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Starting out on your own career path or even your own business? There’s a path for your potential and we want to help you find it.Combining interviews and advice, Path for Potential aims to equip you for a meaningful career following your passion, personality and maximising your potential.Mark Beaumont and Johanna Basford are on a mission to move away from, the traditional business-podcast rhetoric of fake humble statements, dodgy money-making schemes, and ultra-macho mentalities, and instead hold honest conversations with guests who want to help harness your potential into your very own success story.Each interview gives a behind-the-scenes view of the guest's early career and provides practical tips, mindset inspiration and the unlikely stories of how they took those early steps to find a fulfilling professional life whether they found great jobs or started their own thing. Find your own Path for Potential now!Brought to you by the Centre for Entrepreneurship, University of Dundee and supported by Elevator UK.
31 Episodes
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Fraser Smith, the founder of EH9 Espresso, shares how a deep connection to Dundee’s West End, paired with a vision for a speciality coffee experience, inspired him to create a community hub unlike any other in the city. What began as a nod to his origins in an Edinburgh postcode quickly evolved into a business built on approachable culture, high standards, and a genuine love for the ritual of the daily grind.In this episode, Fraser opens up about the intentional but organic process of building EH9, from refining the shop's identity through face-to-face interactions to crafting a space that mirrors the creativity and grit of Dundee.Let’s connect with Fraser and EH9:Instagram: @eh9.espressoAddress: 250 Perth Road, DundeeWebsite: https://www.eh9espresso.com/
Karen and Graeme, the duo behind Tethered, share how a deep connection to Scotland, paired with firsthand experiences of burnout, inspired them to create a mindfulness app unlike anything else on the market. What began as a personal need quickly evolved into a business built on honesty, experimentation, and a willingness to learn quickly from early setbacks.In this episode, they open up about the messy but rewarding process of building Tethered, from refining their vision through real user feedback to crafting meditations rooted in Scotland’s landscapes, language, and atmosphere. Their commitment to creating something authentic has led to standout retention rates and a growing community of users seeking calm, grounding, and creativity.We also explore what it’s like to grow a company together while navigating life as partners, the balance, the challenges, and the shared passion that keeps them moving forward. Their journey offers thoughtful insight into resilience, collaboration, and the importance of doing work that feels true to who you are.Let’s connect with Karen, Graeme, and Tethered:Instagram: @tetheredtoscotlandWebsite: https://www.tetheredapp.com/
How do you go from being a design student to running one of the UK’s most iconic creative studios and an international festival? In this episode, we sit down with James Gilchrist, Creative Director of Warriors Studio and the INTL Festival. James gets honest about the often-daunting transition from student life to the professional world, offering advice for those navigating the start of their design careers. We also take a deep dive behind the scenes of the INTL Festival, exploring what it takes to curate a global stage and build a thriving creative community from scratch.Let's connect with James, Warriors Studio and INTL Festival: Instagram: @warriorsstudio @intl.international @internationalcreativeawardsWebsite: Warriors Studio: https://warriorsstudio.com/INTL: https://intl.international/International Creative Awards: https://www.creativeawards.international/
How do you build a successful tech platform by getting things wrong? We welcome Michael Carr, CEO and co-founder of GoRoadie, to discuss the critical startup lesson of "Fail Fast, Learn Faster." Michael shares candid examples from GoRoadie's journey, from early product features that missed the mark to marketing strategies that flopped. He explains how embracing rapid iteration and user feedback, a methodology crucial in his entrepreneurship journey, allowed them to pivot quickly and build a product that genuinely serves UK driving instructors and learners. This episode is a must-listen for anyone who wants to understand how to leverage small failures to achieve massive success.Want to connect with Michael? Feel free to reach out to him via email at michael@goroadie.com or connect at LinkedIn: https://www.linkedin.com/in/mikey-carr/
Samuel Murray, our intern at the Centre for Entrepreneurship, sits down with Michael Marra, MSP and Shadow Cabinet Secretary for Finance, to host an episode of Path for Potential the first time exploring Michael's journey from academia to the world of politics. Michael was elected to the Scottish Parliament in 2021 and shares how his background in economics, policy-making, and local government shaped his approach to tackling Scotland’s financial landscape.Michael highlights the connections between entrepreneurship, politics, and economic growth from his work as a Dundee Councillor to his involvement in initiatives like Design in Action. He also dives into the challenges of shaping education policy and his vision for Scotland’s future. Whether you’re interested in leadership, finance, or making an impact through policy, this episode is packed with insights you won’t want to miss!
In this episode, we explore Jack Chalkley's entrepreneurial journey as co-founder of Analog Motion, an e-bike startup that took off unexpectedly. Jack’s story begins at the University of Dundee, where his background in product design—and a shared passion for experimental projects with his co-founder—set the foundation for something bigger.Frustrated by the daily grind of commuting, they set out to design a simple, affordable electric bike. What started as a side project quickly turned into a full-fledged business when their Kickstarter campaign gained traction, helped by a surprising boost from German TV.Jack shares how they navigated the transition from a passion project to a growing company, the role of design in shaping their success, and the lessons learned along the way. Whether you’re into startups, product design, or just love a good entrepreneurial story, this episode is full of inspiration!
In this episode, we welcome Murad, the founder of Leximos, exploring his journey of turning a bold idea into a game-changing language learning app.Seeing non-English speakers' struggles, Murad set out to break down language barriers with AI-powered technology. With the support of the University of Dundee’s Enterprise Centre, he transformed his vision into reality—winning the Enterprise Challenge and proving that innovation and determination can open doors.Murad shares the ups and downs of entrepreneurship, the role of AI in shaping the future of education, and why passion is the driving force behind success. Whether you're a language learner, an aspiring entrepreneur, or someone who loves a success story, this episode is packed with insights and inspiration you won’t want to miss!
In this episode, Jude sits down with Jevin Zach, founder of Hubble Bubble and winner of the Scottish EDGE competition, to explore his journey from an underdog to a thriving entrepreneur.Growing up in a financially struggling family surrounded by peers from elite backgrounds, Jevin saw firsthand how entrepreneurship could be a game-changer. Instead of letting obstacles define him, he turned them into motivation—launching Hubble Bubble, a business designed to help students align their passions with real educational opportunities.Jevin shares how he transformed an “unrealistic dream” into reality, the power of self-belief, and what it takes to win big in business. Whether you're an aspiring entrepreneur, a student with big ideas, or someone looking for inspiration to push forward, this conversation is packed with insights you won’t want to miss!
To kick off Entrepreneurship Week, we welcome back Mark Beaumont, our very first host from Season 1, to co-host this special episode alongside Jude. Together, they sit down with David Kremer, the visionary behind Rubik’s Brand Ltd. and a toy innovation, education, and investment leader.David took over Seven Towns Ltd, a company that has developed and licensed over 250 toys and games to giants like Hasbro and Mattel. Beyond the world of toys, David has worn many hats—as a maths teacher, textbook author, and now a director of the British Design Fund, which supports early-stage, purpose-driven businesses.In this episode, we dive into the business of play, the art of problem-solving, and what it takes to scale a brand from idea to global success. Whether you're an aspiring entrepreneur, an innovator, or just a fan of the Rubik’s Cube, this conversation is packed with insights you won’t want to miss!
How does a simple idea between school friends grow into a globally recognized sustainable brand? In this episode, Emilio Rimini, co-founder of The Green Company, shares his entrepreneurial journey, sharing how passion and purpose drove his business from humble beginnings to international success.Emilio reflects on the critical lessons he’s learned—from balancing budget control with driving progress to listening closely to customers to refine his vision. He also talks about the pivotal role of his first hire and how surrounding himself with the right people has been instrumental in the company’s growth.Whether you’re an aspiring entrepreneur or simply curious about the journey behind a thriving sustainable brand, Emilio’s story is packed with actionable insights and inspiration to help you take the first step toward your goals.
What does it take to turn a love for fashion into a brand adored by fans worldwide, including icons like Taylor Swift? In this episode, we dive into the inspiring journey of Jade Robertson, founder and creative director of Little Lies. From her early days of sketching ideas to creating a womenswear bohemian brand that champions individuality and sustainability, Jade shares how she built a timeless fashion empire rooted in passion and purpose.Discover the challenges she faced breaking into the industry, how she stays true to her vision in a world dominated by fast fashion, and the secrets behind designing pieces that are meant to be cherished for a lifetime. Whether you’re a fashion enthusiast, an entrepreneur, or simply someone with a creative dream, Jade’s story is a must-listen for anyone striving to make their mark on the world.
Serial entrepreneur and fashion industry disruptor, Cally Russell is back on Path for Potential for a second time! Known for skipping the conventional route and famously declining the Dragons on Dragons’ Den, Cally has built a career on tackling challenges others overlook.Hailing from Dunoon and armed with a social science degree from the University of Dundee, Cally defied the odds to create Mallzee, the groundbreaking Tinder-style fashion app, and This is Unfolded, a sustainable clothing brand addressing the environmental impact of fast fashion.In this episode, Cally dives into the power of self-belief, finding opportunity in unlikely places, and how an enterprising mindset can solve the industry’s toughest problems.Packed with Scottish charm and practical insights, this is an inspiring listen for anyone looking to make a meaningful impact!
From dreams of professional football to a thriving career as a globally recognized visual artist, Craig Black’s journey is a testament to perseverance and creativity. In this episode, Craig dives into how he transformed failure into opportunity, leading to collaborations with international giants like FIFA, UEFA, and the NBA.Craig shares how a self-initiated project, inspired by his love for football, became the pivotal moment that brought his 'acrylic fusion' technique into the spotlight. He unlocked opportunities that propelled him onto the global stage by taking bold steps and showcasing his unique vision.Join us as Craig talks about the value of betting on yourself, the role of hard work in creative success, and how self-initiated projects can open doors to unimaginable possibilities. Whether you're an artist, entrepreneur, or someone seeking inspiration, Craig’s story will motivate you to turn your ideas into action.
Brian McNicoll’s journey from game developer to the Head of the Centre for Entrepreneurship at the University of Dundee is nothing short of inspiring. Starting with co-founding Dynamo Games—one of Europe’s first mobile game companies and creator of the popular Championship Manager mobile game—Brian’s path took him from a tech-focused graduate to a BAFTA-winning entrepreneur. In this episode, Jude will chat with Brian about how he transitioned from being a founder to leading Dundee’s Centre for Entrepreneurship and the Centre’s rise to being named the number one entrepreneurial university in Europe.Tune in for insights on entrepreneurship, balancing creativity and business, and what it takes to nurture a culture of innovation at a university level. Brian’s story is a must-listen for anyone interested in entrepreneurial success!
Ever had a burning desire to do something different with your life? Lucy did just that. Changing career, changing country, changing everything! Moving from Australia back to the UK, leaving a successful career in pharmaceutical sales, Lucy Lord is now a Sunday Times bestselling cookbook author. Johanna and Mark talk to our guest about what it takes and what it looks like when you finally take the leap of faith and follow your passion. They also discuss imposter syndrome and why confidence is as much a learned skill as it is a personality trait. This is Lucy's Path for Potential.This episode marks the last interview in the original run of Path for Potential episodes. Clips and highlights will continue to appear on the feed. If you enjoyed the series, make sure to reach out to us on social media and let us know.
Serial entrepreneur and the only person to turn down the Dragons on Dragons Den TWICE, Cally Russell is not your traditional entrepreneur. From a small town in Scotland (Dunoon) to a social science degree at the University of Dundee, Cally does not have the traditional business background but found a way to address societal issues with his companies. First founding the fashion app using a Tinder-style approach to help you find your style, Mark and Johanna spoke to Cally as he was first starting out with his new company This is Unfolded - a clothing company tackling the effects of fast fashion. A brilliant episode with Dundee and Scottish references galore! Cally's story inspires anyone to use their skillset to their advantage no matter what their background is.
You always hear of the ultra-successful university drop-outs who became business tycoons, but what about a founder who didn't bother with university at all and went on to create the world's 3rd online marketplace (after Amazon and eBay)?Mark and Johanna speak to 'Holly & Co' and 'notonthehighstreet' founder Holly Tucker in this episode. "Hurricane Holly" takes us through the early chapters of her career and what happens when you're a workaholic even from a very early age. We also cover the power that naivety can have and where it can take you, as well as the importance of doing what you love, or, loving what you do!Subscribe to the podcast for up to date notifications on new episodes.
A great episode to help you present yourself with confidence in any situation.We're back! this episode is brand new and marked the first time Mark and Johanna met in person. Having recorded a whole series of episodes online as co-hosts, Dundee's duo of entrepreneurial ambassadors met at the University to give you the scoop on how to pitch and how to pitch yourself in any scenario. Job interviews, funding proposals, even reaching out to someone you admire, you need to know how to present yourself and capture attention. For Mark, that meant changing courses in university and bagging his first documentary with the BBC. For Johanna, it was more about getting commissions for her artwork and a how-to on getting Starbucks to return your calls. Our co-hosts also answer your questions at the end of the episode.
Ella Mills, founder of deliciously ella, had a self-confessed lack of ambition when she was young. On top of that, a debilitating illness that was present through her time at university. However, this life experience inspired Ella’s interest in nutrition and diet which was channelled into her blog ‘deliciouslyella’ and has now led to bestselling books, an online platform, 2.3 million followers, and a restaurant!A true example of making the most of life and overcoming adversity, and how to turn an interest into your career. Mark and Johanna discuss with Ella how adversity can breed creativity, how Ella created an online community before the modern landscape of social media, and how your true potential can only be reflected on and is harder to notice at the time. Also, hear Ella’s advice for people starting their careers. This is Ella’s Path for Potential.
Darina Garland is one-half of the co-founding couple responsible for Ooni Pizza Ovens. Her and Kristian Tapaninaho’s success proves the mouth-watering potential of a good business idea. Darina and her husband weren’t inventors, engineers, or product designers but their good idea made them a global brand. Only once they put their idea to the world, did they realise there was an appetite for their product.Darina reveals how community funding made their idea a success, the reality of being a true market leader and why you should have the confidence to go for it with your own business idea. ‘Topping’ their conversation… Mark and Johanna discover Darina’s key advice for success in any early career path: the value of work experience, the art of ‘the ask’ – how to connect with successful people, and why embodying your values in the workplace can make you f@*#ng awesome! This is Darina’s Path for Potential.
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