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Join me for conversations about all things PartnerOps, with a backlog from my days running 'Behind the SaaS.' Jump in, get connected, and let's push for higher standards!
- Getting Started in Partner Operations
- Career Growth and Future Direction: Pushing for More Opportunities
- Facets of Partner Ops: RevOps, MarketingOps, Sales Ops, Enablement, and more!
- Partner Ops as a driver of Partner Experience
- Partner Tech! What's here, what's not, and where it's going
- Partner Architecture - the ongoing debates around what to build and how
- Ops needs by programs
- PartnerOps priorities from pre-funding to Series C growth
- GSD with cross-functional influence
- Partner Ops that scale
- Interviews with other PartnerOps practitioners and leading voices in Partnerships
Aaron Howerton
www.partneropspartner.com
70 Episodes
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Send us a text This week, it's another ramble while I wait for guest schedules to open up. That's right... I'm looking for guests... maybe even some recurring personalities... so let's go already. Discussing the validations I've had for shifting into RevOps as a core functionListing a few jobs I've recently shared at the Dir. and Sr. Mgr LevelA brief rant on the nature of creating job descriptions for Partner OpsA call for guests... did I say that already? Until next time, go...
Send us a text No fluff this week. Okay... some fluff this week, but still a call to action for anyone that wants to jump on the horn and have a real conversation about the intersection of RevOps + Partnerships in the age of Ecosystem and AI! My new 'direction' is opening a wide array of exposures and interests and promises to be really interesting, while also giving me a platform to keep saying what I've said for years. I want to TALK to people again, however, because ...
Send us a text Join me as I ramble, per normal, and work my way toward announcing a new role at a new company with a new focus that still includes championing partner operations but as part of the larger GTM narrative. The short story: Jurassic World: Rebirth is the worst move in the series. #sorrynotsorryMore than anything, wasting my time is the greatest offense. Narratives around partner operations are fairly consistent toward reactive positions that struggle to prov...
Send us a text Now, more than ever, I'm looking for my people. If this episode hits, please share and help me find them. If it doesn't, might be time to unsubscribe and find a place you feel more comfortable. In case you just don't listen - I'm a feminist ally that supports the effort to create a balanced world through diversity, equity, and inclusion. And that's probably just the tip of the iceberg. It's a really weird time to be alive. We might as well be weird toget...
Send us a text So what happens if you upload your resume to NotebookLM as the single source? AI podcasts go deep on your experience and say 'Sauce' (SaaS)...They don't consider 'Atlassian' as a big name brand, hahThey legitimately cover a lot of ground and value, and do a really compelling job of making me sound super interestingThey discuss the SaaS industry in depth, which is fascinating considering the focus was my single page resumeUltimately, I'd love to recruiters to take a minute...
Send us a text We did it! We launched the community! If you're in PartnerOps and looking for people, send a message over on LinkedIn and we'll get you added to the official PartnerOps Partner slack community thread. This episode is a brief update to cover the launch of the community, trends in the job market, and the recent launch and summary of Partner Foundations, the SFDC app for Partner Attribution that I recently launched (separate and apart from PartnerOps Partner). ...
Send us a text This week we take another stroll down PartnerOps lane and hear from Wendy Wen! Wendy got started in PartnerOps just over a year ago at Pigment and is now on the verge of hiring her first intern. Although new to PartnerOps, Wendy brings the kind of background that makes for a great leader in the space. Tune in to learn more about: A few of the places Wendy has recently popped up onlineHow Wendy got into PartnerOps after losing another role Where PartnerOp...
Send us a text This week, I'm taking a play from "Stuff You Should Know" and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships! UNLIKE my para-social friends Chuck and Josh, however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcement, at least for me... and maybe anyone trying to make Salesforce 'work' for Partnerships. In this episode: What's happened ...
Send us a text This week we're circling back to PartnerOps and introducing everyone to Ashely Ortega on her podcast debut! Ashley recently received her THIRD promotion within Partner Operations at Klaviyo and was kind enough to join me to celebrate! We also discuss her trajectory from Channel Operations Analyst to her new role as Senior Manager, Partner Operations alongside a slew of other topics... Ashley's path from Sales to Partner OperationsThe value of that history to succes...
Send us a text Antonio is currently the Senior Director of Channel Programs at Megaport where he's been building and expanding the partner foot print for nearly 3 years. Before that, he cut his teeth at a global powerhouse called IBM (maybe you've heard of them?). Today, Antonio and I basically realize we need more time to go through a few more things. BUT... in this episode we did talk about: The baggage of being called/viewed through the lens of 'Channel' The evolution of ...
Send us a text Last week (because #life after #SKO sickness has delayed everything), one of my favs joined me to share insight into her journey as a Partner Tech Founder and a few other things, such as: Who is "Bluey" really made for?An unreasonable amount of time discussing how long we've known each other Jessie's journey as a tech founder from initial launch to current stateWhat Fluincy does Jessie's unexpectedly fantastic promotional idea for her next conference (hint: thin...
Send us a text This week it's early stage partnerships with Adam Pasch! Adam brings several years experience with early stage program development as well as a deep background in public sector partnership work. He was kind enough to jump over from our time on Literal Scratch and join me for a 1-1 where we covered: His background and 'qualifications' to level set the audience Getting shit done in an early stage program as the 'all in one' partner leader (ops, marketing, sale...
Send us a text This week we circle back to Tech Founders and I'm very excited to drag my friend and founder Rob Rebholz onto the podcast. In this episode: Rob describes Superglue and it's value in building bridges between Partners and AEsDiscussion on the importance of integrating technology to assist sales and partner teams more effectively, focusing on real-time assistance and data-driven referrals.Challenges and solutions in partner operations, emphasizing the necessity of CRM integr...
Send us a text This week I'm thrilled to have my friend Mollie Bodensteiner join us to discuss the connection between PartnerOps and RevOps. We didn't cover everything I wanted to cover, but we did manage to chat about: The evolving definition and significance of Partner Ops roles.The evolution of operations at Deel, where we first ran into one another How PartnerOps is more than RevOps (prepare to be seen!) Pillars of Operations (straight gold)How to re-center a meeting and f...
Send us a text Welcome to a new episode of Partner Ops Partner. This week, we're excited to feature Linkon Axon from Arys Consulting and a conversation around ISVs and Partner Ops. In this episode... The role of Independent Software Vendors (ISVs) in the fintech sector.Managing partnerships in both hardware and software domains.The significance of Partner Operations for scalable growth.Understanding diverse partner types: ISVs, OEMs, resellers, etc.Tackling operational challenges withi...
Send us a text Kick back with a drink and get to know a fellow Ops professional! This week I'm very excited to introduce everyone to Kim Stagg, a relatively new friend that is now also acting co-founder for PartnerOps Partner as we forge into a new year! Kim has, count it, nearly 20 years in Channel, with the last several being dedicated to the Channel Ops function. That means an Ops pro with a background in Partner Management, program development.. the works! So what do we tal...
Send us a text This week, a conversation with Kenny Browne! A few caveats about the episode before we dive in... We recorded a while back so this isn't a bonus episode - it actually convinced me to shift focus for this year and do more of this work. Stay tuned for the report mentioned - it should land any day on Partner Fleet's social media channels. The 'In-App' marketplace was launched 2023 - I say 'this year' because it was recorded in 2023. Let's go! Kenny one...
Send us a text Welcome to 2024 and a new agenda for PartnerOps Partner! This is, hopefully, one of the few if not the only episode of the season in which you have to listen to just me rambling for 10-12 minutes. In this episode: A new website for PartnerOps Partner - sign in required?! A new co-founder for PartnerOps Partner A new format for the PartnerOps Partner Podcast (geez, that's a lot of P's!) What to expect and.. how to help in 2024Next week I'm joined by what I h...
Send us a text Welcome.... to the season 2 finale episode. I'd love to say it's chock full of lots of goodies but the reality is that it's actually a double episode that's still only 12 minutes long. In this episode: Week 12 Summary: Wrapping up the 90 days PartnerOps Partner - Big things coming in 2024 (for me anyway)Did I find a partner in this endeavor? Wishes for your end of year season If you've been listening this year, I can't tell you how much I appreciate it. It...
Send us a text I'm nearly two weeks late, but there's good reasons, and I talk about them in this episode. I also talk about: How my diagnosis has impacted my understanding of myself How ADHD has impacted my career to dateDifferent coping mechanisms for achieve success anyway How success still didn't feel like success because #impostersyndrome The impact of finally having medication This one runs a little longer and likely doens't include all the things it COULD incl...
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