PR Made Simple

Get ready to transform your business through the power of strategic partnerships! Join Pippa Goulden and Marketing and Growth expert Lucy Woolfenden as they reveal exactly how to 'dance on other people's dance floors' - AKA leverage partnerships to skyrocket your brand visibility and growth. Collaborations can be incredibly effective for small business owners and in this episode Lucy and Pippa deep dive into how to make sure they work for you and your business. They discuss the im...

02-25

32:48

In this episode, small business PR expert and founder of The PR Set, Pippa Goulden, reveals her proven PR system that's transformed her business. Discover the exact daily habits strategies, and accountability frameworks that help busy entrepreneurs consistently secure PR opportunities and build their brand. Key takeaways: A quick daily habit makes all the differenceHaving a PR strategy saves time Daily habits in PR create momentum and consistency.Setting targets helps maintain focu...

02-12

13:56

In this episode of PR Made Simple, PR expert Pippa Goulden digs into the 5 mindset shifts that she has made to take proactive steps to secure some key PR opportunities for her business, to inspire you to do the same. If you're finding that you're putting off your PR, overthinking, focusing on the wrong things or sitting back and waiting for it to happen to you, then have a listen to this and be motivated to make some changes to take action and make it happen. It works! ++There's s...

02-04

14:57

Ever been tempted by those shiny magazine classifieds promising to get your business noticed? You know, those tiny ads at the back that a big chunk of your budget? In this episode of PR Made Simple, Pippa Goulden discussed the effectiveness of paying for "PR", what works and what doesn't: Why those classified ads are probably not your ticket to PR success (and what to do instead)What are advertorials and should you spend your money on them?Strategic partnerships that could actually work for y...

01-30

16:01

Ok bear with me, this isn't the sexiest of PR topics - but it's one that causes small biz owners to stumble as they debate whether or not they need to write one, then put it off and use it as an excuse to not get their PR done (I see you). In this episode, I'm jumping it to tell you everything you need to know about press releases included: - What a press release actually is - Whether you need a press release (and if you don't what you might need instead) - Why you should look at the p...

01-21

14:35

In this episode Pippa Goulden lets you in to how she scored a huge PR win, speaking at Top Drawer trade show. From battling imposter syndrome to nailing the perfect pitch, Pippa breaks down how she got the opportunity. She also shares her secrets on prepping like a pro, owning the stage, and the impact it's had on her business. Plus what’s next on her journey to keep growing and connecting with her community and find more PR opportunities to keep the momentum building.&nb...

01-14

20:32

Ever wondered why some days you're a PR powerhouse and others you're too scared to press send on that pitch email? Well your subconscious has more to do with it than maybe you realise. In this episode, I'm sitting down with The Subconscious Expert, coach Rebecca Haydon to unlock the secrets of your mind and discover how it's secretly influencing your PR success (or those sneaky self-sabotaging moments we all have!) Get ready to discover: Why your brain might be playing tricks on your P...

01-07

37:30

In this conversation, Pippa Goulden and Happy HQ's co-founderJanine Jacobs discuss how service businesses can use PR to get known for what they do, build credibility in their business and strategic PR approaches for B2B businesses. Janine shows how she's used DIY PR to generate press coverage in places like Stylist, Glamour and Courier as well as speaking opportunities on some of the most important industry stages. All whilst having fun in the process. Janine shares insights on leveraging...

12-18

39:33

In this episode of PR Made Simple, Pippa Goulden dives into how to set yourself up for PR success in 2025. She highlights the importance of reflecting on the past year, creating a strategic plan, and setting clear, actionable goals. Pippa shares tips on aligning your PR efforts with your business calendar, researching upcoming industry trends, and committing to a consistent PR approach to achieve your desired results. Whether you're looking to boost your brand's visibilit...

12-10

17:23

In this week's episode, Pip Dawes, co-founder of Marlo Wine and longtime member of The PR Set, shares the journey of building a unique wine business that caters to a new generation of wine drinkers. From the inception of Marlo and its growth during the pandemic to innovative DIY PR strategies and collaborations, Pip discusses the importance of community, founder visibility, and the challenges of scaling a business. Pip also reveals the unexpected magic that happens from brillian...

12-03

38:15

This week, influencer, author and podcaster Cat Sims aka @notsosmugnow joins Pippa to pull back the curtain on the evolving world of influencer marketing. No fluff, just straight-talking insights from someone who's been in the game long enough to know what matters. Cat and Pippa delve into the changing landscape of influencer marketing, discussing the challenges and opportunities that come with it for brands from gifting to long-term partnerships Cat shares her insights on navigat...

11-26

47:59

In this conversation, Hayley Southwood shares her entrepreneurial journey, emphasising the importance of authenticity, community, and resilience in business. From her beginnings in childcare to launching a vintage ice cream van and eventually founding Southwood Living and the Southwood Social Hub, Hayley illustrates how embracing your true self and saying 'yes' to opportunities can lead to unexpected success. The discussion also highlights the significance of building supportive networks ...

11-19

39:34

In this episode of PR Made Simple, Pippa Goulden breaks down why PR often feels like it’s not working—and what you can do about it. Whether you're working with PR agency, Freelancer or you're DIY-ing it, Pippa debunks common PR myths, explaining why some businesses think PR doesn't work for them. She reveals the secret to successful PR: a strategic, long-term approach that targets the right audience, manages expectations, and aligns with your broader marketing goals. Disco...

11-12

20:06

In this episode of PR Made Simple, Pippa Goulden dives into her personal journey of using organic PR to successfully grow her business over the past four years. She shares key insights into how collaboration and networking played vital roles in her PR strategy, stressing the importance of cultivating strong relationships within your industry. Pippa also talks about how generating press coverage and utilizing platforms like social media and podcasts can be highly effective tools for promoting ...

Do you want to know how you can use PR to grow your business? Meet Priya Velusami, founder of Pri Pri and one of my DIY PR members who's done just that. Priya's PR journey is a brilliant example of a small business owner who's used PR to build her brand, use storytelling to connect with her target audience and get her on the radar of some major UK retailers. In this episode Priya highlights her PR successes, her approach to Christmas PR, all the PR routes she maximises alongside tradi...