These days, it’s easy to think social media is the only way to let people know what you’re up to. But that’s simply not true. In fact, sharing something on social media doesn’t necessarily have the reach that we think it does. In today’s episode, Gina gets specific about how to reach out to your people and your people’s people to grow your community. And remember, you don’t have to be on social media if you don’t want to. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Building a community is all about relationships and with each new member your community becomes more valuable. In this episode, Gina breaks down how to get more members by using your own network AND how to ask other members to reach out to theirs. When you’re really specific about who your ideal member is, it’s a lot easier to bring someone in who is looking for the same results and transformation they can’t get on their own. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
We get it, it’s time to move your community to your very own platform at Mighty. Nervous? Don’t be. In today’s episode, Gina breaks down the most efficient way to move your community over to Mighty. The migration will also help you get even more clear on your ideal member, offer and the value of your community. Remember, communities are about growth, new experiences and what is now possible with new technology. That's the future. That's community and this is people magic. Additionally, we’re going to add a bonus guide for you to aid in moving from Facebook to Mighty. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Community is so much more than a buzz word or an HR motto. When deciding between a content business or a network business, you should always choose a network business. As opposed to adding content to an already saturated market, building community allows people to build relationships with real humans in pursuit of results and transformation you can’t get on your own. You can still create content, but by doing so with a community, you’re the owner of the platform as well. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Whether your course sales are down or you just want to increase your sales, there is a way to make courses more interactive and future-proof. Reimage your course as a set of things that a group of people are going to do together instead of passively consuming content alone. In today’s episode Gina breaks down why this will make your content more valuable and why it’s so easy to do on Mighty Networks. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic Want more? Listen to: Invest in Relationships Not Content
If you’re charging someone a fair price for something that’s going to have an impact on their life and get them results and transformation, you can pick a price that everyone will feel good about. In today’s episode Gina breaks down charging for a membership vs charging for a course, event or challenge and why you don't have to choose that price out of thin air if you’re focusing on the results your members are looking for. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
When your business has hit a plateau, it’s important to take a pause and do an inventory. In today’s episode, Gina dives deep into transitions and why getting more specific about how you help someone with that transition and their overwhelm will encourage them to keep coming back to your community and bring new people in. Spend time thinking about the uniqueness of your community and how you can help them navigate and then you can begin your growth strategies. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
What’s a Mastermind? It’s a small group of people who gather to help one another achieve their goals. In today’s episode, Gina breaks down why the power in a mastermind is so powerful and how it lies in the curation of who is in those groups. It requires finding people who are in a similar stage of life, stage of business or stage of a similar challenge they are navigating. Masterminds can be in addition to a community, helping people meet up and achieve results and transformation they can’t get on their own. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Have an existing business that could benefit from adding a community? Then this episode is for you. Gina asks to shift your perspective from an e-commerce only business to helping your customers or ideal members navigate a transition in their lives that is connected to your product. A companion community helps connect your customers in a way that benefits their lives and keeps them coming back. In the same way you think about subscriptions to your products you can offer the same thing with your membership all the while you continue to add ingredients into their lives. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
When you fear burnout is near or that your energy is fading it might be time to evaluate what you're focusing on. In today’s episode Gina tackles the very human question about how to stay energized AND excited about business over and over again. If this resonates with you it might be time to make some really important decisions and make some really important changes. Sometimes burnout happens and we can see it coming for a mile away. Gina knows a thing or two about how to manage expectations and stay ambitious in the process. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
When thinking about building an online community and long term retention, it’s back to the basics. Identify your ideal member and focus on which transition you want to serve. In today’s episode Gina breaks down how to build long term retention by building your community’s identity, getting really specific about how to help your community AND making sure you don’t overwhelm your members or yourself in the process. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Content seems to be king right now but in order to build for the future you want to focus on relationships. We are told to create more and more content but it’s more beneficial to create the least amount of content so you can focus your time on building relationships with other people. The minimal amount of content you build every week opens up your time to create connections that can change your trajectory and theirs. Organize a dinner, go to a conference. Your content can still be a part of what you make but make sure it’s in service of facilitating what’s really important, your relationships. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Do you have a newsletter and a podcast and an Instagram page mixed in with a few courses? Managing all those separate platforms is a lot of work and we can make it easier. In today’s episode, Gina asks some really great questions to help figure out where YOU want to spend your time and how to make it easier for YOU to do them. People Magic is durable and sustainable. It’s able to keep so many things in one place so you can focus on whatever it is that you need to do next. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
What’s the difference between a community driven business versus a content driven business? Trillions of dollars. The value of a network effect community driven business goes up with every new member. How? Through creating a group identity and connections between members NOT building an audience. In today’s episode, Gina does a deep dive on how you value your community, charge up front, save money on marketing and help people build relationships and help you build a successful business. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Your community and you as a host are unique and amazing but if you’re still coming to community building with the mindset of “content is king” is not unique. Why you think “content is king” is because that’s what you’re being told every time you open your phone or your computer. In today’s episode, Gina breaks down why building an ecosystem for people to gather and connect with a shared identity is the key to long term success. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Human beings are never going to become obsolete with AI but a lot of our manual efforts will be done by software. If you are drawn to a community because you love people and connecting with them, AI will make it easier for you to do just that. In today’s episode Gina responds to the fear of AI and how she reframes when she is driven by fear as opposed to excitement. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
If you are trying to figure out how to make your life really easy when creating a community you really want to just start with a transition. It’s the first step and it’s the most important step. Human beings are constantly in transition, it’s what makes life interesting and fun, even if it’s a challenge. In today’s episode Gina breaks down why she doesn’t recommend starting a community with a niche and why starting with a transition and continuing to transition with your members is the best way to grow a community. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
If you’re putting up a paywall for the first time, breathe. It can be scary but the results of charging for your work are incredible. In today’s episode Gina breaks down why a paywall works AND why you can still offer things for free to bring people in. When setting your price you want to aim as high as you can. The results of your community are the value of your community. People pay attention to what they pay for and people will pay for results and transformation that they can’t get on their own. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
We are social beings, we are meant to learn from other people and understand the way the world works because we watch what other people do. Who you surround yourself with every single day has the most impact on who you are and what you can accomplish more than anyone else. In this episode, Gina breaks down how communities are powerful and why they are the perfect place to make mistakes and have setbacks because they are forgiving. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
When building a community it can be hard to motivate people to find new members. In today’s episode Gina invites you to go back over your work and make sure your ideal member is super clear along with your transition. Having a clear ideal member and transition not only makes finding new members easier, it also adds more value to your community because you have already done the work of getting really specific. When asking your network if they know people who might be interested, be really thoughtful about how you ask and know that by reaching out, it’s a really great way to get specific about your offer. Get People Magic Profit Free: https://www.mightynetworks.com/peoplemagic?utm_source=Podcast&utm_medium=organic_sm&utm_campaign=peoplemagic
Thomas Jandreau
That sounds like a fantastic opportunity for anyone interested in building online communities! I remember when I tried to start a gaming group for fans of https://solarsmashonline.com—a mobile game where you can destroy planets in creative ways—and realized how powerful a close-knit community could be. I think it’s true that making genuine connections is the key to success. I’d definitely consider joining the “People Magic” series to learn more.
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