Paint For America Mastermind

In this excerpt from the crew leader training module, Mark talks very passionately about why crews should always bring lunch to the job and not leave the site for lunch!Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com#crewleadertraining#paintercoaching#markdefrancesco#painterbestpractices

Mark tells a story that might quite literally change your perspective on what it means to own a painting business. Many of us are "hiding out" in the role we're comfortable in, instead of going out and doing what is necessary to grow the business.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

In this clip from the sales training module, Mark talks about what he refers to as the warm-up, when you first get to the customer's house. It has to be a fluid process - a dance between where they want the conversation to go and still staying with the process.#paintermarketing#salestraining#salesprocessFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

In this episode Mark talks with Eric Heipel about his journey to buying a painting franchise and then his successful departure and rebrand into what is now Heartland Painting. They cover everything from hiring to marketing, and of course, what it means to not just be busy, but to be profitable.For more info on Eric, visit:https://heartlandpaintingmn.comFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

In this episode we’re playing a clip where Mark teaches crew leaders some best practices for communicating with the customer. What may seem like common sense can actually make a big difference when issues arise around scheduling and maintaining control when issues arise (like when it rains). Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

In this clip, Mark gives a high level overview of what key metrics you need to track in each department to be highly profitable.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

If you had no problems, there would be nothing to do! Easy to say, right? But in this episode, Mark goes into more detail and offers ways to reframe a problem you’re having into a game that you can use to make yourself better.Find out more about Mark, the podcast and our masterminds / training moduleswww.paint4americamastermind.com

In this episode, Mark shares a clip from our sales training module about the customer survey form we send out ahead of each sales call. It’s also an important tool to guide questions during the visit, to discover what’s most important to the customer.Find out more about Mark, the podcast and our masterminds / training moduleswww.paint4americamastermind.com

Numbers aren’t just for taxes! In this episode, Mark talks with Daniel Honan of Profitable Painter CPA. Daniel shares highlights from his book, with advice for identifying bottlenecks, setting the right charge rates, managing gross profit margins, and even how to protect yourself as you become more and more successful.“.... with a low charge rate - that means if you do everything right, and do a good job, with happy customers - you still lose!”Daniel has a very interesting background, having owned his own painting business, worked as intelligence officer in the military, and then served as bookkeeper and CPA to many other painting companies, he offers a powerful perspective. This conversation between two painting business veterans is one you don’t want to miss.Find out more about Daniel at https://onlinebookkeep.comFind out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

Mark talks about knowing the core challenge for each position, and how knowing this can make a huge difference in making the right hiring decisions.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com

In this excerpt from our recruiting and hiring series, Mark gives some very simple advice about how to screen candidates, and he talks about a common trap business owners fall into.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

In this excerpt from our production training series, Mark trains crew leaders on the importance of keeping their vans clean.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

In this episode, Mark interviews Trent Huskey, owner of Huskey’s Paint & Design of North Carolina. They go in depth about Trent’s journey getting to 5 million. This is a great episode to see the evolution in systems and mindset to get past the 2 million dollar threshold and operate a “real” profitable and metric driven business. And for those who aren’t ready to grow to that level, Trent offers some very good tangible advice.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/Find out more about Trent here:https://huskeyspaint.com/

This is a powerful way to increase your value in the eyes of the customer. In this clip, Mark talks about the importance of going into detail about your level of prep work and sanding for exterior paint jobs. Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

Knowing your company's core values are critical for hiring the right people. In this episode, Mark gives a real world example of the impact of hiring someone who does not share these values.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/#companyculture #recruiting #paintingcompany

If you know they aren’t the right fit, the answer is now! Of course that depends on if you’ve been actively recruiting and have someone to take their place. Mark talks about his more in this episode.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

Where are you spending your time? Are you getting caught up with distractions or are you being intentional? Journaling is a good place to start. Where are you at? What would you fix? Working on yourself is the important work when it comes to having a great company.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

“What concerns you about this room?” Questions like this, that probe to find out what is important to the customer, are critical for salespeople - but they are also important for production and crew leaders. Find out more in this clip.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

In this episode, Mark talks with Jason Humrichous from Heritage painting in Indiana. Jason shares some great experience on what it takes to be both memorable and successful in a painting business and has some creative tips on networking, branding, and building relationships.Find out more about Jason herehttps://heritagepainting.info/Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/

In this clip “from the vault” Mark talks about the difference between giving a standard presentation to a customer and asking questions first to frame what you offer to best fit their needs and pain points.Find out more about Mark, the podcast and our masterminds / training moduleshttps://www.paint4americamastermind.com/