Personal Injury Mastermind w/ Chris Dreyer
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Get more cases. Grow Revenue. Build a Personal Injury law firm that wins in any market. ‘PIM’ gives you the systems, frameworks, and decision models top law firms use to grow with intent. If you run a personal injury practice and want scale, without chaos, start here.
Host Chris Dreyer talks with the attorneys, operators, and founders who have already built what most firms are chasing. They walk through how they acquire cases at volume, master legal marketing, strengthen intake, control case costs, adopt AI, hire effectively, expand into new markets, and operate like disciplined businesses built for durability.
Guests include leaders behind some of the most effective PI firms in America: James Helm, Ross Cellino, Amanda Demanda, Mike Morse, Joe Fried, Jennifer Gore, and Nick Rowley. And innovators reshaping client acquisition and legal operations.
Outperform the competition. Start here. Subscribe to Personal Injury Mastermind (PIM)
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391 Episodes
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Most firms see market shifts as a threat. Michael Steinger sees them as an opportunity. As founding partner of Steinger, Greene & Feiner, he grew from two people answering phones to a 400+ employee, multi-state operation actively acquiring other firms.
In this episode, he breaks down why MVA cases aren’t going away, how to enter new markets without bleeding cash for years, and why brand matters more than ever—even when you have capital to spend.
You'll learn:
Why traditional media like television still works, even in a digital age
How to structure an intake team with bilingual support and chase groups
What metrics drive expansion decisions and keep office partners accountable in a data-driven firm
Why PI firm consolidation is accelerating and how to position your firm as a buyer
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Most firms chase growth by buying more ads. Chris Keller took the opposite path.
As CEO of Keller Swan, he rebuilt operations, intake, and leadership systems first, then let marketing amplify what the firm could already handle. The result: 600 signed cases a month across six states without losing control of quality, culture, or profitability.
You'll learn:
Why fixing intake and operations before increasing demand prevents chaos at scale
How data visibility changes decision-making from gut instinct to repeatable execution
Why staffing weekends and verification teams reduces falloff more than more leads
How leadership growth becomes the real bottleneck once firms pass early traction
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Julian Gomez is a nationally recognized auto product liability attorney who pioneered litigation strategies in catastrophic defect cases. After clerking at the Fifth Circuit and working the first Ford Explorer Firestone case, he built a nationwide practice focused almost exclusively on auto product litigation.
In this episode, Julian shares how, in an industry where firms fight over the same cases, he has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities.
Listen to the full episode with Julian Gomez on Personal Injury Mastermind, powered by Rankings.io below:
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The Julian C. Gomez Law Firm: Website | Instagram
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What if putting clients first is actually holding your firm back? Brian Beckcom explains why high-performance PI firms scale by prioritizing staff, clarity, and focus before everything else. From focused marketing to disciplined boundaries around time, talent, and cases, this episode challenges a lot of comfortable assumptions—and replaces them with a system that actually works.
You'll learn:
How getting radically specific about your avatar client shapes marketing, messaging, and case selection
Why Brian puts staff first—and how that decision leads to better client treatment
Why unscheduled access creates chaos for firms and clients alike
How clarity around life, audience, and priorities creates leverage without chasing volume
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What happens when a three-generation PI firm stops relying on its name and starts operating with urgency? Jordan Lundy shares how Lundy Law rethought marketing, rebuilt intake, and aligned client experience with how people actually choose firms today. The lesson is simple but uncomfortable: demand only matters if your systems can convert it.
You'll learn:
Why brand recognition matters less than it used to—and how non-branded search now drives decisions
How listening to intake recordings exposed exactly where cases were being lost
Why Jordan stopped calling it an intake team and started treating it like a sales team
How responding faster to chats and web forms increased conversions without more leads
Why firms relying on “what’s always worked” are at the biggest risk right now
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Most PI firms don’t lose control because they stop caring or stop trying, they lose control because their systems can’t handle scale. As case volume, headcount, and exposure increase, weak infrastructure shows up fast. In this episode, Brett Schreiber explains how Singleton Schreiber scaled from 40 people to 475+ across seven states without sacrificing intake discipline, trial quality, or the client experience.
You’ll learn:
Why scaling exposes operational cracks faster than legal mistakes
The real risk of adding headcount before systems are ready
When C-suite leadership becomes necessary, and why fractional roles matter early
How to support elite trial lawyers at scale without turning cases into inventory
If you like what you hear, hit subscribe. We do this every week.
Buy tickets for PIMCON 2026: pimcon.org
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What if the fastest way to grow wasn’t more volume, but better math? In this episode, Trey Harrell shares how a South Carolina PI firm went from startup mode to sustained, year-over-year revenue growth by focusing on the right cases, not all of them. No big-firm playbook. No land-grab strategy. Just clear positioning, disciplined intake, and an incremental scale that actually held.
You’ll learn:
Why capturing a fraction of available PI cases can still produce seven figures
How Trey thought about growth before spending heavily on marketing
The role intake discipline played in early survival, and later scale
How local relationships quietly fueled multi-office expansion
If you like what you hear, hit subscribe. We do this every week.
Buy tickets for PIMCON 2026: pimcon.org
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Most PI firms are still measuring performance the way Google used to work, not the way it does now. In this webinar replay, Chris Dreyer and Steven Willi unpack what’s actually driving bottom-of-funnel cases heading into 2026, how AI systems and paid platforms are reshaping visibility and conversion, and why many firms are optimizing the wrong signals without realizing it.
Learn:
How AI overviews and LLMs prioritize structured content, local data, and entity signals
Why directories like Super Lawyers, Best Lawyers, Justia, and Yelp now influence discovery and conversion
When Performance Max works as a compounding channel — and when it starts cannibalizing real demand
How Meta and Yelp fit into a modern performance stack, and why many firms misread their true impact
Buy tickets for PIMCON 2026: pimcon.org
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At $500K in spend, marketing feels manageable. At $5M, it becomes a systems problem..
In this PIMCON 2025 keynote, James Helm explains how marketing actually behaves at scale, why brand and performance stop being separate conversations, and how elite firms think about compounding spend instead of feeding the machine. You’ll learn:
Why scaling ad spend exposes problems most firms never see coming
When brand investment starts outperforming lead-based marketing
How to tell if your brand dollars are creating real demand
What omnipresence actually means, and how to measure it
If you like what you hear, hit subscribe. We do this every week.
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Most firms are still fighting for attention the same way they always have. Meanwhile, discovery is changing fast. Recorded live at PIMCON 2025, this special bonus episode features Chris Dreyer’s non-negotiables for showing up in search as AI-driven discovery accelerates. Drawing on data from working with more than 200 PI firms, Chris breaks down where visibility actually comes from today—and which fundamentals will decide who gets discovered and who gets left behind.
You’ll learn:
Where AI tools actually pull their information from when ranking lawyers
Why Google, Reddit, and Wikipedia now matter more than most firms realize
Which legal directories are referenced most often—and which ones aren’t
Why reviews, content, and links still determine discovery across every platform
What firms need to do now as AI overviews and search behavior continue to shift
If you like what you hear, hit subscribe. We do this every week.
Buy tickets for PIMCON 2026: pimcon.org Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
Most firms chase growth. Morris Bart chased staying power – and built one of the most recognizable PI brands in America in the process.
In this episode, Morris reflects on four decades of competing through saturation, tort reform cycles, and shifting media landscapes—without ever stepping out of the arena. This isn’t a victory lap. It’s a masterclass in why endurance, not novelty, is still the real edge in personal injury.
You’ll learn:
How personal injury marketing became saturated, and what it takes to stay front-of-mind anyway
What Morris believes most firms still misunderstand about branding vs. visibility
Why the call center is “the critical juncture” between marketing and results
How to think about the future of PI without chasing every new threat or trend
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Monty L. Cain is the owner and managing attorney at Cain Law Injury Attorneys, based in Oklahoma City. With nearly 30 years of trial experience, he specializes in personal injury litigation, with a focus on traumatic brain injury (TBI) and trucking accidents, and has recovered over $100 million in verdicts and settlements for clients. Monty is widely recognized for his appellate win in Fox v. Mize, which expanded negligent-entrustment claims against unsafe commercial carriers—reshaping how trucking cases are tried in Oklahoma and beyond.
In this episode, Monty shares how he treats law like customer service, retooling intake, and training his team to spot mild TBI patterns; he uncovered value hiding in plain sight. On trucking files, he goes past the driver to expose carrier‑level failures—and he helped cement the right to bring those claims in Oklahoma courts. The result: more signed cases, stronger case value, and referrals that snowball.
Listen to the full episode with Monty Cain on Personal Injury Mastermind, powered by Rankings.io below:
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Monty Cain: Cain Law Injury Attorneys
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Parag Amin is the founder and principal attorney of the Law Office of Parag L. Amin, P.C. (LawPLA), a Los Angeles-based boutique litigation firm. With practice areas spanning personal injury, business litigation, and consumer class actions, Parag has built a reputation for selectivity, complex case handling, and high-touch service. A former startup operator with an MBA from USC, he brings business acumen to the courtroom — combining trial skill with a focus on client experience, trust, and top-tier talent.
In this episode, Parag reveals how he turned a single client request into nationally recognized PI results, and what most firms overlook when they try to add injury work. From building a personal brand that wins cases before intake to hiring trial lawyers who can actually deliver, this quick start guide shows you what it really takes to succeed in PI.
Listen to the full episode with Parag Amin on Personal Injury Mastermind, powered by Rankings.io below:
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Parag Amin: Law Office of Parag L. Amin, P.C
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David Craig is the co-founder and managing partner of Craig, Kelley & Faultless, one of the nation’s leading trucking law firms. With over 25 years of experience, David has become a nationally recognized authority in truck accident litigation. He is one of fewer than 80 Board-Certified Truck Accident Attorneys in the country, a distinction that sets his firm apart in a crowded field. Beyond the courtroom, David is a bestselling author of multiple books, including Semitruck Wreck and The Biggest Mistakes Clients Make When Hiring a Lawyer. His works educate consumers on how to choose the right lawyer — and why the wrong choice can cost millions.
In this episode, David shares the 3 Pillars of Proof that helped him dominate one of the toughest niches in law and get 80% of his cases directly from consumers.
Listen to the full episode with David Craig on Personal Injury Mastermind, powered by Rankings.io, below:
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David Craig: Craig, Kelley & Faultless
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Josh Schmerling is the managing partner at Zerkin Schmerling Law, and the co-founder of LawPro.ai—an AI-powered platform that streamlines medical records, demand letters, and case summaries for personal injury law firms nationwide.
In today’s PIMoment, Josh shares his journey from frustration to innovation—and how his path can help you unlock your own firm’s potential. From marketing strategies to AI solutions, he reveals how to spot bottlenecks, invest in the right tools, and think bigger about the future of your practice.
Listen to the full episode with Josh Schmerling on Personal Injury Mastermind, powered by Rankings.io, below:
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Josh Schmerling: Zerkin and Schmerling Law
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Private equity is reshaping auto PI, driving case costs up and crowding every channel with firms spending millions each month. Jon Walner has lived through TV’s rise, a full rebrand from his father’s household-name firm, and now a market where acquiring a case costs more than ever. In this episode, he breaks down what he’s seeing today — the PE squeeze, the real math behind auto, rebuilding intake to stay fast and calm, and why adding comp, probate, and matrimonial can create steadier cash flow when PI margins tighten.
You’ll learn:
How private equity is changing auto PI economics, and why it’s costing more to get these cases even as volume looks strong.
Rebranding from a household-name TV firm to Walner Law: new name, number, colors, 100+ billboards, and the real risk of starting over.
Building a low-stress intake floor that protects focus, speeds up sign-ups, and turns more calls into contracts.
Expanding into comp, probate, and matrimonial to monetize existing demand and stabilize cash flow.
If you like what you hear, hit subscribe. We do this every week.
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The legal tech boom isn’t coming. It’s here. And while most PI firms are still comparing case management systems, venture capitalists like Zach Posner are quietly backing the tools and “Law Firm 2.0” models that will define the next decade of plaintiff practice. In this episode, Zach – Co-Founder and Managing Partner of The LegalTech Fund, the first venture capital fund focused exclusively on legal technology – breaks down where the smartest money is flowing in legal tech, how AI and automation are being productized for PI, and what separates firms that compound their advantages from those that get buried under complexity.
You’ll learn:
Why “Law Firm 2.0” firms will quietly outgrow traditional PI models
How referral marketplaces, automated call centers using LLMs, and tools that scan your files or mail are already changing intake, QA, and case operations in PI
Simple questions to pressure-test whether a new tool fits your workflows or will stall your team
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When Matt Aulsbrook moved to Fort Worth, he was riding the bus to DWI classes and sleeping on a blow-up mattress. No license. No law degree. No safety net. Today, his firm is one of the most active trial teams in Tarrant County, with an eight-figure practice built on profit discipline, not vanity metrics. In this episode, Matt breaks down how he bootstrapped growth, survived the lean years, and uses a simple KPI stack to keep his PI shop healthy in a brutal market.
You’ll learn:
The real ROI timelines behind digital, radio, and TV (and how to know if your spend is actually working)
The simple KPI mix that reveals whether your firm is healthy, overstaffed, or running too thin
What high-performing intake teams focus on to consistently convert wanted leads
Ways firms are using AI and mass-tort diversification to stay resilient in unpredictable markets
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AI can’t recommend what it can’t see – or trust. Today’s large language models lean hard on third-party proof: legal directories, reviews, awards, and case results that signal who’s actually “the best” in your market.
In this webinar replay, Rankings.io experts Shawn Denney and Logan Mosby unpack the AI feedback loop for law firms: how Super Lawyers, Best Lawyers, Justia, Yelp, and structured case results feed LLMs the data they use to decide which firms get cited, clicked, and ultimately chosen.
Learn:
Why legal directories now act as AI “authority amplifiers” for your firm
How to use Super Lawyers, Best Lawyers, and Best Law Firms strategically (without wasting budget)
The right way to fully optimize Justia, Yelp, and other high-value profiles for AI and humans
How to structure, publish, and scale case result pages so AI can surface your biggest wins
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When most lawyers see a case with messy facts, impossible notice deadlines, or municipal negligence—they pass. Devin Janosov doesn’t. And that reputation alone now drives over 90% of his new clients. Janosov, of Papcsy Janosov Roche Trial Lawyers shares the overlooked details that turn “unwinnable” files into viable cases… and why other attorneys call him before anyone else.
You’ll learn:
How notice requirements quietly kill good cases
Why being willing to take a case “all the way to the end” attracts referrals
The intake structure his firm uses when every file is complex
How focus groups and discovery help him see what the defense will miss
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
If you like what you hear, hit subscribe. We do this every week.
Get Social! Personal Injury Mastermind (PIM) powered by Rankings.io is on Instagram | YouTube | TikTok
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