Peer Effect

James is joined by Gilad Bechar, founder and CEO of Moburst, who's worked with some of the world's biggest brands and spends his career finding cheaper, smarter ways to grow than pouring more money into Google and Meta. They get into the single screen that quietly cost one company 17% of new sign-ups before anyone noticed, and why effectiveness beats efficiency almost every time. More from James: Connect with James on LinkedIn or at peer-effect.com

Roger's question this week: "How do I achieve better balance?" James and Freddie don't hand over a routine. They get into why founders who look balanced from the outside almost never got there by chasing balance directly. They cover the mistake founders make comparing themselves to someone further along, and the physical signal that tells you when things are genuinely off rather than just intense. More from James: Connect with James on LinkedIn or at peer-effect.com

James is joined by Adam King, an exited founder turned fractional sales director, who's lived both sides of this problem: building a business entirely reliant on him closing deals, then spending his career getting other founders out of that same position. They get into why hiring someone "as good as you" at sales is usually the wrong move, and the actual numbers behind a channel most founders dismiss as too slow to bother with. More from James: Connect with James on LinkedIn or at peer-e...

Anna's question this week: "I feel like I can't go on holiday. Help." James and Freddie dig into what's actually underneath that feeling, and land on a diagnostic that separates two very different problems founders often mistake for one. They also cover the timing mistake that quietly sabotages most attempts to take proper time off. Worth ten minutes before you decide not to book anything, again. More from James: Connect with James on LinkedIn or at peer-effect.com

This week's question, from a listener also called Freddie: "How do I become more disciplined?" James and Freddie take apart the version of discipline most founders are quietly measuring themselves against, and why it's usually somebody else's routine. They get into the real distinction, why motivation and commitment aren't the same thing, and the one habit that's a genuine signal of discipline no matter how you're wired. More from James: Connect with James on LinkedIn or at peer-effect.c...