Paris Talks Marketing

If you want to see how AI is changing marketing work, team roles, and content creation, this episode is for you. In this episode Paris hosts Jakub Grajcar, the Head of Marketing at Talkie.ai. Jakub shares his path in marketing,  and examines how AI is changing marketing strategies. They discuss new skills for marketers, systems thinking, and building AI agents for specialized tasks. Jakub explains his Content  Flywheel and how it turns talks into ongoing content.  Tune in to hear about  AI's role in shaping marketing jobs, channels, and the future of content.  Episode Talkpoints: * AI in Marketing: Tools and Tips * Voice Dictation and AI Configurations * AI Automation and Workflow *  Future of AI and Generational Impact0:49 The Future of Marketing Jobs *  The Content Flywheel Framework *  The Importance of Conversations in Content Marketing *  YouTube's Golden Age and Niche Content Links and Resources: 1. Jakub Grajcar- www.linkedin.com/in/jakub-grajcar/ 2. Paris Childress- https://www.linkedin.com/in/parischildress/ 3.  Learn more about Talkie.ai:  https://talkie.ai/ 4. Subscribe to Jakub's Substack Silk and Spider: https://jakubgrajcar.substack.com/ 5. Listen to Scaling Practice Management: https://talkie.ai/podcast-scaling-practice-management/

If you're exploring how AI is impacting sales, hiring, and team performance, this episode is for you. Chris Black, CRO at Jolera, joins Paris to talk about how the company has grown into a global MSP with over 700 employees. He shares how they keep a startup mindset, the shift away from white-labeling, and how their channel partner strategy drives scale. This conversation also covers the role of AI. It looks at where AI fits today, what most teams get wrong, and how it is already reshaping the way we hire, sell, and lead. In this episode, you'll hear: * How to  build strong channel partnerships * Challenges with white label-service model * How AI supports sales and marketing * What to fix before using LLMs * The future of hiring and team performance Tune in to learn what's working in leadership, growth, and AI adoption today. Resources and links mentioned: 🔗 Learn more about Jolera: https://www.jolera.com/ 👤 Connect with Chris: https://www.linkedin.com/in/chris-black-yyc/ 📧 Email: chrisb@jolera.com Connect with Paris: https://www.linkedin.com/in/parischildress/

Meet Aniq Rajabdeen, Head of Marketing at John Keells IT, the digital transformation arm of Sri Lanka's largest conglomerate. With years of experience across the US and APAC, Aniq shares his frontline perspective on how enterprises are adopting AI, enhancing cybersecurity, and executing digital transformation initiatives. This conversation covers the growing role of AI in marketing, productivity and the emerging frontier of Generative Engine Optimization (GEO). Aniq also gives practical advice for marketers and enterprises navigating digital change, including internal AI training and managing risks like hallucinations and data privacy. Talk points: 1. What John Keells IT does: digital transformation across APAC and the Middle East 2. AI enablement for large-scale enterprises 3.The concept of "Bring Your Own AI" in corporate teams 4. How marketing teams can use AI for productivity and content creation 5.Emerging trends in Generative Engine Optimization (GEO) and AI SEO 6. Cybersecurity threats and how AI is both a solution and a challenge 7. The future of work and upskilling for AI readiness Resources mentioned: 1.John Keells IT – https://www.johnkeellsit.com/ 2. ChatGPT – https://openai.com/chatgpt 3. Microsoft Copilot – https://www.microsoft.com/en-us/microsoft-copilot/organizations Connect with us: 1. Aniq Rajabdeen - https://lk.linkedin.com/in/aniqrajabdeen 2. Paris Childress -  https://bg.linkedin.com/in/parischildress Subscribe to the podcast and leave a review if you enjoyed the episode.

Search is changing. AI systems  now control how information is found and shown. In this episode, Andreas Voniatis,  "Dre," joins Paris  to explain what this shift means for content strategy. His work focuses on helping brands appear in AI-generated responses. Andreas explains how large language models select content and why common SEO tactics are being filtered out.  The conversation covers how to build content that aligns with AI preferences. It breaks down why AI ignores low-effort pages.  Dre teaches why reverse engineering AI outputs does not work, and why deep research and persona driven content now lead to visibility. He outlines how AI surfaces sources based on originality, authority, and relevance to the user's intent. He prepares marketers to adapt by shifting from ranking  output to high effort assets that reflect what audiences actually search for in context. Tune in to hear how AI is reshaping visibility and why generic SEO content no longer works. Connect with Dre: https://www.linkedin.com/in/andreas-artios/ Learn more about Artios: https://artios.io/ Connect with Paris : https://www.linkedin.com/in/parischildress/

Jack Wilson, EVP at Amplify5, joins Paris to break down what causes GTM teams to stall. It's not just bad leads or a slow pipeline. It's misalignment, missed signals, and teams pulling in different directions. Jack shares what goes wrong behind the scenes and how to catch it early. He explains how leadership gaps, vague targets, and rushed expansion plans set teams up to struggle. He also talks about where AI helps and where it doesn't, and why trust still matters more than tech in B2B sales. Stop guessing what's wrong. Start fixing your go-to-market. In this episode, you'll learn: * How real alignment between sales and marketing drives better results * The 4 metrics Jack uses to diagnose any go-to-market team * The role of storytelling in sales and what Elvis Presley has to do with it * Why AI won't replace human sellers any time soon * How to make international expansion work for your team Amplify5,  helps companies scale through offshoring solutions that feel personal, flexible, and fast to activate. The company was built by leaders who once sat on the client side and knew what wasn't working ; rigid contracts, slow execution, and partners who didn't deliver. That same mindset shapes how Jack approaches growth, team structure, and long-term success. Check them out here:  Amplify5 Website- https://amplify5.co.uk/ Connect with Jack on LinkedIn:http://linkedin.com/in/ironmanwilson Connect with Paris Childress: https://www.linkedin.com/in/parischildress/ Remember to follow, subscribe and leave us a review on your favorite podcast app.

Want to learn how a bootstrapped cybersecurity company can outsmart well-funded competitors? Jitendra is Chief Marketing Officer  at Infopercept Consulting, a platform-led managed services provider in cybersecurity.  In this episode, we talk about how to win CISOs' trust, what really drives buying decisions in this space, and how to cut through the noise with creative outreach that actually gets attention. If you've ever felt stuck trying to differentiate your security product in a crowded market, or you're wondering how to prove marketing ROI without vanity metrics, this one's for you. We also explore the role of AI in marketing, the evolving buyer journey, and what Jitendra would never spend on—even with 5x the budget.  In this episode, you'll learn: - Why Infopercept bets on use cases, not features - How compliance drives buying decisions (more than security itself!) - Why  Infopercept  avoids exhibitions and big conferences - What fingerprint marketing is and how to build yours - The power of highly personalized outreach for CISOs - How AI is helping them scale insights and content creation Resources and links: 1. Connect with Jitendra Bulani : https://www.linkedin.com/in/jitendra-bulani-21557510/ 2. Connect with Paris Childress on LinkedIn: https://www.linkedin.com/in/parischildress/ 3. Learn more about Infopercept : https://www.infopercept.com/ 4. Listen to  Barry Mainz Episode here: https://youtu.be/9HlYBu1pFCc?si=V32qyZgLCkCkNWMW Let us know your biggest takeaway on LinkedIn!

In this episode, Paris speaks with Lalit Shinde, Chief Growth Officer at Sequretek. With over 30 years of experience in AI and cybersecurity, Lalit leads global growth, sales, and partnerships at the company. He also serves as a board member and mentor across multiple organizations in the tech space. Lalit Shinde shares how his team built a cybersecurity company from the ground up and grew it to $25 million in revenue. He explains the mistakes many founders make when entering new markets, including overreliance on direct sales, unclear pricing, and targeting the wrong customers. He discusses why channel partnerships offered a more effective path and how a clear focus helped drive growth. The conversation also looks at the role of AI in cybersecurity, including how to position it as a tool that supports human teams rather than replaces them. Lalit also introduces Continuous Threat Exposure Management, a model that gives CISOs real-time insight into risk and offers a more practical approach than traditional risk assessments. Topics Covered: 1. Going from $0 to $25M in revenue 2. Avoiding GTM and pricing missteps 3. When and why to use channel sales 4. AI's real role in cybersecurity 5. CTEM vs. periodic risk assessment Tune in to refine how you build, grow, or improve your cybersecurity  brand.

What does it take to lead a cybersecurity company that protects some of the world's most sensitive systems? Barry Mainz, CEO of ForeScout, shares what he's learned about decision-making, trust, and communication in a high-pressure industry. This episode pulls back the curtain on how ForeScout operates—and what keeps it grounded. Barry also talks about what gets a CISO to respond, how messaging shapes outcomes, and why internal alignment matters just as much as external strategy. This is a clear, practical conversation about leadership, risk, and the people behind the systems. What You'll Hear  1. What messaging actually lands with security buyers 2. How ForeScout balances AI automation with human control. 3. What it takes to keep teams focused when the pressure doesn't stop 4. How ForeScout works with government and critical infrastructure 5. The leadership habits that drive long-term trust 🎧 Like this episode? Share it and leave us a review!  Then subscribe to get more real-world stories from the people doing the work.

Paris interviews Ido Weisenberg, CEO of Voyantis, a company revolutionizing customer lifetime value (LTV) prediction with AI and machine learning. Ido shares  on utilizing predictive analytics to optimize customer acquisition, retention, and revenue growth for SaaS and consumer companies. He also discusses how aligning marketing and revenue goals can drive sustainable business success. In this Episode: - The role of AI in predicting customer LTV - How predictive analytics improves ad spend efficiency -Why finding the right co-founder is crucial for startup success -How B2B SaaS companies can maximize ROI with value-based bidding -Overcoming short-term vs. long-term revenue challenges -The future of cookies and first-party data strategies -How Voyantis helps companies scale with data-driven growth Resources and Links 1. Voyantis -voyantis.ai 2. LinkedIn- Ido Wiesenberg 3. LinkedIn-Paris Childress

This 2024 blog post reviews advancements in Large Language Models (LLMs). Key themes include the breaking of the GPT-4 barrier, with multiple organizations surpassing its capabilities; significant improvements in model efficiency and price reductions, making LLMs more accessible; the rise of multimodal models incorporating vision, audio, and even live video; and the emergence of inference-scaling "reasoning" models. The author also discusses challenges like the prevalence of "slop" (unwanted, unreviewed AI-generated content), the difficulty of using LLMs effectively, and the uneven distribution of LLM knowledge. The overall purpose is to summarize the year's progress in the field, highlighting both achievements and remaining obstacles.

In this episode, Paris sits down with Anne Clara Laugesen,, the CMO and Head of ESG at Stella Energy and Viggo. Anne shares how Viggo disrupted the traditional Danish taxi market with its all-EV fleet. And how the strategic rebranding to Stella Energy set the stage to cater to international markets and industry competitors. Tune in to hear the challenges of launching a sustainable ride-hailing service, how to market to B2C and B2B audiences, and why Stella Energy's fast-charging network is vital for the future of mobility. Key Highlights: 00:00 Introduction  00:22 Anne Clara's Background and Passion for Mobility 01:00 The Evolution of Viggo: From Startup to Success 02:05 Challenges and Innovations in EV Ride-Hailing 04:04 Rebranding to Stella: Strategy and Impact 15:00 Marketing Strategies for Viggo and Stella 31:23 Future of EVs 36:33 Conclusion. Resources: 1. Viggo- https://www.viggo.com/ 2.Stella Energy -https://www.stellaenergy.io/ 3. Anne Clara Laugesen- https://www.linkedin.com/in/anneclara/ 4. Paris Childress- https://www.linkedin.com/in/parischildress/

In this episode, Guus Goorts, education marketing expert and author of Genuinely Helpful: A Practical Guide to Effective University Websites, joins Paris to share insights on enhancing digital marketing for higher education. They discuss optimizing university websites, leveraging AI, and creating authentic student experiences that resonate with them. The conversation also dives into using data and analytics to refine enrollment strategies, avoiding common digital outreach pitfalls, and adapting to the challenges of a digital-first world. Paris reflects on the opportunities for higher education to stay competitive, highlighting why Guus' strategies are essential for institutions looking to thrive. Key Talk Points 00:00 -Introduction 02:40- The Role of University Websites 04:32- Google's E-E-A-T Principles in Education Marketing 09:55 -Balancing Social Media and Websites 14:59- Common Website Mistakes in Higher Education 25:18-AI and the Future of Higher Education Marketing 30:00-User-Generated Content: A Game-Changer 35:00 -Future Trends in Education Marketing 38:53 -Balancing AI and Human Connection 40:00 -Resources. Resources Mentioned: 1.Genuinely Helpful: A Practical Guide to Effective University Websites by Guus Goorts – Free Copy here: https://guusgoorts.com/book/genuinely-helpful/ 2. NHL Stenden University – A case study in dynamic, student-focused digital marketing: https://www.nhlstenden.com/en Subscribe to Paris Talks Marketing for more insights on education marketing, digital strategies, and the future of student recruitment.

In this episode, Paris hosts Martijn van de Veen, Chief Business Development Officer at ICEF, for a discussion about the digital transformation reshaping education marketing. They discuss how the pandemic drove education institutions to adopt virtual recruitment tools, hybrid learning models, and digital marketing strategies, highlighting the benefits and challenges of these innovations. Top Discussion Points 1. Pandemic-Driven Shifts in Education Marketing. 2. Role of Aggregators and Digital Platforms in Recruitment. 3. Balancing Automation with Human Connection in Education. 4. AI-Powered Tools in Education Marketing. 5. ICEF Events. Listen to the full episode for a closer look at how education marketing is evolving through digital innovation, and how to retain the human element that makes high-impact decisions feel right. Links and Resources: 1.  Martijn van de  Veen : https://www.linkedin.com/in/martijnvandeveen/ 2.   Paris Childress: https://www.linkedin.com/in/parischildress/ 3.  Register for ICEF Events : https://www.icef.com/events/

In this episode Paris hosts  Curphy Smith, the  Business Development Manager at Century Solutions Group. Curphy has a rich background in managed services and understands  the evolving cyber threat landscape. In this conversation, Curphy  provides listeners with a roadmap to safeguard businesses. He also shows how to utilize cybersecurity as a catalyst for brand  growth. Tune in to know how to enhance your brand's resilience against cyber threats while driving growth. 00:00 Introduction  02:13 -AI in Cybersecurity and Marketing  07:12- Lead Generation Strategies  13:11- How Fear Influences Cybersecurity Sales  18:22- AI-Driven Cybersecurity Solutions  21:10- The Human Element in Cybersecurity  26:11- Marketing Hooks and Conversion Funnels  38:01 -The Role of Social Engineering Training 39:21 -Balancing AI and Genuine Content (39:21) 48:00 -Conclusion Connect with Us: 1. Curphy Smith 2. Paris Childress

In this episode  Paris is joined by Jeff Umbro, CEO of The Podglomerate, to dive deep into the world of podcasting. Podcasting has become a powerful medium for brands, thought leaders, and content creators to engage with their audience, but it's not without its challenges. Paris and Jeff explore key strategies for podcast production, marketing, and monetization. Jeff shares insights on leveraging podcast advertising platforms like AdvertiseCast, Gumball, and Spotify Ad Analytics to grow your podcast and measure ad performance. They also discuss innovative podcast formats and the value of appearing as a guest on other shows.  But as Jeff Umbro puts it, it's not a one-size-fits-all strategy. The key is to approach podcasting with clear goals, be willing to experiment with formats and marketing strategies, and consistently measure success. Tune in to learn how to use podcasting to enhance brand awareness and drive business growth. 00:00 Introduction 00:30 About The Podglomerate 04:05 Why Start a Podcast? 10:37 Effective Podcast Advertising 22:17 Podcast Measurement and Analytics 26:48 Innovative Podcast Formats 32:45 Jeff's Favorite Podcasts Connect with Us: 1. Jeff Umbro [https://www.linkedin.com/in/jeffumbro/] 2. Paris Childress [https://www.linkedin.com/in/parischildress/]

In this episode of Paris Talks Marketing, Paris speaks with Sean Malarkey, Co-founder and Chief Growth Officer of Repurpose.io, about how content creators can save time and simplify content sharing through effective repurposing. Discover how Repurpose.io allows you to transform a single piece of content from TikTok, Instagram, YouTube, and other platforms into unlimited, platform-optimized content that reaches audiences across YouTube, Facebook, TikTok, Snapchat, LinkedIn, and more. Sean also shares key strategies for optimizing conversion rates and reducing churn, and discusses the importance of automating your content distribution with a single click—eliminating the need for manual sharing. Tune in to learn how to quickly build your omnipresence, automate your marketing efforts, and grow your audience across all channels. 00:00 Introduction to Paris Talks Marketing 00:28 Understanding Repurpose: A Game-Changer for Content Creators 04:11 The Shift in Social Media Content Strategy 15:11 AI's Role in Modern Business Practices 20:42 Conversion Rate Optimization Success Story 26:37 Conversion Rate Optimization Strategies 32:13 Reducing Churn with Strategic Friction 37:50 The Psychology of Customer Retention 45:13 The Power of Content Repurposing Resources and Links 1. Check out Repurpose.io [https://repurpose.io/?nab=0] 2. Connect with Sean Malarkey [https://www.linkedin.com/in/seanmalarkey] 3. Connect with Paris Childress [https://bg.linkedin.com/in/parischildress] 4. Check out our episode featuring Adam Robinson: RetentionB2B Episode [https://paristalksmarketing.transistor.fm/episodes/unlocking-b2b-growth-with-adam-robinson-of-retention-com-rb2b]

In this episode of Paris Talks Marketing, David Arnoux, Co-Founder and CEO of Growth Tribe, shares his insights on modern marketing challenges, the role of AI in business, and principles of  long-term relationship building with customers.  With over 37,000 alumni and 1,000 companies trained, Growth Tribe is at the forefront of  helping organizations develop vital skills, such as project management and data visualization, to inspire their teams and close the digital skills gap. As a learning partner, they co-create blended programs that foster the behavioral and cultural changes they need to perform in a digital world.  Tune in as David and Paris discuss the evolution of organic reach, customer retention strategies, and the future of marketing in an AI-driven world. Key Topics Discussed: 00:00:00 Introduction 00:00:52 The Challenges in Organic Reach and Founder-led Marketing. 00: 11:31  Leveraging Generative AI in Marketing 00:21:34 Antifragile Organizations and Leadership in a Changing World 00:28:58 Long-Term Relationship Building in the Digital Age 00:32:07 The Role of AI in Marketing and Customer Understanding 00:37:01 The Fundamentals of Customer Psychology 00:41:52  The Future of AI Use Cases

In this episode Paris speaks with Ben Catley Richardson, the founder of Accountability Viking. Ben shares his journey of becoming the Accountability Viking as a response to being ignored during his self-employment years in marketing and branding. He discusses the importance of standing out, the application of accountability to inspire and meet expectations, the challenges of procrastination, and highlights the vital role of systemization in agencies for scalability and efficiency. He also emphasizes the significant impact of a good client onboarding process. Tune in to hear him introduce the five gates of growth as a comprehensive approach to personal and professional development. 00:00 Introduction  00:25 Ben's Journey to Becoming the Accountability Viking 05:16 The Concept of Accountability 07:42 Procrastination and Overcoming It 15:47 Systemization and Productization in Agencies 23:45 Effective Onboarding Processes 30:57 Staffing and Hiring in the Age of AI 35:51 The Five Gates of Growth 46:13 Conclusion  Connect with Us: Paris Childress Ben Catley Richardson

In this episode, Paris interviews Garrett Caudle, CEO of Influent, an executive social agency, to discuss  the untapped potential of LinkedIn for B2B marketing. The episode discusses common misconceptions about LinkedIn, the importance of quality over quantity, and strategies for building a successful marketing presence. Paris and Garret also explore the evolving landscape of social media marketing, highlighting the shift from company-centric to people-centric approaches, the impact of founder-led marketing, and effective audience engagement tactics.  Tune in to gather practical advice on maximizing LinkedIn's potential for your personal or business brand.

In this episode of Paris Talks Marketing, we dive into the marketing genius behind Adam Robinson, founder and CEO of Retention.com [http://Retention.com] & RB2B. The two delve into best practices for B2B lead generation, the future of cookies and tracking in the digital world, and how to leverage LinkedIn for personal branding and business growth.  Adam Robinson is the Founder/CEO of Retention.com [https://retention.com/] and RB2B. Adam bootstrapped Retention.com [https://retention.com/] to $22m ARR in 4 years by helping ecommerce stores identify their anonymous website visitors and send them triggered emails. He launched RB2B in March of 2024 to help SaaS companies identify anonymous website visitors and see their LinkedIn profiles in Slack for free! Adam lives in Austin, TX with his wife Helen and daughter Emma. -- Links: https://www.linkedin.com/in/retentionadam/ www.retention.com [https://www.retention.com/] https://www.rb2b.com/ More about: Explore: https://hop.online/ Connect with Paris Childress, the Host: https://www.linkedin.com/in/parischildress/ Subscribe for more insightful episodes: https://paristalksmarketing.transistor.fm/ -- Timestamps: 00:00 Introduction 01:09 The Magic Behind RB2B 04:27 GDPR and U.S. Technology 09:25 Marketing Strategies and Workflow 29:50 Personal Branding on LinkedIn 48:28 Final Thoughts