People Magic: How to Build a $1M Community
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Description
What if it was easy to create a $1M digital business you could be proud of?
The path lies in creating people magic.
Gina Bianchini, founder and CEO of Mighty Networks, has helped over 10,000 entrepreneurs, brands, and creators grow incredible businesses that put people first and generate millions in profit.
Now she’s bringing the secrets of the most successful communities directly to you.
In this series, Gina will show you how to build a community so valuable you can charge for it and so well-designed it essentially runs itself. She’ll answer your most pressing questions surrounding community building like: what has changed in the past six months that makes building a community so profitable TODAY? What is the #1 mistake new community builders make? How do you find members?
Join us for People Magic today.
22 Episodes
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When joining a new community we want to make sure that a person’s first experience is a positive one and not additional work. Why is a person joining the community in the first place? To meet people and achieve results and transformation they can’t get anywhere else. Because of that your member’s first experience should be tied into that purpose and not a list of guidelines. When creating a community on your own, you want to paint the picture of the community you want to build. So introduce them to other members!
Making a member's first experience a magical one, is not only so important, but it can also be really fun. When members join we want them to have a positive first experience as opposed to being inundated with a lot of work. In today’s episode, Gina shares what to do when setting up a warm welcome that reinforces why a member is there, what they will be able to achieve, and starts connecting them with other members.
After you’ve launched, it’s so easy to hit the dip. The thing that didn’t go right, the thing you didn’t expect. You have two options; are you going to quit or power through with workshopping? The ability to stay curious in this process of workshopping is one of the most important muscles to learn. Only through workshopping are you going to unlock growth. But how much content do you need to get started? So much less than you think. Remember, you’re not setting up your members to consume, you’re setting them up to go on a quest with each other.
During your launch, anything is possible. In today’s episode, Gina walks you through all the steps to a successful launch while acknowledging that success might not look like what you thought it would. From your sales pitch to what to do post launch, Gina covers more than formulas but also reframes to make sure you focus on staying curious and being willing to workshop and experiment. Because when you do, you will unlock growth.
What should I charge for my community? Well, how much can you quantify the value that someone is getting from being a member of your community? Start there. You need a price that members are going to take seriously but also a price that you’re going to take seriously. Your time has value and getting specific about what you’re providing to your community will help you understand that price point. If your ideal member is in a transition that you’re helping them through, people will pay attention and pay for it because people pay attention to what they pay for.
People pay attention to what they pay for. In this episode, Gina breaks down why charging more may actually keep people coming back to your community especially if they are receiving amazing results and transformation. The average monthly price of a Mighty Networks membership might surprise you but it also might give you confidence in the value you are providing for your ideal member.
1Daily polls and questions work so well because they allow your members to regularly share their experience related to your big purpose. Now, there’s an effective way to do daily engagement and there’s an ineffective way to do daily engagement. Through specific unlocking phrases and polls, people can respond quickly without it feeling like work on their end. Worried about burn out? Daily polls and questions can be set up ahead of time.
Daily polls and questions keep bringing members back and create new opportunities for them to engage with each other. In this episode, Gina breaks down the formula for great community questions, how they tie into your member’s best year ever and why using them will actually give you more time back for yourself.
You want your members to connect with each other, but you don't want your members giving advice because advice shuts a conversation down. In today’s episode Gina walks you through the importance of a weekly calendar that helps create engaging discussions on a weekly basis. Not only will your members look forward to these but they can build a practice and habit of your community in their lives.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
How do I get my membership to essentially run itself? Well, you already have monthly themes to provide an annual structure. With a weekly calendar you can map out your community week and YOUR workload. Like monthly themes, a weekly calendar gives community members another opportunity to share their stories and experiences with each other. It also builds a habit which gets members excited to come back to your community week after week.
What the heck are people going to do together once they're in my community? Guess what, you don’t need 100 hours of content. Through monthly themes you can help people connect with each other, contribute to the community and achieve their Best Year Ever. In today’s episode Gina does a deep dive on the importance of getting your members talking to each other, sharing their stories and how to create novelty and prevent your community from feeling stale.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
In lieu of producing a ton of content for members, People Magic is all about your members connecting with each other. Monthly themes are used to keep your community engaged and to keep people interested while previewing their own progress. Monthly themes provide novelty that give your members an opportunity to share their stories and connect with other people. That's people magic.
Your Big Purpose is one of the most important aspects of People Magic and it’s also super simple. It brings together Your Ideal Member and Your Best Year Ever into a pitch for your community. In today’s episode, Gina breaks down why pitching a specific person their best year ever isn’t over-promising and under-delivering but rather encouraging people to push the limits of what we think is possible for ourselves.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
You’ve already done the work of finding your Ideal Member and their Best Year Ever. When you put those two things together in a very specific format you’ll have your community pitch, also known as your Big Purpose! Your Big Purpose is what someone is going to get from joining your community to achieve results and transformation they can’t get on their own.
The Best Year Ever is so much fun, it’s the life your member is leading as a result of being a part of your community. In today’s episode Gina walks you through The Best Year Ever but not just that, she also does a deep dive into reframing your fears of failure that can be applied to your own life in addition to your online community.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
People pay for progress and in order for people to join your community you have to incentivize them with a version of their future self. In this module, Gina takes your Ideal Member and helps create what their Best Year Ever might look like. This is meant to be aspirational, forward thinking. People join a community for amazing results and creating their Best Year Ever helps them strive for just that.
Do I need a big following to start an online community? It’s not going to hurt to have a large audience but it’s actually much more important to have a clear idea of WHO you’re serving. In this episode, Gina answers a content creator who wonders if they should start now, or wait until they’ve built up their social media following. Spoiler: Figure out your Ideal Member and start now. Start YESTERDAY!
Welcome to the companion podcast to People Magic Profit the free masterclass that teaches you how to build a $1M community. This podcast acts as a deeper dive, covering the most frequently asked questions about communities, memberships, and building a digital business in general. In today’s episode, Gina predicts why online communities with a shared interest are the future, how we got here, and how hosting a community will help you as much as it will help the people you bring together.
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
Why do we need ANOTHER online community? Because social media isn’t setting us up to achieve incredible results and transformation with like-minded people. In today’s episode, Gina breaks down why there is no better time (both technologically and for our mental health) to build your own online community. Through People Magic, connecting with like-minded people has never been easier or more necessary. So what are you waiting for?
Are you more of a visual learner? Head on over to our website where I have a very pretty video of my masterclass. And come back on Thursdays to watch our companion episode!
Who brings you energy? Who are you excited to be around? Who do you like? These are all important questions when building a $1M community. In this module, Gina breaks down how to narrow in on who your Ideal Member is by getting as specific as possible and focusing on human transitions that will keep people coming back time and time again for incredible results and transformation.
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