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© George Brooks
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People of Product is an exploration of the postures, disciplines, and structures of the people and teams behind digital products that change our world.
155 Episodes
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Technology is changing the way we approach construction - from planning and visualization to project management. In this week's episode, Aaron Henderson of STACK Construction Technologies shares insights from his perspective after having shifted from traditional construction consulting to the tech-driven realm. George and Aaron talk about showcasing some of the exciting aspects of construction to attract new talent, niching down to specialize in specific markets, and picking the right technologies when each project is unique. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
In 2024, the core principles of PdM haven’t changed. The number one role of a product manager is getting to the root of how serve your customer better. How do you make them LOVE your product and your business. Innovation is the name of the game, but how can you front new technologies while still creating value for customers? This and more on the episode with guest Blake Reichenbach, a product manager at Hubspot. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George Brooks interviews Anna Jordan-Douglass, the Founder and Chief Creative Officer of Makefully Studios. Anna shares her profound journey through the realms of technology and creativity. Basked with an innate passion for making learning more interactive and fun, Anna explains the sheer magic of assimilating play with education and shares insights into her collaboration with the Jim Henson Company, and how she gathered experiences that later led to the creation of her very own Makefully Studios. With a strong team that shares a similar vision of fostering creativity and enhancing learning, Makefully Studios has emerged as a vibrant platform for crafting playful learning environments for children. Tune in to delve deeper into the insightful world of creative learning and Anna's impactful work in the field. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George Brooks interviews Lamees Butt, the Senior Vice President of Global Alliances and Channels at Zoovu. Lamees shares her passion for improving the customer experience and reducing employee workloads through AI-powered solutions, the importance of focusing on customer value, and reimagining the customer journey to drive growth. They discuss the role of AI in personalizing the buying experience and helping businesses make data-driven decisions. Lamees also highlights the opportunities for B2B organizations to transform their processes and create better digital experiences. Tune in to gain insights into the future of AI and how it can revolutionize business operations and customer satisfaction. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George chats with Ryan Glasgow, CEO of Sprig, a seasoned product expert. They discuss the key to successful product development: understanding customer problems. Ryan emphasizes the value of asking the right questions and draws insights from his experience at Weebly, where user feedback revolutionized their mobile app. They also dive into the broader concept of customer-centric product management, exploring the impact of genuine understanding on product-market fit and the significance of unconventional team structures and early "aha!" moments. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George Brooks interviews Bryan House, Chief Experience Officer at Elastic Path. They discuss the world of composable commerce, the synergy between product management and customer success, and the role of user-centricity in e-commerce development. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George Brooks interviews Artem Koren, Co-founder of Sembly.ai. Artem shares the journey of creating Sembly, an AI-powered meeting companion. Artem unveils Sembly.ai's unique team structures for different technological components and emphasizes the flexibility required in handling NLP (Natural Language Processing) and AI development. The interview showcases the pivotal role of product managers, who drive innovation, user experience, and customer interaction. Discover how Sembly.ai transforms meetings with its AI teammate, revolutionizing the way we collaborate. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George interviews Karthik Suresh, co-founder of Ignition, a platform that unlocks revenue opportunities by aligning product, marketing, and sales teams around new market initiatives. Ignition aims to help companies achieve a solid product-market fit and successful product launches by providing an AI-powered platform that guides users through the entire go-to-market process. Their discussion delves into the challenges of coordinating product launches, the importance of effective messaging and positioning, and how Ignition's AI technology assists in creating standardized go-to-market plans. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
Join George in a conversation with Jon Darbyshire, the visionary founder of SmartSuite as they explore the art of user experience, relentless iteration, and the value of customer feedback in crafting a game-changing work management platform. Throughout the episode, Jon reveals the key principles of effective product design, emphasizing the value of continuous iteration and incorporating customer feedback. Whether you're an entrepreneur, product manager, or design enthusiast, this conversation sheds light on the power of user experience in shaping a successful product. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George Brooks interviews Jon Ricketts, CEO and Co-Founder of a game-changing software platform that is set to transform content creation—Writerly AI powered by Generative AI. Tune in to learn how generative AI is reshaping content creation and marketing automation, and its incredible potential for businesses worldwide. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
We regularly preach to our clients that they ought to be seeking ways in which they should be evolving with the times. The same is true for our company. Crema is officially pivoting our business direction in 2023. In this episode, George explains why now. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
This week Dan Linhart is joined by Crema's VP of Strategy to explain our new company direction. As we've evolved from a software agency into a design consultancy, we're taking a slightly new approach to our work. Hear how we use design thinking and more holistic strategies to solve highly complex business challenges. And whether you might be a good candidate to partner with a design consultancy. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George interviews Sean Steppe, senior manager of Restaurant Systems at Hawaiian Bros Island Grill.Hawaiian Bros is a breakout restaurant that is expanding across the country, using technology to create a better end-user experience, not only for ordering and checkout processes but also in the kitchen and on the backside of their organization. Hawaiian Bros uses technology and data to help make decisions and provide better service to their customers as they scale up. With the freedom to test and try new things, they are breaking and refocusing to use tech to push the brand forward in the restaurant space. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
It's good to recognize what AI is and what it is not. In this episode, George Brooks is joined by Michelle Frost to de-bunk myths & misconceptions about what AI can mean for processes in the workplace. Learn about the necessary steps to train a model, from collecting and preparing data to testing and evaluating the model. Plus, the importance of ML Ops and the impact of using third-party libraries and packages. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
George interviews Gharib Gharibi, the Director of Applied Research and Head of AI at TripleBlind, a startup based in Kansas City that has now expanded globally. TripleBlind enables data-driven innovation while preserving privacy, allowing for the training of fair and generalizable models with diverse data from multiple institutions. In this episode, they discuss the need for collaboration between academia, industry, researchers, and policymakers to shape the future of AI and build responsible and fair AI. You'll also hear about the challenges faced by customers and prospects in understanding and embracing the full potential of AI and the importance of #usability in AI tools. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
In this episode of People of Product, George Brooks speaks with Carmel Wynkoop, a partner at Armanino, a Top 25 CPA and consulting firm. Carmel leads the business analytics and automation practice at Armanino, providing data-driven practice improvements and automation for international clients in various industries.They discuss the potential of AI and how organizations can start small to achieve small wins that create momentum toward realizing the full potential of AI, machine learning, and robotic process automation (RPA). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
AI is becoming more complex as it begins to touch multiple facets of our everyday lives -- including business. In this week's episode, George and Dan discuss what AI could mean for the future, from the way we work to the products we create. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
The bi-weekly Sprint is at the heart of the Agile methodology. In this episode, we discuss why Sprints are structured the way that they are and tips for making them successful. Why is a sprint typically 2 weeks? What are the traditional activities that happen over that period of time? Plus expert tips for how to set clear goals and stay aligned for cross-functional teams. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
Stop using hour-based estimation for your work. There’s a better way! Whether it's a project as a whole or just a Sprint, Story Points and Velocity are key tools in trying to predict the future and make the most of your team's time and effort. In this episode, Dan & George talk about how Story Points offer a means of estimation that is relative to a particular frame of reference, enabling you to get a more accurate understanding of your true Velocity. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit peopleofproduct.substack.com
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