Peaking Your Interest with Ira Zlotowitz

<p>Welcome to Peaking Your Interest with Ira Zlotowitz. For most of his twenty-plus years in the real estate industry, Ira has been President of Eastern Union, a leading national commercial mortgage brokerage firm that closes $5 billion annually, and capitalizes on deep relationships with more than 150 national and local lenders.This is the show that’s all about the ins and outs and the ups and downs of working in the real estate industry. Whether you’re just thinking of entering real estate or you’re someone already in the industry looking for some information or even inspiration, this is the show for you!Real estate is an endlessly robust industry. Even in the face of different crises throughout the decades, the industry has been able to stand strong which is why people who’ve entered the industry continue to stand by it. But is there more that you can be doing in order to maximize your profits working in real estate?Get a unique opportunity to learn from one of the veritable titans of the real estate industry, Ira Zlotowitz. Having worked in the industry for over two decades now, Ira’s definitely got a thing or two to share with anyone who’s ready to reach success.Ira truly made waves at the age of 25 when he became the youngest president of a Top 10 Mortgage Brokerage when he founded Eastern Union. The company was founded in 2001 with Ira’s business partner, Abraham Bergman. What started out as a four-person operation out of Brooklyn has metamorphosed into a bustling 100-person firm that closes billions of dollars in national loan volume yearly.With the steady growth of Eastern Union, Ira has now set his sights on another project – The Ira Group. Founded in 2019, The Ira Group was launched to educate consumers on the benefits of lending and participating in commercial real estate loans, as opposed to buying or investing in commercial real estate.Now, Ira wants to share all this experience and all this wisdom with you!Peaking Your Interest with Ira Zlotowitz is a space for Ira to impart his expertise on the subject matter of real estate so that more people can develop a better understanding of the field, whether they’re already working in it or not.Whatever field you’re working in, you could always stand to learn something new because you never know when the things you’ve learned will come in handy. In that case, who better to learn from than the best of the best? Drawing from Ira’s bottomless pool of experience with the ins and outs of the real estate market, you could only stand to learn a thing or two (or three) from this true industry titan.Grab a seat, ready your ears and notebooks, and prepare to Peak Your Interest!</p>

Summer Internship – Final Message

How can you give such value to the company that you become virtually indispensable? In his final message for the Eastern Union’s summer virtual internship program, Ira Zlotowitz drums in the reality about your value to the company and what you can do to maximize it. We all want to advance in our careers, but to do that means understanding how we can add the greatest value that we can to the organization. The reality is that you are only as valuable as the time and expense you save the company by doing something that someone higher than you are would otherwise have to do. Ira teaches us the value of building efficiency and delegating tasks so that you can free up the time to do the things that really make you shine in whatever department you happen to be. If you’re wondering why some people are paid more than others, you will be enlightened by this episode.

08-27
28:28

Chapter 10 – Creative Financial Structuring In Leases And Their Underwriting

With so much data just at your fingertips, creative ways to do your financial structuring are now easily available. Ira Zlotowitz focuses today’s show on learning more about creative financial structuring in leases and their underwriting. He takes us across real-life scenarios from his life as well as other people that exhibit how we can create one for ourselves that best works out for our deals. As this is only possible if you have an understanding of your financials, Ira first gives us a look into how banks lend their money and where borrowers are concerned. He then further discusses credit tenant lease and the importance of understanding the why. Get behind the scenes of the lending world to learn more because once you do, your creative juices will come out, offering you perfect solutions for your deals.

03-31
21:52

Chapter 9 – Bridge Lenders And Syndicating Bridge Loans

Are you looking for a loan to cover an interval between two transactions? Then bridge lending is the one for you. In this episode, Ira Zlotowitz gives a great overview of bridge lending, from what it means to where you can get it from. In this business, there are two common ways to go about your loan, either through banks or private lenders. Ira explains the difference and discusses the benefits of a lender versus the buyer and syndicating loans versus buying. Helping you paint a clearer picture, she lays down scenarios that compare the two options of a lender and a buyer. Get inside today’s show to see where you benefit from your real estate investments best!

03-30
37:58

Chapter 8 – Through The Eyes Of The Lender

Just as people borrowing money from financial institutions have their own point-of-view about how systems work or should work, so do those same financial institutions. The lender’s perspective is one of safety, security, and risk prevention in order to make sure that money ends up in the hands of those who can pay them back and even make them money in turn. Ira Zlotowitz explores the perspective that lending institutions take when evaluating those that are applying for loans. There are, of course, a bevy of factors to take into account when you apply for a loan. Let Ira talk you through these different factors and how you can get better standing among these lending institutions in order to secure your financing.

03-26
47:36

Chapter 7 – Main Contracts

Working in real estate, you encounter different sorts of people with their own kinds of practices, but the one thing that connects all of them is that they function under the purview of documents that, by law, they are bound to. Working with contracts can be a bit of a struggle if you’re not familiar with them, but that is why there are people out there whose jobs entail helping others navigate the often muddy world of contracts. Ira Zlotowitz discusses the essentials of working under these documents, and which ones you should be aware of. If you’re new to contracts, then you definitely shouldn’t miss this as Ira has plenty to share that will help make contracts a lot less overwhelming.

03-25
16:16

Chapter 6 – Creative Financial Structuring

It’s an often less-understood topic in real estate, but financial structuring is an essential tool in a real estate professional’s toolkit. Financial structuring will make all the difference in whether a deal will ultimately work out in your favor, or if you’ll end up with a not-so-great deal. Ira Zlotowitz dives into what you need to know about creative financial structuring and determining whether a deal is good for you. Don’t let yourself fall behind on this important field of knowledge. Let Ira help you find a better understanding of financial structuring.

03-24
32:24

Chapter 5 – The Three Most Important Questions To Ask

In real estate, you will only make money when you close. That is why doing your due diligence will keep you from wasting your time on deals that can’t be completed. In this episode, host, Ira Zlotowitz, breaks down the three most important questions to ask your investors before considering a deal with them. No matter how great the deals seem to be, when they are not with the right investors, at the right price, and with the returns you need, then they won’t matter in the long run. Tune into this great episode to learn how to make good use of your time investing.

03-23
20:30

Chapter 4 – Underwriting An Income-Producing Commercial Real Estate Deal

Regardless of what you already know, you always start from the beginning. In this episode, Ira Zlotowitz tackles one of the most important chapters of core real estate, underwriting the deal. Learn about the numbers in your transaction and the different line items in your deal from top to bottom. Get to know the profits and expenses that should be included when your underwriting and why having a person you trust who has the expertise and knowledge of each line item is critical for you to be able to discuss and understand each item in detail and leverage this knowledge to your advantage. Lastly, as with any business you’re looking to acquire, learn some tips on how you can conduct your due diligence efficiently and effectively.

03-16
32:59

Chapter 3 – Property Types & Descriptions

Getting into the real estate industry, it is critical to know the different property types and their descriptions. In this episode, Ira Zlotowitz teaches us how to differentiate residential properties from commercial properties. He also digs deeper into commercial real estate property types as he discusses the pros and cons of each type. Start to know the difference and learn which property type suits your real estate needs best.

03-09
22:32

Chapter 2 – Through The Eyes Of The Syndicator

Rounding out your understanding of different perspectives in investing is absolutely essential to being able to gracefully navigate the industry of investing as a whole. One of these must-understand perspectives is that of the syndicator: investors who purchase properties using other people’s money. Ira Zlotowitz navigates the viewpoint of syndicators when it comes to using the money they’ve raised to make investments. Because syndicators have become such a huge part of the investment industry ecosystem, it’s important to understand their perspective – why they do the things they do. Learn more about syndicators here!

03-02
18:21

Chapter 1 – Through The Eyes Of The Investor

There are many unique perspectives on investing out there because of the wealth of backgrounds that people who go into investment come from. But when you’re on the other side helping someone else invest, you always have to make sure you’re looking at an investment from the eyes of the investor—considering everything to help them make a decision that’s good for them. Ira Zlotowitz approaches investing not from the perspective of an expert, but of a regular investor. What do people think about when they measure up their investments? Make sure you keep informed about what it is that others are considering before going into their own investments.

02-24
26:08

Peaking Your Interest: The Introduction

The real estate business can often be byzantine and difficult to comprehend, and you wouldn’t be alone in thinking that. But under the wing of someone who has years of experience in the industry, it’s not so hard or lonely. Ira Zlotowitz gives you a Real Estate 101 here on the first episode of Peaking Your Interest. If you’ve ever found yourself hesitant about entering the industry because of the difficulty of the concepts, now’s your chance to change that. Your journey to real estate success begins here.

02-10
32:53

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