In the inaugural episode of our podcast, we introduce Paula—a project that celebrates, preserves, and shares the exceptional skills of women artisans. Paula is more than just a name; it’s a heartfelt initiative born from an inspiring encounter with a passionate seamstress. Led by a team of 5 business school students, Paula aims to honour the talent and heritage of women artisans while inspiring future generations. This episode provides an overview of the vision behind Paula and teases exciting content to come, including exclusive digital resources and upcoming podcast episodes featuring artisans, experts, and discussions on the future of luxury craftsmanship.