PR Hangover

In this episode, Shanika discusses the essentials of becoming a good writer. From the planning stage to the writing process, Shanika provides her own insights into the writing process, and how we as writers can maximize our writing skills to create strong pieces of writing. Shanika P. Carter, Principal Consultant of The Write Flow & Vibe, LLC, is a freelance writer, author, and adjunct communications instructor. Through The Write Flow & Vibe, Shanika primarily provides writing, editing, and content development services to a variety of clientele, including fellow authors, but she also provides career consulting, workshops, and résumé assistance to individuals, educational institutions, nonprofit organizations, and companies. In her spare time, Shanika loves to travel and shop, and she loves music and movies (especially horror movies!). A native of Muskegon Heights, Michigan, Shanika is a graduate of both Michigan State University and Grand Valley State University, and proudly professes her affiliations with her fellow Muskegon Heights Tigers, MSU Spartans, GVSU Lakers, and Sorors of Zeta Phi Beta Sorority, Inc. Connect With Shanika: www.facebook.com/ShanikaTheWriter https://www.instagram.com/shanikathewriter?igsh=aG16NmxxZnk3Y3Rq https://www.linkedin.com/pub/shanika-p-carter-freelancer-consultant/10/4a6/236 https://www.amazon.com/Lead-Not-Breaking-Ceiling-Experiences/dp/1951214897/ref=sr_1_5?keywords=Shanika+Carter&qid=1576763475&s=books&sr=1-5 Shanika’s Business: www.writeflowandvibe.com

Maddie Odle is an account manager at 8THIRTYFOUR Integrated Communications. Before joining the 8THIRTYFOUR team, she had spent nearly a decade in the news industry. In this episode, Listen to Maddie’s story about transitioning from news, to the 8THIRTYFOUR team. As well as, how she uses her experience from the news industry in the PR space. Maddie also gives her advice on how PR professionals and reporters can connect, and build successful relationships. Linkedin: https://www.linkedin.com/in/madeline-odle-934a58188/ Twitter/X: @madelineodleTV https://8thirtyfour.com/

In this episode, learn about the education sector, as Allison and Hannah discuss creating healthy relationships, and their journies into the education sector. Learn if you would be interested in higher education marketing and PR and a what the typical day of Allison and Hannah looks like. Allison Lanier, Director of Client Engagement at GMB: Allison uses her passion for people to create positive, effective, and rewarding client onboarding experiences for GMB’s marketing services. Her ultimate focus is to help higher ed clients reach their enrollment goals. She also acts as the Vice Chair of Marketing for the HighEdWeb Association and sits on the School of Business Advisory Board for her alma mater, University of South Carolina Aiken. Hannah Pier-Herendeen, Marketing and Communications As a content writer and storyteller, Hannah enjoys creating engaging, educational, and authentic content about real difference-makers in education. Hannah works with teams across the organization to provide comprehensive marketing and public relations services to elevate the work of our educational clients and the GMB brand. LinkedIn: Hannah Pier Herendeen: https://www.linkedin.com/in/hannah-pier/ Allison Lanier: https://www.linkedin.com/in/allison-lanier/ Check Out GMB!: ww.GMB.com

She’s back! And ready to discuss the basics of the modern young professional, Remote Work, and Interning! Join us as Amberly takes us through the highs and lows of her work day at home talking about how she disconnects from her job, and her journey to Fischtank PR. Amberly is a young professional currently living in Madison, WI. She’s an alumna of GVSU and a familiar face to GVPRSSA, serving as its VP of Chapter Development her junior year and President her senior year. After graduating in 2023, she quickly began working as an Account Executive at FischTank PR living and loving all things media relations. Connect w/ Amberly: https://www.linkedin.com/in/amberly-dzimira/ FischTank PR: https://www.fischtankpr.com/

Are you interested in writing on issues that you are passionate about? Kari Porter writes about issues she is passionate about, regarding Women’s Health and issues affecting the LGBTQ+. Join us for this episode, and learn about activism in communications, and why representation matters so much! Kari Porter is an Associate Director of Communications Strategist at Scout, a creative communications agency working with purpose-driven brands. In this role, she works with startups and challenger brands in human and planetary health, travel, CPG, and more, leading communications and media relations strategies. Kari is an expert communicator and strategist with success launching companies, positioning startup founders as thought leaders, and placing features in outlets including The New York Times, The Washington Post, Tech Crunch, and Cosmopolitan. Before Scout Lab, she worked at a full-service agency in Kansas City with B2B clients in agriculture, animal health, and manufacturing. Kari is a published writer on topics including LGBTQ+ representation and communications strategy and an advocate for survivors of intimate partner violence. She also serves as a mentor with StartOut, advising LGBTQ+ startup founders on their communications and marketing. While born and raised in the Midwest, Kari is currently traveling the country with her physical therapist partner and their two dogs. Connect with Kari: Kari’s Blog: https://rootedwords.substack.com/ LinkedIn: https://www.linkedin.com/in/karilporter/

Welcome back, Emma Nelson! As our past chapter president and podcast director, Emma delivers some PR insights into her position at 8ThirtyFour. She reflects on her time as a student and shares some secrets for those transitioning into the workforce. Additionally, Emma provides some valuable life lessons to keep in mind. Connect with Emma: LinkedIn: https://www.linkedin.com/in/emma-nelsonnn/ Happy Hour Hustle: https://8thirtyfour.com/content-library/podcast/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

In this episode, we hear from Jason, a thriving entrepreneur in the advertising industry. He talks about his background, career journey, and what led him into the industry. Jason also provides advice for students interested in pursuing a career in advertising or business. Also discussed was Jason's dedication to sustainability and why it's a crucial aspect of his business practices. He'll share some of his successful sustainability initiatives and how they've had a positive impact on his business and the environment.

Happy Birthday GVPRSSA! What better way to celebrate than with the First President of GVPRSSA, Brad Back? Listen in as Brad discusses our chapter's history, life after college, and life returning as a professor at Grand Valley! Connect with Brad: LinkedIn: https://www.linkedin.com/in/bradback/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

After working for other PR Firms, Barrie Cohen was ready to take matters into her own hands. Hear about how she moved across the country and started her own Public Relations Firm, based in Denver Colorado. Barrie works with various clients and uplifts woman-owned businesses. Interested in owning your own firm one day? This episode may be the place to start! Follow Barrie Cohen: Website: https://bcpublicrelations.com/ Facebook: https://www.facebook.com/barriecohenpr/ Instagram: https://www.instagram.com/barriecohenpr/ LinkedIn: https://www.linkedin.com/in/barrie-cohenpr/ Follow GVPRSSA: Website: https://gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

With the new year up-and-coming, it is time for some changes! Listen to Olivia Dolley talk about what's next. Thank you for listening to PR Hangover! Have any other questions? Shoot an email to gv.prssa@gmail.com. We would love to get in touch. Connect with Dominic: LinkedIn: https://www.linkedin.com/in/dominic-asam-60224424a/ Connect with Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley Follow GVPRSSA: Website: gvprssa.com/ Instagram: @gv_prssa Facebook: @GVPRSSA Twitter: @GV_PRSSA

Wondering if corporate or agency life is the right path for you? This week’s episode of PR Hangover features Angela Klinske, a public relations professional specializing in healthcare. With more than 25 years of experience, Angela has previously worked as a senior director at a local, leading PR firm, as well as served as Director of PR and External Relations for an eight-hospital health system in Michigan. She relaunched her PR firm, MixedMedia PR, in 2023 to help healthcare companies build strategic communications programs and to guide healthcare leaders as they establish an authentic presence within their communities. Angela is a trustee for Gift of Life Foundation, the fundraising arm of Gift of Life Michigan, the state’s only federally designated organ and tissue recovery program, and a board member of the West Michigan Public Relations Society of America. She is an active member of her church and enjoys mentoring newer PR professionals in their career journeys. Angela can be reached at angela@mixedmediapr.com.

Want to learn more about the impact of identifying with a disability? This week we are joined by Meryl Evans, a professional speaker and trainer, digital marketing pro, and author of Brilliant Outlook Pocketbook and the co-author of Adapting to Web Standards: CSS and Ajax for Big Sites. She has done a TEDx Talk and has been quoted in the Wall Street Journal and has the honor of being included as one of the 12 Top LinkedIn Voices for Accessibility Advocacy. Connect with Meryl: https://www.linkedin.com/in/meryl/ Want to be featured on the show? Connect with Olivia: https://www.linkedin.com/in/oliviadolley/ “The pandemic's influence on accessibility” https://youtu.be/Wx8gGP79QTY

We all know DEI is important but what does it actually look like? Listen to learn more about Joseph Tateoka, the Senior Vice President of learning and development at Edelman and an Adjunct Professor for the School of Communications at Depaul University. He is passionate about DEI and advocating for individuals through raising awareness and education, Joseph is a seasoned internal and external communications professional, former HR Business Partner, and DEI leader dedicated to enhancing and positively impacting the employee experience through talent development, internal communications, and DEI initiatives. Connect: linkedin.com/in/josephtateoka

Social media marketing is more than just a picture and caption. This week, we will dive deeper into social media marketing, landing that internship, and finding your creative process. Lauren Freund is here to speak about her experiences with social media marketing and her education in advertising and public relations. Lauren has previous experiences working for large corporations like Taco Bell, to successful local startup companies. As known as the “Internship Girl” she gives some tips for interviewing and resume-boosting that you don’t want to miss! Connect with Lauren: linkedin.com/in/laurenfreund

8THIRTYFOUR launched the application for their annual scholarship named the Small Biz 4 Equality. This scholarship is specifically for GVSU students in the School of Communications who are part of and support the LGBTQIA+ community. One applicant will be awarded a generous $5,000. Students can learn more and apply for the Scholarship online after logging in with their GVSU student login. The application deadline is Feb. 21. Apply Here: https://gvsu.scholarshipuniverse.com

Don Kern is an adventure runner, IT Consultant, freelance writer, and the director of the Metro Health Grand Rapids Marathon. He has run over 325 marathons or longer races, in each of the fifty states of the USA twice, in thirty-two countries, and at both the North and South Pole. As an avid adventurer and public speaker, he continues to share a passion for physical fitness and adventure. Don loves to write about his experiences and adventures and feels the duty to inspire his journeys with others. Don is an author of his own adventure novel and presently writes for the newsletters for the Grand Rapids Marathon. Join us this week to learn more about freelance writing and storytelling! Connect with Don: LinkedIn: https://www.linkedin.com/in/don-kern

The final episode of the student series features Cayman Handley and Vrinda Agarwal. Cayman is originally from the suburbs of Atlanta where he currently attends Kennesaw State University, seeking a bachelor's degree in public relations. He currently is interning with the Development Department of the Boy Scouts of America. He looks up to influences like Ariana Grande, Ryan Seacrest, and Kennesaw State University’s highly respected PR professors to help motivate him throughout his life journey and career path. Lastly, Cayman loves to volunteer at festivals. Connect with Cayman: https://www.linkedin.com/in/cayman-handley Vrinda is a senior majoring in Public Relations and Human Centered Design and Development at The Pennsylvania State University. Originally from India, Vrinda is very keen on learning about different cultures and is inclined towards exploring the intersection of technology and media in the communications industry. Through various coursework and work experiences at agencies such as Edelman, Nike Communications, and various small marketing firms, she has been able to develop an interest in audience insights and segmentation, diving deep into the nuances of users and their behaviors. Connect with Vrinda: https://www.linkedin.com/in/vrindaagarwal2000/

This week's episode of PR Hangover features GV Students, Maddie Zimmerman and Madey Lutenski. Both students are involved with GrandPR and PRSSA. Dedicated to their studies and passionate about their niche PR specialties, this week we learn about advocacy and insight into influencer marketing. Maddie Zimmerman is a junior majoring in Advertising and Public Relations. Maddie is a member of PRSSA and is the Associate Media Coordinator of GrandPR, Grand Valley’s student-run PR firm. In Maddie’s spare time, you can find her thrifting, recording for her own podcast, sipping on matcha, and playing with her rescue cat, Manon. Maddie hopes to pursue a career in social media management or journalism/writing after graduation. Madey Lutenski is a senior studying Advertising & Public Relations with a minor in Women, Gender, & Sexuality Studies. Madey interns for the GVSU Career Center and Experience Grand Rapids. She is also the firm editor of GrandPR. Madey explores GR with her roommates and volunteers with Reproductive Freedom for All! Connect with Maddie Z: LinkedIn: https://www.linkedin.com/in/madison-zimmerman-1313a3230/ Podcast: https://open.spotify.com/show/5y8FTd4oArBTWRuvQC44Fi?si=aabbcc16c2624175 Connect with Madey L: LinkedIn: https://www.linkedin.com/in/madelynnlutenski/ IG: MadeyLutenski

This week we welcome Sarah Dudinetz, a GVSU AD/PR Alumni and previous PR Hangover Podcast Host. Sarah Dudinetz is currently working as the Social Media Specialist in University Communications for GVSU, managing all of the university's social media channels. Having graduated from GVSU in 2020 with a B.S. in Advertising and Public Relations and minors in Writing and Digital studies, she spent two years working as a Social Media Specialist at A.K. Rikk's, a luxury clothing store in Grand Rapids, before returning to her alma mater for her current role. Outside of work, Sarah competes in the Miss America Organization, where she is currently holding the title of Miss West Michigan 2022. Connect w/ Sarah: https://www.linkedin.com/in/sarahdudinetz/ Want to be featured on the show? Connect with Olivia: dolleyo@mail.gvsu.edu Check out Sarah's Podcast! https://open.spotify.com/show/2qjJaUDEgGK6JvGHwwute8

In this week's episode of PR Hangover, we will learn about National Millennial and Gen Z Community and the recent opportunity it provided for members to attend Los Angeles, and the potential it holds for young professionals. These opportunities would not have been possible without Bill Imada and the connection he has made with the National Millennial and Gen Z Community. This episode will cover the legacy of Frank Blossom a GVSU Alumn and professor, who has left a remarkable impact on the Advertising & Public Relations program at GVSU. This episode features Hanna Ziesel, a senior at GVSU who is the COO of GrandPR, E-Board Member of PRSSA, and a member of the National Millennial and Gen Z Community. Futuristically, Hanna would like to move to California to work in the entertainment industry. Connect with Hanna: LinkedIn: https://www.linkedin.com/in/hanna-ziesel/ Connect w/ Olivia: LinkedIn: https://www.linkedin.com/in/oliviadolley/