Path to Business

As wedding photographers, we're constantly bombarded with advice on how to attract new clients. "Improve your SEO!" "Boost your social media presence!" "Offer discounts to first-time clients!" These are all valid strategies, but there’s an often overlooked goldmine sitting right under our noses: our existing clients. One of the simplest ways to increase revenue is by selling prints and albums. If you're using an online gallery system, this is a no-brainer. Clients can easily order prints directly from their gallery, and you don’t have to lift a finger. But don't just stop there—be proactive! Reach out to your clients with personalized offers. Whether it's a holiday season sale or a special discount for their first anniversary, make sure they know the option is available. Encourage them to think beyond just standard prints. Suggest thank-you cards with a wedding photo, or custom wall art for their new home. By centering your marketing around these ideas, you can turn a simple upsell into a significant revenue stream. Once a couple is married, what's the next major milestone? For many, it's starting a family. This opens the door to a range of photography sessions, from maternity to newborn to family portraits. Timing is crucial here. Many photographers shy away from offering these sessions during peak wedding season, but that doesn’t mean you should ignore them altogether. If you’re not busy in the winter months, this is the perfect time to promote these sessions. By strategically timing your offers, you can keep your calendar full and your income steady, even in the off-season. Offering coverage for events leading up to the wedding, like rehearsal dinners, bridal showers, and even bachelor or bachelorette parties, can be a lucrative upsell. These events are often more relaxed and provide a fantastic opportunity to build rapport with the couple's friends and family before the big day. If you're worried about availability, especially on weekends when you might already have a wedding booked, consider offering these services during less busy periods. You can also partner with a team member or a trusted second shooter to cover these events if you’re not available personally. Engagement sessions are not only a great way to get to know the couple before their wedding day, but they’re also a fantastic upsell. If a couple hasn’t already booked an engagement session, offer it as an add-on to their wedding package. For couples who might have already done their engagement photos or are looking for something different, consider offering mini sessions. These shorter, more affordable sessions are perfect for clients who want updated photos but don’t need a full session. Incorporating drone photography or offering a 24-hour photo turnaround can be another way to add value (and income) to your packages. Many couples are willing to pay a premium for drone footage of their venue or for the excitement of seeing their photos the day after the wedding. If a couple wants coverage of both preparations but only hired you, the main photographer, offering a second shooter can be a game-changer. This allows you to capture both preps simultaneously, ensuring that no moment is missed. This upsell not only gives them more comprehensive coverage but also helps alleviate some of the pressure on you during the day. The rise of social media has led to a new demand: content creation during the wedding. This could be as simple as attaching a GoPro or your phone to your camera and capturing behind-the-scenes footage throughout the day. Finally, consider collaborating with videographers or content creators. If you have a client who’s booked you for photography but is on the fence about hiring a videographer, offer them a package deal. Partner with a videographer to offer a discounted rate when they book both services through you. This not only increases your income but also strengthens your relationships with other vendors in the industry.

When you think about wedding photography, you might picture those perfectly candid moments, where the photographer blends seamlessly into the background, capturing the day as it unfolds naturally. This style, often described as “fly on the wall,” is certainly appealing for its authenticity and the sense of storytelling it can provide. But the reality is, creating those stunning, emotionally resonant photos often involves more planning and staging than one might expect. The idea of a completely unstaged wedding day sounds lovely—just letting the day unfold and capturing moments as they happen. However, in our experience, a truly candid approach can be limiting, especially when it comes to ensuring that the images are both beautiful and meaningful. For instance, the lighting at a wedding can make or break a photo. Natural light is wonderful, but it’s not always reliable. Without some level of control over when and where key moments happen, you run the risk of capturing something in poor lighting, leading to subpar images. This is where a bit of staging becomes essential. We often hear from couples that they love the idea of candid photography, but they also adore the iconic moments—like the bridesmaids' reveal, the first look, or the exchange of gifts. These moments are best captured with some planning. For example, when we stage a first look, it's not just about the moment the groom sees the bride; it’s about ensuring the lighting is right, the background is clear of distractions, and that the couple is positioned perfectly to capture that raw emotion. This kind of staging isn’t about faking a moment; it’s about setting the scene so that the moment can unfold naturally, with all the right elements in place to create a photo that tells the story in the best possible way. Reflecting on our earlier experiences, we’ve learned that without a clear timeline, the day can quickly become chaotic. Moments are missed, or worse, rushed. A well-structured timeline isn’t about rigidity; it’s about ensuring there’s enough space for things to happen organically, while also making sure all the important moments are captured. When we first started photographing weddings, we sometimes found ourselves at the mercy of the day’s unpredictable nature. Dinners were late, ceremonies ran over, and we often had to scramble to capture what we could. Those experiences taught us the value of being proactive, of communicating with the couple and the planner, and of ensuring that everyone is on the same page regarding what needs to be captured and when. While some might think staging adds stress to the day, we’ve found it does the opposite. Our couples often feel reassured knowing that we’ve thought through every detail. They trust that we’re not just there to take pictures but to ensure that those pictures reflect their vision and the effort they’ve put into planning their wedding. For instance, if a bride has gone to great lengths to keep her dress hidden until the big reveal, it’s our job to make sure that moment is captured perfectly. If it’s left entirely to chance, with people coming in and out or with less-than-ideal lighting, the significance of that moment could be lost. Instead, by staging the moment—setting it up so the light is right, the background is clean, and everyone is ready—we ensure that the emotion shines through, and the resulting photo is one they’ll cherish forever. After the wedding, the real work begins for us. Editing the photos and videos is a meticulous process, and it’s made infinitely easier when we’ve been able to control key elements during the day. This is where the value of staging really becomes apparent. It’s not just about making our job easier—it’s about ensuring the final product is as perfect as it can be. When a moment is staged well, the editing process is smoother, and the couple receives a set of images that truly reflect the beauty and emotion of their day.

As we sit down to reflect on our recent wedding at Le Belvédère, we're reminded of the joys and challenges of capturing such beautiful moments. Jordan and Mark chose our full package, which includes two photographers, two videographers, an engagement session, multiple edits, and drone coverage. We jokingly call it the "luxury Mercedes Benz version" of wedding photography. Their engagement session last summer at the Arboretum was magical, with a gorgeous sunset setting the perfect scene. From the start, Jordan was communicative and trusting, which made the entire process smooth and enjoyable. One unique aspect of our service is shooting the details before the wedding day. Jordan dropped off her details at our house, allowing us to meticulously capture every element without the rush of the wedding day timeline. This foresight proved invaluable, especially given the tight schedule on the wedding day itself. The day began with a bustling bride prep session. With only 40 minutes to get ready for the first look, every second counted. Jordan's bridal party was incredibly supportive and efficient, ensuring everything ran smoothly. The ceremony, though delayed slightly, was a beautiful testament to Jordan and Mark’s love. We worked closely with the venue coordinator to ensure everything stayed on track, even with the slight timing adjustments. During cocktail hour we took the opportunity to capture some intimate moments between Jordan and Mark. Their friends and family made sure the atmosphere was lively and joyous. This is where Jordan had some Caesar spilled on her dress and we quickly took action to clean it up with tide pens and water. Following the grand entrance, Jordan and Mark did something we love — they went right into their thank you speech. This thoughtful touch set the tone for the evening, showcasing their gratitude and love for their guests. Every wedding teaches us something new, and Jordan and Mark’s was no exception. From navigating unexpected challenges to capturing the perfect moments, it was a day filled with love, laughter, and a few lessons learned. We’re grateful to have been part of their special day and look forward to many more beautiful weddings at Le Belvédère.

Today, we're diving into the world of branding photography and why it's a must-have for any business, especially for those in the wedding industry. Whether you're a wedding photographer, planner, or vendor, having professional branding photos is essential. Let's explore why. The Basics of Branding Photography Practice What You Preach: If you have a website, particularly an About Us page, you need a professional photo of yourself. This extends to your social media profiles, such as Instagram. It’s surprising how many people overlook this basic element, but it’s crucial for making a strong first impression. Update Your Images: Many people have outdated photos on their websites. You might have a headshot from your college days, but that doesn’t reflect who you are now. Regularly updating your images ensures that your online presence stays fresh and relevant. The Importance of Showing Who You Are People Hire People: While your work is important, people often choose to work with you because of who you are. They connect with your values, vision, and personality. Your branding photos should reflect that, showing potential clients that you are approachable and professional. Relatable and Real: When people see your photos, they should get a sense of who you are. Are you detail-oriented, casual, luxurious? Your attire, setting, and style in your photos can communicate a lot about your brand. For example, if your brand is all about luxury, your photos should exude that vibe. Keeping Your Brand Fresh Regular Updates: At Grey Loft Studio, we update our photos at least once a year. This keeps our website and social media profiles current and engaging. It's not just about having professional photos; it's about having the right photos that represent your evolving brand. Professional Quality: As photographers, we know the value of professional images. Even though we capture beautiful moments for others, it's essential to invest in professional photos of ourselves. It shows that we take our own advice and understand the importance of quality visuals. Practical Tips for a Successful Branding Session Plan Your Session: Even if you’re doing a quick 15-minute session, preparation is key. Coordinate your outfits, choose props that reflect your brand, and have a clear idea of the poses and settings you want. For longer sessions, planning becomes even more critical. Attention to Detail: Everything from your hair and makeup to the location and lighting plays a role in the final images. We often go the extra mile, preparing outfits, styling our hair, and even getting facials to ensure we look our best. Choose the Right Photographer: It’s crucial to work with a photographer who understands your vision and can bring it to life. We've worked with various local photographers and have found that each brings something unique to the table. Showcasing Your Personality Beyond Photos: While photos are essential, don’t forget about the power of video. A short video can convey your personality and brand values in a way that photos alone cannot. Social Media Strategy: Aim to have at least one personal post in your top nine Instagram squares. This ensures that new visitors get a sense of who you are right away. Regularly sharing personal updates helps build a connection with your audience. Fan Base and Loyalty: Once you build a loyal following who loves you for who you are, they’re less likely to go elsewhere. They might appreciate another photographer’s work, but they’ll choose you because they connect with you. Investing in branding photography is not just about having pretty pictures. It's about building a relatable and professional image that attracts clients who resonate with your brand. By regularly updating your photos and maintaining a consistent brand message, you can keep your business fresh and engaging.

The "Sepia Gate" Dilemma - What Would We Do? We're diving into a contentious topic within the photography community: navigating client expectations. This discussion stems from a recent online controversy that has sparked significant debate and mixed reactions. Recently, a photographer-client dispute erupted online, gaining traction on platforms like TikTok. The bride shared multiple videos expressing her dissatisfaction with the final wedding photos, emphasizing her emotional investment in the day and the disappointment she felt with the results. The photographer, meanwhile, stood by her editing choices and contract terms, leading to a heated public exchange. The bride’s frustration was palpable in her videos, highlighting how emotionally charged wedding days are for everyone involved. The crux of the issue seemed to revolve around differing expectations and a possible disconnect between what the client envisioned and what the photographer delivered. There appeared to be a lack of clear communication before, during, and after the wedding, which exacerbated the dissatisfaction. The situation was further complicated by the public nature of the dispute, with both positive and negative comments flooding in from online viewers. Weddings are deeply personal and significant events, often coupled with high emotions. For brides, grooms, and their families, the day is a culmination of dreams, plans, and substantial financial investment. When the resulting photos don’t align with their expectations, the disappointment can be profound. On the flip side, as photographers we pour our skills, time, and creative vision into capturing these moments. We strive to meet clients’ expectations while staying true to their artistic style. When a client is unhappy, it can feel like a personal affront, adding to the emotional intensity of the situation. Ensure clients thoroughly review your portfolio to understand your style. Outline what clients can expect in terms of photo quantity, editing style, and delivery timelines. Have detailed discussions about the client’s preferences and any specific requests. Keep clients informed at every stage, from booking to post-wedding photo delivery. Encourage clients to voice concerns or ask questions before, during, and after the wedding day. Be open to making reasonable edits to meet client preferences. Clearly state your policy on providing raw files and any associated costs upfront. Keep communications respectful and professional, even if the client is upset. Propose solutions such as re-editing a selection of photos or providing additional post-processing. Use client feedback to improve your services and address any recurring issues. Stay updated with trends and techniques in wedding photography to enhance your offerings. Look at various photographers’ portfolios and read reviews to find one whose style matches your vision. Request to see full wedding galleries, not just highlight reels, to get a comprehensive sense of the photographer’s work. Clearly communicate your preferences, must-have shots, and any editing styles you prefer. Don’t hesitate to ask questions about the photographer’s process, policies, and what to expect. Consider engagement sessions as a way to build rapport with your photographer and align on style. Offer constructive feedback promptly if you have concerns about the photos or editing. The key takeaway from this dispute is that not everyone will be happy with every aspect of their wedding photos, and that’s okay. At the end of the day, wedding photography is a collaborative effort. Photographers and clients must work together to ensure the final product is something both can be proud of. By learning from this high-profile dispute, we can strive for better understanding, improved practices, and ultimately, more satisfied clients and photographers.

One of the greatest joys of wedding photography is the immense satisfaction we get from capturing moments that will be cherished forever. The first time we delivered a wedding gallery and received heartfelt appreciation from the couple, it was a turning point. Knowing that our work is treasured and will be looked back on fondly for years warms our hearts. This recognition and gratitude are what propelled us from our full-time jobs into full-time entrepreneurship. No two weddings are the same, and that’s what keeps things exciting and challenging. Each event brings new people, locations, weather conditions, and dynamics. This variety ensures that every time we pick up our cameras, it's a fresh experience. Whether it’s the vibe of the wedding, the relationship with the couple, or the vendors we work with, there's always something new and different to look forward to. Wedding photography allows us to continually push our creative boundaries. Whether experimenting with prime lenses or trying out new techniques, there's always room for innovation. Conferences and workshops, like the Canada Photo Summit hosted by Taylor Jackson and Lindsay Coulter, provide invaluable insights and inspire us to see things from different perspectives. The diversity in approaches among photographers is a testament to the endless possibilities in this field. Being an extrovert, the camera gives me the confidence to interact with people and direct them. I love the energy and spontaneity that comes with engaging with guests and capturing candid moments. Building a rapport with couples and their families creates a sense of camaraderie that enhances the entire wedding experience. One of the significant challenges is finding and trusting staff who are as committed and passionate as we are. It's hard to find someone who will go above and beyond, especially for such a once-in-a-lifetime event. The process of hiring and training can be stressful, as it takes time for second shooters to align with our style and expectations. While capturing the photos is exhilarating, editing can be a daunting task. The sheer volume of photos and the meticulous process of culling and editing can be overwhelming. Although understanding the final look we want to achieve is crucial, the actual editing process is something I could do without. Wedding photography is physically demanding. Carrying heavy equipment, setting up gear, and being on our feet for hours can take a toll on our bodies. As much as we enjoy the workout, it can be exhausting, especially as we get older. The high cost of gear is another downside. From cameras and lenses to computers and editing software, the investment required is substantial. Unlike other professions, the upfront costs are significant, and the return on investment takes time. Collaborating with other vendors can be hit or miss. While we've made great friends in the industry who share our commitment to excellent service, we've also encountered vendors who don’t match our level of dedication. This can lead to frustration, especially when we know the event could be better coordinated. Sometimes, clients have unrealistic expectations or are not well-informed about what to expect from their wedding vendors. This can lead to misunderstandings and dissatisfaction. It's disheartening to see clients stressed because of miscommunications or subpar services from other vendors. Despite the challenges, the positive aspects of wedding photography far outweigh the negatives. The thrill of capturing beautiful moments, the joy of making couples happy, and the continuous learning and growth keep us passionate about what we do. Each wedding is a new adventure, and we embrace the diversity and excitement that comes with it. The connections we build and the memories we create make all the hard work worthwhile.

We're diving into a topic that's all too familiar for wedding professionals: staying focused during wedding season. Let's be real, it's tough for everyone. I don't think there's a single wedding pro out there who feels like they've got it all together, especially during the peak of the season. During the off-season, many of us dive into various projects, whether it's launching a podcast, planning new marketing strategies, or updating our portfolios. This period is crucial for setting the groundwork for the busy months ahead. However, once wedding season hits, it often feels like everything comes at you all at once. From pre-wedding preparations to post-wedding tasks like editing, building timelines, and coordinating with vendors, the workload can be overwhelming. It's essential to plan your weeks meticulously. We're fortunate to have each other to bounce ideas off of and to balance our personal and professional lives, but even then, it takes a lot of planning. One of the most effective strategies we've found is planning months in advance. We look at our calendar and block off time for editing and other post-wedding tasks well ahead of the season. Our schedules fill up so fast that we often have to decline social invitations, even months in advance. It's not uncommon for us to be booked out until October, and it's only June. One of the biggest challenges during wedding season is maintaining your online presence. Social media, newsletters, blogs, and website updates often take a backseat when you're busy shooting and editing weddings. However, staying active is crucial. We've learned the hard way that neglecting our online presence during the busy season can lead to slower months later on. We aim to post on social media at least three times a week during the season. Stories are great for quick updates, but they don't attract new clients. Posts, on the other hand, are more likely to be seen by potential new followers. Batching content creation and using scheduling tools like Later can save a lot of time and ensure consistent posting. Networking is another essential aspect of maintaining business momentum. Make it a goal to meet with at least one new person each month. Whether it's a vendor, a potential client, or another industry professional, these connections can lead to future opportunities. After each wedding, we make a point to share sneak peeks on our stories and tag the vendors involved. This not only showcases our work but also fosters relationships with other professionals who can refer us to new clients. In fact, we've already received referrals from venues simply because we shared sneak peeks and interacted well with their staff. To stay organized, we use a workflow system called N-Book, which helps us keep track of client communications and tasks. It's vital not to let emails and client requests pile up. Responding promptly not only improves client satisfaction but also reduces the stress of having unresolved tasks hanging over your head. Another critical tool is our calendar. We schedule everything, including downtime, to ensure we have a balance between work and personal life. Even planned fun activities with the kids are carefully scheduled to prevent burnout. Having a mentor or a business coach can provide much-needed clarity and guidance. Discussing your goals and challenges with someone who's been there can help you see solutions you might have missed. It also holds you accountable, making it more likely that you'll follow through on your plans. Staying focused during wedding season is a challenge, but with careful planning, delegation, and the right tools, it's possible to maintain a healthy balance and keep your business thriving. Remember to take care of yourself, schedule downtime, and invest in relationships that can support and guide you. Here's to a successful and focused wedding season!

We're thrilled to share some exciting news about our recent activities! We’ve started focusing on mentorship programs and in-person teaching for the past year. Many local photographers often seek opportunities to become second shooters at weddings or to build their wedding portfolios, and we thought, "Why not help them?" This would also allow us to identify gaps in what photographers want to learn and offer targeted guidance. Reflecting on our journey, we wish such opportunities had been available to us nine years ago. This could have been a straightforward way to enter the wedding industry without working for free. Our goal is to use our nearly decade-long experience to teach, mentor, and give back to the community in ways we didn't have. Our first Photo Walk event was held in downtown Ottawa. We had a past couple re-enact their wedding day, with makeup from Rebecca Rose Beauty, a dress lent by a Sinders Bridal House and florals from The Ochre Peony. This allowed multiple vendors to benefit from the event by creating content. It was like a styled shoot but more involved, with a focus on helping photographers build their portfolios and gain experience. We set up a sign-up list and were pleasantly surprised by the overwhelming response—over a hundred people showed interest! We eventually sold out the event's 20 spots in less than 24 hours. Our first event ran for about two hours with multiple locations. While we aimed to engage with each participant, the large group size made it challenging. Participant Engagement: We noticed that participants were initially hesitant to ask questions. However, once we began demonstrating poses and giving directions, people became more engaged and started asking more questions. Diverse Skill Levels: Our group included a wide range of skill levels, from beginners to award-winning photographers. This diversity made the event dynamic but also posed challenges in catering to everyone's needs. Networking: The event was also a fantastic networking opportunity. Participants could connect with other photographers, share experiences, and build relationships in a supportive environment. For our next event, we decided to try something different. We leveraged our connections with local venues to host Photo Walks in specific locations, starting with Le Belvédère, a popular wedding venue. This approach allows photographers to learn how to shoot at specific venues, maximizing their portfolio diversity. We've extended the event duration and included more intimate group sizes to foster better interaction and personalized learning. We’re also introducing styled detail stations, including flat lay setups with different invitations and stationery. This provides participants with a chance to practice and enhance their portfolio with professionally styled images. One of the most rewarding aspects of these events is seeing the community come together. Participants help each other, share knowledge, and validate each other’s experiences. This supportive environment is what we aim to foster, making sure everyone feels included and valued. Looking ahead, we envision these Photo Walks evolving into more tailored experiences, catering to different skill levels and focusing on various aspects of photography, from technical skills to business coaching. We also see potential in expanding our reach online, offering workshops and resources for photographers worldwide. Our Photo Walk events are more than just opportunities to build portfolios; they're about creating a community where photographers can learn, grow, and support each other. We’re committed to helping others succeed and providing the guidance and opportunities we wish we had when starting out. We look forward to seeing where this journey takes us and the impact it will have on our photography community.

Special Guest: Majd from Back to Basics Entertainment Insta: @btbmtl Website: https://btbmtl.com We were thrilled to recently welcome Majd from Back to Basics Entertainment to our podcast studio, engaging in a captivating and enlightening dialogue about the music and events industry. Traveling all the way from Montreal, Majd shared with us his rich experience spanning over 12 years. His journey, which began with an undergrad in finance and accounting, took a transformative turn when he discovered his true passion for music and events. This realization led him to establish Back to Basics, an innovative entertainment company, just before the pandemic hit in 2019. The Journey from Finance to Full-Time Music and Events Majd’s story is a powerful testament to the rewards and challenges of balancing his entrepreneurial passion and a conventional career path. He highlighted the crucial role that business acumen plays in creative industries, noting that the skills he gained in finance and accounting have been instrumental in navigating the complexities of running his own business. He also emphasized the importance of mentorship, sharing how guidance from experienced individuals helped him steer Back to Basics through its formative years. The Impact of the Pandemic Our conversation naturally shifted to the significant impact of the COVID-19 pandemic. We discussed with Majd how businesses had to pivot and adapt to the new reality. For Back to Basics, the pandemic necessitated a strategic overhaul. They focused on enhancing their social media presence and engagement, which proved crucial for staying connected with their audience during the lockdowns. The emphasis was on continually adding value to their services, ensuring that when events could resume, they were ready to meet the new expectations of their clients. Postmortems and Teamwork: Keys to Success One of the more fascinating aspects of our interview was discussing the team’s postmortem rituals. Back to Basics understands feedback is critical to growth and success, so they meet right after every event to review their performance. This process is extremely useful when you're growing a team and brand. Understanding Client Needs When it comes to working with clients, Back to Basics takes a highly personalized approach. Majd and his team focus on understanding the client's story and specific needs before recommending a tailored package. This method ensures that every event is unique and perfectly aligned with the client’s vision. Collaboration among all vendors is stressed as essential for a successful event. Challenges such as dealing with uncooperative vendors or the pressures of event day are acknowledged, with experience being the key to managing these situations effectively. Final Thoughts Majd’s insights provided a compelling look into the world of music and events. His journey from finance to founding Back to Basics, navigating the challenges of the pandemic, and his team's unique approaches to collaboration and client service are truly inspirational. For anyone considering a similar path, his story is a powerful reminder that combining passion with business savvy and a commitment to continuous improvement can lead to remarkable success.

Hey everyone! Today’s episode is going to be a bit different. We're starting a new mini-series where we recap weddings in 2024. We'll dive into what went well, what didn’t, and share our thoughts and feelings. It’s a fun way to reminisce and celebrate the incredible couples we work with. Let's kick it off with Kaitlyn and Erin’s wedding! The Journey to the Big Day Kailyn and Aaron approached us in 2022, eager to book for 2024 even before our books were open. Their enthusiasm was contagious, and we clicked instantly. They moved into a stunning apartment with a gorgeous rooftop space that became a highlight of their wedding prep. This was the backdrop for many beautiful moments, despite our initial skepticism about the space. It turned out to be even better than we imagined. The Perfect Prep Space The apartment was spacious, with killer city views and plenty of natural light. We only had to rearrange a few pieces of furniture to get the perfect setup. The rooftop was breathtaking, offering a view of Parliament that added a unique touch to the photos. It was so impressive we even considered recommending it for future clients' prep spaces. First Look and Emotional Moments The first look on the rooftop was magical. Aaron got quite emotional, and it was touching to capture that raw emotion. It’s moments like these that make wedding days so special. The roller coaster of emotions, from excitement and nerves to overwhelming joy, was palpable. A Smooth Church Ceremony Despite some last-minute adjustments and church restrictions, the ceremony went off without a hitch. The couple had chosen a church we hadn't worked in before, but everything flowed smoothly. The priest was cooperative, and we managed to capture all the key moments, including a beautiful shot from the balcony. Family Photos and Drone Fun Family photos were a breeze, thanks to a well-organized list and cooperative guests. We even had time for some fun drone shots, capturing the entire group from above. It was a great way to include everyone and add a unique perspective to the day’s memories. Venue Vibes and Cherry Blossoms The reception venue was fantastic, with beautiful lighting and excellent staff. We had a few space constraints, but nothing that dampened the spirit of the event. One of the biggest surprises was the cherry blossoms in full bloom. It was an unexpected treat, adding a stunning backdrop for photos. An Epic Sunset and Dance Floor Fun We were blessed with an epic sunset that provided perfect lighting for more intimate shots. The energy was incredible, and the couple's excitement was infectious. Back at the reception, the party continued with beer pong, donuts, and a DJ taking requests. The dance floor was alive with laughter, singing, and epic dance moves. A Few Lessons Learned Even a near-perfect day has its moments. I forgot to wear waterproof mascara, leading to some teary-eyed moments early on. Also, next time, we’ll ensure the bride & groom is mic'd up during speeches to capture those impromptu, heartfelt comments. Key Takeaways Trust and Collaboration: Kailyn and Aaron trusted our advice and collaborated with us, making the day smooth and enjoyable. Energy and Vibe: The couple’s positive energy and the love from their friends and family made the day truly special. Preparation and Flexibility: Being prepared and flexible allowed us to handle unexpected changes and make the most of every moment. Overall, Kailyn and Aaron's wedding was a dream to shoot. Their love, excitement, and the support from their loved ones made it a day to remember. We’re thrilled to have been part of their journey and can’t wait to share more recaps with you this summer! Stay tuned for the next wedding adventure.

In this video, we dive deep into the journey many photographers face: deciding when to transition from being a jack of all trades to specializing in one specific category. For us, that journey led us to become wedding photography and videography experts. 🌟 We'll share our personal story, from starting out with a wide range of photography services—pets, families, newborns, corporate events, and more—to finally niching down into weddings. Discover how this focus transformed our business and brought clarity to our brand. 🔍 Topics Covered: - The challenges of starting with multiple photography genres - Financial and logistical considerations of various photography types - The impact of niching down on branding and client acquisition - Practical steps for transitioning to a specialized photography niche - How focusing on weddings improved our business and work-life balance 💬 If you're a photographer struggling with the decision to niche down, this video is for you. We'll provide insights and tips to help you make an informed choice that aligns with your passions and business goals. 🔔 Don't forget to like, subscribe, and hit the bell icon for more photography tips and business advice! =========================== Connect with us! ============================= Tik Tok: ➡︎ https://bit.ly/GLSTikTok IG: ➡︎ https://bit.ly/PTBInstagram =========================== Subscribe and Listen to the Path to Business Podcast HERE:📱 =========================== ➡︎YT: @GreyLoftStudio ➡︎Apple: https://podcasts.apple.com/ca/podcast/path-to-business/id1511620561 ➡︎Spotify: https://open.spotify.com/show/4iuGx91hZzDHURZIEIKPT3?si=2ac27170b3d94a0e =========================== Here are the ways to work with us here at Grey Loft Studio: =========================== ⚡️For Support inquires, or Business inquiries, please go to ➡︎ https://greyloftstudio.ca ⚡️If you’re a wedding photographer or videographer - join our Facebook Community TODAY ➡︎ https://bit.ly/44M4qjY =========================== Connect with Luc & Bethany on Social Media: =========================== IG (Luc): ➡︎ www.instagram.com/greyloftvideo IG (Bethany): ➡︎ www.instagram.com/greyloftstudio FB ➡︎ www.facebook.com/greyloftstudio #PhotographyBusiness #WeddingPhotography #NicheDown #PhotographyTips #PhotographerLife #BusinessAdvice #PhotographerJourney #SpecializationInPhotography

Bride &/ Groom Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire Photographer Free Questionnaire: https://greyloftstudio.myflodesk.com/wedding-timeline-questionnaire-photographer As a wedding photographer, setting clear expectations with clients is crucial, especially since you're coordinating various events throughout the day. To ensure a smooth experience, it’s important to create a detailed game plan. This involves planning the timeline 6-8 weeks before the wedding and discussing the number of hours needed and the events to be captured. Timeline consultation is another key step, where you meet with clients to review the wedding day schedule and ensure they understand what will be captured and what’s important to them. Educating clients about the time required for different activities helps manage time realistically, allowing for buffer periods to handle any unexpected delays. Flexibility and customization are also important, as adapting to unique wedding details and offering professional advice on structuring the day efficiently can make a significant difference. Communication and trust are fundamental; building trust by sharing your expertise and using questionnaires to gather necessary information beforehand can help. Additionally, coordinating with other vendors by sharing the timeline ensures a cohesive effort and helps avoid any surprises. Managing expectations involves explaining limitations and prioritizing important moments while smoothly addressing any last-minute changes. By setting clear expectations and planning meticulously, you can ensure a stress-free wedding day for both you and your clients.

Building an effective website as a creative professional is essential. It's your online portfolio and a way to attract new clients. Forbes states almost half (48%) of visitors will determine the credibility of a business based on their website. But creating a site that works well can be tricky. Here are some tips to help you build a great website and avoid common mistakes. 1. Keep It Simple A simple, clean design works best. Visitors should easily find what they're looking for. Too much clutter can confuse them. Stick to a few colors and fonts. Make sure your text is easy to read. 2. Showcase Your Work Your work is the star of your website. Use high-quality images and videos. Create separate sections for different types of work. Write short descriptions for each project. Let your work speak for itself. 3. Easy Navigation Make it easy for visitors to move around your site. Use clear menu labels. Keep the navigation bar in a familiar place, like at the top of the page. Include a search bar if you have a lot of content. 4. Mobile-Friendly Design Many people will visit your site on their phones. Make sure your site looks good on all devices. Use a responsive design that adjusts to different screen sizes. Test your site on both phones and tablets. 5. Fast Loading Times No one likes a slow website. Optimize your images so they load quickly. Use a good hosting service. Avoid too many plugins and large files that can slow down your site. 6. Clear Call-to-Actions Tell visitors what you want them to do next. Whether it’s to contact you, view more of your work, or follow you on social media, make it clear. Use buttons and links that stand out. 7. About You Include a section about yourself. Share your story, your skills, and your experience. This helps visitors connect with you on a personal level. A friendly photo of you can also make a big difference. 8. Contact Information Make it easy for potential clients to reach you. Include a contact form, email address, and phone number. Add links to your social media profiles. The easier you are to contact, the more inquiries you’ll get. 9. Regular Updates Keep your website fresh with regular updates. Add new projects, blog posts, or news. This not only shows that you are active but also helps with search engine rankings. 10. SEO Basics Optimize your site for search engines. Use relevant keywords in your titles and descriptions. Write clear and concise meta descriptions. Make sure your images have alt text. These small steps can help more people find your site. Common Pitfalls to Avoid - Overloading with Graphics: Too many graphics can slow down your site and distract from your work. - Ignoring SEO: Without basic SEO, your site might not show up in search results. - Poor Navigation: If visitors can’t find what they need, they’ll leave your site quickly. - Not Updating Content: Outdated content can make you look inactive or unprofessional. - Ignoring Mobile Users: A site that doesn’t work on mobile can lose you a lot of visitors. By following these tips, you can create a website that effectively showcases your creative work and attracts new clients. Remember to keep it simple, showcase your best work, and make it easy for visitors to contact you. Avoid common mistakes, and you’ll be on your way to having a successful online presence.

We tell you the top things you should know about how to start a wedding photography business in 2024. If we were to start our wedding photography business today, it would look quite different from when we first began. Over the past nine years, we've learned invaluable lessons that we wish we had known from the start. Gaining experience and building a portfolio is crucial in the early stages. Assisting experienced photographers can provide a behind-the-scenes look at the flow of a wedding day, offering to carry equipment, take behind-the-scenes shots, or help with logistical tasks. This experience will help you understand the pacing and demands of wedding photography. Additionally, second shooting allows for hands-on experience without the pressure of being the main photographer. Networking with local photographers to express interest in second shooting is essential, showcasing your willingness to learn and assist. Offering discounted services can help build your portfolio and gain referrals, but it’s important to clearly communicate your usual rates and the discounted price to ensure clients value your services. You should always ask for reviews and referrals in return. Smart investments in gear and equipment are another key aspect. Renting equipment allows you to use high-quality gear without the upfront investment. For the first few weddings, renting cameras and lenses can ensure you are familiar with the equipment before the wedding day. Once you are sure about your commitment to wedding photography, you can invest wisely in essential gear like a reliable camera body, a versatile lens, and a good flash. As your business grows, you can gradually invest in more specialized equipment. Establishing your presence through branding and marketing is also vital. Creating a simple website is crucial for showcasing your work and allowing potential clients to find you. Platforms like Wix or Squarespace can help us create a clean, professional-looking website, including your portfolio, services, pricing, and contact information. Networking with industry professionals, such as planners, venues, and other vendors, can lead to referrals and collaborations. You should attend industry events, join local photography groups, and engage on social media platforms to connect with other professionals. Social media is a powerful tool for showcasing your work and attracting potential clients. Regularly posting your best work, engaging with followers, and using relevant hashtags can enhance your visibility. Sharing behind-the-scenes content can give potential clients a glimpse of your process. Continuous learning and improvement are essential for long-term success. Seeking feedback from experienced photographers or mentors helps you improve your skills and refine your style. Constructive criticism is invaluable, and applying it to future shoots is crucial. Investing in education through workshops, webinars, and photography podcasts can help you stay updated with the ever-evolving field of photography. Learning from professionals who share their experiences and tips can provide new insights and techniques. Refining your client experience by focusing on excellent communication, timely delivery of services, and going the extra mile to ensure client satisfaction is also important. Personalizing your interactions can make clients feel valued and special, leading to referrals and repeat business. Building a successful wedding photography business takes time, dedication, and a lot of hard work. Every wedding you shoot is a learning opportunity. With these strategies and a love for capturing special moments, you'll be well on our way to becoming sought-after wedding photographers.

The wedding season is approaching, and for those in the industry, it's not just about capturing beautiful moments but also about being mentally and physically prepared for the journey ahead. As the pace shifts from the end of one season to the anticipation of the next, priorities evolve, focusing on self-care, business improvement, and gearing up for the upcoming events. At the close of a season, it's crucial to take time for self-care, to recharge and prevent burnout. Wedding professionals often find themselves balancing between the demands of running a business, shooting weddings, editing, and managing personal responsibilities. Over time, there's a realization that maintaining mental and physical health is essential for longevity in the industry. The off-season becomes a period of reflection and preparation. It's a time to address neglected tasks, update processes, and improve efficiency. From updating websites to maintaining and upgrading gear, there's a lot to be done behind the scenes. Attention to detail extends to client questionnaires, ensuring inclusivity and relevance to evolving societal norms. Moreover, this period offers an opportunity to focus on the business itself, rather than just working in it. It's about thinking like a CEO, examining marketing strategies, refining sales processes, and exploring avenues for growth. By allocating time to plan and implement changes, wedding professionals set themselves up for success in the busy months ahead. Prioritizing physical health becomes paramount, recognizing the toll that long hours and demanding work can take on the body. Incorporating regular exercise, maintaining a balanced diet, and seeking chiropractic or massage therapy are integral to staying in top shape for the demanding wedding season. Networking also plays a crucial role during the off-season. Building and nurturing relationships within the industry not only fosters a sense of community but also opens doors to collaboration and referrals. Whether through casual meetups or strategic lunches, connecting with like-minded professionals can lead to valuable insights and opportunities. Strategic planning and time management are essential to juggle the demands of the off-season with personal and professional obligations. Leveraging tools like CRM systems and exploring emerging technologies like AI can streamline processes and automate tasks, freeing up valuable time for other priorities. As wedding professionals gear up for another season, the focus shifts from decompressing to preparing both mentally and physically. By investing in self-care, refining business practices, nurturing relationships, and embracing innovation, they position themselves for success in the bustling wedding industry.

When it comes to finding your ideal client, it's not just about booking weddings—it's about finding the perfect match. We've spent years refining our understanding of what makes the ideal client for our wedding photography business, and it's been an enlightening journey. Reflecting on our experiences, we realized that the couples who truly stood out to us were those where every aspect of the wedding felt right. It wasn't just about capturing beautiful moments; it was about connecting with clients who resonated with our style and approach. While we're open to working with a diverse range of couples, there's something special about finding those who align perfectly with our vision. These are the couples who inspire us, challenge us, and ultimately make our work feel effortless. But identifying your ideal client isn't always straightforward. Sometimes it takes time to figure out what works best for you. In the early days, we accepted weddings based on volume rather than compatibility. It was a learning process—one that involved mixing different experiences to understand what truly resonated with us. Like dating, finding your ideal client is often a trial-and-error process. You may not realize what you're looking for until you've experienced it firsthand. Some clients instantly click with your personality and approach, while others may not be the right fit. One key factor we've discovered is the importance of energy. We thrive when working with couples who bring enthusiasm and positivity to their wedding day. It's not about being hyperactive; it's about embracing the moment and being open to spontaneous fun. Another crucial element is having a competent planner or coordinator. While we're experts at capturing moments, we're not event managers. Couples who invest in professional planning ensure that their day runs smoothly, allowing us to focus on what we do best. We've also learned the value of investing wisely in the wedding experience. While extravagant budgets aren't necessary, attention to detail can elevate the overall look and feel of the day. Couples who prioritize key aspects like decor and attire tend to have more visually stunning weddings. Saying no to potential clients can be challenging, especially when you're starting out. But as we've discovered, it's better to wait for the right match than to compromise your vision. Sometimes, turning down a wedding opens the door to opportunities that are truly aligned with your values. In the end, finding your ideal client is about more than just booking weddings—it's about building meaningful connections and creating extraordinary experiences. By staying true to our style and preferences, we've been able to attract clients who appreciate our work and inspire us to push creative boundaries. So, as you embark on your journey to find your ideal client, remember to trust your instincts, stay true to your vision, and never settle for anything less than extraordinary.

Starting a business can be thrilling, but what happens when your closest circle doesn't fully support your entrepreneurial journey? In our candid chat, we delved into the complexities of starting a business amidst skeptical friends and family. 🤔 Skepticism & Support: It's common for loved ones to express doubt when you embark on entrepreneurship. They might worry about the viability of your venture or recall past experiences with MLM schemes. But beneath the skepticism lies genuine care and concern. 💼 Professional Perception: As entrepreneurs, we understand the importance of professionalism. Yet, our friends may struggle to view us in a business context, especially if they've known us in a different light—perhaps as the life of the party rather than serious professionals. 📸 Photographer Predicament: As wedding photographers, we've encountered scenarios where friends opted for competitors over us, leaving us questioning their faith in our abilities. The disappointment stung, but it also highlighted the need for clear communication and expectation-setting. 💰 Discount Dilemma: Offering discounts to friends can be a tricky territory. While it may seem like a gesture of goodwill, it's essential to consider the value of your services and the impact on your business's bottom line. 👫 The Value of Trust: When friends do choose to support our businesses, it's more than a transaction—it's a testament to the trust they have in us. Their belief in our abilities fuels our passion and drives us to deliver our best work. 🔄 Turning Skeptics into Supporters: While not everyone may immediately grasp the value of our services, it's our responsibility to educate them. By showcasing our expertise, professionalism, and dedication, we can turn skeptics into staunch supporters. 💡 Finding Common Ground: Open communication is key. When friends express reservations about hiring us, it's an opportunity to address their concerns and find common ground. Explaining the intricacies of our work and the value we bring can bridge the gap between skepticism and support. 🌟 Celebrating Supportive Allies: To those friends and family members who believe in us, we express our deepest gratitude. Your unwavering support means the world to us, and we're committed to exceeding your expectations every step of the way. 🤝 In Conclusion: Entrepreneurship isn't just about building a business—it's about forging connections and nurturing relationships. While skepticism may linger, it's the bonds of trust and support that propel us forward on our entrepreneurial journey. Whether you're an entrepreneur navigating the challenges of starting a business or a friend contemplating hiring a loved one's services, remember this: behind every venture is a passionate individual striving to make their mark on the world. Together, let's champion each other's dreams and celebrate the power of friendship and entrepreneurship.

Today, we're diving deep into a crucial aspect of being a wedding professional: having a backup plan. We all know that weddings are intricate events with numerous moving parts. Yet, unlike many other professions, we don't get sick days. When you're a wedding professional, there's no calling in sick; you have to show up no matter what. The topic of backup plans often arises, especially during unpredictable times like the onset of the COVID-19 pandemic. Couples began to ask, "What if someone falls ill?" This concern hit close to home for us, as we recently returned from a period of illness ourselves. Thankfully, it occurred during the off-season, which eased the situation a bit. But it got us thinking about the importance of having contingency plans in place. One significant instance where we had to rely on our backup plan was when we found out we were pregnant with twins. Bethany ended up on bed rest in the midst of wedding season. Despite our meticulous planning, the twins arrived earlier than expected, throwing us into chaos. But because we had already communicated with our clients and arranged for backups, we managed to fulfill our commitments seamlessly. This experience underscored the necessity of having backup plans and strong connections within the community. It's not just about you falling ill; family emergencies or unforeseen circumstances can also disrupt your availability. Having a reliable network of fellow professionals can be a lifesaver in such situations. We've also encountered challenges with content creation, realizing the importance of scheduling and maintaining a buffer of pre-created content. As we grappled with our recent illness, we saw the impact of pausing content creation on our online presence. It's a reminder that consistency is key in today's digital landscape. Our experiences have taught us valuable lessons. We've learned that professionalism isn't just about delivering top-notch service under ideal conditions; it's about navigating challenges with grace and preparedness. Whether it's illness, family emergencies, or unforeseen events, having backup plans and a supportive network can make all the difference. Ultimately, it's about prioritizing our clients' needs and ensuring they receive the service they deserve, regardless of the circumstances. By proactively addressing potential challenges and having contingency plans in place, we can uphold our commitment to excellence and professionalism in the wedding industry. So, to all my fellow wedding professionals out there, let's continue to prioritize preparedness, build strong connections within our community, and navigate the unexpected with confidence. After all, it's these challenging moments that truly define our dedication to our craft and our clients.

In the realm of wedding services, there's a heated debate which revolves around which aspect should take precedence: photography or videography. While both are essential for capturing the special moments of a wedding day, there's a trend that videographers should be valued more than their photographic counterparts. This controversial subject sparks strong feelings and it's worth exploring. This debate begins with an acknowledgment of the distinct skill sets required for both photography and videography. Each discipline has its strengths, its nuances, and its challenges. However, when we weigh the factors that set videography apart – the investment in gear, the meticulous setup, and the extensive editing process – it becomes evident why videographers should make more money. As photographers, our kits are undoubtedly substantial investments. But when compared to the arsenal of equipment required for videography, it's like bringing a knife to a gunfight. Cameras, tripods, audio equipment, lights – the list goes on. The sheer volume and cost of gear alone justify a higher price point for videographers. Then there's the setup time. While photographers are busy scouting for the perfect shot, videographers are orchestrating an entire cinematic production. From positioning multiple cameras to ensuring pristine audio, their meticulous attention to detail translates into hours of additional groundwork. And let's not forget about editing. Photographers might spend some time tweaking photos, but videographers? They're like editing wizards, piecing together hours of footage into a seamless movie. It's a ton of work, and they deserve a pat on the back. So, to all the couples out there planning their special day, we implore you: invest in your memories. Don't let budget constraints dictate the importance of videography. Trust us when we say that you'll thank us later. In conclusion, while the debate between photographers and videographers may rage on, one thing remains clear: videographers deserve more – more recognition, more compensation, and more appreciation for the invaluable role they play in preserving memories that last a lifetime.

Today, let's delve into the world of behind the scenes (BTS), not the boy band, but the essential aspect of showcasing the inner workings of your business. As photographers, finding compelling content to share can sometimes be challenging. Clients crave authenticity, a peek behind the curtain, understanding the intricacies of what goes into capturing their special moments. Weddings are an intricate dance of emotions, logistics, and creativity. For photographers, it's not just about clicking the shutter but also about orchestrating moments, guiding clients, and ensuring every detail is captured flawlessly. However, conveying this process to clients can be a challenge. BTS content serves as a powerful tool to bridge this gap. It offers clients a glimpse into the photographer's world, helping them understand the value of engagement sessions, the art of giving direction, and the magic of capturing raw moments. One effective method is utilizing smartphones to capture BTS footage. Placing a phone atop the camera allows for seamless recording of crucial moments throughout the day. From the excitement of the ceremony to candid interactions, these snippets offer clients a real-time view of their special day. Moreover, BTS content isn't just for clients; it's a goldmine for social media. Platforms like Instagram and TikTok thrive on authentic, behind-the-scenes content. Whether it's creating reels, sharing stories, or engaging with followers, BTS footage adds depth and personality to your brand. But the benefits extend beyond client engagement. BTS content fosters collaboration within the wedding industry. Collaborating with planners, florists, and DJs to showcase their work elevates your business while fostering meaningful relationships within the community. Investing in BTS content isn't just about capturing moments; it's about curating an experience. Clients appreciate the transparency and professionalism it demonstrates. Moreover, it sets you apart in a competitive market, showcasing not just your portfolio but also your process and personality. While incorporating BTS content may seem daunting at first, it's a worthwhile investment in your business's growth. Whether it's capturing candid moments or offering insights into your workflow, BTS content humanizes your brand, fostering deeper connections with clients and industry partners alike. So, if you haven't already embraced BTS, now's the time. Equip yourself with the tools, whether it's a simple smartphone mount or hiring a dedicated videographer, to capture the magic unfolding behind the lens. Embrace the cringe, the imperfections, and the raw authenticity of BTS, and watch your business soar to new heights.