Personal Branding Podcast

Today, I would like us to discuss brand legacy, but not in an abstract sense. I’m talking about how a personal brand can live long after your career peaks. And who better to illustrate this than Celine Dion? You know her, 27 albums, over 250 million records sold, one of the highest-paid performers in history, and a voice that hits notes most people can only dream of. If you love music, you know the energy, the passion, the way she commands a stage. But here’s the thing: for the past four or five years, Celine has been mostly absent from public performance. Why? In 2022, she was diagnosed with Stiff-Person Syndrome, a condition that severely affects her ability to sing and perform. Suddenly, the unstoppable force of her career hit a pause. And that’s where the lesson begins, for anyone building a brand, a business, or a personal legacy: seasons change. Life throws surprises at us, and sometimes, even the strongest, most disciplined careers can slow down or stop. The question is: what do you do when that happens? What structures, systems, and values have you built to carry your brand forward when your energy or circumstances shift? That’s exactly what we’ll explore in this article—lessons from Celine’s career, her family, her team, and her discipline, all showing us how to create a personal brand that can outlast even the toughest seasons. Seasons Change — Build for the Unplanned Life happens! Brand legacy isn’t tested on your best day; it’s proven on your hardest. Celine Dion reminds us of that. In 2024, her raw, moving documentary I Am: Celine Dion pulled back the curtain on a superstar navigating a life-altering diagnosis. It wasn’t glitter—it was grit. And it forced a simple truth on all of us building brands: seasons change, often without notice. Celine publicly revealed in 2022 that she lives with Stiff-Person Syndrome (SPS), a rare neurological disorder that causes painful muscle stiffness and spasms—conditions that make singing and touring unpredictable. She ultimately canceled all remaining dates of her Courage World Tour to focus on recovery. That decision wasn’t a weakness; it was wisdom. It showed a brand putting health and longevity ahead of hype. So what’s the lesson for us? Plan for winter during summer. In your “up” seasons, when the phone is buzzing and the stage is bright, build assets that will outlive the spotlight: a strong body of work, repeatable systems, owned channels, and a community that believes in your values, not just your vibe. That way, if life throws a curveball, your voice can keep traveling even when you must stand still. Here’s how to future-proof your brand through difficult seasons: Seasons will shift. Illness, loss, market shocks, something will come. Build a brand that can breathe through it. Maximize Your Prime Celine Dion’s career tells us something every brand-builder must hear: your prime doesn’t last forever, so you must maximize it while it’s here. Look at her catalog—27 albums, more than 250 million records sold worldwide, decades of sold-out tours. She didn’t wait to “get ready.” She worked, produced, and poured herself into her music at full throttle when her health and voice were at their peak. That’s the call for you and me. When strength is on your side, don’t coast. When opportunities come, don’t procrastinate. Use your energy, your passion, and your skills to the fullest, because you don’t know how long that window will stay open. Celine is living proof, after years of commanding stages worldwide, today she can’t perform publicly due to her health. Yet her earlier dedication ensures she has a legacy to lean on, and her music continues to travel even when she can’t. Let’s bring it closer home. Think of the late Daddy Lumba’s contemporary, Daddy Lumba himself—still singing, still recording, performing right until recent years. For decades, he has consistently released music that has become a cultural soundtrack in Ghana. During his prime, he didn’t slow down or hold back. He gave his best, year after year, and today his songs continue to shape generations. So, what does this mean for your brand? When you maximize your prime, you build a reservoir of impact to draw from in quieter seasons. You won’t look back with regret; you’ll know you gave your best when the lights were brightest. And that’s the foundation of a lasting legacy. The Power of Support Systems Behind every enduring brand is a support system that keeps it grounded. For Celine Dion, that foundation has always been her family. Long before the sold-out arenas, it was her parents and siblings who introduced her to music, nurtured her gift, and stood by her side. Even at the height of her career, when global fame could have easily swallowed her, she prioritized her role as a mother and never lost sight of her family values. Today, as she faces the challenges of Stiff-Person Syndrome, it’s that same family support she leans on. This is a clear reminder: no matter how talented, skilled, or ambitious you are, you cannot build a lasting brand alone. A strong support system—family, mentors, friends, or a trusted team—becomes the safety net when storms hit. They hold you accountable, lift you in low moments, and sometimes even carry the weight when you cannot. For anyone building a personal or business brand, here are the lessons: Teamwork multiplies impact. A brand may have one face, but it takes many hands to keep it standing. When you build a system where everyone understands their role and is empowered to give their best, your brand doesn’t collapse when you step aside—it continues because the people carry it forward. The truth is this: a strong voice might make you known, but a strong support system will make you last. Beyond the Core Gift – Adding the Extra A great gift can open doors, but it is the extras you add that keep the doors open and the room full. Celine Dion understood this principle […]

Why Drafting, Prototyping, and Preparation Matter in Your Work Where are your sketches? Great things don’t come cheap! Today, I’d like to take you back to a few personal stories that have shaped my perspective on the world of creativity, business, and execution. These stories carry a simple but powerful lesson: before you put out the product or service you’ve been dreaming of, you must go through a process of concept prototyping and preparation. This goes beyond art. It’s about building anything worth building: a business, a book, a brand, or even a career. Back to KNUST – My First Lessons in Preparation During my time at the Kwame Nkrumah University of Science and Technology (KNUST), I studied Rural Art, which included coursework in sculpture, woodwork, and clay modeling. The rule in every creative project was clear: before you touch the clay, the wood, or the stone, you first needed to develop your idea on paper. This meant going through conceptual sketches and idea development stages before creating the final piece. The lecturers didn’t just want to see your finished product — they wanted to know the thinking that led to it. But here’s what happened. A few of us, with minimal experience in sculpting or carving, would bypass the planning stage entirely. We’d grab a lump of clay and start molding whatever came to mind. Or pick up a piece of wood and start carving immediately. The only “plan” we had was in our heads. When presentation time came, the lecturer would ask, “Where are your concept sketches? Where is your idea development stage?” We would scramble. Some students would finish their sculpture first, then go back and hurriedly sketch something just to “prove” they had gone through the process. But in truth, the final work came first, and the so-called sketches were drawn after the fact. It was a shortcut — and while it might have saved time in the moment, it robbed us of something bigger: the ability to think through, refine, and improve our ideas before execution. The Danger of Skipping the Drafting Stage That experience stayed with me, and over the years I’ve seen the same mistake play out in other fields. In art, skipping the sketch stage means you might miss the chance to test, tweak, or even completely rethink your approach before committing valuable resources. In writing, skipping the drafting stage leads to books or articles that could have been far better if the author had taken the time to explore different angles, remove weak sections, and strengthen the message. I’ve written many books, and I’ve helped others write theirs. I’ve met people who are amazingspeakers, powerful preachers, eloquent orators — but when it comes to writing, their work feels flat. Why? Speaking often flows in the moment, while writing forces you to slow down, process, and refine your thoughts. A draft allows you to: In short, the drafting stage turns raw talent into polished work. The Blueprint Principle Think of your first draft, sketch, or prototype as your blueprint. In architecture, nobody builds a house without a blueprint. You don’t buy the bricks and cement, then start laying them down in random shapes until it “feels right.” You plan the rooms, the dimensions, and the placement of doors and windows. You test different layouts on paper before the first brick is laid. The same is true for product development, brand building, and even personal projects. When you take the time to map out your concept: The Power of Seeing it on Paper Here’s something I’ve noticed: once you get an idea out of your head and onto paper (or a digital board), the possibilities multiply. With a physical sketch, a draft manuscript, or a mockup in front of you, you can suddenly see opportunities you didn’t see before. When I was working on a wood sculpture back in school, I remember sketching a figure on a block of wood. Looking at the sketch, I realized I could carve additional, smaller details into the design that weren’t in my original idea. That extra step gave the final piece more depth and meaning. In the same way, when I draft a book, sometimes the best sections come from ideas I didn’t even have in mind at the start. They emerged because the process itself sparked new connections. Prototyping gives you room to iterate. You can add, subtract, rearrange, or even create something entirely new from the same raw materials. Giving Your Work Time to Breathe One of the best ways to strengthen your ideas is to step away from them for a while. When you write a draft, create a sketch, or build a prototype, don’t always rush to finish. Put it down for a day, a week, or even longer. Then come back to it with fresh eyes. You’ll be surprised how much clearer you see things after some distance. That brilliant section you loved yesterday might suddenly feel unnecessary. Or you may notice gaps that need filling. In art, stepping back lets you see the balance and proportion of your work more clearly. In writing, it gives you a new perspective on your arguments and flow. In business, it helps you see whether your product truly solves the problem you intended. Adaptability – The Third Stage of Creativity Even with the best planning, what you have on paper might not translate exactly to the real world. When you start working with actual materials — whether wood, clay, metal, or digital tools — you may realize that adjustments are needed. Sometimes it’s because the materials behave differently than expected. At other times, new possibilities emerge that you couldn’t have anticipated during the planning stage. For example: This is why the best creators are also adaptable innovators. They hold their vision loosely enough to let it evolve. Instead of saying, “But this isn’t what I planned,” they ask, “What can I make with what I have now?” Why This Matters for Every Field […]

If Giants Advertise, Why Aren’t You? Today, we are looking at marketing and the need for advertisement amidst all the digital stuff, social media, the bars, and all of that. I was having a conversation with a colleague and this subject or marketing and ads came up, so I decided to share some insights to help all of us. Is there a need. Do I need to place ads as a small business owner or whatever business I’m running? Is it necessary? Can’t I use any other smart means and forget about paid ads? I’m going to share some data with you that will amaze you. Then we’ll look at a few things that you need to do as a small business owner, whether you’re an enterprise or a brand, to increase sales and revenue and establish your name and brand. If the Giants Are Doing It, Why Aren’t You? Here’s the thing. When the top-performing companies in the world, the big names we all know and admire, are pouring billions into advertising, that should tell you something important. Let’s talk data. According to recent reports from 2024 and 2025, Amazon, the global e-commerce giant, spent a staggering $31 billion on ads in a single year. Think about that. This is a company everyone already knows, yet they still invest heavily in making sure people don’t forget them. Why? Because they understand that visibility is a currency in today’s market. And it pays back, Amazon reportedly gets a 300–400% ROI on their ad spend. That’s massive. And they’re not alone. Microsoft spent somewhere between $25 to $30 billion last year, focusing on enterprise marketing, cloud services, and especially pushing platforms like LinkedIn. Even a company like Google, the company that sells ads, spends billions on its ads. Why? Because even they need to stay visible. The numbers don’t lie. Google’s parent company, Alphabet, invests heavily to keep its brand relevant across platforms. Their average return on ad spend is around 200%. It’s a cycle that works: visibility brings clicks, clicks bring conversions, and conversions bring revenue. Let’s go to the beverage world; Coca-Cola reportedly spends $4 to $5 billion every year on advertising. And we all know how visible that brand is. They’re everywhere. From billboards to Instagram reels, Coca-Cola’s branding is hard to miss. They don’t stop because they know attention is short-lived; you have to keep earning it. Even Apple, the tech minimalist’s dream brand, spent $2 to $3 billion on advertising in 2024. They could rely on word of mouth or loyal customers, but they chose not to. Why? Because they understand the principle: You can’t sell a secret. If people don’t know, they won’t buy. So here’s the question I want you to honestly ask yourself: “If these companies—who are already known, trusted, and highly profitable are consistently placing ads, what makes me think I can grow my business without it?” Advertising isn’t optional. It’s essential. The moment you stop being seen is the moment you start becoming invisible. No matter how good your product or service is, if no one knows about it, it won’t sell. Advertising isn’t just a smart strategy. It’s a survival tool in today’s competitive marketplace. The 5% Who Win — A Lesson from Working with Authors Over the past decade, I’ve worked with thousands of authors—coaching, guiding, and helping them publish and promote their books across platforms like Amazon. And here’s a sobering truth I’ve discovered: 95% of authors I’ve worked with never invest in advertising. And guess what? They don’t sell. They launch their book, post a few times on social media, expect their friends and family to share it, and then wait. Some even get discouraged after a few weeks when the sales don’t roll in. But the 5%—the rare few who strategically run ads—they win. They make consistent sales, build loyal tribes, hit bestseller charts, and get repeat readers. What’s the difference? Investment. They see advertising as a seed, not an expense. And the harvest? Visibility, sales, credibility, and momentum. You see, the people who are consistently in the top 10 or top 20 lists on Amazon are not always the best writers or most gifted storytellers. Often, they are simply the ones who market better. They don’t just depend on luck or hoping a post goes viral, they run ads, track performance, test strategies, and optimize for results. Let me put it plainly: if you publish a book and don’t advertise it, it’s like printing flyers and leaving them in your drawer. Nobody will know, and nobody will care. But place a targeted ad, and suddenly your book is in front of interested readers, people ready to buy, read, and recommend. This doesn’t just apply to authors. Whether you’re a speaker, coach, solopreneur, or running a local business, visibility is the oxygen of your brand. And the only way to keep getting seen in this noisy world is to pay for attention. We live in a world where attention is monetized. Organic reach is shrinking. Algorithms are fickle. Friends won’t always repost. Likes don’t equal sales. But ads? Ads give you access. Access to new audiences. Access to global markets. Access to people who don’t know you yet but need what you’re offering. Let me say this with clarity: if you want your brand or business to grow, you must be willing to pay to be seen. Those who don’t advertise will keep wondering why their peers are winning. Those who do? They’ll keep winning. So, if you’re an author, entrepreneur, or creative and you’re holding back on ads because of fear, cost, or uncertainty, let this be your wake-up call. The difference between staying hidden and getting noticed is one decision: Will you invest in advertising or not? Why You Should Advertise: Visibility, Mindshare & Revenue Let’s break this down simply. Why should you run ads? What’s the real benefit? 1. Visibility & Brand Awareness The more people see you, the more they remember […]

Birthing Creativity Unusual Ways. “Kids don’t wait for permission to be creative—they just get bored enough to try something new.” — Bernard Kelvin Clive. Today, I’d like to discuss something I call “From Bored to Boardroom.” Don’t we all get bored at times? Well, it’s about how creativity is born—often not in the moments of pressure or hype, but in the quiet, sometimes repetitive spaces of life. The playgrounds. The routines. The places we often overlook. Let me begin with a simple story, something I’ve been observing with my kids lately. Not just my kids, but others too. especially when I take them to the playground. I’ve been watching how they play, how they interact. How do they explore? And the tools they use: the slides, swings, bicycles… You name it. And one thing keeps standing out to me. The Playground Discovery There was this one day at the park. The kids saw this new high slide. At first, they were cautious. Hesitant. They stood around it, quietly watching how others used it. No one wanted to be the first to try. It was tall. Intimidating. And unknown. Eventually, someone gathered the courage to try it out. Then another. And another. My kids, too. Little by little, they gave it a shot. Climbing slowly and sliding down carefully. Sometimes falling, looking for help. You could tell—it was a mix of excitement and fear. The same thing happens with bicycles. When they get a new bike, they’re excited—but unsure. They try pedalling. They fall. They need help. You support them, and they get up again. But soon… they get it. And the moment they do—oh, everything changes. That’s when the real story begins. The Birth of Boredom Once they master the tool—whether it’s the bike, the swing, or the slide—they go all in. They enjoy it. They play. They laugh. But eventually… they get bored. And that’s when the magic starts. You’ll see them begin to improvise. They’ll try riding the bike with one hand. Then no hands. Then standing. Then, carrying a teddy bear while riding. They’ll try sliding backward instead of forward. Or climbing up the wrong end of the slide. Swinging while standing instead of sitting. Why? Because they’ve mastered the basics, and now their brain is saying: “What else can I do with this?” They’re not just playing anymore. They’re creating. From Familiar to Fresh The boredom pushes them to explore. The ordinary is no longer enough. The repetition becomes too predictable. So, they start pushing boundaries. Sometimes what they do is scary. Risky. Even dangerous. But that’s where innovation begins. I watched my kids do things with those same old tools that I’d never even imagined. Not because I told them what to do, but because they had outgrown the basic use. And now their creativity had kicked in. That’s when I paused and said, “This is it. This is what happens in business and branding, too.” The Business Parallel See, it’s the same for us. In business, we start like those kids. New idea. New space. New tools. We struggle at first. We copy what others are doing. We need support. Then we master it. We get comfortable. We can do it in our sleep. But then what? Boredom. And if we don’t allow that boredom to speak—if we don’t pause and engage our minds at that moment—we’ll plateau. The cycle will repeat. We’ll coast. And eventually, the thing we once loved will feel flat. But here’s the key: boredom is not the enemy. It’s a signal to greatness. It’s your system telling you, “You’ve mastered this. Now, stretch it.” This is where new ideas are born. This is the tipping point between running a business and building something revolutionary. Between brand maintenance and brand reinvention. The Creativity Zone There’s a zone where the routine becomes too easy, too automated. You can close your eyes and do what you do. That’s your sign. It means: you’ve entered the boredom zone. Now here’s what the kids teach us: Don’t stay there. Break it. Flip it. Explore. Use the same tools differently. Flip the slide. Ride the bike backward (metaphorically). Bring your teddy bear on board (collaborate, repackage, remix). Do something new with the same resources. This is how fresh creativity is born—not always from newness, but from stretching the old in new directions. Give Yourself Permission One thing I’ve realized is this: kids permit themselves to fail. They don’t mind falling. They’re not embarrassed to try something wild. And that’s why they keep discovering. But we adults? We’re so calculated. We’ve done this for years. We know how it’s “supposed to be done.” We fear looking silly. We fear breaking the flow. But what if that’s exactly what we need? To break it. To reimagine it. To do the “wrong” thing and discover something right. Many times, I’ve seen kids shift from crayons to chalk, then to paintbrushes, to try new things. Not because they were told to—but because something in them said, “Let me see what happens if…” That’s how talents are revealed. That’s how creativity is birthed. That’s how the next level is unlocked. From Boredom to the Boardroom The boardroom isn’t just a meeting place. It’s a mindset, a decision-making zone. And to truly get there with fresh, impactful ideas, you have to pass through the playground of experimentation. Sometimes the slide is where it starts. But the boardroom is where it lands. From the sandbox to strategy. From play to purpose. From repetition to reinvention. This journey matters. And it only happens when you allow boredom to drive curiosity—not complacency. So, here’s what I’m saying: Because just like those kids at the playground, your next big idea might not come from something new—it might come from doing the same thing differently. Creativity is born when you’re bored enough to go beyond the basics. So today, allow yourself to enter that creative zone. Stretch what you know. Break the cycle. Flip the […]

Ways to Preserve Your Brand for the Next Generation “Documentation is the oxygen your business needs to breathe beyond your lifetime.” — Bernard Kelvin Clive We often speak of legacy like it’s a retirement plan—something to think about in our twilight years, after the work is done. But legacy isn’t built at the end; it’s shaped in every intentional decision we make along the way. In my journey as a writer, brand coach, and father, I’ve learned this truth repeatedly: what we fail to prepare for today can’t be preserved tomorrow. Whether it’s a business, a belief, or a brand, what truly lasts is what we start grooming early, not just in systems, but in people. This article is a call to action for builders, dreamers, and parents alike: pass it on, but start now. I will share with you three key areas to work on. Here we go! Start Grooming Early Some time ago, I was working on a ghost-writing project for a retired police officer. He was over 80 years old—yes, eighty!—and as we got into the book, he casually mentioned that he was now going into real estate. My colleague and I laughed—not at him, but in wonder. At 80, most people are winding down, not starting up. But here he was, not only learning but doing. He had already begun a project with a team and even directed us to visit the site. I was stunned. Why real estate at this stage? His answer? “People still need good places to live. And maybe it could be something for my children.” That hit me deeply. This man wasn’t just thinking about himself—he was thinking about legacy. Not a mere inheritance of assets, but of mindset, opportunity, and a working system. That’s the essence of passing it on. Fast-forward to a youth event I spoke at, with teens who had just completed their Basic Education Certificate Exams (BECE). You could feel the fresh energy in the room—some buzzing with excitement, others laid-back and indifferent, like they had hit life’s peak already at age 14. After the session, I couldn’t shake a thought: These are the ones we hope to pass the baton to… but are they even ready to receive it? That’s the dilemma many brands and businesses face. You build something with heart and soul, but when it’s time to hand it over, those next in line aren’t prepared—mentally, emotionally, or practically. So what happens? The brand fades. The business collapses. The legacy is lost. This is why grooming must begin early. We can’t wait till we’re ready to exit. We need to bring people along through the journey, not just at the end of it. One of my friends, a photographer, noticed how curious his son was about his gear. Instead of shooing him away, he began to give him child-friendly tools to explore. From small shoots to helping out on real projects, his son is learning by doing. Another friend with a passion for cars introduced his son to auto mechanics early, not by force, but through exposure. That’s how passion transfers. It’s not about forcing your dream down someone’s throat—it’s about giving them the environment to catch the fire for themselves. Takeaway: Start now. Whether you’re a parent, a brand builder, a business owner, or a mentor, bring someone along. Don’t wait till you’re retiring or fading out to find a successor. Begin the grooming journey early so they can grow through the tough times with you. That’s how sustainable brands are built. Document the Process A big challenge in Ghana—and many parts of Africa—is how much knowledge dies with one generation. Think of all the local herbalists, skilled craftsmen, or traders who pass without leaving a trace of how they did what they did. The knowledge, systems, and success die with them. Why? Because there’s no documentation. When big brands in the food or pharmaceutical industries grow across borders, it’s not just because of the product—it’s the process. They document. They have formulas. They have manuals. So, whether it’s a McDonald’s in Accra or Tokyo, the product tastes the same. That’s legacy in action—documented systems that can outlive the founder. Contrast that with a local herbalist who cures dozens of ailments but never writes down a single formula or records his methods. The minute he passes on, so does the medicine. That’s not just a personal loss—it’s a national one. As we build our brands and businesses, we must be intentional about preserving knowledge. Write it. Record it. Teach it. Make it reproducible. Documentation can be: Whatever the medium, make sure it’s clear and transferable. Takeaway: Don’t just build—record how you’re building. Because that’s the only way others can continue from where you stop. Adapt and Innovate Let me circle back to the 80-year-old man again. What stood out was not just his age or ambition—it was his willingness to enter a new field. He could’ve held on to his past achievements and retired in comfort. But instead, he dared to learn something different for the benefit of others. That’s what passing it on requires—not just giving people our old systems, but also preparing them for the future. Too many people want to hand over their businesses to the next generation with no room for change. We pass down not just the business but also the outdated ways that no longer serve current realities. That’s a problem. The next generation is curious. They come with questions, new tools, new approaches—and that’s not rebellion, it’s readiness. But if we stifle their creativity in the name of tradition, we risk losing both their interest and the business. Brands that survive generations don’t just preserve values—they embrace innovation. Think of companies that have grown for over 30 years: they didn’t stay stagnant. They added new ideas, adjusted their methods, embraced tech, and allowed the next leaders to bring fresh eyes. Legacy isn’t about freezing your brand in time. It’s about building a foundation strong enough […]

In An Evolving, Tech-Driven World “Stay curious. What worked five years ago may no longer work today—keep refreshing your skills.” — Bernard Kelvin Clive. We are in a world where things keep shifting—fast. Every day, something changes. A new technology. A new app. A new tool. AI technologies are everywhere. Businesses that existed five years ago have either changed completely or disappeared. New industries are emerging by the minute. So, the question is: how do you stay relevant? How do you keep your brand, your product, and your service from becoming obsolete? Let’s talk about some key things I believe will help anyone—business owners, solopreneurs, brands—stay relevant in this fast-evolving world. 1. Build on Timeless Principles—Not Just Tools First and most fundamental: You must be grounded in principles, not products. Too many people build their brand on tools. On platforms. On trends. But tools come and go. What is hot today will be forgotten tomorrow. If your brand is built only on tools, when the next shiny thing comes along, you’ll be lost. Build your brand on timeless principles. On values that do not change. What do I mean? Principles like empathy. You’re not just selling products—you’re connecting with people. Your business is not just about exchanging goods for money. It’s about caring. Principles like trust—don’t just polish things to look beautiful on the outside, but deliver real quality. Don’t just sell something that looks good but lacks substance. Principles like kindness, love, empathy, integrity. When you weave these values into your product or service, people will connect with your brand. They will trust you. They will love doing business with you. Because here’s the truth: AI will change. Tools will change. Platforms will change. However, people will always crave genuine human connection. Think of it this way: As an author, people don’t just want to read your book. They want to know the person behind the words. As a public speaker, it’s not just your message—it’s your tone, your energy, your voice that connects. Even in a virtual space—podcasts, videos, online communities—people still want to feel that human presence. A good friend of mine still sends handwritten notes to his clients. In a world of automated emails and AI bots, that little handwritten note stands out. It makes people feel seen, and valued. Another Real Estate business owner I know, always adds a personal handwoven bracelet as a ‘Thank You’ gift —just to maintain that human touch. These are small things, but they matter. Robots can’t replace empathy. They can’t replace trust. They can’t replace human connection. So, whatever you do—whether you’re selling products or services—bring in your human side. Build your business on principles, not tools. That will keep you relevant through every wave of technology. 2. Keep Learning, Keep Evolving There’s a saying I love: “If you’re green, you grow. If you’re ripe, you rot.” You must always keep learning. Always keep evolving. Stay humble. Recently I read an article about Microsoft replacing some of their top coders with AI tools. These were people who had worked with the company for years, but suddenly a tool came along that could do the job faster, and cheaper. Now, I’m not saying this to scare anyone. I’m saying it to make this point: If you stop learning, you risk becoming irrelevant. What worked five years ago may no longer work today. The way you marketed your brand five years ago may not reach today’s audience. The tools you used three years ago may now be outdated. You have to stay fresh. Stay updated. Ask yourself: Enroll in new courses. Attend webinars, conferences, seminars. Read books. Talk to people in your industry. If you’re in education—what are the new learning tools available today? If you’re in music—what are the new styles, trends, and technologies? Stay curious. Stay green. Keep growing. Because when you keep learning, you stay ahead of the curve. You won’t be caught off guard when your industry shifts. 3. Build Collaborative Ecosystems Here’s another key: Stop trying to do it all alone. Shift from solo to collaborative. In today’s world, collaboration is critical. Ecosystems are the future. Yes, personal branding is great. But ask yourself: As the Good Book says, “One can chase a thousand, but two can put ten thousand to flight.” That’s exponential growth. Recently I visited a friend’s business. He was working on a new project—not because he needed more work, but because it gave him access to a great new network in that industry. That’s smart. That’s staying relevant. You need the right partners. The right collaborators. The right team. If you’re an author—you might need a great designer, a marketer, or a photographer. If you’re a speaker—you might need an event planner, a PR partner, or a movie producer. Don’t isolate yourself. The right partners can help you scale more quickly, reach new markets, and remain relevant. Communities and ecosystems are the way forward. Find your tribe. Build your network. Plug into the right partnerships—and watch your business grow. 4. Own Your Unique Voice One of the most powerful ways to stay relevant is to own your unique voice. In today’s world, a lot of fields are becoming commoditized. Everyone is doing “the same thing.” AI can generate content. Tools can mass-produce products. So how do you stand out? By bringing your unique story, your perspective, and your heart into your brand. What is it about your chocolates that makes them different? What is the story behind your art? What is the passion behind your coaching or consulting? People don’t just buy products. They buy stories. They buy hearts. They buy connections. AI can’t create that. Only you can. Show your behind-the-scenes. Share your journey. Bring your personality, your values, and your voice into everything you do. That’s what will resonate with your audience. That’s what will keep them coming back—not just for the product, but for the person behind the product. 5. Stay Customer-Centered At the heart of every business […]

“You don’t grow by showing up everywhere—you grow by going deep somewhere.” — Bernard Kelvin Clive There’s an undeniable attraction to mastery. The world is drawn to excellence—whether it’s in art, music, business, or branding. People are drawn to the finished product, the seamless delivery, and the effortless appearance of work well done. But what’s often unseen, overlooked, and unappreciated is the silent discipline, years of failure and learning, and the persistence behind every moment of brilliance. This is what I call Mastering Your Art. As an author of over 70 published books—and one who continuously writes, coaches, and helps others build their brands and publish—I’ve encountered a wide range of people: from aspiring writers to entrepreneurs, all eager to make their mark. Some are often stunned by the speed and precision with which I deliver results. They marvel at how quickly I write, and how decisively I guide them through branding or publishing. But the truth is, what looks easy is the product of years of unseen rehearsals. The Illusion of Ease Recently, I assisted a client in getting her book published on a digital platform—a task that had taken her weeks to complete with no progress despite seeking help elsewhere. She was referred to me, and within 30 minutes, I had everything sorted. Naturally, she thought it was easy. And when I quoted my price, she tried to bargain. I smiled and said, “It’s not that easy.” What she didn’t see were the years of late nights, failed attempts, learning curves, and endless hours of practice. What looked like a quick fix was the outcome of years spent mastering my systems, tools, and craft. That experience reminded me why it’s important to talk about mastery—not just as a badge of honor but as a process of discipline, obscurity, and reinvention. Here are six key stages that I believe everyone must pass through to master their art, build a brand with impact, and position themselves as leaders in their field. 1. Unseen Rehearsals: The Offstage Grind Every great performance is preceded by days, months—even years—of unseen rehearsals. Before you see a dancer command the stage, a writer win awards, or a singer touch hearts, they’ve spent countless hours behind closed doors—failing, learning, and trying again. This is what I call the “labor in obscurity” phase. It’s when you’re unknown, no one is clapping for you, and no results seem visible. But this is where the foundation is laid. Too many people want to skip this. They rush to show up on social media and declare themselves “brands” without the necessary skillset or depth. But shortcuts to exposure without mastery will eventually reveal gaps you can’t hide. Whether it’s writing, coaching, music, or art, you must invest the time. As Malcolm Gladwell popularized, the “10,000-hour rule” underscores the need to consistently practice your craft if you want to perform with excellence. Your unseen rehearsals are not a waste of time—they are your most critical work. It’s where you polish your tools, develop your voice, and correct your weaknesses. Skipping this stage is like building a skyscraper without digging a solid foundation. 2. Moments of Stillness: Strategic Silence At some point in your brand journey, you’ll need to embrace what I call “intentional invisibility”—a period of stillness and strategic silence. This may sound counterintuitive in an age where everyone is being told to “show up” online daily. But silence isn’t inactivity—it’s reflection. It’s that space where growth becomes internal before external. It’s the “quiet between the notes that makes the music.” In this season, you might stop posting for a while. You might turn down speaking engagements. You might sit back to evaluate what’s working and what isn’t. Stillness helps you recalibrate. Without stillness, you risk burnout. You might keep producing content, but lose direction. You might stay active but lack clarity. Strategic silence allows you to reflect, restrategize, and come back stronger and sharper. Your value doesn’t diminish in silence—it’s simply being refined if you are working on yourself. 3. Cultural Clarity & Brand Positioning Mastering your art also means owning your identity. One of the most powerful ways to position your brand is by embracing your cultural background and infusing it into your work. Look at Ghanaian singer Wiyaala. Her music and performances boldly carry her cultural identity—from her outfits to her lyrics. She doesn’t try to sound like everyone else. She sounds like herself—and that makes her unforgettable. Think of Black Sherif (Blacko) and his ability to blend local language, unique vocal style, and soulful storytelling into his music. It resonates. It feels authentic. Sarkodie, Ghana’s rap king, stuck to his fast-paced, Ghanaian-themed rap when everyone was shifting to foreign influences. His consistency built a loyal audience because people saw themselves in his art. Your brand should do the same. From your colors and fonts to your messaging and product offerings, ensure they reflect the culture and audience you want to reach. Cultural clarity is about identity. What do you stand for? Who do you serve? What makes you different? The clearer you are on your identity and positioning, the easier it is for your audience to recognize, connect with, and trust you. 4. Create Systems, Not Just Passion In the beginning, your brand grows on passion. You love what you do. You spend hours creating, experimenting, and serving. But eventually, passion must give way to structure. Mastery requires systems and patterns that make your process repeatable, scalable, and sustainable. For instance, as an author, I’ve developed templates and tools that help me write and publish faster. I’m not winging it every time—I follow proven systems I’ve built through experience. Whether you’re an artist, coach, speaker, or entrepreneur, you need systems. These may include: Without systems, you will burn out. You’ll become the bottleneck of your success. What starts as exciting will become exhausting unless you standardize and simplify your processes. And in today’s world, leveraging AI and automation is no longer optional—it’s essential for anyone serious […]

Welcome to another episode of Your Personal Branding Podcast. Bernard Kelvin Clive here. Today, I have a special guest with me — Loren Nelson. Loren, welcome to the show! Loren:Thank you so much for having me. I really appreciate it. BKC:Let’s dive right in. We often talk about personal branding, digital marketing, and all things in between. From your perspective, what is personal branding really all about? Loren:For me, personal branding is tied to self-worth. It’s about knowing who you are — being self-aware enough to show up in the world as your authentic self. That’s where true authenticity lies: in self-knowledge and the courage to be seen clearly by others. BKC:I love that. Many people begin their personal branding journeys by jumping on digital platforms — LinkedIn, Instagram, TikTok — and putting out great profile pictures, fancy bios, and avatars. While that’s common, I often have issues with that approach. You mentioned something critical: self-awareness is the starting point.So let’s go there — how does one begin building personal self-awareness as a foundation for branding? How do I get to know myself and then build a brand in the right direction? Loren:That’s such an important question. First, we need to understand that becoming self-aware is a process. It’s not instant. It often involves unlearning things we’ve been taught since childhood — beliefs, expectations, behaviors. A lot of people think personal branding happens overnight: “By tomorrow, I’ll have this amazing brand.” But the truth is, it takes time and deep reflection. We need to look at how our experiences have shaped us — how certain situations formed our character and values. One way I’ve developed my own personal brand is through journaling. I reflect on past experiences, how they’ve impacted my worldview, how I show up, and the kind of impact I want to create. Journaling has been a key tool for me — and I’d highly recommend it to anyone on this journey. BKC:Let’s talk more about journaling. Someone listening might say, “Loren, journaling sounds hard. I’m not trying to write a book or script my life!” They may also worry about oversharing. What would you say to someone who finds journaling intimidating? How can they start — and use it to grow while also bringing their audience along on their journey? Loren:I completely understand that concern. Personal branding isn’t about telling the world everything about you. It’s not about exposing yourself. It’s about clarity and relevance. You start by getting clear on the industry or space you want to be known in. Then, ask yourself: What experiences or lessons have I learned that are relevant to this space? Deep introspection is great for personal growth, but when sharing publicly, you only need to share what adds value and builds credibility within your niche. Here’s how I approach it: Imagine you’re preparing for a job interview. You’d list the skills, experiences, and achievements that are relevant to the role. Do the same for your personal brand — list experiences that reflect your credibility and give you authority to speak in your space. And yes, that includes moments of failure or hurt — those are powerful when framed as lessons. Write them down. Reflect on the stories behind them. Go deep. Most people shy away from depth because it’s uncomfortable. And in a world of short attention spans, it feels easier to stay surface-level. But depth is where the real connection happens. If you want to build a strong personal brand, it’s absolutely worth the effort. So, begin with your stories — the experiences, lessons, even losses — and shape them into valuable content for your audience. That’s how you build with purpose and authenticity. BKC:Let me add a little something to that. One thing I often recommend is starting with the FAQs — frequently asked questions — in your field. Just list out the questions people regularly ask you in your area of expertise. These could be related to your career, business, or industry challenges. Start sharing insights and responses to those questions. It’s a practical and relatable starting point for content creation. By doing this, you not only offer value to your audience but also begin to build confidence in yourself and your authority in that space. Over time, it helps you gain traction and credibility as you grow your personal brand. Now, Loren, here’s something that comes up a lot:Let’s say someone is transitioning from one career to another. For example, maybe they’re currently in HR but are developing a strong interest in AI technologies. How can they make that transition effectively — from one clearly defined field into another — in a way that helps their audience buy into their journey, trust their voice, and recognize their evolving relevance? Loren:That’s such a great question. Career transitions can be beautiful, and in many cases, necessary for our growth and evolution. There’s this outdated idea that we need to pick one lane in life and stick with it forever — become an expert in just one thing. But the truth is, we’re multi-dimensional. We have the freedom to evolve, to explore, and to pivot. That’s something to celebrate, not suppress. Now, when it comes to transitioning, one of the most powerful things you can do is bring people along for the ride. Here’s what I mean: People love watching a journey unfold. They connect more deeply when they see someone start from somewhere familiar, go through the process, and grow into something new. If you suddenly show up claiming to be an AI expert, but your audience only knows you as “the HR person,” there’s a disconnect. But if you say, “Hey, I’m currently in HR and I’ve recently developed a strong interest in AI. I’m starting this transition, and I want to share the journey,” people will relate to that. They’ll be curious, supportive, and more likely to engage with you. They might ask, “Oh, what sparked your interest in AI?” or “How’s the transition going?” […]

Building a Brand with Honesty, Heart, and Hard Work “Passion alone is not enough. Your brand must meet a need, solve a problem, or serve someone.” — Bernard Kelvin Clive Let me tell you something many won’t admit: the brand you’re trying to build won’t come fully formed on day one. It won’t shine like those global names you’re admiring on Instagram. It won’t command five-figure deals or fill conference halls the moment you hit “post.” The process often starts with uncertainty, a quiet idea, or a frustrated question like, “How do I even begin?” That’s where I was over a decade ago—just a simple guy with a passion, a few books to my credit, and a desire to teach others what I was learning along the way. No fancy graphics – logos and all that stuff. No followers in the thousands. Just grit, generosity, and desire for growth. What I discovered is this: branding, career, and passion only align when you permit yourself to be both a student and a guide. To show up flawed but faithful. To serve before you sell. To plant long before the harvest.to show up with love and lead, even uncharted paths. This article isn’t a blueprint for overnight success. It’s my simple reminder that vulnerability, value, and vision can take you from “starting for free” to becoming a brand people trust—and pay for. Career Growth and Transitions We are in what I often call the “Me Era.” Everyone wants to show up as an expert. But what truly resonates today is vulnerability. For example, instead of quickly transitioning into a new area and calling yourself an expert because you were in another field. Here is the right approach. When you openly admit, “This is a new field for you — and not yet an expert’. Let’s say you were an expert in HR, but I’m now transitioning into AI Technologies,” that honesty draws people in. You invite your audience to journey with you. You say, “Come along with me. I’ll share my successes, my failures, and my learnings.” That openness builds trust. People begin to say, “Wow, this person is genuine — I can relate to that.” Personally, about 16 years ago, when I started writing and publishing books, I began teaching others how to do the same. And one of the first things I did — “Layering,” as I call it — was create a simple pathway. I gathered a core group and began offering value for free. No charge. No paywall. Just impact. I would host free virtual sessions to teach them how to write and publish. From there, I received lots of frequently asked questions — which helped me refine my content. Eventually, I introduced low-entry paid versions of those sessions. But by that time, I had already built trust. These people had seen my growth, been part of my learning journey, and now believed in the process. So, what happened? They trusted me — because they saw where I started and where I was going. I didn’t hide my flaws. I was vulnerable. But I also showed that I was evolving. That’s what allows people to say, “Okay, this person can help me grow too.” Free to Fee Let’s talk about growth and your brand journey. One of the challenges many young people face today is this: they want to see the money, but they don’t want to put in the effort. They want to look like the big brands or operate like the major players — but without doing the hard work that got them there. That’s why starting for free can be a powerful lever. It first requires confidence in yourself. You need to test the waters with your skill, product, or service — and the easiest entry point is often offering it for free. But that “free” isn’t just free — it’s you paying it forward. You’re preparing yourself and your offering ahead of time. It’s the entry price to becoming a strong brand. You gain feedback, experience, and momentum that you otherwise wouldn’t have if you just waited to get paid. You also need to understand: that many expect instant success. But you’ll knock on some doors and get rejected. People will say, “Who is this girl? Where is he coming from?” They’ll compare you to existing brands. But if you keep showing up, learning, and improving, you’ll get to the point where people say, “Wow, we’ve seen them grow. This is impressive.” If you use that free period to build your portfolio intentionally, that becomes your proof. Without that, you’re just doing things without substance. So yes, confidence matters — but so does consistency, and building your body of work. That’s what it takes. Have a Clear Roadmap It’s important to create a roadmap. Know where you’re going: what you want to learn, what skills to acquire, and how you plan to move from free to fee. Even while offering things for free, you can begin to position value. For example, you can say, “This service normally costs X, but because you’re my first client, I’m offering it at this price.” That way, you’re not devaluing yourself — you’re framing your growth. We need to educate people about this balance. If you just give things away without setting expectations, it becomes hard to later charge what you’re worth. So even in your free phase, define your goals, your worth, and your exit strategy from that stage. Too often, people think success means launching and instantly booming. But there will be rejections. You’ll knock on doors and hear “no.” People will question who you are and what you’re doing. But if you stay consistent — keep showing up, keep learning — you’ll grow. People will take notice. During that free period, you’re building something critical: your portfolio. Without that, you’re trying to prove value without proof. Passion vs Market Needs There is always the challenge of passions not paying and what the market needs. […]

Gifted but Gated: Doing the Work That Matters “Don’t just package yourself to look good; position yourself to do good.”— Bernard Kelvin Clive We’re continuing our series on Gifted but Gated—a deep dive into doing the work that truly matters and building a personal brand that cuts across borders, breaks barriers, and outlives businesses. Today, I want us to explore something personal, something practical. Discovering the Gift Years ago, while studying at the Kwame Nkrumah University of Science and Technology, I pursued a program at the College of Art, Rural Art. Among the many disciplines we studied, one stood out to me—Sculpture, specifically the course titled “Wood Work.” It was a fascinating class, though quite different from the kind of art I naturally gravitated toward. I remember some of my classmates like Kwame Kyere Diabour and Preko George—these guys were extraordinary. They could pick up an ordinary log of wood, make a few chalk or pencil markings, and start carving. In no time, beautiful figures and forms would emerge from the wood. I often stood in awe. I would ask myself, “Where did they see that image?” I tried. I did. I attempted to carve, I observed, and I even tried to understand the science or logic behind it, but it just didn’t click for me. While I had artistic skills in other areas, when it came to sculpture, I couldn’t see what they saw or feel what they felt. It was then I realized something critical—there are different kinds of gifts. Understanding Your Zone of Genius We all have a desire to do great things, to learn, to grow—but there is always that one area, that space, where you fit most naturally. There’s something you were uniquely wired to do—and when you do it, it flows. Others might try to learn the same thing, but they won’t quite execute it the way you do. That’s the difference between skill and giftedness. Your gift is often the place where work stops feeling like work. It becomes a joy. A calling. A way of expressing the excellence and grace that was deposited in you from birth. As Michelangelo once said, “I saw the angel in the marble and carved until I set him free.” That’s the essence of true gifting—seeing what others can’t and bringing it to life. The Work That Matters So, I ask you: What do you see in your craft, in your career, in your art? Maybe, like me, you’re able to write and bring out creative content that others might not be able to conceptualize. Maybe you see systems where others see confusion. Maybe you inspire people with your voice or your ability to listen. That’s your gift. Find your space. Discover your voice. Lean into your gifting and build your career or business from that place. When you align your gift with your purpose, work transforms from duty into delight. You’re not just sacrificing your time—you’re pouring out your essence. And the world notices. From Gift to Brand This is where brand building begins—from the inside out. The foundation of an authentic personal brand is not a fancy logo, a curated social media page, or a string of buzzwords. No. It starts with the recognition and refinement of your gift. You take that gift, add skill, and begin to polish it. You sharpen your craft through practice, learning, and feedback. That’s how mastery is built. When you speak, write, design, build, or consult—your expertise shows. It shines through in your delivery. Branding that lasts is branding that is born from your gift. Skill and Execution Many people today fall into the trap of polishing without substance. You see it all over LinkedIn and social media—people packaging themselves to look polished online, but when hired, they fail to deliver. The execution doesn’t match the presentation. This is a major problem. If you’re not rooted in gifting, if you haven’t put in the work to develop your skill, the results will expose you. And that isn’t just bad for your career—it’s a crack in the foundation of your brand. Don’t build a brand just to look good. Build one that can stand up to scrutiny. Build on truth, talent, and tested expertise. It’s not about impressing people. It’s about impacting lives. A Brand Aligned with Purpose In this age of AI, where deepfakes and digital avatars can create any version of a person, authenticity has become more valuable than ever. People don’t just want aesthetics—they want truth. They want a heart. They want brands that reflect real people solving real problems with real solutions. So let your brand be that—an extension of your true self. Let it reflect your voice, your vision, and your values. Let it serve your audience in a way that aligns your spirit, your soul, and your skill. And in doing so, you’ll not only find fulfillment—you’ll also find income streams, partners, collaborators, and clients who value what you bring. The Right Audience Matters Let me go back to the carving analogy. A beautiful sculpture, no matter how brilliant, may not be appreciated by someone who has no taste for art. Your work, your brand, your brilliance—it needs the right audience. Don’t waste time trying to convince the wrong people of your value. Instead, position your brand where your gift will be seen, appreciated, and paid for. Your success will not only be about how good you are but also how well you align with the right tribe—those who see your worth and are willing to pay for the value you bring. Purpose, Peace, and Prosperity When you align your gift with your work, your audience, and your brand—you begin to live in peace. You find joy in what you do. And yes, prosperity follows—not just material, but mental, emotional, and spiritual well-being. That’s the kind of brand I want you to build—one from the inside out. A brand rooted in truth, refined by skill and aligned with purpose. A brand that transforms […]

Career Levers – Gifted but Gated To we will explore how to break through a career ceiling using your personal brand. Many people find themselves feeling stuck in certain careers or fields. Previously, we discussed the factors that can cause individuals to stagnate or face limitations in their professional growth. Today, we focus on how building a strong personal brand can help you overcome these challenges and break through career ceilings, regardless of your field. Developing your brand involves several key actions: enhancing your professional presence, positioning yourself for discovery and recognition, and ultimately, achieving success and celebration in your work. More importantly, it enables you to offer services that positively impact others while also being profitable. I will guide you through this process using what I call the ‘Five C’s’—a framework designed to strengthen your career brand, overcome barriers, and excel in your chosen field. The Five C’s for Breaking Career Barriers 1. Courage “Inaction breeds doubt and fear. Action breeds confidence and courage. If you want to conquer fear, do not sit home and think about it. Go out and get busy.” ― Dale Carnegie The first and most important thing you need is courage. You must build confidence in yourself and believe that you have what it takes to move ahead. This is the courage to say, “No, I am not staying in the same place—I am moving forward.” Without courage, you may have plans and desires, but taking the first step—which might feel shaky, wobbly, and difficult—requires boldness. That same courage is what allows scammers to carry out their schemes so boldly. Many scammers exhibit this quality, stepping out fearlessly even when they know they could be caught, jailed, or exposed. So, if you have real substance—true expertise and value—you must build courage within yourself. You need the courage to take the first bold step in your career, to believe in your abilities, and to break free from limitations. The first thing you need is the courage to do, the courage to be, and the courage to believe in yourself—building inner confidence to move from one phase of your career to the next. That is what you need. You must carry yourself forward with courage. Now, courage will help you make decisions. Once you build confidence, the next step is… 2. Credentials One of the key factors that help build confidence and push your career forward is credentials. In many professional fields, credentials are critical. In the medical field, for example, a doctor studies for seven to eight years to obtain their qualifications. Lawyers also study for a similar period. Credentials validate your expertise and position you for success. One way to build credentials is through certifications. You might need to take certification courses to solidify your expertise in a field. You may already know, but formal credentials—such as licenses and certifications—add credibility to your skills and open doors. For example, in accounting, ACCA certification provides recognition. In certain professions, you must renew your license periodically to prove that you’re still competent. Doctors, teachers, and other professionals must refresh their expertise to maintain their standing. Credentials are very important in helping you move forward in your career. Even if you are talented, lacking formal recognition can hold you back. However, credentials must be legitimate; while others may forge credentials to deceive people to land them the jobs they need, it never ends well for such. That’s why you must earn yours the right way—through the proper channels. No shortcuts, no fakes—just real, solid credentials that validate your expertise. 3. Credibility The next important factor is credibility. Credentials often help build credibility, but they are not enough on their own. A doctor may have the title, a lawyer may have the certificate, and a professor may have the academic qualifications, but credibility comes from proving you are trustworthy and reliable. Some professionals have impressive titles yet lack integrity. You may find lawyers who manipulate the truth, professors who do not uphold ethical standards, or doctors who provide substandard care. Credibility is about being reliable, honest, and capable. Even in licensed professions, failing to uphold credibility can lead to serious consequences. Some professionals lose their licenses or are placed on probation due to misconduct. You must prove your worth to maintain credibility. So, ask yourself: Your credentials may open doors, but your credibility keeps them open. 4. Consistency The fourth factor is consistency. Having courage, credentials, and credibility gives you an advantage, but if you lack consistency, you will lose ground. A lawyer who underperforms, a doctor who provides poor treatment, or an artist who delivers low-quality work will eventually lose trust and opportunities. Consistency means: Many professionals fail not because they lack talent, but because they lack consistency. If you constantly under-deliver or fail to meet expectations, you will lose credibility—even if you have the title. While setbacks may happen, maintaining steady progress ensures long-term career growth. Consistency reinforces credibility. Consistency instills belief in people—they trust you because you repeatedly prove yourself. It pushes you higher in your career. This doesn’t mean you won’t have tough days or setbacks, but you must keep showing up, putting your best foot forward, and pushing through. Courage, credentials, credibility, and consistency must work together. 5. Connection The final factor is connection—building networks and relationships. Many people want to start here, but the connection is most effective when supported by the previous four C’s. Once you have built a strong personal brand, networking becomes easier because your work speaks for itself. Some professional networks require specific credentials—for example, associations of lawyers, doctors, or HR professionals. Without these, you may struggle to enter certain circles. A friend once shared a story of a well-known counselor who wanted to join a board of certified professionals but was rejected because they lacked formal accreditation. Though recognized by the public, they couldn’t gain recognition within expert circles. This proves that credentials and credibility matter before connections. Connections amplify your growth, but they must be […]

“The next generation is watching—let your brand be the permission they need to rise.” — Bernard Kelvin Clive So today we are looking at some personal branding mistakes that people often overlook in building their personal brand, particularly through the lens of cultural and religious settings—especially in Africa—and how brands can break through to succeed and impact the lives of those who matter to them most. The need to build a personal brand—rising above the noise, social limitations, and cultural myths or biases—is critical to standing out. You know, long before now, some religious and cultural systems didn’t give women the opportunity to lead or take the front lines. I mean, to spearhead great initiatives or even engage in challenges like going to war—those were seen as men’s responsibilities. Over the years, things have evolved, and now women are taking up major roles. However, the belief systems that shaped earlier generations still hold many women back. When they reflect on how society or their ancestors perceived them, they often shrink from who they’re meant to become. Though some women boldly step out and have a voice, fame, and platform, many are still hindered by social norms and expectations. 1. The Self-Belief Gap: Overcoming Cultural Limitations The first challenge—and mistake—is the struggle with self-confidence and self-worth. Women, especially, need to examine their backgrounds and identify the cultural and religious beliefs that have limited their voices or discouraged self-promotion in business or leadership. Once this awareness sets in, they can intentionally break out of those limitations. When you realize why you’ve been held back, you can more consciously challenge and change the narrative. So yes, now is the time to step out—as many women are already doing—to voice your opinions, share your message, advocate for others, and drive innovation and change. This break in stereotypes becomes fuel for future generations. When young girls see women boldly and rightly positioning their brands, not just to be loud but with a clear sense of purpose and understanding, they are inspired to do the same. This first mistake doesn’t just affect women—some men are also held back, especially in African societies where children are taught not to speak unless spoken to. You don’t ask questions, you don’t question leaders—be it in religion or governance. This stifles creative expression and personal growth. If you want to build a strong brand, address the mindset and belief systems that limit your voice. When that self-belief gap is bridged, younger people can step forward—not boastfully, but rightly—and confidently own their space. Personal branding isn’t self-promotion for fame; it’s about putting your best foot forward, adding value to others, and showing up in ways that help and inspire. 2. The Perfect Persona Trap: Don’t Fake Flawlessness The second mistake I find rising brands making is positioning themselves as flawless—like the ideal, perfect brand. They step out with an “I’ve got it all together” attitude. You see them on TikTok or Facebook presenting a polished image that suggests they’re always on top, never making mistakes. That’s a big mistake. We don’t build authentic brands that way. When you create a perfect image—flawless, untouchable—you eventually lose credibility. People stop relating to you because they can’t connect with someone who seems unreal. Every human has flaws, weaknesses, or struggles they deal with behind the scenes. To build a truly authentic brand, let some of those struggles be known. Share the parts of your journey that others can learn from. When people know you’ve been where they are—or are still navigating challenges—they gain courage and connection. They know you’re real. Reveal the real behind the reels. You don’t have to spill everything. Just enough vulnerability to show that you’re human. Let them see your growth stages. Let them appreciate who you’re becoming. If all they ever see is the celebrity, the milestone, or the filtered success, they may disconnect, thinking, “I can never get there.” Your audience should know your path. When they see what you’ve overcome—or are overcoming—they find hope that they can rise too. 3. Only Sharing Success: Where’s the Story? The third mistake personal brands make is constantly sharing their success without giving us a glimpse into the story behind it. Yes, it’s good to share your wins. But when all we see is the highlight reel—without any behind-the-scenes context—your audience misses the most powerful connection: the journey. I’m not asking you to share trade secrets. I’m talking about the pain behind the power. The struggles behind the shine. The story behind the status. That’s where the power of storytelling comes in. Share your story. Your growth. Your process. The highs, the lows, the pivots, and the learning curves. As an author, when I started writing, I kept things brief and straight to the point. Over time, I realized the power of storytelling—adding context, human emotions, struggles, and triumphs. That shift made my content more relatable and impactful. Stories sell. Stories connect. Stories heal. People appreciate brands that tell honest, inspiring stories—not just those who talk about their wins. So share compelling narratives that your audience can relate to and draw strength from. How do you want to be remembered? What’s the story behind your brand? Let it be known. 4. Ignoring In-Person Networking: Get Offline Too The fourth common mistake is ignoring in-person networking. We’re doing a lot of great things online—and that’s good—but don’t overlook the power of offline engagement. Whether it’s far or near, real-world connections are powerful. There’s something about putting a face to a post, a handshake to a brand, or a shared moment at a gathering that builds lasting trust. Virtual is good, but it doesn’t completely replace in-person presence. So yes, even if you’re introverted, it’s possible. Hang around the right people, go to relevant events, and just show up. Over the years, offline networking has played a major role in building tribes, brands, and businesses. Whether it’s at conferences, community meetings, weddings, or even funerals—yes, sometimes those are the rare moments where […]

“A business without customers is just a hobby with expenses.” – Bernard Kelvin Clive Today, we continue our series on customer care, customer experience, and handling negative feedback. This is especially vital for small business owners and brands who want to build and sustain a cordial relationship with clients. Businesses thrive on clients—without them, there is no business. That’s why every single customer should be treated like gold. There are many instances where businesses fall short, and these shortcomings must be addressed. In the previous article, I shared some personal experiences with vendors and clients, and how I handled them. That piece sparked a lot of conversation—others shared similar stories, especially from the entrepreneurship ecosystems in Ghana and Nigeria. So, let’s get into some of those insights and lessons. The Customer Care Shift: From Humble to Haughty Most small business owners start off strong with customer care. When they’re just launching, their focus is on gaining traction. By default, they treat their first clients well—polite, patient, and attentive. “Please buy from me.”“Try my product or service.” These are common initial pleas. The tone is warm and welcoming. That behavior is often the reason they get their first few loyal customers. But here’s the problem: once they begin gaining popularity—especially online with digital followers—their attitude shifts. The very people who helped elevate their brand suddenly start receiving less attention or, worse, are disregarded. I call this the celebrity stage. It’s the point where some brands think they’ve “arrived.” When Complaints Are Met with Disdain If a customer complains about a service or product that didn’t meet expectations, that feedback should be seen as an opportunity to grow. But what often happens? Customers are treated with disdain. It’s worrying, especially when the very customers being disregarded are the ones who helped build the brand’s foundation. Businesses should never forget their “first love”—those early patrons who gave them a chance when nobody else did. Create a category for such customers. Recognize them. Honour them. Treat them with intentional respect and benefits. They are your core tribe. The Price Trap: When Growth Pushes Old Clients Away Another issue arises when businesses start pricing their products or services higher after gaining some traction. Again, there’s nothing wrong with charging what you’re worth. However, a strategic pricing model should still exist—especially for your early supporters. Offer loyalty bonuses or discounts. These clients held the fort for you. They shared your posts. They referred people. They were your marketing department before you had one. If your pricing suddenly becomes exclusive and unreachable to your early adopters, you’re essentially pushing them out. That’s not how sustainable business is done. Put customers in different categories and serve them accordingly. If growth is overwhelming, delegate. Employ systems or people to handle parts of your customer relationship management. Use tools to automate and streamline. Numbers can overwhelm, yes—but systems can balance the load. The Cost of Disregard: Real Stories That Hurt Let me share some real-life stories that reflect these challenges. Worlanyo’s Disappointment: From Supporter to Ignored Nanyi Wolanyo, a clinical psychologist and a member of a mentorship group I’m part of, shared how she supported startups and friends in business by buying from them and referring clients to them. At some point, however, these businesses began ignoring her. She would place orders and get no responses or delivery. This really hurt her. She said, “You were the same people who begged us to buy from you. Now you’re acting like you don’t need us.” That is a trend that must be addressed. If you’re growing and cannot manage everything, communicate clearly. But never disregard those who held you down when you were nothing. Richmond’s Story: A Broken Promise and Broken Trust Richmond Asuah Nkansah, a public speaker, shared his painful experience with a photographer he hired for a funeral. He had paid part of the fee in advance and finalized all plans. On the day of the event, the photographer called with an excuse—no vehicle to get to the venue. Richmond tried to offer alternatives, even helping him figure out a way to get there. But the photographer never showed up. That failure disrupted a sacred event and deeply affected the trust and flow of the day. When you break promises to clients, you break the brand. A single act like this can cost years of goodwill. Mary’s Case: Poor Treatment Over a Delayed Product Mary Akosua Addai(Akosua Swagga) also shared her ordeal. She ordered a product from Nigeria to Ghana through a known transport service. Delivery was promised within a week. She even extended the grace period to two weeks. A month passed—still no product. When she called the vendor to inquire, she was met with disrespect and shouting instead of apologizing. Eventually, when the product arrived, she visited the transport office to file a complaint. The owner dismissed her feedback entirely. This is how businesses lose long-term customers. A simple apology and effort to fix the issue would have restored some trust. Instead, pride and poor communication cost them a loyal customer. When Pride Enters, Customers Exit What do all these stories have in common? Pride. Once businesses start gaining some attention, they forget where they came from. They stop seeing the individual behind the sale. But business is always personal. If your systems are breaking down due to growth, fix your systems, not your attitude. Feedback—especially negative ones—should be seen as gold. They are the keys to improving, adapting, and evolving. Practical Tips for Sustaining Growth Through Customer Care Here are a few practical actions MSMEs and brands can take to ensure longevity through good customer care: Hold the Customer in High Regard The same way you treated clients when you had just two orders a month should be the same way—or even better—when you’re doing 200. Never let pride, pressure, or popularity make you forget the human behind the invoice. Every customer matters. Every feedback counts. The clients paying small amounts today might be the […]

In this article, we’re looking at trends and traditions—the dangers of following trends blindly and the risks of sticking to traditions when the signs are clear for a transition. In it right? In a small business management group, we discussed the content we share for an organization whose portal we manage. One of the interns suggested that we should run the captions in a particular way because they had seen several similar organizations using the same pattern. I paused for a moment and then told them that just because others are following a particular pattern doesn’t mean it’s the right fit for us. Firstly, it doesn’t mean it’s right. What they are doing may be completely wrong. Just because they are screaming and shouting doesn’t mean we should also scream and shout to get the attention of our audience. We need to run our content through a set of filters to ensure that what we produce aligns with the brand we are working on. Blindly following trends is dangerous both for business owners and brands. The fact that something is trendy doesn’t mean we should all jump on it. That said, there is a time for leveraging trends. However, for brands to stay on the right path and maximize exposure, they must always have standards and metrics to work with. Brand Alignment: Does the Trend Fit Your Identity? When something is trending and we want to follow it, the first check we need to run is what I call brand alignment. What is trending at the moment? For example, everyone is using voiceovers and dancing on TikTok. But is that something that aligns with our brand strategy, values, and signature? Does it fit with the kind of audience we want to impact? If it doesn’t align in any way—regardless of its reach and impact—or if we can’t find a way to align it with what we stand for, then we must uncheck that trend. Brand Values: Staying True to What You Stand For The second filter to apply is brand values. Every brand, whether a solopreneur, MSME, or large corporation, has values. What are your brand values? Authenticity? Honesty? Integrity? If a trend violates your core values, then it’s not something you should follow. Just because people are craving certain types of content doesn’t mean you should feed them with it. Staying true to your values ensures long-term trust and credibility. I recall a conversation with a few friends about different types of brands. We observed some individuals skyrocketing in their industries by adopting certain methods. Someone asked why we weren’t trying those methods. We all laughed because we knew what we stood for. Our brand values were based on honesty and authenticity. Yes, others were succeeding, but for us, it didn’t align. Just because people are making money from a certain trend doesn’t mean we should follow suit. There’s something within a person’s core that tells them when something doesn’t feel right. We can make millions, yes, but if it doesn’t sit well with our conscience, then it’s not worth it. Ethics: Is It Right or Wrong? The third filter is ethics. Some believe that to break through in business, you need to be ruthless and relentless—doing wild and crazy things to gain attention. But even amid that, you need to step back and ask yourself: Is this ethical? Are you violating certain principles or values? Are you twisting arms, misleading people, or engaging in deceptive marketing just to sell products and services? If something is unethical, no matter how successful it appears, it is not worth the compromise. Every business or industry has its code of conduct and ethics. Journalists, public speakers, PR professionals, and content creators all have ethical standards to uphold. Violating these ethics for the sake of trends can be damaging in the long run. Yes, others may disregard ethical standards to trend, but if you filter your decisions through these values and realize they don’t align, then it’s best to avoid them. When to Leverage Trends On the flip side, not all trends are bad. If after filtering a trend through brand alignment, values, and ethics, you find that it doesn’t violate your principles, then you can leverage it. When all these criteria check out, you can confidently integrate a trend into your strategy. You can experiment with new ideas while ensuring they align with your long-term brand positioning. The Dangers of Abandoning Traditions While trends can be useful, abandoning traditions completely can also be risky. Brands that have grown to a certain level must maintain the standards and principles that have kept them successful. Recently, I saw a top government institution engaging in the same content style as less reputable organizations—turning serious matters into memes and jokes. It was shocking. A government institution should maintain a level of decorum and authority. They shouldn’t dilute their brand just to trend. Sometimes, the masses are moving in a certain direction, but that doesn’t mean they are always right. Just because something is popular doesn’t mean it is good for your brand. Evaluate it critically before making a move. Striking a Balance: Merging Trends and Traditions As brands and businesses seek to grow, it is crucial to avoid blindly following trends just because they are happening. At the same time, holding on to outdated traditions without recognizing necessary transitions can also be detrimental. There must be a balance—a blend of the old and the new. We must learn to integrate new and effective strategies while staying true to our brand’s core principles. This is how businesses stay relevant without losing their identity. Legacy: Building for the Future Beyond trends and traditions, consider legacy. What kind of brand legacy are you building for the next generation? Are you creating something that will last, or are you merely chasing short-term fame and profit? Legacy matters. Your service, products, and brand should not only serve people today but also impact generations to come. A strong brand does not […]

Entertainers Seek Likes. Entrepreneurs Seek Leads. Have you ever posted something online and received thousands of likes but saw no real business growth? In today’s digital world, it’s easy to get caught up in the numbers—likes, views, and shares. However, if you’re serious about building a brand or growing a business, you must focus on the right metrics. The Fundamental Difference Entertainers crave likes. Entrepreneurs crave leads. Entertainers go after likes. Entrepreneurs go after leads. This distinction is so critical for one’s success in the digital ecosystem. If you position yourself as someone who simply follows the trends, chasing followers and social media virality without a solid plan to monetize your efforts, you may miss the essence of doing business in this digital age. Positioning Yourself for Growth You need to decide: Are you merely entertaining people for likes, or are you strategically positioning yourself to generate leads? Having a post go viral with thousands of likes means little if it doesn’t translate into something tangible. Consider this—some people have massive engagement on their posts, but it doesn’t lead to anything meaningful. It’s just entertainment. There’s no clear call to action, no structured pathway for conversion. On the other hand, entrepreneurs—real business-minded individuals—focus on monetization. They seek leads, not just visibility. The Power of Leads Over Likes Great entrepreneurs understand this concept. You may see their posts getting fewer likes, but behind the scenes, they are generating leads and converting them into paying customers. That’s the mindset small business owners, entrepreneurs, and personal brand builders must adopt. Your goal should be to provide value, help, and impact lives. But at the backend, there should be a system that constantly generates leads, allowing you to monetize what you do and scale your business. If you focus only on likes, you may end up with a massive following that doesn’t contribute to your financial growth. That’s why you must shift your focus. The Business Behind the Content If you’re an entertainer—creating funny videos, skits, or viral content—that’s great. But what’s the business behind it? Do you have a long-term plan? Do you want to be a stand-up comedian? Do you intend to monetize your content through brand deals or advertisements? Without a structured strategy, you’ll simply be another content creator hoping for recognition instead of someone strategically building a business. Thinking Like an Entrepreneur Instead of just posting and hoping for likes, think like an entrepreneur: When you start thinking this way, you’ll realize that every piece of content should have a backend strategy. It’s not just about putting content out there; it’s about building a system that converts engagement into income. I’ll share three examples from Ghana to illustrate a key difference: entrepreneurs seek leads, while entertainers seek likes. First, comedian Parrot Mouth, a Christian comedian, runs the Laugh It Off program two to three times a year. While he has a social media presence, he doesn’t rely on online clout to sell tickets. His visibility helps, but he has a solid system that ensures tickets are sold and venues are booked in advance. That’s the difference—a business strategy behind his online presence. Having a social media following is great, but without a system to generate leads and convert them into sales, it’s just vanity. Your presence should work for you, not just make you visible. Another example is Dr. Jeff Bassey, who runs ILS International Leadership and Strategy Institution. He has trained corporations, institutions, and multinationals for years. If you check his Facebook presence, he shares deep, insightful content, but his posts don’t always get high engagement. Yet behind the scenes, his business thrives because he has a system in place to secure clients. Many with massive online influence don’t achieve a fraction of his success. This is the key: online presence is important, but without a business strategy, it’s just noise. You need a system that converts visibility into value. Otherwise, you’ll be seen but not impactful. A third example is BigGodwin. He blends strong Facebook visibility with an actual business strategy. His large following isn’t just for show—it feeds into his brand and businesses. He’s not just sharing content; he’s using his presence to grow his enterprise and help others do the same. The lesson? Don’t just chase likes—build a system that turns visibility into leads and sales. That’s how you grow a sustainable business beyond digital hype. Building a Lead Generation System Here’s how to position yourself: The Key to Sustainable Success If you remain focused on chasing likes, you’ll become just another entertainer, hoping for a breakthrough. But if you shift your mindset to generating leads, you’ll start building a sustainable business. Make it a goal: As a personal brand, solopreneur, or business owner, think beyond just engagement. Focus on strategy, impact, and monetization. Whether through affiliate marketing, selling products, or offering services, positioning yourself for financial growth should be a priority. I hope this helps! Let me know your thoughts. Want to turn your influence into income? Start with my branding books—search ‘Bernard Kelvin Clive’ on Amazon or Google.” You can grab a copy of my latest book ‘Ungoogleable Brands: The Rise of the Silent Brands’ The best is yours.

The ten times ten strategy: creating a silent brand army “True influence starts small; ten committed individuals can quietly create a movement that echoes across industries.” — Bernard Kelvin Clive Today, I continue with the emergence of silent brands. Businesses and brands doing remarkably well but unseen in the digital sphere, devoid of clear signs or online presence. We will use a strategy similar to how several multilevel marketing (MLM) functions. Using the (MLM), approach in recruiting and building a team, their conventional wisdom such as “bring x number of people, and they will bring x number, in that order” is widely used. Similarly, we will be using a methodical, scalable technique that will enable us to acquire a presence in the market even without great visibility, therefore strengthening a powerful, selling brand. Digital Visibility: The Challenge The concept of “1,000 true fans” and the difficulties of establishing a digital presence in a market growingly saturated are well-known ideas. Still, there are ways people and small businesses could flourish even without a significant online presence. I refer to one such strategy as the “Law of the 10x.” Solopreneurs, business owners, and young professionals ready to work silently but regularly behind the scenes will especially find this approach helpful. The Law of the 10x Strategy The Law of the 10x is a basic yet efficient strategy: assemble a ten-committed army. These are folks that understand your vision, are dedicated to your cause, and can assist spread your message. The trick is that each of these 10 people must also recruit their own 10, producing a ripple effect that will multiply your reach tenfold. If you have a strong group of 10, and each of them has their group of 10, you’re now dealing with 100 people. If each of those 100 individuals hires 10 more, you have 1,000. The arithmetic is simple, but the impact is immense. Addressing Potential Challenges While this paradigm has considerable potential, it is crucial to overcome a few challenges: 1. Defining Success Metrics What does success look like for a Silent Brand Army? Growth in numbers alone is not enough. To quantify effectiveness, consider engagement levels, conversion rates, or customer retention. Defining these indicators from the start will assist track development. 2. Recognizing Growth is Not Always Linear The technique predicts that each individual would recruit exactly 10 more, but in practice, development is typically unequal. Some may bring in fewer than 10, while others may bring in more. A contingency strategy should be in place to accommodate changes in recruiting and assure continued expansion. 3. Upholding Quality Over Quantity A wider network is great, but quality counts. How do you ensure that recruits remain interested and committed? Clear expectations, constant training, and incentives will assist in sustaining excitement and consistency. 4. Keeping the Momentum Going Once the Silent Brand Army is founded, how do you sustain it? Regular check-ins, progress tracking, and team incentives can help retain motivation. Without continual interaction, networks risk stagnation. 5. Selecting the Right Initial 10 Your foundation dictates your success. How do you choose the correct first 10 members? Look for individuals who align with your beliefs, have leadership potential, and are willing to actively engage in the success of the business. Building and Empowering Your Core 10 To recruit your first 10, you may need to reach out to more than 10 people initially. It’s necessary to keep the core group small yet highly focused. The people you select should believe in your vision and be willing to help spread the message. Once you have your solid 10, your next duty is to empower them. Equip them with the tools, resources, and information they need to market your brand or business. Make sure they thoroughly grasp your product or service, the objective you’re trying to fulfill, and the wider vision you’re working towards. They should be driven not only to perform their jobs but also to inspire others to join the cause. A Biblical Perspective on Scaling Influence If you’re familiar with the Bible, you’ll know that Jesus himself worked with 12 disciples. While not 10, the premise stays the same: he focused on a small, committed group who then went on to share his beliefs with others. This multiplying effect is vital to the success of any quiet or “silent” brand approach. The power lies in the numbers, but the foundation depends on the core staff that knows the objective and believes in the cause. Applying This Strategy Beyond Digital Platforms This technique doesn’t need to be digital. It can easily be applied offline. By hiring a committed staff of 10, you can begin advertising your brand, spreading word-of-mouth, and creating a customer base, all while keeping mostly under the radar. As your group of 10 brings in their own 10, and each following generation does the same, your reach will increase naturally and organically, without the need for flashy marketing or a big web presence. The Path to a Strong Silent Brand The most crucial part of this plan is to keep focused on empowering the first 10. These individuals will be your basis. They are the ones who will help you establish your quiet brand, which will eventually lead to visibility, influence, and growth. Once they grasp the purpose and are on board with your approach, they will be able to spread the word and attract other individuals to help. The essential point is that you don’t need to go viral or get a tremendous digital presence overnight. Focus on developing a solid foundation of 10 motivated individuals who are passionate about your goal. As people share the message, your brand will develop naturally, and you’ll have built a strong, quiet army that works on your behalf. Take Action To wrap up, I encourage you to go out and raise your silent, leading brand. Start by developing that core group of 10. Empower them, equip them, and allow them to help you expand your brand. […]

“Attention is one of the most prized assets in this age” – Bernard Kelvin Clive. In this digital age, attention is indeed one of the most valuable assets. The ability to capture and hold attention determines the success of brands, businesses, and individuals. To illustrate its true worth, let’s examine the Super Bowl halftime show, a prime example of how strategic attention management translates into massive impact and value. Did you know that a 30-second Super Bowl ad costs approximately $8 million? According to a report by Forbes, when you factor in production costs, talent fees, and marketing expenses, the total investment can range between $10 to $20 million. Why such a high price? Because at that moment, millions of people are glued to their screens, providing brands with unparalleled exposure. The greater the audience, the higher the value of the attention being sold. However, not all attention is equal. If you’re getting millions of viewers but not converting them into lasting engagement or revenue, then that attention may not be as valuable as you think. The key is to ensure that the attention you attract is worth the return on investment. Here are four key lessons from Super Bowl halftime performances that brands and individuals can apply: 1. Bring Quality Talent Together Every successful halftime show features a lineup of high-caliber artists. In 2022, Dr. Dre, Snoop Dogg, Eminem, and Mary J. Blige delivered a legendary performance. In 2024, we saw Usher and the squad also taking it to another level. Similarly, in 2025, Kendrick Lamar headlined a show that brought together top-tier talents. These performances weren’t random—organizers carefully curated experts in their field to ensure excellence. The same principle applies to building a brand. You must develop and refine your talent to offer premium-quality products or services. Subpar efforts do not command attention; quality does. Invest in skill-building and innovation to ensure that what you offer is irresistible to your audience. Additionally, think about what makes you unique. What specific skill, product, or service do you bring that differentiates you from the competition? In today’s digital landscape, standing out is critical. If you’re just another brand or creator without a unique angle, it’s difficult to command attention at the level you desire. Quality is not just about skill; it’s about originality and innovation. 2. Collaboration and Teamwork They don’t show up alone, halftime performances are never solo efforts. Even artists known for their individual brilliance collaborate with other musicians, dancers, and stage designers. The 2025 show featured a well-orchestrated fusion of music, choreography, and visuals, all executed by a highly skilled team. Likewise, businesses and personal brands thrive when they build strong teams. A solopreneur may start alone, but success often requires assembling a team of experts—someone for media, another for marketing, and others for execution. Collaboration amplifies impact, ensuring that every aspect of your brand is polished and well-received. Consider how major brands work with influencers, designers, and strategic partners to create a stronger presence. If you want to gain premium attention, you must surround yourself with people who enhance your strengths. Even global icons understand that teamwork is essential. The Super Bowl halftime shows prove that even the biggest names don’t work alone; they bring in support to ensure excellence. 3. Perfect the Craft: Practice and Rehearse Top-tier performances do not happen by chance—they are rehearsed rigorously. The 2025 Super Bowl show was largely pre-recorded, with live elements seamlessly integrated for a flawless experience. Artists spent months perfecting every detail to ensure a world-class presentation. For brands, the lesson is clear: continuous improvement is non-negotiable. Whether you’re an entrepreneur, a speaker, or a content creator, consistent practice sharpens your craft. Kendrick Lamar, for instance, delivered his rap portion live without backing vocals—an impressive feat made possible by relentless rehearsal and breath control mastery. If you want to deliver excellence under pressure, you must prepare extensively. Rehearsing is not just about avoiding mistakes—it’s about mastering your delivery to the point where excellence becomes second nature. Successful brands, athletes, and entertainers don’t just practice when they have a big moment coming up; they practice daily so that every moment is their best moment. Additionally, brands should constantly test and refine their strategies. Just as artists rehearse and adjust performances before going live, businesses should A/B test their marketing strategies, tweak their messaging, and refine their products before launching them to a massive audience. 4. Deliver Value Beyond the Event The true impact of a Super Bowl performance extends beyond game day. What happens after the performance? Are audiences engaged? Are brands leveraging the moment? The best halftime shows increase sales, brand visibility, and lasting cultural impact. Similarly, businesses must think beyond the initial sale or engagement. What value do you offer post-event? How do you sustain customer interest? High-quality products and services create long-term demand, making attention a renewable asset rather than a fleeting moment. It’s also crucial to look at what happens after a major attention-grabbing moment. Many brands secure major advertisements or performances but fail to leverage the attention properly. The biggest winners are those who continue the conversation, keep their audience engaged, and create a sustainable model from their moment in the spotlight. Monetizing Attention: What’s Next? Getting attention is not the final goal—converting that attention into meaningful engagement and revenue is. Many businesses spend heavily on gaining visibility but fail to have a strategy for what comes next. What do you want your audience to do after noticing you? Buy your product? Subscribe to your content. Share your work? Understanding how to monetize attention is crucial. Just as Super Bowl performers and advertisers have post-event strategies—album sales, merchandise, follow-up campaigns—your brand should have a plan for leveraging the attention you receive. This is why data analytics plays an important role. Successful brands don’t just track views and likes; they analyze engagement, conversions, and customer behavior to refine their strategies. If you want to capture and retain attention, you must understand what your audience […]

The Power of Ungooglable Brands: The Silent Influencers Who Shape Industries Understanding Ungooglable Brands This week we continue our series on the ‘Rise of the Silent Brands. This is the thing; not all the powerful brands are visible. Some of the most influential individuals and businesses operate quietly, pulling the strings behind the scenes while remaining virtually unknown. I call them “ungooglable brands.” They don’t flood search engines, nor do they chase online fame, yet they hold the real power—making decisions that shape industries, politics, and businesses without the public even realizing it. These individuals include quiet influencers, global shapers, and industry movers who operate under the radar. They may not have a social media presence, but they command significant influence in politics, business, and various industries. Their impact is felt, but their identities remain concealed from the public eye. The Power of Invisible Influence A while ago, there was a local political contest in Ghana in one of the municipalities. Among the candidates, one was a well-known, capable, and likable figure in the community. The other was relatively unknown, yet he somehow managed to garner substantial support. During the campaigning period, both candidates actively engaged the electorate, but as the elections drew closer, an interesting dynamic unfolded. While the popular candidate seemed to have a strong chance of winning, the real power resided in a group of unknown decision-makers. These were the silent influencers who could tilt the vote in favor of a particular candidate. The lesser-known candidate, despite his lack of widespread recognition, strategically sought the endorsement of these key figures. Eventually, he secured their support, won the election, and went on to make significant changes in the community. This example illustrates how unseen power structures shape outcomes, not just in politics but in business and other fields as well. The Role of Silent Investors and Venture Capitalists Beyond politics, there are also ungooglable individuals who wield financial power—silent investors, venture capitalists, and funders who operate outside the public eye. These are individuals with substantial wealth who choose to remain unknown. They do not seek public recognition but are accessible only through exclusive networks. These investors provide funding for startups and major business ventures, but their names are rarely mentioned in mainstream media. To access their resources, one must be part of the right circles or offline networks. They prefer anonymity, not out of secrecy, but as a strategic choice to maintain privacy, control, and focus. Why Do Some People Choose to Remain Ungooglable? 1. Privacy and Security If you are in the public domain, you are likely the public’s. You lose your privacy. But not everyone wants that. Are you part of such? A reason many people choose to stay ungooglable is to safeguard their privacy and security. In a world where every move is under surveillance, some individuals prefer to remain off the radar. Mark Zuckerberg, despite being at the helm of the biggest social media empire, has struggled with keeping his personal life private. Visibility attracts scrutiny, unwanted opinions, and sometimes, serious security threats. The truly powerful know this: staying unseen grants them the freedom to move, decide, and influence without unnecessary interference. 2. Focus and Clarity Being in the public eye can be distracting. When the masses celebrate you, it’s easy to become swayed by external expectations rather than focusing on what truly matters. Many high achievers choose to operate behind the scenes to avoid the noise of social media and public scrutiny. This helps them remain sharp, dedicated, and undistracted in their pursuits. 3. Letting Work Speak for Itself It’s easier to sell quality and excellent work than something merely embellished to look good. Build something that speaks volumes—let your craft do more of the talking. Ungooglable brands don’t rely on personal branding gimmicks or social media hype; they let the undeniable quality of their work do the heavy lifting. Their reputation spreads through word-of-mouth, backed by consistent, exceptional value that speaks louder than any online presence ever could. For example, there was once a skilled carpenter in a community who had no signage, no advertisements, and no online presence. Yet, he was widely regarded as the best in his field. His reputation spread solely through client recommendations. This principle applies to many successful businesses that choose to stay low-key while delivering high-quality services. 4. Exclusivity and Increased Demand Scarcity creates value. By maintaining a low profile, certain individuals and businesses command higher demand and exclusivity. When something is not easily accessible, people naturally perceive it as more valuable. A consultant or service provider who is not widely advertised but has a strong reputation often attracts premium clients willing to pay top dollar. Their unavailability creates an aura of exclusivity, positioning them as high-value experts in their niche. 5. Serving a Niche Effectively Some ungooglable brands choose to remain silent to serve their niche market more effectively. There was a woman in one community who ran a grocery store with an unconventional business model—she sold products at near-wholesale prices to benefit the community. She never sought expansion or mass publicity but remained committed to serving her local clientele. As a result, she gained a loyal customer base that traveled far and wide just to patronize her store. Her business thrived, not because of aggressive marketing, but because of trust, value, and consistency. How to Build a Silent, Ungooglable Brand For those who wish to create influence without being in the limelight, here are some key strategies: 1. Master Your Craft The foundation of a strong, ungooglable brand is expertise. Invest in refining your skills, knowledge, and services so that your work speaks for itself. High demand follows mastery, and those who consistently deliver exceptional results will always be sought after. 2. Build Private, Offline Networks To access the world of ungooglable influencers, you must cultivate solid relationships offline. Attend industry events, engage in private business circles, and establish meaningful connections with key players. Relationships built on trust and discretion often lead to […]

Today, I’m continuing the discussion on the rise of silent brands, but this time, we’re focusing on personal brands. The rise of silent personal brands is incredibly important, especially in an aging system like ours. The Silent Brand in Action Sometime back, I was with my business consultant, John Armah, who specializes in helping MSMEs and businesses grow. During our discussion, a colleague of ours came up in conversation. Then, someone said, “It’s been a while since we saw his posts on social media. Where has this guy been?” The interesting thing is that this individual has built a solid offline presence that’s now globally connected—with very little social media presence. Yes, this person found ways to position himself strategically, network with the right people put the right mechanisms in place, and pitch his expertise effectively to the right audience. I thought, That’s amazing! So today, we’re going to break down how you can achieve something similar. The Misconception About Personal Brands Many people believe personal branding is all about the loud noise you make on social media. While digital platforms are important, they’re just one piece of the puzzle. Other structural pillars are equally, if not more, critical. How to Build a Silent Personal Brand Using our friend as an example, here are the key steps to building a silent personal brand: 1. Know Yourself and Your Expertise The first critical step is knowing yourself and your area of expertise. At this stage, you should already have a clear understanding of your field. Ask yourself: – What is my expertise? – Who do I want to serve? – Who do I want to reach in terms of higher-level verticals and horizons? For example: – “I’m a publishing consultant. I can help people publish their books.” – “I’m an MSME business consultant. I can help businesses grow.” – “I’m an environmental activist. I can help people live healthier lives.” – “I’m a fitness coach specializing in helping nursing mothers lose weight while loving their bodies.” Once you know your niche, you can identify the key people you need to connect with. 2. Network Vertically and Strategically After knowing your expertise, the next step is networking—specifically, networking vertically. Identify the people at the top who can help amplify your reach and connect you with key clients or opportunities. This could involve: – Attending high-profile networking events (offline or online). – Targeting specific programs or gatherings where key people are likely to be present. – Positioning yourself in places like hotel lobbies or venues where you can meet influential individuals. Always be prepared with a pitch deck and a clear, concise way to communicate your value in 30 seconds to one minute. Whether online or offline, your ability to respond to emails promptly and professionally is also crucial. Research the people you want to connect with, understand their interests, and tailor your approach to grab their attention. 3. Share Your Expertise Relentlessly When you meet people, focus on sharing your expertise and adding value—not just making money. Ask yourself: – How can I help this person? – How can I become a part of their journey? – How can I showcase my work and what I’m capable of? Network your way to the top by consistently delivering quality work. Avoid broadcasting every deal or meeting. Instead, let your work speak for itself. Over time, your value will solidify, and your reputation will grow organically. 4. Leverage Word of Mouth As you build your expertise and network, word of mouth will become your most powerful tool. People will start talking about you in rooms you’re not even in. For example, someone might recommend you for a high-profile speaking event because they’ve heard about your work from others. This kind of organic recognition is what solidifies a silent personal brand. 5. Know Your Worth and Charge Accordingly Not everyone will appreciate your value, and that’s okay. If you’re constantly underpaid or undervalued, it’s time to reassess your market. For instance: – If you’re a wedding photographer and people consistently undervalue your work, consider targeting a different niche or market. – Don’t struggle to prove your worth to people who don’t appreciate it. Move on to clients who are willing to pay for your expertise. Settling for less than your worth for too long can diminish your value in the eyes of others. Position yourself as someone who deserves to be paid a premium for their skills and expertise. 6. Pay Attention to Your Appearance Your appearance plays a significant role in how you’re perceived. When you enter a room, your appearance should communicate confidence and professionalism. This includes: – Dressing appropriately for the occasion (e.g., suits, ties, African prints, or kaftans). – Maintaining good grooming (e.g., well-trimmed hair, polished shoes). – Wearing a mild, pleasant fragrance. A friend once shared a story about how he entered a bank just before closing time. He was dressed in a suit and tie and walked confidently, and the security guard immediately opened the door for him. His appearance and demeanor communicated that he was someone important—even though he had no prior connection to the bank. Confidence, posture, and body language are equally important. How you carry yourself can open doors and create opportunities. 7. Be Responsive and Open-Minded Finally, always be responsive to calls, emails, and messages. You never know where your next opportunity might come from. If someone calls you, be polite and accommodating. Even if you can’t answer immediately, call back or send a text. You have no idea who might be trying to reach you or where your name has been mentioned. Building a silent personal brand is about knowing your expertise, networking strategically, delivering quality work, and letting your value speak for itself. It’s not about making noise on social media but about creating a solid, impactful presence that opens doors for you—even when you’re not in the room. These key pillars—your expertise, networking, appearance, and responsiveness—can help build a silent personal […]

Can brands be silent? Some think they must be loud and everywhere to make an impact. Today, let’s explore “The Rise of the Silent Brands” — brands that are quiet yet impactful and profitable. A few months ago, I traveled to Kumasi, Ghana, for a project. While settling in, I needed to get some water. When I asked for popular water brands at a small neighborhood shop, they handed me an unfamiliar brand. Initially, I was hesitant and decided to look elsewhere. I visited a larger store in the municipal market, but the same unfamiliar brand was all they stocked. Surprised, I had no choice but to buy it. The following day, I went out again, taking a different route, hoping to find the brand I preferred. To my surprise, every shop along that path also sold the same water. It became evident that this was the dominant brand in the community. Despite the noise on radio and TV about other popular brands, this quiet brand reigned supreme in that area. This experience got me thinking about the power of silent brands. These brands don’t rely on flashy advertisements or billboards. They succeed by understanding their market, meeting specific needs, and building loyalty. Here are the key pillars that define these silent yet powerful brands: 1. Understanding Market Dynamics Silent brands excel because they understand their market’s needs and pain points. Many gain an advantage by being the first to enter a market. When a brand is first, it often secures a lasting place in customers’ minds. However, staying there requires consistently meeting expectations. In many communities, loyalty to these brands persists despite competitors’ advertising efforts. People stick with what works for them, and silent brands thrive by providing exactly what their market needs without unnecessary noise. 2. Focusing on Quality Silent brands prioritize quality over quantity. Instead of targeting broad audiences, they cater to a specific niche. By identifying gaps in the market or unmet needs, they deliver exceptional products and services that resonate with their audience. For example, in the case of apparel, a brand might discover a market’s preference for a particular design. By focusing on crafting high-quality products tailored to that preference, the brand builds a loyal customer base. This commitment to quality often sets them apart. 3. Delivering Exceptional Customer Experience Customer experience is a cornerstone for silent brands. How customers feel when interacting with a brand significantly impacts their loyalty. Many silent brands operate offline, making face-to-face interactions vital. Whether it’s through timely delivery, friendly service, or addressing customer concerns, these brands prioritize creating an emotional connection. Positive experiences encourage repeat purchases and foster long-term relationships. 4. Staying Authentic Authenticity is key to a silent brand’s success. These brands don’t imitate competitors; they carve out their unique identity. From packaging to service delivery, every element reflects originality. For instance, a brand might use biodegradable materials for packaging, aligning with sustainability values. Such authenticity not only appeals to environmentally conscious consumers but also sets the brand apart from imitators. Customers value genuineness and are quick to recognize and reject imitations. 5. Leveraging Word of Mouth Word of mouth is the lifeblood of silent brands. When a brand delivers quality and exceptional service, satisfied customers become its ambassadors. In close-knit communities, recommendations carry significant weight. People trust feedback from friends and family more than advertisements. This organic form of marketing helps silent brands grow steadily. For instance, in the community where I stayed, the water brand’s popularity was largely due to word of mouth. Its reputation for reliability made it the preferred choice, even without loud advertising campaigns. Applying the Lessons of Silent Brands As you build your brand, consider adopting the strategies of these silent powerhouses. Identify a niche and focus on meeting its specific needs. Prioritize quality, authenticity, and customer experience. Most importantly, let your work speak for itself. Positive word of mouth will follow naturally. Silent brands can be found across industries — from technology and fashion to beverages and content creation. They dominate their niches by understanding their markets deeply and delivering what matters most. You, too, can stand out by finding your unique space and serving it well. Let your brand’s quality and authenticity shine, and watch as it becomes quietly impactful and successful. Key Actionable Steps for Building a Silent Brand If you’re inspired to launch your own silent company, here are some practical ways to get started: 1. Identify your niche. Study your target market to identify unique demands or gaps. Concentrate on a niche where you can have a significant impact. 2. Prioritize Quality: Create high-quality products or services based on audience preferences. High excellence creates trust and loyalty. 3. Understand Your Market: Learn about your audience’s behaviors, preferences, and pain concerns. This understanding will assist you in developing effective solutions. 4. Create exceptional experiences for customers, both online and offline. Create an emotional connection by providing individualized service, timely support, and attention to detail. 5. Stand out by being authentic. Whether through ecological packaging or unique branding, be sure that every aspect of your product exhibits originality. 6. Generate positive word-of-mouth by providing exceptional value and motivating people to endorse your company. Positive encounters automatically result in organic referrals. 7. Be Consistent: Establish trust by continuously meeting or surpassing expectations. Over time, this consistency builds trust and strengthens your brand’s reputation. 8. Utilize Local Networks: Connect with your neighborhood to build strong ties and a devoted customer base. Community support might be a quiet brand’s most valuable asset. Now it’s your turn. make the bet of this and let me know how I can be of help to you. Let me hear from you regarding your branding and book publishing needs. Recommended Books Unfinished Chapters (Audiobook)