advertising agency in 2025 — the highs, the lows, the moves, the people, and the principles behind how PDG Advertising does things differently.Whether you’re in digital marketing, running your own business, or just trying to get better results from your ad spend this one’s for you.What You'll Hear in Episode 80:Intro and purposePeter kicks things off with a Coke Zero and shares what this podcast is really about: an honest behind-the-scenes look at the journey of building a digital advertising agency.Why we moved from Portadown to BelfastThe agency is returning to its roots. Peter reflects on why PDG left the city, what it gained from working in Portadown, and why Belfast is the future for hiring, collaboration, and creativity.New team memberLucy’s joined the team, and she’s already making an impact. Peter talks about what account management really means in an ad agency — balancing the needs of clients, the team, and leadership.We’re hiring – Paid Ads ManagerThe search is on for a top-tier Paid Ads Manager. If you know Google Ads, Meta Ads, TikTok Ads — and want to work with a team that values creativity, hard work, and kindness — check out pdgadvertising.com/careers.The PDG origin storyHow do you build an agency with £400 in your bank account and a battered Ford Focus? Peter shares the full story — from his early days in Concentrix to a toxic agency job that pushed him to do it differently.A warning for bad agenciesIf you're treating your customers or your team badly, Peter’s got a message for you: “I’m coming for your business.”It’s a rallying cry for ethical marketing, better service, and a kinder way of doing business.PDG Tip of the DayGoogle yourself. Type your business name into Google and see what comes up.No results? You’re invisible.Bad reviews? You’ve got a trust problem.Great presence? You’re ahead of the curve.Your Google presence is your reputation — fix that before you spend a penny on ads.This Week in Digital AdvertisingPeter unpacks the latest headlines in the world of digital:AI-Driven Campaigns – Are they ready for prime time? Not quite.Advertisers Doubling Down – In economic uncertainty, brands are betting on digital.Social Media Ad Revenues Are Booming – Attention is still on the scroll.Regulators Targeting Big Platforms – What this means for advertisers like us.Best Ads We Saw This WeekAmazon gets a shoutout for dynamic personalization — including the user’s first name in the ad. Peter’s on the case to figure it out.Q&A HighlightsWhat’s one thing every business owner should do before running paid ads?Make sure your website actually works.Are Google Ads or Meta Ads better right now?It depends — Google is for intent, Meta is for discovery. Both matter.Biggest mistake with ad spend?Running campaigns without tracking results. Or using generic copy that doesn’t reflect the brand.AI in advertising — friend or foe?It’s a tool, not a replacement. Use it to boost your performance — not automate your soul.Final ThoughtsThis episode is packed with stories, insights, and straight talk about what it really takes to grow a successful digital advertising agency. If you’re in this world — or thinking about getting into it — Episode 80 is your sign to lean in.Have a listen, and if any part of it resonates, connect with Peter on LinkedIn, drop a message, or share it with someone who needs to hear it.Thanks for being part of the journey.

Episode 79 of the PDG Advertising Podcast dives into the latest in digital marketing, social media, and email strategies, while reflecting on nearly a decade of growth at PDG Advertising. Peter discusses personal development through a leadership course, explores values like Focus, Hard Work, Kindness, and Results, and shares insights on new platforms like Blue Sky, challenges with Meta Ads, and the enduring power of email marketing. Whether you're looking for actionable advice or a behind-the-scenes glimpse of agency life, this episode has something for everyone.

This week we talk about AI in marketing, our latest job post and what Google Ads are and how they work.

Welcome to episode 77 of the PDG Advertising Podcast! This spring, we've seen fantastic growth, welcomed new clients, celebrated team milestones, and expanded our team. Today, we discuss selecting the best email marketing software, tailored to your business size—Mailchimp for small businesses, Klaviyo/ActiveCampaign for mid-sized, and HubSpot/Salesforce for large enterprises. We also explore effective advertising platforms. PDG spends $80,000 weekly on Google, Meta, TikTok, LinkedIn, and Microsoft Ads, emphasizing the importance of engaging customers where they are. Plus, a success story: optimizing a SAAS project's Google Ads for higher quality leads through strategic segmentation. Your engagement means everything; share, like, review, or drop your questions for a chance to be featured. Thanks for listening, and here's to your success!

This week, we talk about all things agency life and the power of Google Ads with Peter Doak, owner of the PDG Advertising Podcast Episode 76

🎙️ PDG Advertising Podcast - Episode 75 Welcoming listeners to our milestone 75th episode with PDG Advertising. Contents: Out Walking: The inspiration nature offers. Text Vs HTML Emails: Pros, cons, and best practices. Sunday Planning: Starting the week right. LinkedIn Ad Library: A game-changer for advertisers. Serenity Prayer: Finding calm in chaos. Recruitment Insights: Our talent search journey. Facebook Scam Alerts: Stay safe and informed. Organization Training: Why continuous learning matters. Irish Ecommerce Awards: A proud achievement moment. Connect with PDG Advertising: Website: www.pdgadvertising.com Linkedin: https://www.linkedin.com/company/27243179/ Facebook: https://www.facebook.com/pdgadverts Instagram: https://www.instagram.com/pdgadvertising Twitter: https://www.twitter.com/pdgadvertising TikTok: https://www.tiktok.com/pdg_advertising Threads: https://www.threads.net/@pdgadvertising YouTube: https://www.youtube.com/channel/UCvFtH94dZ9wwihzyvQv8x1w Thanks for being part of our podcast journey. Stay tuned for more episodes!

Welcome to the 74th episode all about business Growth. I hope you enjoy. 🙏 www.pdgadvertising.com

Welcome to the PDG Advertising Podcast. This week, we talk about all things business, artificial intelligence, and how things are going inthe world of digital advertising.

Hi everyone, welcome to the PDG Advertising podcast, this week with our new mic! Hopefully the sound volumes are a little better from now on for you. This week we talk about the last couple of months at PDG, Fishbowling and a shout-out to a couple of local podcasts in the area! Enjoy.

Welcome to the PDG Advertising Podcast Episode 71!

The PDG Advertising Podcast is our documentation of all things Digital Advertising in our Agency. Hope you like it!

Welcome to the latest episode of the PDG Advertising Podcast. Find out more on www.pdgadvertising.com.

Welcome to this week's Podcast. From how much to spend on ads to how much to scale up your ads. It's all a out ads. Enjoy!

Welcome to the PDG advertising podcast! Visit us at www.pdgadvertising.com

Welcome to the PDG Advertising podcast!! This week we have lots to say. Leave a comment and let us know you are listening!!

Welcome to the PDG Advertising podcast, this week we talk a out coming out of lockdown, the best time to send an email, generating leads on Facebook, the optimization process, and a book we are reading! Enjoy.

Welcome to this week's episode on business & digital advertising.

Welcome to the PDG Advertising Podcast episode 61. Today we go through customer success in advertising and in business. How the team are doing in the current pandemic. www.pdgadvertising.com

Welcome to the PDG Advertising Podcast! Here we will talk about Bizmerang in Belfast, online meetings and making sales online as a newbie. Share with your friends! 👍