Claim OwnershipPaul Green's 5 min Monday Motivation
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Make listening to this part of your weekly routine. Five minutes filled with news and growth tips for members of Paul Green's MSP Marketing Edge.
79 Episodes
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We don't talk a lot about branding within the MSP Marketing Edge. Normally when you talk about branding, people think of your logo and your website design and stuff like that.Today I want to talk about a more important form of branding: your own personal branding. That's about influencing how people think about you based on what you put on LinkedIn, on your website, and what you talk about in real life. Your goal is to build a brand as THE local tech authority. Let's explore how to do that.
Paul's 5 min Monday Motivation for 20th October 2025
I was at ScaleCon in New Orleans a couple of weeks ago, and my friend Brian Gillette handed me a copy of his new book. It's a subject you're going to love because it's about selling more managed services.I'll be honest, I haven't had a chance to read the book in full yet. But I've flicked through it. And I've got some highlights for you in today's Monday Motivation.
Paul's 5 min Monday Motivation for 13th October 2025
A reality of our day-to-day existence is that we are utterly and completely inundated with digital marketing, yet in a B2B sense, there's little being targeted at us in real life.And that creates a massive opportunity for you. What if somehow you were to send handwritten letters to your clients, your prospects, or your leads? Let me tell you exactly why, plus how to do it and a very smart idea for you to get other people to do it for you.
Paul's 5 min Monday Motivation for 6th October 2025
That's a curious question to ask. What's your why? What exactly do I mean by that? I want to know why you're working so hard in your business. What's driving you day-to-day?It's probably not to own a yacht or a private jet. I meet very few MSPs like that. But maybe your why is about providing for your family or giving your kids a better start in life than they would have otherwise. It's really important to know what your why is and to make sure that everything you do in your business feeds your why; your purpose. Let's explore that today.
Paul's 5 min Monday Motivation for 29th September 2025
Let's explore messaging in this week's Monday podcast. When you get it right, it accelerates all of your marketing... but when you get it wrong, it HARMS all of your marketing. By messaging, I mean the core basic messages that you're sending to ordinary business owners and managers about why they should pick you and not another MSP. Let's do this.
Paul's 5 min Monday Motivation for 22nd September 2025
I know you have epic retention within your MSP. But I also know that anything can threaten that at any time. You can't just rely on sitting back and doing a great job for your clients. You've also got to make them feel that they want to stay with you. What we're talking about here is inserting some magic into what you do. Here are a couple of examples for you...
Paul's 5 min Monday Motivation for 15th September 2025
It's not about knowing what marketing to do, it's about getting marketing done. You know this from your operations: implementation is everything. But if you're struggling to get your marketing implemented... 1) you're not alone and 2) I can help you. We have a done for you team with capacity to help you today. Let me tell you how.
Paul's 5 min Monday Motivation for 8th September 2025
We've entered September, which means there are just four months left of this year. As you're looking forward to what you'll do differently with your marketing in 2026, PLEASE tell me that video is a big part of your plans. Every MSP I see that embraces video in all of its different flavours really does have a competitive and a marketing advantage...
Paul's 5 min Monday Motivation for 1st September 2025
Perhaps one of the greatest marketing tools that's come out in the last few years is something I don't think you and I have spoken about before. It's data enrichment. Where all you need is someone's email address and so long as that's a business domain, all of the rest of their details can be automatically found by an automated tool. Are you using this in your marketing? If not, you really should start... and it's something we explore in today's Monday Motivation.
Paul's 5 min Monday Motivation for 25th August 2025
One of the things that makes you and me great business owners is our ability to shape the business to operate exactly the way we want it to. BUT... that asset eventually becomes a liability. Because our desire to control every single detail will eventually limit the business's growth. There's a point where you have to trust well-trained people operating within well-defined systems... or your growth will stall. Is this a problem for you? Let's explore that.
Paul's 5 min Monday Motivation for 18th August 2025
You know the best way to give yourself a motivational boost? To feel better, to know you're doing something good, that's almost never unhealthy? Simple... take a short walk. 15 minutes would do it, it doesn't have to be very long. Very basic advice. And yet it's something that's so easy to forget to do during a busy workday. Let's explore why it's worth building it into your daily routine.
Paul's 5 min Monday Motivation for 11th August 2025
I want to zero in on one of the most important pages of your website today. Your About Us page is insanely important during the process of persuading people that they should talk to you when they're thinking of switching MSPs. Let's explore why that is and what you can do to improve your About Us page.
Paul's 5 min Monday Motivation for 4th August 2025
We all have moments where we're not as positive as we'd like to be. Sometimes, for some of us, those moments then persist. The negative thoughts hang around in our minds, and we fail to see the wonder of everything around us. This is especially a risk for a busy MSP owner. I want to discuss this in today's podcast. Including a method I used to keep myself focused on all the things I'm positive about and grateful for.
Paul's 5 min Monday Motivation for 28th July 2025
You have an email database, right? And you're sending out the email we give you at least once a week? Please say yes... because these steps are ESSENTIAL to your mission of growing relationships with your leads and prospects. Let's explore why in today's members-only podcast.
Paul's 5 min Monday Motivation for 21st July 2025
Bit of a plug this week for something I can do to help you. Two weeks back we launched a couple of new services to help with the most important aspect of your marketing - IMPLEMENTATION. There's a virtual programme I'm running, and an in-person one here in the UK. Both start in September. Here are the details and why I think implementation is the most important skill to develop.
Paul's 5 min Monday Motivation for 14th July 2025
It's really easy to get caught up in the wrong metrics in marketing. Particularly when you put a lot of work into something like LinkedIn, and then you see that only two people have liked your post! That can make you angry, right? Yet in the big picture, it doesn't matter… in today's Monday Motivation, let's explore what's really important.
Paul's 5 min Monday Motivation for 7th July 2025
Do you have a clear Unique Selling Point for your MSP, or have you never quite figured out how to differentiate yourself from your competitors? If so, you'll love today's Monday Motivation. Let me tell you all the differentiating factors that don't work for an MSP... and the one that does work, every time.
Paul's 5 min Monday Motivation for 30th June 2025
I'm out on the road today and recording this episode in a McDonald's. Why? Because to me it's a masterclass in how to reduce complex procedures down into simple tasks that almost anyone can do. There's a lot for every MSP to McLearn. Grab a snack and let's dive in.
Paul's 5 min Monday Motivation for 23rd June 2025
One of the biggest challenges with your marketing is influencing people's hearts rather than their brains. How they feel about you will dictate whether or not they seriously consider switching to you, or not. So you owe it to yourself to make your MSP seem as legitimate as possible. Let's explore that, shall we?
Paul's 5 min Monday Motivation for 16th June 2025
Have you considered exhibiting at an event… and then you've realised how much money, time and energy you'd have to put into it? And that's put you off? Maybe today I can talk you around. Because if you get the right events, they can be insane ways of putting hot prospects into your pipeline.
Paul's 5 min Monday Motivation for 9th June 2025
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